making social media connections - 10 thoughts from threesides
TRANSCRIPT
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We don’t surf the
web anymore –
we poke it.
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Vocabulary 2.0
Then (1.0) Now (2.0)
Surf > Subscribe
One way > Two-way (+)
Transactions > Relationships
Contact > Buy
Read > Create
Forward > Share
Outbound > Inbound
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Aussies are being social
• 4 in 5 Australian online users have interacted in a social space in the last year
• 2 in 5 have interacted with a company in a social space
• Nielsen Social media report 2010
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Australian usage of social media
• Nielsen Social media report 2010
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Popular social media sites for Australians
• Nielsen Social media report 2010
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Where it started
People connecting
with people using
technology
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How your organisation can use it
Brands connecting
with consumers
using technology
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Listen Participate Evaluate
Three sides to social marketing
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How does social
media stitch
together?
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Forums
Website
$
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Is Social media just creating a
better mouse trap?
Webtrends- http://blogs.webtrends.com/blog/2009/12/10/social-microsites-building-a-better-mouse-party/
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Open your
ears before
you open
your mouth
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GROW BIGGER EARS...
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Social Media can
be measured
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Privacy still
matters – but
nothing has
really changed
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Keep being
creative in how
you use social
media
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• Twisitor Centre
(Wollongong)
• NGA Queue Watch
(Masterpieces)
• 72 hr tweet trip
(Virgin 4320 LA)
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Who are you talking to: are
they digital immigrants or digital natives?
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You can spendmoney in social
media.
Graduate from FreeSchool
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Real Time requires Real Time.
What is your marketing
time budget.
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Don’t forget to plan...
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Monitor but don’t waste time with
fads
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Don’t do Social media...
Be social in media
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Future trends (the week after next)
• Mobile device ownership on the rise
• Broadband speeds in Australia improving
• Social media sites maturing
• Digital natives are growing up and getting jobs and money
• Marketing and comms. professionals are learning the value of social media
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Final thought for the day
Advertising is about
showing off, Social
marketing is about
showing up.
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You want to see this
presentation again right?
• Threesides Blog
www.Threesides.com.au/blog
• Slideshare