Creating relationships with influencers.

So what is an influencer and why do we need them?

What does YouthNet do?

Speed Dating

Three Do’s

1 - Get contact details.

2 - Think about potential projects.

3 - Re-introduce yourself before you leave.

Three Don’ts

1 - Only talk to one person.

2 - Don’t promise anything.

3 - Don’t say you’ll follow up that evening.

Define Me Launch

Blind Dates

Michelle Thomas

Three Do’s

1 - Keep it informal.

2 - Have a follow-up meeting in the diary.

3 - End with a few actions.

Three Don’ts

1 - Avoid talking about payment.

2 - Never go empty handed.

3 - Be clear on how you’d like to work together.

There are 2 ways to work with

influencers:

1 - Let influencers create the content

2 - Work with influencers on creating the content

Courting

Hannah Witton

Three Do’s

1 - Take an interest in their work.

2 – Figure out how they fit your brand.

3 - Take your time.

Three Don’ts

1 - Don’t chuck several projects their way.

2 - Don’t be close-minded.

3 - Don’t chuck money at them.

Where can I find influencers?

1 - YouTube

2 - Blogs

3 - Instagram

4 - Periscope

5 - Reality shows

6 - Upcoming musicians

7 - Local reviewers

My vagina looks like a turkey.

Any questions?

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we

do: www.charitycomms.org.uk

PR in the digital age

Conference

3 December 2015

London

#charityPR

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