Welcome
Hosted by Zack Schwartz
Director of Customer Onboarding at OpenWater
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Agenda
• Common frustrations for admins of awards programs
• How other awards programs are addressing these issues
• Walk through of an OpenWater onboarding
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THE MACGYVER
METHOD
MacGyver
Someone who can jump-start a truck with a cactus. –Urban
Dictionary
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MacGyver
To use ingenuity to fix or remedy a problem using the tools
available at hand. –Urban Dictionary
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Masters of MacGyver
• Binders
• Snail Mail
• Excel
• Email
• Dropbox
• Event Registration Systems
• Jury Rigged Custom Solutions
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The Effects
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“I built a house of cards. And it collapsed.”
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The Effects
• You are frustrated
• Entrants are frustrated
• Judges are frustrated
• Entrants give up and do not submit
• Lost opportunities
• Lost revenue
• Too many man hours keeping everything organized
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How much is this costing you?
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MARKETING YOUR
AWARDS PROGRAM
Marketing Goals
• Increase submissions
• Increase brand recognition
• Getting data on your members
• Who are they, actually?
• Recruit new members
• Increase your prestige
• People are proud of their awards programs.
• Also increase submissions
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The Marketing Dream
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The Marketing Dream
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The Marketing Dream
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The Marketing Dream
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The Marketing Reality
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The Effects
• Not reaching target markets
• Not using best practices
• Lost opportunities
• Lost revenue
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How much is this costing you?
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WHAT OTHERS HAVE
DONE
ABANDON MACGYER.
CONSOLIDATE
Consolidate
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The entire workflow should all happen in one online system
Forms Should be Easy For Applicants
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Entrants go through multi-
page forms, save and
return later. Upload large
files.
Pay for all entries at once
Should be Painless for Judges
Judges login, score entries,
and be done with it
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It Should Be Easy For You
Understand what is happening with your submissions
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It Should Be Easy For You
Understand what is happening with your judges
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It Should Be Easy For You
Understand what is happening with your revenue
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It Should Be Easy For You
Email your entrants who have started, but not completed
their entries
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It Should Be Easy For You
Manage the entries that come in
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It Should Be Easy For You
See who the highest performers are in real time
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MARKETING BEST
PRACTICES
Clean Awards Websites
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All Information in One Place
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Social Sharing
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Galleries
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Galleries
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Free Guides
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Free Case Studies
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Free Toolkits
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OPENWATER
ONBOARDING
OpenWater Onboarding
• Starts off with an onboarding call
• Learn the ins and outs of your program
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Training and Implementation
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• Basecamp project
management tool
• Step by step process
• Review calls with your
implementation specialist to
verify best practices
• Nothing gets left behind,
nothing forgotten
COMMITMENT TO
CHANGE
Commitment to Change
• Nobody likes change
• Some people love MacGyver Method
• You have to be committed to making a change
• “I need to mull this over.” = no change
• Every program is different
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Schedule a Demo
Talk to an OpenWater rep to see if this software is a right fit
for you at getopenwater.com
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