making more intelligent bets amsterdam 29 03 17
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MakingMoreIntelligentBetsInsightsonFutureInnova0onOpportuni0es29March2017 Theworld’sleadingopenforesightprogram
ForesightandInsightManyseethatbeCerforesightandinsightarepivotal
capabili0esthatenableleadingcompaniestobothmakemoreintelligentbetsandsuccessfullyscalethemtohavemajorglobalimpact
ForesightandInsight
Collabora0onandSharing
Incuba0onnotIsola0on
Characteris5csofBolderInnova5on
LookingForwardsOrganisa0onsincreasinglywanttoiden0fyandunderstandboththe
an0cipatedandunexpectedchangessothattheycanbebeCerpreparedforthefutureandseenewopportuni0esearly.
FutureAgendaTheFutureAgendaistheworld’slargestopenforesightprogram.
Runasaglobaldialogueacrossallcon0nents,itaccessesmul0pleviewsofthenextdecadesowecanallbebeCerinformedandsos0mulateinnova0on.
FutureAgendainNumbersThefirstFutureAgendaprogrammeengagedawiderangeofviewsin
25countries.FutureAgenda2.0hasdoubledtheface-to-faceinterac0onandsignificantlyraisedonlinesharing,debateanddiscussion.
FutureAgenda1.01HOST16TOPICS25COUNTRIES50WORKSHOPS1500ORGANISATIONS
FutureAgenda2.050HOSTS24TOPICS35COUNTRIES120WORKSHOPS5000ORGANISATIONS
EverythingConnectedOver1trillionsensorsareconnectedtomul0plenetworks:everythingthatcanbenefitfromaconnec0onhasone.Wedeliver10,000xmoredata100xmoreeffec0velybutareconcernedaboutthesecurityoftheinforma0onthatflows.
ImbalancedPopula5onGrowthAgrowingpopula0onaddsanotherbillionpeoplebutitisalsorapidlyageing:achildbornnextyearwilllive6monthslongerthanoneborntoday.Whilemigra0onhelpstorebalance,increasingdependencyra0oschallengemany.
KeyResourceConstraintsEconomic,physicalandpoli0calshortagesofkeyresourcesincreaseanddriveincreasingtensionbetweenandwithincountries.AsweexceedtheEarth’snaturalthresholds,foodandwaterreceiveasmuchfocusasoilandgas.
ShiSingPowerandInfluenceThecentreofgravityofeconomicpowercon0nuesshiaingeastwards,backtowhereitwas200yearsago.Recentsuperpowersseektomoderatethepaceofchangebutthereali0esofpopula0onandresourceloca0onsareimmoveable.
AffordableHealthcareTheescala0ngcostofhealthcareisfurtherstressedbytheneedtosupporttheoldandthechronicallyill.Spending20%ofGDPonhealthcareisseenasunsustainablesoharddecisionsaretakenaroundbudgetsandpriori0es.
AirQualityRisingairpollu0oninmanyci0esiskillingpeopleandbecomesavisiblecatalystforchangingmind-setsandpoliciesacross
health,energy,transporta0onandurbandesign.
AutonomousVehiclesTheshiatofullyautonomoustransportisanevolu0onviatruckplatoonsonhighwaysandsmallurbandeliverypods.Connectedcarscreatethenetworkandtestthetechnologiesfortheeventualrevolu0onarydriverlessexperience.
UrbanObesityMassurbanisa0on,reducedac0vityandpoordietsareaccelera0ngtheriseofobesity.Levelsofobesityinmostci0esaregrowingfastandtheassociatedhealthcareburdenwillsoonaccountfor5%ofglobalGDP.
DataOwnershipIndividualsrecognizethevalueoftheirdigitalshadows,privacyagentscurateclients’datasetswhilepersonaldatastoresgiveustransparentcontrolofourinforma0on:Weretainmoreownershipofourdataandopttoshareit.
TheChangingNatureofPrivacyAsprivacyisapublicissue,moreinterna0onalframeworksseektogoverntheInternet,protectthevulnerableandsecurepersonaldata:Thebalancebetween
protec0on,security,privacyandpublicgoodisincreasinglypoli0cal.
TruthandIllusionTheInternethasdemocra0sedknowledgeandchangedthenatureofwhowetrustandwhy.Asconfidenceinlargeorganisa0onsdeclinesthesearchfortrustworthy
alterna0vesevolves.Whatwebelieveischanginghowwebehave.
Educa5onRevolu5onBroaderaccesstoimprovededuca0onactsasamajorcatalystfor
empowerment,sustainedeconomicgrowth,overcominginequalityandreducingconflict.Weneedaneduca0onsystemfitforthedigitalrevolu0on.
RisingYouthUnemploymentWithunemploymentratesover50%insomena0ons,accesstoworkisarisingbarrier.EspeciallyacrossNorthAfrica,theMiddleEastandsouthernEurope,alostgenera0onof100myoungpeoplefailstogainfromglobalgrowth.
ShrinkingMiddleWhiletheglobalmiddleclassgrows,intheWestincreasinginequalityforsomedrivesarela0vedeclineinmiddle-incomepopula0ons.Coupledwith
theerosionofsecurejobs,theUSinpar0cularseesasteadilyshrinkingmiddle.
Accelera5ngDisplacementClimatechange,conflict,resourceshortages,inequalityandpoli0calelitesunableorunwillingtobringaboutnecessarychangealltriggerunprecedentedmigra0ontotheNorth.Overthenext50years,asmanyas1billionpeoplecouldbeonthemove.
Built-inFlexibilityThepathtoaconnected,accessibleanddistributedinfrastructureisfraughtwithcomplex,costlyandriskyissues:Upgradingandrepurposingsystemstomakethemmoreopenpluson-goingmaintenanceneedsignificantresources.
FloodedCi5esThevastmajorityofourci0esarenotpreparedforflooding.Manydistrictsandhouseholdscannolongergetfloodinsuranceandareinjeopardy.
It’sgoingtogetworsebeforeitgetsbeCer.
Plas5cOceansThereareincreasinghighlevelsofman-madepollu0oninmanyoftheworld’sseasandliCleactuallydisappears.
By2050therewillbemoreplas0cthanfishintheworld’soceans.
HumanTouchAsserviceprovisionandconsump0onbecomesevermoredigital,automatedandalgorithmic,thosebrandsthatcanoffermoreemo0onalengagement
andhuman-to-humancontactbecomeincreasinglyaCrac0ve.
WorkingLongerPeoplearehavingtoworkforlongertosupportlongerre0rements.
Flexibleworkingprac0cesandpoliciesareemerging,butsomeemployerscon0nuetoremainambivalentaboutolderworkers.
AfricaGrowthWithalandmassbiggerthanIndia,China,theUSandEuropecombined,fewdoubtthescaleoftheAfricancon0nentanditsresources.However,un0l
recently,onlysomehaveseenitasthegrowthmarketthatitisfastbecoming.
DecliningGovernmentInfluenceNa0onalgovernments’abilitytoleadchangecomesundergreaterpressurefrombothaboveandbelow-mul0na0onalorganisa0onsincreasinglysettheruleswhileci0zenstrustandsupportlocalandnetworkbasedac0ons.
Eco-Civilisa5onOverthepast40yearsChinahasgrownapace,mostlywithoutconcernfor
long-termenvironmentalimpacts.However,nowfacedwithmajorchallenges,abrightlightofsustainabledevelopmentisemerging.
StandardsDrivingTradeInterna0onalregula0onisprogressivelyaimedatfreeinguptradeandmaking
itsimplerandlessbureaucra0c–butthereareanumberofagreements,standardsandprotocolsthatsomeareseeingasincreasinglyconstraining.
DigitalMoneyCashcon0nuestobegraduallyreplacedbydigitalmoney,providing
consumerswithmoreconvenienceandchoice–andorganisa0onswithlowercosttransac0ons.Wideradop0onenablesnewofferstoproliferate.
FullCostIncreasingtransparencyofsociety’srelianceonnature,intensify
requirementsforbusinesstopaythetruecostoftheresourcesprovidedby‘naturalcapital’andsocompensatefortheirnega0veimpactonsociety.
SpeedtoScaleGreaterglobalconnec0vity,growingconsumerwealthandbroaderreachallcombinetoacceleratethe0meto1bncustomersanda$10bnvalua0onforstart-upsandnewcorporateventuresalike.
MinimisingFoodWaste30-50%ofourfoodiswastedeitherinthesupplychainorinconsump0onandcouldfeedanother3billion.Op0misingdistribu0onandstorageindevelopingcountriesandenablingbeCerconsumerinforma0oninotherscouldsolvethis.
Op5misingLastMileDeliverySeamless,integratedandsharedlast-miledeliveryreplacesinefficient
compe00onandduplica0onofgoodsdistribu0on.Greaterefficiencyinmovingthingsisasimportantasinmovingpeopleandsoamajorfocusforinnova0on.
EnergyStorageStorage,andpar0cularlyelectricitystorage,isthemissingpieceintherenewablesjigsaw.Ifsolved,itcanenabletrulydistributedsolar
energyaswellasacceleratetheelectrifica0onofthetransportindustry.
BuildingDataMarketplacesDataisacurrency,ithasavalueandaprice,andthereforerequiresamarketplace.Anecosystemfortradingdataisemergingandanything
thatisinforma0onisrepresentedinanewdatamarketplace.
GovernanceofMachinesAutoma0onspreadsbeyondtradingandmanagingsystemicrisk.Asweapproachtechnologysingularity,autonomousrobotsand
smarteralgorithmsmakeethicaljudgmentsthatimpactlifeordeath.
DeeperCollabora5onPartnershipsshiatobecomemoredynamic,long-term,democra0sed,
mul0-partycollabora0ons.Compe0toralliancesandwiderpublicpar0cipa0ondriveregulatorstocreatenewlegalframeworksforopen,empathe0ccollabora0on.
Organisa5on3.0NewformsofflaCer,project-based,collabora0ve,virtual,informal
organisa0onsdominate-enabledbytechnologyandamobileworkforce.Assuchthenatureofworkandtheroleoftheorganisa0onblurs.