I am SNAPPY

I am DREAMING OF

A BETTER WORLD

I am READY

TO MAKE IT

I am MAKING IT

@kpallini

“A consumer insight

represents an understanding of the inner nature of

things, leading to a discovery of something that is

not-yet obvious but at same time recognizable and

real, and providing the basis for relevant and

actionable marketing decisions, ultimately leading

to competitive advantage.”

@kpallini

I am DREAMING OF A

BETTER WORLD

#ITSBLURRY

“In this fast pacing world it is no

exception that both parents have to

work for a living. That is why I believe

traditional roles do not make sense

anymore. In my future household

tasks will not automatically go to the

women. As such both men and

women can find a balance between

their careers and family lives.”

#WHOGIVESASEXUAL

“In a world that is full of variation,

gender is no longer defining of who

you are and what you do. In order to

have equality in this world, I do not

label people based on their gender.

This way people should be accepted

just the way they are.”

#SAVETHEWORLD

“In a world where information travels

with the speed of light, so does the

news of the bad things happening

around us. I am worried about the

future. That’s why it my duty to

actively contribute in making the world

a better place. This way we can

safeguard the future for us and the

generations following us.”

@kpallini

I am SNAPPY

#IWANTITNOW

“In a world where there is an abundance of

information. I am used to get immediately what I

want. That is why I self-serve media when and

where I want. This way I am in control of what

media to consume.”

#FOMO

“In a world where there are so many interesting

things going on I have a constant fear of

missing out on things happening around me.

That is why it is no exception for me to

consume media while being in the middle of

another activity. This way I am always up to

date.”

#IAMBORED

“In a world where they are constantly asking for

my attention, the contrast of doing only one

thing is making me bored. That is why I often

connect to another device while consuming

media. This way I can keep my level of

entertainment high.”

#SHOWME

“In a world where there is an abundance of

things asking for my attention, it is difficult for

me to process things in detail. That is why I pay

more attention to short and visual

communication executions. This way I can get

my daily dose of content in a digestible way.

I am READY TO MAKE IT

#CREATESUCCESS

“In a world characterized by the economic crisis and job uncertainty, people cannot solely

depend on luck in order to achieve something. That is why I believe one needs actively find what

they are good at, further develop this and work hard in order to make it. Only this way you can

be successful in life.”

#HOBBYPLOYMENT

“In a world marked by the economic crisis, people are having a hard time finding a job and as

such end up doing something that does not match with who they are. I am use to only focus on

the things I like. That is why I am believe it is important that I actively further develop the skills I

am good at, and as such turn my hobby into a job. This way I can succeed in life through a

successful career I truly like”

#IAMRISKY

“In a world characterized by the economic crisis and job uncertainty one cannot solely depend

on luck in order to achieve something. That is why I believe one needs to take risk in order to

achieve something. Only this way you can be successful in life.”

#INDEPENDENCE

“In today’s reality working hard is a key to success. That is why I can’t wait to be independent,

move out of the house, get a job or start my own business. Only this way I will be truly happy in

life.

#MYCREATION

In a world that is full of variation and endless possibilities to express who you are. I want to

express my unique identity in everything I do. This is why I always try to embed my personal

touch in the products I buy and the clothes I wear. This way I can show the real me.”

I am MAKING IT

#SHOWME

“In a world where there is an abundance of

things asking for my attention, it is difficult for me

to process things in detail. That is why I pay

more attention to short and visual

communication executions. This way I can get

my daily dose of content in a digestible way.

@kpallini

BETWEEN HOW

WE DO RESEARCH

& NEXTGEN DNA

Mismatch

@kpallini

HOW INVOLVE

THESE

stimulation junkies

IN RESEARCH

@kpallini

KEEP

IT

short

1.

@kpallini

shorter attention span

THAN A GOLDFISH

@kpallini

the cloud

REACH TO

@kpallini

@kpallini

@kpallini

MAKE IT

sharp2.

@kpallini

@kpallini

visuals

THE POWER

OF

@kpallini

In which region(s) is your business located?

o Africa

o Asia

o Australia

o Europe

o North America

o Latin America

@kpallini

In which region(s) is your business located?

@kpallini

@kpallini

@kpallini

@kpallini

@kpallini

EmpowerTHEM

3.

@kpallini

skills

USE THEIR

@kpallini

@kpallini

338 TRENDS

1019 EVIDENCE

929 COMMENTS

132

PARTICIPANTS

@kpallini

LOOK FOR

relevance4.

@kpallini

time to kill

REACH THEM

WHEN THERE IS

@kpallini

Context IS A

KEY INFLUENCER

OF WHAT WE DO

@kpallini

Supermarket Breakfast Lunch Tired Break

@kpallini

@annaliezze @kpallini

IS MORE

@kpallini

LESS

@kpallini