Mar. S

• Tailored to fulfillconsumer needs

• Using its name of the brand for theirproducts

• Low costPT. Nestle Indonesia

Sereal :

Susu : Dancow, Milo, Bear Brand, Carnation, etc.

Dll.

Competitors

Value

• They get customer’strust and goodimage for customer

• They give goodquality andaffordable price

Lisa Gunawan - 2512101034TI - Manajemen Bisnis

Price

• Nestle Corn Flakes 150g : Rp.14.675

• Corn Flakes 275 gr : Rp.23.575

People who consume it :

132 million (2,27% orang Indonesia)

Jika dikalkulasikan :

Pendapatan kotornya/hari

150g : Rp 1.937.100.000.000,-

275g : Rp 3.111.900.000.000,-

Total : Rp 5.049.000.000.000,-

Lisa Gunawan - 2512101034TI - Manajemen Bisnis