Source: Malaria No More, malarianomore.org

MALARIA NO MORE UK

Malaria is not a top focus, despite its massive impact

Bring focus back to malaria until it is eliminated

1126222

SEEKING PARTNERS TO END MALARIA

Results driven

Personally invested

Focused

Confident, decisive

Source: Fast Company ‘’The Common Traits of the Most Successful People’’, Nov-14, NOLO ‘’Getting new charitable donors for your non-profit’’, Entrepreneur ‘’Attention Non-profits: 5 secrets to attract donors’’, Apr-14

A LEGACY OF PURPOSE

A person’s legacy is their dash between birth and death; there is no greater legacy than investing

yourself into a worthwhile cause.

A legacy of purpose is a life well-invested.

Sources: Jon Gordon ‘’5 Ways to Leave a Legacy’’, Encouragement from a Stranger ‘’The importance of leaving a legacy’’

SHIFTING PERCEPTION

From passive donation to taking stock in the world’s greatest investment…

£ 1 £ 36 ROI

Source: Malaria No More, malarianomore.org

INVESTING IN THE DASH

DASHboard DASH roadshow

DASH IPO

DASH stock

Source: Huffington Post, ‘’A non-profit IPO?’’, Jun-13

DASHboard

DASH roadshow

DASH IPO £10,000,000 April 2016

‘’Red Herring’’ Prospectus Tombstone print ads TV ‘’stock ticker’’ bugs

DASH IPO

IPO events & announcement at LSE with DASHboard members

DASH shareholder communications

DASH social announcements

DASHING SUCCESS

SHORT-TERM SUCCESS

20 partners (DASHboard) £10 million+ raised

# stocks purchases # individual investors

Earned media Social mentions (DASH, ‘malaria’, Malaria No More) Social following growth PR coverage SEM trends

LONG-TERM SUCCESS

-90% reduction in malaria deaths by 2030

THE FINAL DASH

ENGAGE WITH… Major business leaders & high net worth individuals

PROBLEM IS… Malaria is not a top focus, despite its massive impact

SUCCESS IS… Bring focus back to malaria until it is eliminated

ACHIEVED BY… Key Partners on DASHboard, and success of DASH IPO

CAMPAIGN MUST… Shift perception from charity case to the world’s greatest investment

NEED TO SAY… Greatest legacy (aka. your ‘dash’) is an investment of yourself for the greater good

20 Key Partners + £10 million+ raised = -90% decrease malaria deaths by 2030