management fresh ppt

7/31/2019 Management Fresh Ppt

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Submitted by:

Ishita Gupta (IMT/08/9051)Kanika Singh (IMT/08/9052)

Sharmishtha Shekhar (IMT/08/9060)


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Study ourCompetition

Target ourIdeal customer

Define ourMarketing

strategy andTactics

Test ourConcept

Know ourProducts Life

Cycle and

Advertise


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: evaluate how our new

product will stand up against what's already beingoffered

to focus exclusively on those

customers whom we believe are most likely to purchasefrom us. It's always easier to fill a need than to createone.

: choose oursales and marketing channels, decide which channel ormedia will reach most of our target customers


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: use formal focus groups (discussions

with members of the target audience), employ onlineresearch studies, or distribute our product to a group ofusers for testing. Only after testing is complete, we willproceed to the final creation of our marketing tools and

materials

campaigns held beforelaunching our product in market will need to be

updated as our product or service matures


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A collaborative clinical survey was done by a group ofdiagnostic labs and hospitals.

It was found that maximum number of people (approx.70%) suffering from AIDS in India approached for

treatment at a very later stage.

After finding the reason to this survey, it seemed to be aresult of lack of awareness, and also reluctance.


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Overview For the treatment of any disease whether it is a major

disease or a minor one, the most important thing is itsdiagnosis.

When it comes to a sexual disease, many people hesitate

to visit the doctor. AIDS is also an STD in which no curehas been found yet.

OraQuick In-Home HIV Test is here to help those, who donot want to go out of their homes to get their disease

diagnosed. By using OraQuick test kit anyone can check whether

he/she is HIV positive or not, right at home!!


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Features of OraQuick

Will allow you to test yourself in the privacy of

your home.

Will detect the presence of HIV antibodies insaliva collected using a mouth swab.

Result will be shown within 20 to 40minutes.

Approved by FDA.

Test accuracy : 98.2%.

Approved for people who are 17 years of age orolder.


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Sample Pad

Conjugate Pad

Nitro celluloseMembrane


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ConjugatePad

Detection reagent:Colloidal goldparticle

conjugated to anantibody binding

protein

Nitro CelluloseMembrane

Test Line: Proteinswhich are

Immuno-specific toHIV-1 and HIV-2

antibodies.

Control Line:Proteins whichbind to HumanIgG antibodies.


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How To Use it ?

Collect theSample:

Swab

betweenthe teeth

and

upper andlower

gum

Insert theDevice into

the Buffer


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There are two markings shown in the testing

device: : denotes the Control zone defining the

correctness of the test procedure

: denotes the Preliminary test line.

Every test carried out must show red line against

the C mark while a red line against T Markdenotes a positive result for HIV.


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Results in 20 minutes

Approved for oral fluid, plasma, wholeblood specimens.

Greater than 99%.

Test in non-traditional testingenvironments

Just with oral fluid

No bloodand no sharps


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Subject must refrain from

eating a minimum of 20 minsbefore using the kit

Negative result:

Do not engagein activities

Steps must be

followed

accurately

Test device

should not be

reused.

Test kit must not

be used beyond

the specified

expiry date


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What we offer.

Single usage test Kit

5 times usage kit

eparate a a a e


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eparate y ava a eComponents

Oral Swabs

Dilution solution


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Source : ICMR Survey Report


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A survey was done by the National AIDS ControlProgramme in March 2012 for the state-wisedistribution of HIV infection in India.

Survey revealed that Arunachal Pradesh was the worstvictim of this deadly disease.


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Source: National AIDS Control Programme Phase

III

State Fact Sheets

March 2012


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Survey: The Centers for Disease Control and Prevention


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Earlierdiagnosis ofHIV infection

Empowerconsumers

Betterclinical

outcomes


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Protect Yourself ProtectOthers Get Tested !!!

Distribution


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DistributionChannels

ManufacturerWholesalers

customers Retailers


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Wholesale shops

Chemist Shops

Online shopping

Television Home Shopping


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Print ads : Newspapers, Magazines

Broadcast ads: Television, Radio

Brochures and booklets

Posters

Billboards

Social Networking sites


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Youth Festivals at Colleges

Street activities

NGOs

Medical Representatives


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Customer Relationship Management


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: setting a relatively low initial entry

price of our product so that we can attract newcustomers. It will encourage word-of-mouthrecommendation for the product because of theattractive pricing (making promotion more effective)

the price covers costs (costof raw materials and the cost of operating the business)and is comparable to the competitors price.


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Collection of sample (mostly blood): cost is Rs. 250-400

HIV diagnosis by ELISA: cost is Rs. 1200-1400

But our kit contains the sample collector and thesample needed is mouth swab which is painless.Moreover, the cost of our product is much lower

than those of the diagnostic tests available in themarket.


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Costs such as direct material and direct labor, the cost ofmanufacturing overhead includes electricity used tooperate the factory equipment, depreciation on the factoryequipment and building, factory supplies and factory

personnel (other than direct labor).

Costs include selling, general and administrative (SG&A)expenses, and interest expenses.

Cost will also include depreciation of nonmanufacturingequipment; expenses for automobiles and trucks used tosell and deliver products


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Test Kit Price

Single Use Kit 400 INR

5 Times Usage Kit 1800 INR

Oral Swabs

Dilution Solution

50 INR

150 INR


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