manager - marketing - business development

8/6/2019 Manager - Marketing - Business Development

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DON KAUFMAN-------------------------------------------------------------------------------------------------------------------15436 Orlan Brook Drive [email protected] Park, IL 60462 708.829.8029

Purpose

To engage my skills full-time to function as Chief Marketing Officer/Advertising, Media, and Business Development Director (in tandem with an executive team), or as an ain-housea advertising/media manager. To substantially contribute superior plans and direction intended to improve efficiency in advertising and marketing . Primary commitment is to enhance sales for an increase in revenue throughprecision advertising and marketing investments. Additionally, to conceive, evaluate, develop, implement promotions, negotiate and secure cost-efficient advertising and media buys, review existing marketing campaigns, and recommend new advertising-strategies, promotions and marketing initiatives intended and projected to attain short term and longer term sales and revenue growth goals.

Knowledge Base

a Intimate understanding of how media sells itself to businesses and agencies. Proficiently identify and assess value for price within demographic and psycho-graphic compatibilities for a broad base of target audiences.

a Accommodate with strategic insights from notable experience with start-up andgrowth ventures and businesses actively developing additional revenue streams through incorporation of media options also utilizing WEB and WAP based technologies.a Possess in depth comprehension of a vast array of mediaas abehind-the-scenesarate structures, pricing, their margins, and their methodologies for strategic selling to agencies and businesses. First hand experience providing superior insight and a negotiating advantage over media to command maximized value for moniesinvested.a In addition to traditional and other still effective ad campaign strategies, alternative thinking and potentially trend-setting concepts can be designed and developed on demand to stand out above the competition to garner greater market share.

a Knowledge and experience with media including broadcast television, radio, cable TV, print (newspaper & magazine), direct mail, online digital internet, wireless (WAP/cellular), and Direct Response including short-form (:30 sec. a" 2 minute spots) and long form (half-hour 28:30 infomercials). Media background provides insight and strategic advantage to incorporate as potent ingredients for assessing and packaging advertising/marketing campaigns designed specifically to increase sales combined with achieving the absolute maximum in media value for therevenues invested with superior return on investment.

Additionally, any company desirous of closely monitoring and evaluating their marketing and advertising investments, minimizing waste, maximizing value, trimming any inefficiency in spending from their budget will benefit greatly from compa

rative analysis and this same abehind the scenesa knowledge how various media isbought and sold.

Managerial/Business Skills

a Swift assessment of least and most efficient and effective use of marketing, personnel, and advertising budgets and department monetary resourcesa Excellent negotiating skillsa Insight toward forthcoming trends and ability to create and/or stimulate super


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ior brand identify and recognitiona Ability to present and communicate intelligently with individuals and groupsa Effective interviewing, hiring, training, and management of small and medium size sales staffa Estimation/forecasting/budgeting/timelines, solid understanding of business ingeneral, financial and otherwisea Efficient use of time and human resources

Professional Experience - Performance & Accomplishments

July 2008 a" PresentVP Marketing & Business Development: DevStart Network, an assemblage of 9 focused online web-based properties providing insights to current internet technologyrelated, and small business relevant information and resources. DevStart Network attracts and accommodates just over 500,000 absolutely unique monthly visitorsof business owners and managers - providing a broad spectrum of relevant and advantageous current technology news, directory resources, contacts, and information. DevStart Network accommodates a wide variety digital, online B2B advertising through any or all DevStart websites within the network.

Responsibilities focus primarily on B2B to effectuate increase of sales throughnew product development, renewal business, and new client acquisitions. Work closely with CEOs, CMOs, and GMs to develop and direct developing and implementingcampaigns and goals utilizing the DevStart Network to maximize their ROI throug

h focused ad formats, placements, and messages. Evaluate ad server data, Googleanalytics, and other statistics to fine tune media placement for greatest accuracy and ROI efficiency. Coordinate online ad server digital media formats and placements. Interact with internal staff of DevStart web developers to enhance proficiency in online ad format delivery strategies. Develop new revenue sourcesand new products for DevStart Network. Identify, solicit, negotiate, and securenew clients/accounts. Work with CEO internally to develop and implement strategies toward increasing revenue.

November 2006 a" July 2008National Sales Manager: Media Services Group, a small, full service ChicagolandDMA advertising agency.Position includes winning new business accounts for the administration, plannin

g, purchase, and implementation of advertising budgets and marketing & promotions campaigns on their behalf to identify and engage strategically superior mediamaximizing sales, advertising ROI, and product-promotion results.Identify, educate, and train Account Executives and existing and prospective client business-owners and managers in the value and expected of each strategic initiative and/or media used. Provide insights, strategies, and methodology to Account Executives and business owners and managers to maximize development and expand our roster of business to business and business to consumer clients.a Responsibilities include first identifying and then effectuating a client/prospect shift in media use and budgets away from routine or lesser effective advertising, marketing, and promotional investing toward more cost efficient uses of various media.a Successful in refocusing media budgets with existing clients while claiming no

table gains in the acquisition of new media clients. Deliver new media clientssubstantial sales gains while reducing their expenses or redirecting existing budgets for greatest ROI.a Increased the Agency of Record client base and the administration of related budgets by 272% overall during 20 month period.

October 2004 a" November 2006General Sales Manager: World Jewish Digest & Jewish Broadcasting Network -- 2 ethnic focused non-profit 501(c)3 operated niche media: World Jewish Digest, Americaas leading publication distributing over 260,000 monthly copies nationwide and


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Jewish Broadcasting Network, regularly scheduled Cable Television telecasts carried in 1.35 Million Chicagoland DMA households.

a Achieved 160% revenue growth overall in 24 monthsa Researched, established, and set all print display advertising and televised program sponsorships and spot pricesa Reinvented, redesigned, and developed brand new media kits for both print andcablea Successful in retaining clients and increasing budgets from existing program sponsors and advertisersa Developed, hired, trained, and supervised Local Sales Managers and Account Executive sales teams in several new major markets nationwidea Dramatically increased advertising revenue for each marketa Developed and introduced fresh strategies and prospecting techniques to substantially increase new businessa Effectively trained and implemented methodology for creative selling which resulted in doubling gross monthly sales revenue within the first yeara Boosted sales staff morale and determination to succeed through training creative selling supported by incentive and bonus reward initiativesa Effectively developed a new roster of print advertisers and television programadvertisers and sponsorsa Accompanied Account Executives in the field regarding display advertising forthe print media, and spots and web-based digital advertising for JBN, our cabletelevision programming division.

a Conceived and developed innovative demographic and psycho-graphic insights andmethodology into account executives training a" resulting in a dramatic increase in short term (monthly) and annual sales growth.

November 1996 a" October 2004Vice President of Sales: JOVON BROADCASTING, WJYS-TV, an independent ChicagolandDMA General Market full power must-carry broadcast television station reachingover 3 Million households (transmitting over the airwaves plus into 2.2 millioncable households)a Responsibilities included developing creative concepts, planning, and implementing market strategies to increase sales.a Hired and trained sales staff in manner and methods of how to present and sell30 second commercial spots, 1 and 2 minute Direct Response spots, and half-hour

infomercial media messages through advertising agencies and to business ownersand managers directly.a Grew existing local automotive direct and national infomercial agency businessby more than 37% compounded annually for 4 consecutive years.a Developed new account relationships resulting in dramatic increases in media sales from both local businesses directly and local advertising agencies.a Worked in tandem with other department managers to successfully increase annual gross sales over an initial four year period by almost 300% for the station overall.a Reported to and coordinated directly with the station Owner/CEO in discussionsof strategy and planning to achieve specific and comprehensive market share increases and overall revenue growth for the station.a Conceived, developed, scripted, and produced more than 80 full-length half hou

r infomercials, 30 second, one-minute, and two minute spots for television broadcast.

March 1986 a" September 1988Advertising Sales Manager: Telecommunications, Inc. (TCI a" at the time was theMidwestas and the worlda) largest cable television system. TCI sold to AT&T whosold to Comcast Cable.)a Created and launched the Advertising Sales Department for third largest cableTV system in the U.S. Hired and trained Account Executive sales staff.a Researched competitive regional media and created rate schedules.


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a Controlled spot time inventory, and developed, scripted, and coordinated commercial production for spots.a Developed and first introduced aclassifieda advertising messages on the Program Guide/Preview Guide channels as scrolls and/or picture-in-picture.a First developed, set pricing, and introduced local display advertising in Entertainment Magazine, cableas printed program guide direct mailed to all cable television subscribersa Set pricing, coordinated, and implemented direct-mail/billing inserts of promotions and special offers to subscribers.a Generated sales from $0 at start-up to $1,780,000 the first year which quadrupled before the end of the second year at $6.5 million in sales.

Tools and Software

Familiar with ACT, Salesforce, Final Cut Pro HD, Soundtrack, Peak BIAS Pro, Lotus/Approach, MS Word, Adobe PhotoShop, Corel Draw, OpenX, Excel spreadsheets, Windows based PCs, MAC G4 and G5, digital video, camera set-up and operations, audio/video editing, music and digital asweetening,a and operations of A/V digital production equipment, video post-production, design, layout, and general pre-production requirements for print including one color, additional spot and 4 color process, technical specs for IAB standardized digital internet advertising formats.

Additional Skill Applications

a Possess the vision of accurate foresight to perceive outside of the proverbialaboxa and identify when an appropriate opportunity or circumstance demands it.a Excellent people and communication skillsa Enthusiasm, and innovation in thinking, planning, selling, and training -- with deeply rooted and diligent work ethics.a Creativity, innovation in developing fresh marketing concepts and stimulatingpromotional strategiesa Attention to details, accuracy and realism define my approach to planning, organizing, budgeting, and execution.a 100% reliable.a Results-oriented, self motivated individual able to excel in fast-paced, team-centric environments. Can also apply myself working alone equally well, (whethe

r short or long term).a Continually recognized by management for boosting morale, bringing staff together, and surpassing goals and expectations.

Extras

Progressive thinking, an accurate overview of production quality, and strict judge of media and competitive pricing. Additionally, past involvement with the entertainment industry (having served on an advisory committee to the producers ofthe Grammy Awards), business representation for professional talent, served asPresident of an independent, international record company, as well as hands-on involvement in hundreds of commercial media messages for a wide scope of businessventures -- including script development, display ads, audio/video spots, and

half-hour infomercial productions (including as writer, producer, director).

manager - marketing - business development

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