managing today’s e-library suhui ho (pronounced sue-way ho) digital services librarian, science...
TRANSCRIPT
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Managing Today’s e-Library
SuHui Ho (pronounced Sue-Way Ho)
Digital Services Librarian, Science & Engineering Library
University of California, San Diego
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Once upon a time there was
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Now there is
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Once upon a time there was
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Now there is
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Once upon a time we had a brick and mortar library
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Now we have an e-Library
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We have moved online
• Collections
• Services • Interlibrary loan, renew materials, catalogSelf Help
• Chat, Text, Email, IMReference• Podcast, Camtasia, iTuneU• Online guides (LibGuides)Instruction
Outreach
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The web has fundamentally changed the way library conducts its business.
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Today’s e-Library
– Library’s online presence – Library’s collections and services delivered online– Paralleled to the brick-and-mortar library– Many components:
• Library’s website• Library’s mobile site• Library’s Twitter • Library’s Facebook• Library’s blog• LibGuides• e-Services• And more
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e-Library Management Roles and Functions
• Information architecture• Interface design• Usability study• Content life cycle management• Metrics• Search engine optimization• Managing e-Services• Exploration and implementation of new technologies• IT: Programming, database & sever administration
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Information Architecture
Goal: Help users complete simple, common tasks in a fast, efficient manner.
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Context-sensitive design
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Interface Design
Roles: graphic artists, animators, multimedia designers
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Usability Study
• Understand user behavior • Usability test
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Information Technology Support
– Web programming – Database Administration– Web Server Administration– Project management
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Building the e-Library
• Library building Library website• Space planning Information architecture • Interior design Web interface design
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Yet, many libraries stop here.
It is the same as after building a library building, getting the furniture, getting the books on shelf, and leave. Let the building run by itself or ask your director to run it by him/herself.
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Website Management
Building•Information architecture•Interface design•Usability study•IT
Managing•Content life cycle management•Metrics•Search engine optimization•New technologies•Usability study•IT
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Content
– Librarians become authors – Locally-authored digital content• Web pages• Mobile site pages• Blogs • Online instruction • Videos• Listing services (databases A-Z)• Content in social media
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Content Life Cycle Management
• Strategize – audience, voice, relevancy, accuracy
• Create – writing for the web• Review• Update• Delete• Archive
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Website MetricsGoal:
Understand user
behaviors in your website
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Search Engine Optimization
Goal:Top ranking in Google
search
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New Spaces, New Challenges, New Opportunities
Brick & Mortar Library e-LibraryCirculation - get the resources Access the resources - navigation to e-
books, e-journalse-problem trouble-shootingRemote access
Reference – reference desk e-Reference: chat, email, IM, textInstruction – classes in the library Context-sensitive guides, tutorials,
podcasts, LibGuides
Outreach – exhibits in the library Video, multimedia, slideshows, Facebook, Flickr, Tweeter, Youtube
Collection Buying e-content, e-resources statistics,Subject portals
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Brick & Mortar Library e-Library
Gate counts Website metrics, e-resources statistics, catalog search statistics, e-resources statistics, online instruction statistics
Space planning Information architectureUsability studyWeb design Content life cycle management
Search engine optimization
IT: desktop support IT: web programming, database & server administration
Goal: help people find information Goal: help people find information
New Roles and Functions
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Staffing Model?
It takes a village to build, staff, and manage
an e-Library.
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“The greatest impact of the Internet is likely to come over the next decade as it starts to reshape the traditional management processes and structures that are used to run large-scale institutions.”
Gary Hamel, “REINVENTING MANAGEMENT FOR A NETWORKED WORLD
“Educause, Oct. 13, 2010
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Web Strategy
• Develop a Web strategy aligned with the library’s overall business strategy.
• Consider the e-Library to be an equally important, if not more important, part of the library.
• Budget and staff for this space• Physically smaller?
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7 Habits of a Successful e-Library
1. Has an e-Library strategy that is aligned with the library’s overall business strategy.
2. Professionally managed from the most senior level down and staffed by not only web staff but also most public services staff.
3. Has a website content life cycle management plan.4. Adheres to information architecture, user experience and
web design principles.5. Attention to metrics and usage pattern analysis.6. Attention to search engine optimization.7. e-Services actively managed.
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Bankruptcy
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Can libraries meet the challenges of the networked world?
• Yes, we can! By– recognizing that we have to be effective in this
new space– recognizing the new roles and skills required to
run this new space– actively aligning our strategies and resources to
the new space.