making that tumblr tumble
DESCRIPTION
Presentation to accompany talk at SoCon, Atlanta, GA, Feb. 9, 2013. Case study of successful Tumblr, Art Deco Architecture, and tips on how to succeed on Tumblr.TRANSCRIPT
Making ThatTumblr Tumble
Achieving Tumblr Success
Wendy Darling, Atlanta, GA@wcdarling | facebook.com/wdarling | tumblr.com/wdarling | about.me/wdarling
Art Deco ArchitectureBlog for Art Deco architecture, civil engineering, interior
design, plus related history and culture – around the world
decoarchitecture.tumblr.com
Begun October 2010
As of Feb. 8, 2013
6,963 Posts
5,732 Followers
746 Likes on Facebook
299 Followers on Twitter
Types of Posts• Photos
• Historical Photos (1900s-1940s)
• Later Photos
• Recent Photos
• Historic Illustrations• Architectural Drawings
• Postcards and Posters
• Advertising
• Movie Sets
• New Digital Design & Traditional Art
• Videos
• Articles and Books
• Reblogs
• Questions & Submissions
Traffic Numberson Web SiteSince Inception*
200,000 Visits570,000 Page Views
Most Viewed Posts:
• Empire State Building Lobby - 12,000
• Chrysler Building Elevator - 5,200
• Helsinki Train Station - 3,900
• Whitehouse Diner (NJ) - 3,400
* 6 mo. missing data in 2012
NOTE: This does not include views via Tumblr itself.
Tucson, Arizona
Audience Growth• Google
• Tags and descriptions in posts
• Other Tumblrs & sites linking
• Success leads to success
• Tagging• Users browsing by tag (click under
posts)
• Users searching Tumblr by tag
• Influential Tumblrs reblogging
• Tumblr Features• Featured Tumblr tags
• “Spotlight” image
Why Tumblr?
• Easy to use from both browser and posting POV
• Plays well with others – Twitter, RSS, etc.
• Wide variety of templates and options
• Fun to explore
• Easy to reblog*
• Community and reciprocation – “I’ll share you, you share me, we both benefit”
* (Maybe too easy.)
Good Tumblr Citizenship
• Tag!• Enables others to find your
content
• Provides more context
• Links your content to similar content
• Be egalitarian!• Promote other Tumblrs and blogs.
• Reblog others and while you’re at it, thank them.
• Don’t spam!• 100 reblogs in a day isn’t going to
gain you followers.
• Stay on your topic.
• Credit, credit, credit!• Name source.
• Link to source.
• Link photo to source.
• Promote source.
• Identify!• Buildings, people, etc. should
not be posted unlabeled.
• This way, context is retained.
• Goes along with crediting source.
Tools to Try• Queue
• Tags
• Facebook• Fan Page
• Automatic RSS Import
• Hootsuite
• Co-Editors
• Tumblr Apps
Questions?
Wendy Darling
@wcdarling
facebook.com/wdarling
tumblr.com/wdarling
about.me/wdarling
Art Deco Architecture
decoarchitecture.tumblr.com
@artdecoarch