manga in german sony electronics, inc. takeshi kanai 8/3/2010 egls sapporo meeting

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Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

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Page 1: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Manga in German

Sony Electronics, Inc.Takeshi Kanai

8/3/2010 EGLS Sapporo meeting

Page 2: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Topics Manga and Globalization

Requirement: ‘Reading Direction’

Page 3: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Manga in Japanese 漫画 ( ≒ Comic)

マンガ ( = Manga) After Osamu Tezuka (Astro boy)

He produced Manga style, or Manga rule, Manga scheme.

Page 4: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Requirements of the Japanese Manga style

Two page view Vertical text layout Right to left reading direction

Page 5: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Manga distribution service in Germany The service has launched in mid / 2009 Focusing on Self publishing The text is written in German with horizontal

layout. The reading direction is both L2R and R2L.

But it has a fundamental issue.

Page 6: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Manga in German German Manga-Customer would want the Manga t

o start at “the back” because this is the difference to a classic european “Comic”.

If there is an Attribute in the ePub Format for which we can switch the Sony Reader to Right-To-Left Reading or if you could tell us how Right-To-Left reading is realized we are happy to change this process.

Page 7: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Globalization and Localization A local function/appearance/culture will be

internationalized. The internationalized stuff will produce anot

her localized stuff. To summarize all localized stuffs and transl

ate it to one rule, that is ‘globalization’.

Page 8: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Globalization and Localization Japanese Manga

Two page view Vertical text layout Right to left reading direc

tion

German Manga Two page view Horizontal text layout Right to left and left to ri

ght reading direction

Globalized Manga requirements

•Two page view

•Reading direction setting L2R, R2L

Page 9: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Requirement: Reading direction

Page progression Binding direction

Page 10: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Reading direction

L2R

R2L

Page 11: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Requirement EGLS_MM_03 Column progression and Page

progression EGLS_TK_03 Binding direction EGLS_Voyager_01 Horizontal and Vertical writing/ Binding D

irection •ePub content creator can set Right to Left/Left to Right reading direction.

•Reading system can apply the setting to any page progression UIs.

•Reading system which has capability to show two pages in the screen must display right side first when the title is Right to Left and left side first when the title is Left to Right.

Does the reading direction depend on Text Layout?

Page 12: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Relevant requirements EGLS_MM_05 Switching principal text direct

ions EGLS_TW_2: way to display

Traditional Chinese -->Mix Mode EGLS_MM_04 Writing mode of

captions and table entries

Page 13: Manga in German Sony Electronics, Inc. Takeshi Kanai 8/3/2010 EGLS Sapporo meeting

Use case Vertical text Manga in the world