manage your changing workload
DESCRIPTION
This is a workshop for the New York Press Association on managing the changing workload in newsrooms.TRANSCRIPT
![Page 1: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/1.jpg)
Manage Your Changing Workload
Steve ButtryNew York Press Association
September 19, 2014#NYPA14
![Page 2: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/2.jpg)
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]
![Page 3: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/3.jpg)
Who’s in the room?• Publishers?• Top editors?• Other editors?• Reporters?• Visual journalists?• Digital specialists?• Others?
![Page 4: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/4.jpg)
Your workload challenges?
![Page 5: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/5.jpg)
What can you stop doing?• Spell out your priorities (yours & the
organization’s)• Analyze your workload• What doesn’t match?
![Page 6: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/6.jpg)
What can you stop doing?• Can you just stop doing it?• Do you need permission? Then make
your case?• Can you do less of it?• Is someone else doing? Link or partner• Is free or cheap alternative available?• Can you accept a lower standard?
![Page 7: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/7.jpg)
What can you transform?• Did your newsroom “bolt” digital
operations onto your print processes & duties?
• Is digital-first operation more efficient?• Should you “unbolt”?
![Page 8: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/8.jpg)
Why “unbolt”?• Increase digital content• Increase digital audience• Increase digital revenue• Digital is the future • Work more efficiently
![Page 9: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/9.jpg)
Unbolt your newsroom• News coverage & storytelling• Processes• Engagement• Planning & management• Mobile• Standards
![Page 10: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/10.jpg)
Unbolting news coverage• Breaking news • Event coverage• Daily coverage• Enterprise coverage
![Page 11: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/11.jpg)
Breaking news• Breaking news team completely
independent of print product, deadlines• Publish as soon as we verify• Update frequently• Liveblog big, breaking stories• Tweet, Tout & update from scene
![Page 12: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/12.jpg)
Event coverageLivetweet & liveblog everything:• Sports events• Meetings• Trials• Festivals• Press conferences• Need a compelling reason not to
![Page 13: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/13.jpg)
Live coverage• New Haven Register more than
quadrupled engagement minutes by liveblogging more events
• Berkshire Eagle murder trial: 25K engagement hours
![Page 14: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/14.jpg)
Gettysburg engagement• More than 1,000 uniques daily, peak of
6,462• 5 days > 2K page views, peak of 7,728• 5 days > 35K engagement minutes, peak
of 96K+
![Page 15: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/15.jpg)
Why to liveblog• Immediacy• News value• Storytelling• Traffic, revenue, sponsorships• Community engagement, loyalty • Interactivity• Saving time
![Page 16: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/16.jpg)
Liveblogging situations• Breaking story• Meeting• Event (festival, march, concert, trial)• Daylong (Election Day, weather)• Sporting event (can use fans, bloggers,
HS journos)• Live chat
![Page 17: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/17.jpg)
Liveblogging prep• Get names (confirm spelling), titles in
advance (ask, get program, etc.)• Set scene, saying what you’re covering &
that you’re live-tweeting• Describe your circumstances, vantage
point: at event, watching on TV, curating tweets
![Page 18: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/18.jpg)
Tips, techniques• Short, frequent takes• Space isn’t an issue; engagement is• Liveblog becomes notebook for story• Consider links, polls, photos, audio, video• Use hashtag • Promote live & replays• OK to step away for question, video, etc.
![Page 19: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/19.jpg)
Liveblogging issues• Accuracy (stress verification, ask
questions, seek links & documentation, correct quickly and candidly)
• Rough copy• Sports credentials, court access• Multi-tasking• Learning curve
![Page 20: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/20.jpg)
Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check & engage)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
![Page 21: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/21.jpg)
Liveblogging tools
![Page 22: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/22.jpg)
Feeding liveblog into site• Embed in story on your site (w/ intro)• Feed in your staff members• Feed in (and use) hashtag• Police and look for spam, mischief• Remember to turn it off• Can you livestream video (yours or from
event organizer)?
![Page 23: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/23.jpg)
Sponsoring liveblog• Banner ad on liveblog page• Work ad unit into embed frame• Insert clearly labeled ads in flow• Thank sponsor
![Page 24: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/24.jpg)
![Page 25: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/25.jpg)
From live to print• Will a brief suffice (plugging live
coverage?)• A summary story, shorter than you’ve
been doing?• Reporter can write faster• Bring back “rewrite” editor?• Should print coverage look ahead?
![Page 26: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/26.jpg)
Routine daily news• Setting early deadlines (11 a.m., 2 p.m.)• Starting work earlier• Write routine stories as they unfold, as
we do w/ breaking stories (initial post followed by updates)
![Page 27: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/27.jpg)
Unbolting from Sunday story• Plan enterprise stories for digital
platforms (crowdsourcing, data, social, video, photo, interactive, engaging)
• Publish for digital audience (during work week)
• Sunday story (if any) comes second
![Page 28: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/28.jpg)
![Page 29: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/29.jpg)
![Page 30: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/30.jpg)
Five Satins, unbolted• Story published online Monday• Text story twice as long online (60” in
print)• Loaded with links• Videos• Audio clips• Use Sunday story for more engagement
![Page 31: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/31.jpg)
Can you do more?Commissioned obituaries:• Offer reported life-story obits• Family commissions writer/videographer• More revenue for journo jobs• More satisfied customers• Not just obits: retirement, anniversaries,
graduations, what else?
![Page 32: Manage your changing workload](https://reader033.vdocuments.net/reader033/viewer/2022061114/546218a2af7959f84e8b4d4c/html5/thumbnails/32.jpg)
Your ideas• How can you do more & make revenue
that gives you more staff time, not less?• What can you stop doing (or do less
frequently or more efficiently)?• How are you working more efficiently?