IEEI Advanced Management

Program

Managing Uncertainty

November 9 – 14, 2013

AUC New Cairo

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IEEI ADVANCED MANAGEMENT PROGRAM – MANAGING UNCERTAINTY

In a highly competitive world that is globally connected, organizations need to shift gears to more effective

and efficient ways that make them more agile. It has become critical in this ever-changing world for

executives to act globally while considering all the factors affecting their organizations locally. Strategically,

the right decisions in uncertain times can bring forth better results.

The International Executive Education Institute (IEEI) is offering the IEEI Advanced Management

Program – Managing Uncertainty, which addresses how to manage an organization through uncertain

times. It helps participants make a paradigm shift in order to define, weigh, manage and solve problems

using an innovative method that can transform them into opportunities.

INTERNATIONAL EXECUTIVE EDUCATION INSTITUTE

Building on more than 30 years of experience in offering professional-development programs in Egypt, the

Arab region and Africa, The American University in Cairo established the International Executive

Education Institute (IEEI) in 2008 to be the leading regional platform for world-class executive

development and networking. IEEI’s mission is to enable current and emerging business leaders to master

the necessary tools to grow their businesses in a challenging global environment.

Since its inception, IEEI has established institutional partnerships with global leaders, such as Rotterdam

School of Management at Erasmus University, IE Business School, Kellogg School of Management at

Northwestern University, National University of Singapore, University of Wisconsin-Madison, Koç

Graduate School of Business, Sabanci University in Turkey and the Professional Risk Managers’

International Association. IEEI also draws upon prominent faculty members from INSEAD and Ashridge

Business School to lead executive programs.

OBJECTIVES

The IEEI Advanced Management Program focuses on a number of high-impact topics directly related to

the effective management of uncertainty in an integrated manner. These include:

Leadership

People Management

Organizational Change

Decision Making and Risk Management

Marketing Strategy

Corporate Governance

“Honestly, I can’t find the suitable words to express how valuable the course was and how warm the

atmosphere was, including all AUC staff.”

–– Tarek Mostafa Fahmy, logistics manager, General Motors Egypt, October 2012

“I personally benefited a great deal from this program.”

––Shehab El Orabi, executive director of project controls, Sixth of October Development and Investment

Company, October 2012

“I commend you all for putting together such a good program and bringing high-caliber faculty into it. The

organization was excellent, and I can honestly say that this is one of the few programs that I attended in which

punctuality was respected.”

–– Azza Kamel, chairperson, AlwanwaAwtar nongovernmental organization, October 2012

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STRUCTURE AND METHODOLOGY This is a six-day integrated program, in which the use of computer-based simulation, group discussions, mini

lectures and group work is key. Participants have the opportunity to work on real business issues and test the

results while considering the various complexities that affect decision making in uncertain times.

The Sigma Challenge; Business in Action is a comprehensive business simulation model in international

general management. Covering different aspects of international business, it is the main simulation model

utilized. The simulation aims at exposing participants to the whole range of international management

activities to help them manage the risk, problems and opportunities involved in international business.

The business simulation model uses a dynamic and participatory approach enabling individuals to exercise

newly acquired skills throughout the program. This advanced program applies new methods in the

acquisition of skills and knowledge.

IEEI Advanced Management Program–Managing Uncertainty provides participants with extensive

hands-on experience. IEEI invites prominent guest speakers to address participants and share their

experiences with the group.

WHO SHOULD ATTEND

IEEI Advanced Management Program–Managing Uncertainty is designed for senior executives, general

managers, managing directors, chief executive officers, vice presidents, principals of small and medium-size

firms, as well as entrepreneurs and owners of small companies with growth potential. Participants should

have at least eight years of work experience.

VENUE The program will be held at AUC New Cairo, a 260-acre, world-class facility that offers a stimulating

learning environment for IEEI programs.

“I found the program to be enlightening. The material was extremely relevant and very well thought-out. The

professors were truly inspirational, and I will be carrying their words with me for a long while.”

–– Salma Shabana, operations manager, Edrak, June 2012

“Thanks a lot for everything. It was one of my best training experiences, professionally and

personally.”

–– Tarek El Goweiny, group general manager, National Catering Company L.L.C, June 2012

INSTRUCTORS This program is delivered by faculty members and instructors who have wide international and local

exposure, as well as extensive practical experience.

Ahmed Abdel Meguid

Associate Professor and Chair, Department of Accounting, Director of MBA Programs, School of

Business, The American University in Cairo

PhD, Syracuse University

Ahmed Tolba

Chair and Associate Professor, Department of Management, School of Business, The American

University in Cairo

PhD, The George Washington University

Ali Awni

Associate Professor of Practice, Department of Management, School of Business, The American

University in Cairo

PhD, North Carolina State University

Ayman Ismail

Assistant Professor, Abdul Latif Jameel Endowed Chair of Entrepreneurship, School of Business,

The American University in Cairo

PhD, Massachusetts Institute of Technology

Hamed Shamma Associate Professor of Marketing and BP Endowed Chair, Department of Management, School of

Business, The American University in Cairo

PhD, George Washington University

Iman Seoudi Assistant Professor of Strategy and Entrepreneurship, School of Business, The American University

in Cairo

PhD, Weatherhead School of Management

Kevin O’Connell

Professor of Practice, Willard W. Brown Chair of International Business Leadership, School of

Business, The American University in Cairo

MBA, Stanford University

Mohga Badran

Professor of Management, School of Business, The American University in Cairo

PhD, Stockholm University

Mohamed Radwan

Adjunct Professor, School of Business, The American University in Cairo

Corporate Governance Consultant, International Finance Cooperation, World Bank Group

Sherif Rakabawy Assistant Professor, Management of Information Systems, School of Business, The American

University in Cairo

PhD, Leipzig University

THE APPLICATION Admission Criteria: Selective enrollment of the most qualified and diverse group enhances the overall

learning experience. The admission committee looks for applicants who have management responsibilities

with diverse skills and experience. In seeking executives with demonstrated promise, the committee takes

into account the candidate’s organizational level, managerial experience, career goals and ability to

contribute to the program. The committee may require a telephone or personal interview as part of the

admission process.

Language: This program is offered in English, and there is a considerable amount of reading material, such

as case studies and articles. Moreover, participants are required to actively participate in the classroom and

in smaller study-group discussions on a daily basis. Proven proficiency in written and spoken English is

essential for the completion of assignments and engagement in fast-moving discussions.

Applications are accepted on a rolling basis and are reviewed upon submission.

Certificate: IEEI awards a certificate upon the successful completion of the program. Participants must

have attended at least 80 percent of the program to receive the certificate.

Fees: Fees for the IEEI Advanced Management Program are $1,800. Partial scholarships are available

for multiple applicants from the same organization, and for AUC, IEEI and MC alumni.

Cancellation Policy: Candidates who submit cancellations up to 30 calendar days before the start of the

program will receive a full refund of their tuition fees. Those who make cancellations less than 30 days in

advance will not receive a refund, but they may nominate an acceptable substitute or attend another

program within one year. Cancellation requests must be received in writing.

International Executive Education Institute

School of Business

The American University in Cairo

ieei@aucegypt.edu

www.aucegypt.edu/business/ieei

tel 20.2.2615.3302

mob 2 012.7381.5065

fax 20.2.2797.4915

PROGRAM AGENDA

Advanced Management Program – Managing Uncertainty

Day One

Saturday, November 9, 2013

8:30 - 9:00 am Registration

9:00 - 10:30 am Introduction to the program

10:30 - 10:45 am Break

10:45 - 12:45 pm Session one: Marketing Strategy

12:45 – 1:45 pm Lunch break

1:45 - 3:45 pm Session two: Leadership

3:45 - 4:00 pm Evaluation

Day Two

Sunday, November 10, 2013

9:00 - 11:00 am Session one: Sigma Decision 1 - Integrated Business Disciplines

11:00 - 11:30 am Break & group photo

11:30 am - 1:30 pm Session two: People Management

1:30 - 2:30 pm Lunch break

2:30 - 4:30 pm Session three: Corporate Governance

4:30 - 4:45 pm Evaluation

Day Three

Monday, November11, 2013

9:00 - 11:00 am Session one: Leading Change

11:00 - 11:15 am Break

11:15 am - 12:45 pm Session two: Sigma Decision 1 - Integrated Business Disciplines (group)

12:45 - 1:45 pm Lunch Break

1:45 - 3:00 pm Session three: Sigma Decision 2 - Business Strategy

3:00 - 3:15 pm Break

3:15 - 4:30 pm Session four: Sigma Decision 2 - Business Strategy and its Applications (group)

4:30 - 4:45 pm Break

4:45 – 5:45 pm Session 5: Sigma Decision 3- Capital Investment

5:45 - 6:00 pm Evaluation

Day Four

Tuesday, November 12, 2013

9:00 - 11:00 am Session one: Sigma Decision 3 - Capital Investment and its Applications

11:00 - 11:15 am Break

11:15 am - 12:45 pm Session two: Sigma Decision 4 - New Product Development

12:45 - 1:45 pm Lunch break

1:45 - 5:30 pm Session three: Sigma Decision 4 - New Product Development

5:30 - 5:45 pm Evaluation

Day Five

Wednesday, November13, 2013

9:00 - 11:00 am Session one: Decision Making and Risk Management

11:00 - 11:15 am Break

11:15 am- 12:45 pm Session two: Sigma Decision 5 - Corporate Sustainability

12:45 - 1:45 pm Lunch

1:45 - 3:45 pm Session three: Sigma Decision 6 - Business Integration and its Application

3:45 - 4:00 pm Break

4:00 - 5:30 pm Program wrap-up: Learning Points and Conclusions

5:30 – 5:45pm Evaluation

Day Six

Thursday, November14, 2013

9:00 -11:00 am Simulation presentations (preparation by participants; in class)

11:00 -11:15 am Break

11:15 am -12:45 pm VIP guest speakers

12:45 - 1:00 pm Lunch

1:00 -2:30 pm Closing of the program and presentations

2:30 - 4:00 pm Awards ceremony

*Please note that this is an intensive program, and the daily schedule may extend to 6:30pm.