mamun portfolio
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An Aspiring Journey
After Sustainable Positioning..
Branding Portfolio
Logging In As
Name: Muhammad Abdullah- Al-MamunCurrent Position: Executive (Brand), Hygiene DivisionStarted from: Inpace Management Services Ltd.Checked in: Bitopi Advertising Ltd.Desire for: Larger ground, greater opportunity..
Life @ Bashundhara Group
Position: Brand Executive
Brand in charge: Bashundhara Baby Diaper
Responsible for:1.Plan, develop strategies and execute marketing activities to establish and maintain brand
presence of Bashundhara Baby Diaper.
2.Creating and sustaining a brand image of Bashundhara Baby Diaper.
3.Coordinating the brand planning and maintaining the standard of communication
activities4.Supervise and coordinate activities of enlisted advertising agency/event and activation team involved in the brand positioning of the brand.5.Develop sales tools and collaterals 6.Oversee advertising and media planning
TVC
Brand: Bashundhara Baby DiaperCampaign: Bashundhara Diaper, Shishur Odhikar
RDC
Brand: Bashundhara Baby DiaperCampaign: Bashundhara Diaper, Shishur Odhikar
Press Ad
Daily Health Post
Special Day Post
Promotional Event
Event: Bashundhara Baby Diaper Lunch Meeting, 2016Venue: International Convention City Bashundhara
Activities on focus
Countrywide shop sign branding Installation and branding of breast-
feeding room with diaper changing provision in Bashundhara City Shopping Mall.
Inauguration and Celebration of Bashundhara Diaper Day
Bashundhara Diaper Lunch Meeting 2016
Bashundhara Diaper National Sales Meeting 2016
Activities Under Progress
Website for Bashundhara Baby Diaper (Website launch with integration)
Community Partnering (Breast Feeding Room with Diaper Changing Provision) with Marie Stopes Bangladesh
Special Launch of Bashundhara Pull-up (Pant system diaper)
In-store Branding at Unimart superstore
Good to know
(Bashundhara Diaper: Before 2015)
Brand identity- Vague. Category membership- Unavailable. Brand guideline- Absent. Facebook fan page with non-
responsive nearly 4k members available.
ATL channel exposure- Unplanned and Below average.
BTL channel exposure- Low. Sales curve- Very much unstable.
Brand identity- Clear and focused. Category membership- Fair. Brand guideline- Certain and flexible
to special adaptation. Facebook fan base- 154k interactive
members online. ATL channel exposure- Planned and
Average. BTL channel exposure- Fair. Sales curve- Stable with identified
pattern/trend.
Proud to show
(Bashundhara Diaper: 2017)
Life @ Bitopi
Positon Held: Creative CopywriterKey Account: Robi Axiata Ltd.Supporting Accounts: bKash, BEOL, Arla, DanoWas Responsible for: Concept Development, Creatives Alignment for Strategic Route & Platform, Storyboard Design & Development, Copy Writing for all forms Deliverables.
Campaigns On The Lime
Khoroch Joto Point TotoShareMyNetDhonnobaad
Notun Innings OfferEk Desh Ek Team Ek Odommo Network
TVC
Client: RobiCampaign: Ek Desh Ek Team Ek Odommo Network
TVC
Client: RobiCampaign: Champion Internet
TVC
Client: RobiCampaign: Notun Innings offer
TVC
Client: RobiCampaign: Share My Net
RDC
Client: RobiCampaign: Notun Innings offer
RDC
Client: RobiCampaign: Share My Net
Press
Client: RobiCampaign: Dhonnobad
Press
Client: RobiCampaign: Dhonnobad
Press
Client: RobiCampaign: Dhonnobad
Press
Client: RobiCampaign: Notun Innings Offer
Social Post
Client: RobiCampaign: Ban Vs SA After match Celebration
Social Post
Client: RobiCampaign: Ban Vs SA After match Celebration
Billboard
Client: RobiCampaign: Notun Innings Offer
Billboard
Client: RobiCampaign: Notun Innings Offer
Native Advertising
Client: RobiCampaign: Dhonnobad Eid Supplement
Native Advertising
Client: RobiCampaign: Dhonnobad Eid Supplement
Life @ Protishabda
Accounts Managed: Nestle, ACI, Akij Group, Dhaka Tobacco Industries, T.K. Group.
Was Responsible for: Concept Development, Strategic Planning (For Pitch Presentation), Campaign Design & Planning (ATL, BTL, TTL), Copy Writing for all forms Deliverables.
Position Held: Strategic Planner & Copywriter (Freelance/Part-time)
Brand: Maggi Client: Nestle BangladeshCampaign: Real Mom
TVC
Brand: Maggi Client: Nestle BangladeshCampaign: Real Mom
TVC
Brand: Maggi Client: Nestle BangladeshCampaign: Real Mom
TVC
Brand: Brush-up Client: Anfords BangladeshCampaign: Making Friends
TVC
Brand: Briton Client: Dhaka Tobacco Industries (DTI)
Corporate AV
RDC
Brand: ACI Aerosol Client: ACI
Press
Brand: ACI Aerosol Client: ACI
Press
Brand: ACI Aerosol Client: ACI
PressBrand: Nestle Client: Nestle Bangladesh
Press
Brand: Smart Client: ACI
Press
Brand: Smart Client: ACI
Pay off line
Brand: Pusti Client: T.K Group
Life @ Inpace Management Services Ltd.
Position Held: Executive (PR & Market Communication)
Key Account- HP, Dell, Intel
Was responsible for:-Branding / Media /Creative
-Media Planning for Advertisement
-Media tracking of Clients and competitors
-Client vs. Competitor analysis
-Preparing PR and contact with the media
-Program Management
-Media Management
-Creative & production liaison.
Campaigns On Focus
Campaign/Event Client
Launching program for Dell Bangladesh in 2010
Launching program for Belkin Laptop accessories
Launching program for E-scan Antivirus
HP Annual Dealers’ Meeting 2010
Heartiest Gratitude
After your valuable time
&
Consideration