managing channel partner export compliance marla lyon – trade compliance manager avid
TRANSCRIPT
Managing Channel Partner Export Compliance
Marla Lyon – Trade Compliance ManagerAvid
2© Avid 2010
About Avid
• Founded in 1987, pioneered digital video editing on a computer
• Global leader of digital audio and video solutions
• 2,100 employees worldwide
• Headquarters: Burlington, MA
• Sales/Revenue Mix: Direct – 40% Channel Partners – 60 %
• FY 2010 Revenue: $678,522,000
• Commerce Control List: EAR99, Categories 4 and 5
• Jurisdiction: U.S. EAR = 100%
Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish
3© Avid 2010
About Avid
For nine years running, every nominee and winner for a Sound Editing Oscar has
used Pro Tools
We’ve earned hundreds of prestigious awards,
including, 14 Emmys, 1 Grammy and 2 Oscar
statuettes.
One or more Avid solutions was used to produce the top 10 Oscar nominated films
for 2010.
13,000,000 unique registered customers use Avid home video editing
solutions to create videos for personal enjoyment.
We have the world’s largest collection of online
music scores with more than 80,000 members and 91,500 scores available for
download.
First-ever A.C.E. Eddie Award for Technical
Excellence
4© Avid 2010
Our Products
ISIS 5000
Keyboards
Pro Tools Mbox
InGame
VENUE
MC Artist Controller
Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish
5© Avid 2010
Our Customers
Media Enterprise
ProfessionalCreative Enthusiasts
Source: IABM 2009 update document; Frost & Sullivan 2010, MI Sales Trak 2009-2010, NPD, GFK, Music trade magazines 2010
• Home video makers
• Amateur musicians
• DJs
• Serious hobbyists
• Broadcast networks• Cable operators• Station groups• Local broadcasters• Government
agencies• Sportscasters
• Enterprise content creators
• Independent editors and audio engineers
• Facilities owners• Live sound mixers• Educators and
students
6© Avid 2010
Avid Sales Channels
Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish
• Resellers– Professional Audio Products– Professional Video Products
• Major Retail Chains– Consumer Audio Products– Consumer Video Products
• Direct Sales– Broadcast Networks
• Ecommerce
7© Avid 2010
Managing Channel Partner Compliance
• Channel Partner Contracts– Export Compliance Language
• Channel Partner Website– Export Compliance Page– Links to BIS, OFAC websites
• Channel Partner Communications
Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish
8© Avid 2010
Managing Channel Partner Compliance - Contracts
Channel Partner Contracts – Export Compliance Language
• Define Export and Reexport
• Explain Channel Partner’s responsibility to comply with export control regulations, both U.S. and other countries
– Screening responsibilities– Licensing responsibilities
• Provide website links for additional information
Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish
9© Avid 2010
Managing Channel Partner Compliance - Website
Channel Partner Websites – Export Compliance Page
• Overview of regulations
• Restricted Parties regulations and website– Entity List– Denied Persons List– Specially Designated Nationals List
• Embargoed Destinations and websites
• Related External Links– Other countries’ export control websites
• Notice and Disclaimer– Providing information as general guideline– Entity exporting the product is responsible for being knowledgeable of the
regulations
Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish
10© Avid 2010
Managing Channel Partner Compliance – Communications
Channel Partner Communications
• Updates to Export Compliance page
• Send alerts on rapidly changing events (i.e Libya)
Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish
11© Avid 2010
Managing Channel Partner Compliance – Ecommerce
• Who is the USPPI?
• Export Compliance Statement of Work (SOW)
• Export Compliance Addendum
• Definition of Terms
• Screening Responsibilities – – Antiboycott– Sanctioned Parties– Embargo Screening
• AES Filing
• Recordkeeping Responsibilities
• Compliance Contacts
Avid confidential and proprietary information – Please do not copy, forward, redistribute, or publish