manipal university jaipur school of media & communication
TRANSCRIPT
MANIPAL UNIVERSITY JAIPUR
School of Media & Communication
DEPARTMENT OF JOURNALISM & MASS COMMUNICATION
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
MA(J&MC) Session: 2018 –2019
PROGRAM OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that
frame our thinking and actions, checking out the degree to which these assumptions are
accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and
personal) from different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and
through electronic media in English and in one Indian language, and make meaning of the
world by connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity
centred national development, and the ability to act with an informed awareness of issues
and participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the
moral dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental
contexts and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in
independent and life-long learning in the broadest context socio-technological changes
PROGRAM SPECIFIC OUTCOMES
[PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
PROGRAM ARTICULATION MATRIX
SEMESTER COURSE
CODE PO
1
PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PSO
1
PSO
2
PSO
3
PSO
4
I
JC2101 - 2 2 2 3 - - - - 2 3
JC2102 2 - 1 2 - - 2 2 3 2 2
JC2103 1 2 - - 1 1 - 1 1 3 1
JC2104 2 3 3 - 3 - - 3 3 2 -
JC2105 2 2 - 2 - - 3 2 2 3 -
II
JC2201 2 2 1 - 1 - - 2 1 1 -
JC2202 2 3 - - - 1 1 1 - 3 -
JC2203 3 2 1 1 2 2 3 1 2 3 3
JC2204 2 2 1 - 1 - - 2 1 1 -
JC2205 2 3 2 2 2 - - 3 - 2 3
III
JC2301 - 3 - - - - 2 - 1 - -
JC2302 - 2 - - - - 1 - 1 - -
JC2305 3 - - 1 - 1 1 1 1 3 1
JC2306 - 3 - - - - - 1 - 3 -
JC2313 - 3 - - - - 2 - - 3 2
AVERAGE 1.4 2.13 0.73 0.66 0.86 0.33 1 1.26 1.06 2.06 1
Introduction: The course is designed to provide a comprehensive knowledge and understanding of
Communication Theories, Principles and Practices. It will provide the students basic understanding of
application of Communication Theories to Human Behaviour. It is also designed to equip the students
to grasp the concepts of Socio-psychological perspectives of Communication.
Course Outcomes: At the end of the course, students will be able to:
[2101.1]. Define and describe the nature, levels and functions of Communication.
[2101.2]. Discuss key development of the models of communication and evaluate their
role in understanding communication.
[2101.3]. Interpret the theoretical and practical perspectives of communication and
media. [2101.4]. Examine the role of the mass media in society
[2101.5]. To critique the different approaches to media analysis.
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Communication Theory & Practice [JC 2101/ 5 Credits/ 3 2 0 – 5]
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes
[PSO.1]. Understanding the nature and basic concepts of journalism: reporting, writing
articles and features, editing, photography and designing.
[PSO. 2]. Production of audio-visual programs, use of software in print, electronic media
and web designing
[PSO. 3]. Analysing media text: History of media, development communication, media
laws, global issues and environment
[PSO. 4]. Application of communication and media theories, visual culture, advertising,
public relations and corporate communication
A. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Communication: Definition; Nature and Scope of Communication – Sociological and
Psychological aspects of communication and media – Levels of Communication; Intra-
personal, Inter-personal, Group and Mass Communication, Verbal and Non-verbal
Communication; Diffusion process:- One step, Two step, Multi step flow of Information;
Mass Media and Society – Mass Culture; Philosophies of Communication:- Different
communication models – Different approaches to media analysis– Modernism and Post-
modernism- Globalisation and media; Communication Theories:- Cognitive Dissonance,
Normative Theories, Selective Exposure, Perception and Retention, Uses and Gratification
Approach, Cultivation Approach, Marxist and Neo-Marxist Approaches; Communication
and Behavioural Skills:– Communication, Persuasion, Motivation; Communication and
Leadership; Group Dynamics and Communication
TEXT BOOK
McQuail’s, Denis, (2010). Mass Communication Theory. New Delhi, India: Sage Publication.
REFERENCE BOOKS
Werner Severin J and James W Tankard Jr., (2000). Communication Theories, Origins, Methods, Uses.
NY, USA: Longman Publications
McQuail, Denis, and Windall, S.V., (1993). Communication Models for the Study of Mass Communication. NY, USA: Routledge
Defluer, Melvin L, and Ball, Sandra J, (1989). Theories of Mass Communication. NY, USA: Longman
Publications
Lec.
No
Topics Session Outcome Mode of delivery
Corresp
onding
CO
Mode of Assessing the Outcome
1 Introduction to the course, syllabus and course/study plan
To acquaint and clear
teachers expectations and
understand student
expectations
Discussion NA NA
2-4 Communication: Definition
Learning and understanding
the basic definition of
communication
Lecture JC2101.1
5-7 Nature and Scope of Communication
Understanding the basic
concepts in communication
theories
Lecture JC2101.1
8-11 Sociological aspects of Communication
Learning sociological
perspective of human
communication
Lecture JC2101.1
12-13
Psychological aspects of communication
Understanding the nature,
scope of communication
Lecture JC2101.1
14-16
Communication and media
Acquiring knowledge about
media in communication
Discussion JC2101.1
18-20
Levels of Communication
Understanding the levels of
communication
Lecture JC2101.1
21-23
Intra-personal and Inter-personal
Understanding the levels of
communication
Flip class JC2101.2
24-28
Group and Mass Communication
Understanding the levels of communication
Discussion JC2101.2
29 Verbal and Non-verbal Communication
Understanding the levels of
communication
Lecture JC2101.2 MTE – 1
30 Diffusion process- One step
Learning the diffusion
process
Lecture JC2101.2
31 Diffusion process- two step
Learning the diffusion
process
Lecture JC2101.3
32 Multi step flow of Information
Learning the diffusion
process
Flip class JC2101.3
33-34
Mass Media and Society Understanding the relationship between media and society
Flip class JC2101.3
35-36
Mass Culture Understanding the relationship between media and culture
Lecture JC2101.3
37-38
Philosophies of Communication
Discussion on the
philosophy of
communication
Discussion JC2101.3
39-42
Different communication models
Understanding different
models of communication
Lecture JC2101.4
43-44
Different approaches to media analysis
Understanding media analysis
Lecture JC2101.4
45-46
Modernism Understanding the concept Lecture JC2101.4
47-50
Post-modernism Understanding the concept Flip class JC2101.5
51-52
Globalisation and media Understanding the concept Lecture JC2101.5
53-54
Cognitive Dissonance Understanding the concept Discussion JC2101.5 MTE – 2
55-56
Normative Theories Understanding the concept Lecture and
discussion
JC2101.5
57 Selective Exposure Understanding the concept Lecture and
discussion
JC2101.5
58 Perception and Retention
Understanding the concept Lecture and
discussion
JC2101.5
59 Uses and Gratification Approach
Discussion the gratification
approach to
communication
Lecture JC2101.5
60-62
Cultivation Approach Discussion the cultivation
approach to
communication
Lecture and
discussion
JC2101.5
63-67
Marxist and Neo-Marxist Approaches
Discussion the Marxist
approach to
communication
Lecture and
discussion
JC2101.5
67 Communication and Behavioural Skills
Analysing the human
behaviour
Discussion JC2101.5
68 Communication and Leadership
Analysing the human
behaviour
Discussion JC2101.5
69-70
Group Dynamics and Communication
Analysing the human
behaviour
Discussion JC2101.5
Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO 1
PSO 2
PSO 3
PSO 4
JC [2101.1]
Describe the nature, levels and functions of Communication.
2 2
JC [2101.2]
Discuss key development of the models of communication and evaluate their role in understanding communication
2 2
JC [2101.3]
Interpret the theoretical and practical perspectives of communication and media.
3 2 3
JC [2101.4]
Examine the role of the mass media in society
1 2
JC [2101.5]
To critique the different approaches to media analysis.
2 3 3
1. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction: This course is offered by Dept. of Journalism & Mass Communication to enable the
student to appreciate the composite nature and the underlying unity amidst diversity in all aspects of
Indian culture. To assist the student to situate and assess Inter culture communication in the
contemporary globalized world.
Course Outcomes: At the end of the course, students will be able to:
JC [2102.1]. Describe the need of Intercultural Communication.
JC [2102.2]. Interpret the impact of Colonialism on Global Media.
JC [2102.3]. Compare the Transnational News Agencies.
JC [2102.4]. Demonstrate Folk Media as instruments of inter-cultural communication.
JC [2102.5]. Appraise UN efforts in the promotion of intercultural communication.
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism and Mass Communication
Course Hand-out
Global Media & Intercultural Communication | JC 2102 | 5 Credits | 3 2 0 5
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Culture- Culture: Concept, definition; Diversity of culture; Plurality in culture. Unity in
Diversity - Diversity in unity: concept, genesis and importance Cross cultural communication:
concept, genesis and process, methods. Barriers - Barriers in cross cultural communication,
Imperialism and Colonisation, Globalisation of communication. Folk Media - Character, content
and functions-- dance and music as instruments of inter-cultural communication: UN efforts in the
promotion of intercultural communication- other organizations- code of ethics.
TEXT BOOK
Anthony S,R (1998). Cultural Pluralism and Inter-Cultural Philosophy. Madras, India: University of Madras.
REFERENCE BOOKS
Panikkar, R (1980). Myth, Faith and Hermeneutics. Cross-Cultural Studies. Paulist Press.
Datta D. M & Chatterjee S.C (2007). Introduction to Indian Philosophy. Calcutta, India: Rupa Publishers.
Radhakrishnan, S (1997). Eastern Religion and Western Thought. Oxford University Press.
Lecture Plan:
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1
Introduction and Course
Hand-out briefing
NA Lecture NA I Sessional / End Term
2-3-4-5-7 Need for Inter cultural
Communication
Describe the need for
intercultural
communication
Lecture 2102.1 I Sessional / End Term
8-9-10 Culture: Concept, definition Discuss the concept of
culture
Lecture 2102.1 I Sessional / End Term
11-12-13 Diversity of culture: concept,
genesis and importance
. Discuss the concept of
diversity
Discussion/ Activity 2102.1 I Sessional / End Term
14-15-16 Plurality in culture: concept,
genesis and importance
Discuss the concept of
plurality
Lecture 2102.1 Home Assignment
End Term
17- 20-21-22 Unity in diversity Understand the idea of
unity in diversity
Activity (Think Pair
Share)
2102.1 Home Assignment
End Term
23-24-25 Concept, genesis and
importance
Understand the idea of
unity in diversity
Lecture 2102.1 Class Quiz
Mid Term I
End Term
26-27 Cross cultural
communication: concept,
genesis and process
Interpret the cross
cultural communication
Lecture 2102.2 Mid Term 1
End term
28-29 Methods of cross cultural
communication
Understand methods of
cross cultural
communication
Lecture 2102.2 Mid Term 1
End term
30-31 Barriers in cross cultural
communication
Understand the
barriers in cross
cultural communication
Lecture 2102.2 Home Assignment
Class Quiz
Mid Term 1
End Term
32-33-34 Imperialism Understand the impact
of imperialism
Lecture 2102.2 Class Quiz
Mid Term 1
End Term
35-36 Colonisation Understand the impact
of imperialism
Lecture 2102.2 Class Quiz
Mid Term I
End Term
37-38-39 Globalisation of
communication
Understand the impact
of imperialism
Lecture 2102.2 Class Quiz
End Term
40-41 Information imbalances Understand film
grammar and art of
reviewing films
Lecture 2102.2 Mid Term II
End Term
42-43 Transnational News Agencies To know and compare
the different
transnational news
agencies
Lecture 2102.3 Mid Term II
End Term
44-45 International news flow of
newspapers
To study news flow Discussion 2102.3 Mid Term II
End Term
46-47 Web: Online Interaction Discuss the basics of
online interaction
Lecture 2102.3 Mid Term II
End Term
48-49 Online communities Understand the
difference between
online and offline
communities
Lecture 2102.3 Mid Term II
End Term
50 -51-52 Web and cross cultural
communication
Understand web and
cross cultural
communication
Lecture 2102.3 Class Quiz
Mid Term II
End Term
53- 54 Folk media To know different
forms of folk media
Lecture 2102.4 Mid Term II
End Term
55-56 Character, content and
functions
To know different
forms of folk media
Lecture 2102.4 Mid Term II
End Term
57-58-59 dance and music as
instruments of inter-cultural
communication
Demonstrate the folk
media as cross cultural
tool
Lecture 2102.4 Mid Term II
End Term
60-61-62 UN efforts in the promotion
of intercultural
communication
To know the UN
efforts
Lecture 2102.5 Mid Term II
End Term
63-64-65 Other organizations; code of
ethics.
To know the UN
efforts and ethics of
other organisations
2102.5 Mid Term II
End Term
Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH PROGRAM
SPECIFIC OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO
1
PSO 2 PSO 3 PSO 4
JC [2102.1]
Describe the need of Intercultural Communication. 1 1 1 2 2
JC [2102.2]
Interpret the impact of Colonialism on Global Media 2 2
JC
[2102.3] Compare the Transnational News Agencies 2 2
JC
[2102.4] Demonstrate Folk Media as instruments of inter-
cultural communication
1 2 1
JC [2102.5]
Appraise UN efforts in the promotion of intercultural
communication.
2 1
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction: Communication for development and environmental purposes is believed to lead to
change. This course looks at the theoretical and practical perspectives around environment and
development communication. Students will study key development and environmental problems,
policies, practices, role of the mass media, and will also be expected to critique them. They will also
learn how to design communication messages for development. Students are expected to engage in
active class discussions apart from regular assessment. They will also have to develop a small
development communication project.
Course Outcomes: At the end of the course, students will be able to:
2103.1]. Define the theoretical and practical framework of environment and development
communication.
[2103.2]. Identify the role of Development Communication in Indian context.
[2103.3]. Interpret key development and environmental problems, policies, practices,
Role of the mass media etc.
[2103.4]. Weigh communication strategies applied in field of development
communication by using techniques like aided recall, independent observation etc. hence
developing critical analytical skills.
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Environment & Development Communication | JC 2103 | 5 Credits | 2 1 4 5
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.1] Define environment and developmental communication.
[PSO.2]. Classify various theories of environmental and development communication and
their practical implications
[PSO.3]. Examine environmental issues at various levels and discussing the role of media in
this regard
[PSO.4]. Designing communication messages for development for various media
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Introduction to environment and development communication. Key development problems:
globalisation- the various perspectives, the concept of sustainability, etc. History of
development communication. Major development communication theories- dominant
discourse and its critiques, communication approaches in modernisation, alternative
paradigms, participatory approaches, gender aspects, etc. Major environmental problems. Key
international and national environmental policies. Environmental communication- theories.
Media and the environment, notion of environmentalism. Environmental movements around
the world. The clash between development and the environment. Designing communication
messages for development. Communication for development case studies- radio/television
drama, use of theatre, film and other media for development communication. Environment
communication case studies.
TEXT BOOK
Anderson, A. (1997). Media, Culture and the Environment. London: UCL Press.
Melkote, S. & Steeves, H. L. (2001). Communication for Development in the Third world. Theory and
Practice for Empowerment. Thousand Oaks, CA : Sage.
REFERENCE BOOKS
Cox, R. (2015). Environmental Communication and the Public Sphere. London: Sage.
McPhail, T. L. (2009). Development Communication: Reframing the Role of the Media.
Sussex: Wiley-Blackwell.
Mody, B. (1991). Designing Messages for Development Communication: An Audience
Participation-Based Approach. London: Sage
Neuzil, M.(1996). Mass Media and Environmental Conflict: America’s Green Crusades.
Thousand Oaks, CA: Sage
Lec. No. Topics Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the
Outcome
1 Introduction and Course Hand-out
briefing
To acquaint and clear teachers expectations
and understand student expectations Lecture NA NA
2 - 8 Introduction to environment and
development communication
Discuss the meaning of the corresponding
terms
Understanding their importance, relevance and
application
Lecture 2103.1 Mid Term I
End Term
9-15
Key development problems:
globalisation-the various perspectives
the concept of sustainability
Understanding the concepts
Lecture
Group Discussion
2103.1
2103.2
Mid Term I
End Term
16 - 21
Report preparation on Environmental
Issues
Editing Write ups
To understand the techniques of writing with
relation to environmental issues Practical 2103.1
Mid Term I
End Term
22-25
History of development
communication in international and
Indian context
Understand the origin of development
Communication
Lecture
2103.2
2103.1
Mid Term I
End Term
26-35
Understanding major development
communication theories and their
implications in Indian context
Understanding the theories and implications Lecture 2103.2
2103.1
Mid Term I
End Term
36-41
Writing articles and features on
Environment and other development
Issues
Learn to write the basics of articles and features Practical 2103.3
Mid Term I
End Term
42-50
Understanding major environmental
communication theories and their
implications in Indian context
Understanding the theories and implications
Lecture
Group Discussion
2103.1
2103.3
Mid Term II
End Term
51-54
Preparing Advertisements targeting
environment and development
communication
copy writing and ad designing Practical 2103.1 & 2103.4
Mid Term II
End Term
55-57 Environmental movements in India
and around the world Study various environmental movements Lecture 2103.3
Mid Term II
End Term
58-61
Analysing and Interpreting News Constructing Headlines
Analysis of News Practical 2103.4
2103.1
Mid Term II
End Term
62-63 The clash between development and
the environment. Identifying the reasons of clash Lecture 2103.3
Mid Term II
End Term
64-65 Designing communication messages
for development. Designing messages for radio Lecture & Practical 2103.4
Mid Term II
End Term
66-67 Designing communication messages
for TV Message designing Lecture & Practical 2103.4
Mid Term II
End Term
68-70 Environmental Communication : Case
Study Analysing various case studies Lecture 2103.3
Mid Term II
End Term
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH PROGRAM
SPECIFIC OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[2103.1]
Define the theoretical and practical framework of
environment and development communication. 3 3
JC
[2103.2]
Identify the role of Development Communication in
Indian context. 2 2
JC
[2103.3]
Interpret key development and environmental
problems, policies, practices, Role of the mass media
etc.
2 1 3
JC
[2103.4]
Weigh communication strategies applied in field of
development communication by using techniques
like aided recall, independent observation etc.
1 2 2
Introduction: This course is offered by Dept. of Journalism & Mass Communication to the
students who wish to pursue a professional career in Web Journalism. This course offers a
comprehensive approach to Print media and New Media and is designed for those who
work in, or want to work in the changing media industries. Students will examine key
developments in the media and communications industries associated with the changing
nature of the technological development in the media.
Course Outcomes: At the end of the course, students will be able to:
[2104.1]. Classify news writing, reporting and editing style for print media. [2104.2]. Demonstrate the skill of page layout in Adobe InDesign software.
[2104.3]. Describe the basic features of internet and the regulations related to new media.
[2104.4]. Develop the skills of writing for blogs and social media accounts.
[2104.5]. Investigate telecommunication technology and Satellite communication.
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Print Media & New Media | JC 2104 | 5 Credits | 2 1 4 5
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes
PSO 1 Understanding the nature and basic concepts of journalism: reporting, writing articles and
features, editing, photography and designing.
PSO 2 Production of audio-visual programs, use of software in print, electronic media and web
designing
PSO 3 Analysing media text: History of media, development communication, media laws, global
issues and environment
PSO 4 Application of communication and media theories, visual culture, advertising, public relations
and corporate communication.
A. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
News: Definition, Nature & Structure, Writing styles, Types of Reporting, Contents of
Newspaper, Editorial, Feature: Definition, nature & types, Changing writing styles in
Newspaper. Role, responsibility and accountability of editorial team. Design and layout,
principles of newspaper design and layout, Introduction to Adobe InDesign/QuarkXpress and
its features, Designing layout of newspapers in Adobe InDesign/QuarkXpress, Traditional and
Electronic Newsroom Various departments of newspaper organization and their working.
Introduction to new media: Concept of new media, Growth and development of new media,
Convergence: Concept, definitions and elements, Social impact of new media, Ethical issues
in the use of new media, Regulations related to new media. Web as a medium of
communication, Web as a source of information, Growth and development of internet, Basics
of web writing and editing, E-mailing, chatting and blog writing, Introduction to major Indian
news portals. Telecommunication technology: Traditional, Modern, Futuristic, Mobile as
medium of communication, its impact, Satellite communication
TEXT BOOKS
Harrower tim, (2017). Inside Reporting: A Practical Guide to the Craft of Journalism (English) 1st Edition,
India : McGraw Hill Education.
Razdan Ashwin, New Media: Techniques and Trends, 2010. Vitasta Publishing Pvt. Ltd.
REFERENCE BOOKS
Mencher, Melvin, News Reporting and Writing, Mac-Graw Hill, Boston.
Harrington Walt, Intimate Journalism: The Art and Craft of Reporting Everyday Life, Sage Publications.
Clemente, Peter, The state of the net – the new frontier. London: Mc Graw Hill.
B. Lecture Plan:
LEC
NO. Topic
Session Outcome Mode of Delivery Corresponding
CO
Mode of
Assessing the
Outcome
1 Introduction
To acquaint and clear teachers
expectations and understand
student expectations
Lecture NA NA
2 News: Definition, Nature &
Structure, Writing styles
Discuss the definition of news
and news writing styles.
Lecture / Flipped Class 2104.1 Mid Term I
End Term
3 Contents of Newspaper,
Types of Reporting,
Identify the different styles of
news reporting and newspaper
contents.
Lecture 2104.1 Mid Term I
End Term
4-5 Editorial, Role,
responsibility and
accountability of editorial
team
Discuss the role and
responsibilities of editorial team.
Lecture 2104.1 Mid Term I
End Term
6 Feature: Definition, nature
& types,
Describe the types and nature of
features.
Lecture 2104.1 Mid Term I
End Term
7-8 Changing writing styles in
Newspaper.
Discuss different writing styles. Activity (Think Pair Share) 2104.1 Assignment
Mid Term I
End Term
9-10 Design and layout,
principles of newspaper
design and layout.
Identify different types of
newspaper layout and design.
Lecture 2104.2 Class quiz
Mid Term 1
End term
11-12 Introduction to Adobe
InDesign/QuarkXpress and
its features.
Understand the features of
Adobe InDesign
Workshop 2104.2 Project
End Term
13 Traditional and Electronic
Newsroom
Discuss the working of
traditional and electronic
newsrooms.
Flipped Class 2104.1 Class Quiz
Mid Term II
End Term
14-16 Various departments of
newspaper organization and
their working.
Discuss the various departments
of newspaper organization.
GD 2104.1 Mid Term II
End Term
17 Introduction to new media:
Concept of new media
Understand the concept of new
media.
Lecture/presentation 2104.3 Mid Term II
End Term
18 Growth and development of
new media
Trace the history of new media Lecture 2104.3 Class Quiz
Mid Term II
End Term
19 Convergence: Concept,
definitions and elements.
Understand the concept of
media convergence and its
benefits
Lecture 2104.3 Mid Term II
End Term
20 Social impact of new media.
Discuss the role of new media in
society
Flipped Class 2104.3 Mid Term II
Assignment
End Term
21 Ethical issues in the
use of new media.
Discuss the moral and ethical
issues related to new media
GD 2104.3 Class Quiz
Mid Term II
End Term
22-23 Regulations related
to new media
Understand the laws
implemented to regulate new
media
Lecture 2104.3 Mid Term II
End Term
24-25 Web as a medium of
communication, Web as a
source of information.
Understand the web as a
medium of communication
Flipped Class 2104.3 Mid Term II
End Term
26 Growth and
development of
internet.
Discuss the growth and
penetration of internet in India
Activity (Think Pair Share) 2104.3 Class Quiz
Mid Term II
End Term
27 Basics of web
writing and editing.
Discuss the art of writing for
the web.
Lecture/ activity 2104.4 assignment
Mid Term II
End Term
28-29 E-mailing, chatting
and blog writing.
Prepare blogs and write articles
online Flipped class 2104.4 project
End term
30-31 Introduction to
major Indian news
portals
Analyse top web new portals in
India Lecture/ presentation 2104.4 Mid Term II
End term
32-33
Telecommunication
technology: Traditional,
Modern And Futuristic.
Discuss communication
technologies of various types.
Lecture 2104.5 Class Quiz
End Term
34 Mobile as medium of
communication, its impact.
Analyse the impact of mobile
communication
Flipped Classroom 2104.5 Class Quiz
End Term
35 Satellite communication
Examine the process and impact
of satellite communication
Flipped Classroom 2104.5 Class Quiz
End Term
C. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
JC [2104.1] Classify news writing, reporting and editing style
for print media. 3 3
JC [2104.2] Demonstrate the skill of page layout in Adobe
InDesign software. 2 3
JC [2104.3] Describe the basic features of internet and the
regulations related to new media. 3 3 2
JC [2104.4] Develop the skills of writing for blogs and social
media accounts. 3 2 3
JC [2104.5] Investigate telecommunication technology and
Satellite communication 2 2
A. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
A. Introduction: This course is offered by Department of Journalism & Mass Communication to
the students to provide a broad view of the evolution of Mass Media. In addition to this, the
course aims at familiarizing the students with the basic features of various medium of
communication along with the basic information of regulatory bodies in the field of
media. The course will help the students to analyse the different constraints in the
growth of media. The conceptual understanding of the subject will help the students for
further research work in this area.
B. Course Outcomes: At the end of the course, students will be able to:
[2105.1]. Describe the growth and development of various forms of media
[2105.2]. Understand the role of media in development
[2105.3]. Evaluate the basic features of different medium of communication
[2105.4]. Analyse the contemporary media issues and scenario
[2105.5]. Appraise the basic functions and challenges of regulatory bodies
C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our
thinking and actions, checking out the degree to which these assumptions are accurate and valid,
and looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national
development, and the ability to act with an informed awareness of issues and participate in civic life
through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
History of Indian Media | JC 2105 | 5 Credits | 3 2 0 5
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and
sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and
life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,
corporate communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing
journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
D. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment (Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance (Formative)
A minimum of 75% Attendance is required to be maintained by a student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments (Formative)
Students who misses a class will have to report to the teacher about the absence. A makeup assignment on the topic taught on the day
of absence will be given which has to be submitted within a week
from the date of absence. No extensions will be given on this. The attendance for that particular day of absence will be marked blank,
so that the student is not accounted for absence. These
assignments are limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Pre-Print Era & Print Media: Characteristics of oral cultures and communication. Brief
history of printing; Growth and development of press in India. Newspaper-types of newspaper-
contents. Magazines- characteristics and types. Book as a medium of communication. Radio:
Radio as a medium of mass communication; Early years of sound recording industry,
telegraphy and wireless. AIR, FM radio, community radio. Contemporary trends in
broadcasting. Television: History and development of television in India. Education TV
channel in India. Emergence of foreign satellite channels and cable network. Current issues of
autonomy, deregulation and DTH. Indigenous Press and its Contribution: Rise and
expansion of Hindi Journalism. Urdu and Persian Journalism: Rise and Contribution
Vernacular Press and its role in Freedom movements. Vernacular Language Press and
International scenario. Overview of Press Bodies, Commissions and Contemporary media:
Introduction of Press Commission, Press Council, DAVP, INS, ABC, PIB, RNI, Prasar Bharti,
Central Board for Certification. Press Commissions in different phases. Analysis of Post-
independence & Contemporary Indian media.
TEXT BOOK:
History of the Press in India: S. Natrajan, Asia Publishing House
REFERENCE BOOKS
Joshi Uma, Mass Communication and Media, Anmol Prakashan. Melvin L, Theories of Mass Communication, Rokeach Longman publication.
Black Jay & Bryant, Jennings. Introduction to Mass Communication. USA; WC Brown Publishers.
Mass Communication In India: Keval J Kumar, Jaico Publication
E. Lecture Plan:
Lecture
Nos.
Topics Session Outcome Mode of
Delivery
Corresponding
CO
Mode of
Assessing
the
Outcome
1 Introduction and
Course Hand-
out briefing
To provide an
insight about the
course
Lecture
NA
NA
2 Characteristics
of oral cultures
and communication.
Understanding
about the basics
of early form of communication.
Lecture/Flipped
Class
2105.1 Mid Term
I/ End
Term
3 Brief history of
printing.
Elaborating the
importance &
History of invention of
printing press
Lecture
2105.1 Mid Term
I/ End
Term
4 Growth and
development of press in India
Sketching the rise
and growth of press in India.
Lecture/Flipped class
2105.1 Class
Quiz Mid Term
I
5 Growth and development of
press in India
Sketching the rise and growth of
press in India
Flipped class
room
2105.1 Mid Term
I
6 Newspaper-
types of newspaper-
contents-
characteristics.
Understanding
various types of newspapers in
India.
Lecture/ Flipped class room
2105.1 Class
Quiz Mid Term
I
7 Magazines-
characteristics
and types
Understanding
various aspects
and types of
Magazine.
Flipped class
room
2105.2
Mid Term
I/ End
Term
8 Book as a
medium of
communication-
types of books-
Analysing book
as a medium of
communication
Lecture/Flipped
Class room
2105.2 Class
Quiz
Mid Term
I/ End Term
9 Radio
radio as medium
of mass
communication.
Activity (Think
Pair Share)/Flipped
Class
2105.2 Mid Term
I/ End
Term
10 Radio as a
medium of mass
communication
Identifying
feature and reach of radio to the
masses as
medium of communication.
Lecture
2105.2 Class
Quiz Mid Term
I
11 Early years of sound recording
industry
Understanding the stages of
sound recording.
Lecture/Flipped
Class
2105.2 Mid Term I
12 AIR, FM radio,
community radio in India,
Analysing
features and functions of all
type of radio
Lecture
2105.2 Class
Quiz Mid Term
I
13-14 AIR, FM radio,
community radio in India,
Analysing
features and functions of all
type of radio
Flipped class room
2105.2 Mid Term
I/ End Term
15 Contemporary trends in
broadcasting.
Find out the latest trends in
broadcasting
Flipped class
room
2105.2 Class Quiz
Mid Term
I/ End
Term
16 Television Understanding
television as
source of entertainment and
information.
Activity(Think
Pair
Share)/Flipped Class
2105.2 Mid Term
II/ End
Term
16-17 History and
development of television in
India,
Sketching the rise
and growth of television
Lecture
2105.2 Class
Quiz Mid Term
II
18 Education TV
channel in India
Elaborating the
role of television in educating
Indian youth.
Lecture
2105.2 Mid Term
II
19-22 Rise of television,
history and
development of
television in
India,
Sketching the rise and growth of
television along
with the various
aspects of Television
Lecture/ Flipped
Class room
2105.2 Class Quiz
Mid Term
II
23- 24 Rise of
television, history and
development of
television in
India,
Sketching the rise
and growth of television along
with the various
aspects of
Television
Flipped Class
room
2105.2 Mid Term
II
25-27 Emergence of
foreign satellite
channels and
cable network
Describing
various types of
entertainment
channels in India.
Flipped
classroom 2105.2
Class
Quiz
Mid Term
II
28 Current issues of autonomy,
deregulation and
DTH
Understanding contemporary
issues related to
broadcasting in
India.
Lecture/ Flipped
Class room
2105.3 Mid Term II/ End
Term
29 Indigenous
Press and its
Contribution
Identifying the
role of
indigenous
press
Lecture 2105.3 Class
Quiz
Mid
Term II/
End
Term
30 Rise and
expansion of
Hindi
Journalism.
Sketching the
rise and growth
of Hindi
Journalism.
Lecture/Flipped
Class
2105.3 Class
Quiz/
Mid
Term II/
End
Term
31 Urdu and
Persian
Journalism:
Rise
Describing the
growth of Urdu
and Persian
Journalism
Lecture 2105.3 Mid
Term II
32 Contribution
of Vernacular
Press
Understanding
Vernacular
Press Act
Flipped Class
room
2105.3 Class
Quiz
Mid
Term II
33- 35 Contribution
of Vernacular
Press in
Freedom
movements
Understanding
Vernacular
Press Act
Lecture 2105.3 Class
Quiz /
Mid
Term II/
End
Term
36-39 Overview of
Press Bodies,
Commissions
and
Contemporary
Media
Discussing
press law and
important press
commission
regulations in
India.
Lecture/
Flipped Class
2105.3 Mid
Term II/
End
Term
40-41 Introduction of Press
Commission
Importance of press regulations
in India.
Lecture 2105.4 Class
Quiz /
Mid Term II/ End
Term
42 Introduction of Press
Commission
Importance of press
recommendations
in India.
Flipped Class
room
2105.4 Mid Term II/ End
Term
43-44 Press Council Understanding
the various
aspects of press
council
Flipped
Classroom
2105.4 Class
Quiz /
Mid Term II/ End
Term
45 DAVP Analysing the
role of DAVP in India.
Lecture
2105.4 Class
Quiz / End Term
46-47 DAVP, INS Analysing the role of
government
agencies in function of
newspaper in
India.
Lecture 2105.4 End Term
48-49 INS, ABC Analysing the importance of
news agency in
India.
Flipped Class
room
2105.4 Class
Quiz / End Term
50-51 PIB Understanding the role of press
bureau of India.
Lecture 2105.5 Class
Quiz /
End Term
52-53 RNI Understanding
the importance of
RNI in India.
Lecture/ Flipped
Class 2105.5 End Term
54-55 Prasar Bharti Analysing the various aspects of
Prasar Bharti in
India.
Lecture 2105.5 Class
Quiz /
End Term
56 Central Board
for Certification
Understanding
role of censor
board in India in
film production.
Lecture 2105.5 End Term
57-58-
59
Analysis of
Post-
independence
&
Contemporary
Indian media
Analyzing
contemporary
media
Lecture/
Flipped Class
room
2105.5 Class
Quiz /
End
Term
60 Comparative Study of All
forms of Media
Analyzing
contemporary
media
Activity (Think
Pair Share)
2105.5 End Term
F. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH PROGRAM
SPECIFIC OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO
1
PSO 2 PSO 3 PSO 4
JC [2105.1]
Describe the growth and development of various
forms of media
2 2
JC [2105.2]
Interpret the role of media in development 1 3 1
JC [2105.3]
Evaluate the basic features of different medium of
communication
2 2 1
JC [2105.4]
Analyse the contemporary media issues and scenario 2 3
JC [2105.5]
Appraise the basic functions and challenges of
regulatory bodies
2 2
G. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction: The course introduces the student to the general understanding of business media
and write reports on business, economic issues, industry and the stock market. The subject
does not presume a prior knowledge of business reporting but requires a genuine interest to
read and understand business news. It will help develop a skill to follow and prepare print,
television and online business reports.
Course Outcomes: At the end of the course, students will be able to:
[2201.1]. Recognize the characteristics of business media across different media and
media houses.
[2201.2]. Describe the different approaches to the economy
[2201.3]. Interpret the business environment, policy and regulations of India.
[2201.4]. Analyse financial and economic articles, markets and industry
[2201.5]. Create financial and economic news reporting and hence develop
employability.
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our
thinking and actions, checking out the degree to which these assumptions are accurate and valid,
and looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Business Media | JC 2201 | 5 Credits | 2 1 4 5
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national
development, and the ability to act with an informed awareness of issues and participate in civic life
through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and
sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and
life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,
corporate communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing
journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
CWS 50
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance (Formative)
A minimum of 75% Attendance is required to be maintained by a student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments (Formative)
Students who misses a class will have to report to the teacher about the absence. A makeup assignment on the topic taught on the day
of absence will be given which has to be submitted within a week
from the date of absence. No extensions will be given on this. The attendance for that particular day of absence will be marked blank,
so that the student is not accounted for absence. These
assignments are limited to a maximum of 5 throughout the entire
semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be assessed and marks will be awarded.
SYLLABUS
Characteristics of business media, how it differs from general media; Major Business
dailies: FT, WSJ and ET, FT, BL; different features. The business magazines; The
Economist, Businessweek and the Indians. Business Channels CNBC/ NDTV Profit etc:
characteristics. The Business Environment, The different approaches to economy; The
Market: The State Technology and business: the globalisation issue. The Sources of
Business Information; The Chambers of Commerce- their role and structure Corporate
annual reports; RBI reports; CMIE; NCAER; World Bank reports; Human Development
Report. The Budget: How to read budget papers – central and state. The Market, the
stock market, money market, commodity market; the fundamentals of futures and
options, money market instruments. The Industry, Summing up of different sectors.
TEXT BOOK
E.C. Thomas; Economic and Business Journalism, Sterling Publishers Private Ltd., 2001.
The Economist: Dictionary of Financial Terms, Student Aid Publications, 2010.
REFERENCE BOOKS
Prasanna Chandra: Finance Sense, McGraw Hill Education; 4 edition 2010.
Little and Rhodes: Understanding Wall Street Journal, Liberty Hall Pr; 3rd edition, 1991.
Vanita Kohli Khandekar: The Indian Media Business, SAGE Publications Pvt. Ltd, 2013.
A. Lecture Plan:
Lecture
number
Topics Session
Outcome
Mode of
Delivery
Corresponding
CO
Mode of
Assessing
the
Outcome
1 Introduction and
Course Hand-out
briefing
To acquaint and clear teachers expectations and understand student expectations
Lecture 2201.1 Mid Term I /
End Term
2 General
introduction to
business media in
India
Understanding of
business media
Lecture 2201.1 Mid Term I /
End Term
3 Characteristics of
business media –
print (Newspapers)
Getting insight
into business
journalism
Lecture 2201.1 Mid Term I /
End Term
4 Difference between general news media and business media
Understanding the differences between news media and business media
2201.1 Home
Assignment
End Term
5, 6 and 7
Major Business dailies: FT, WSJ and ET, FT, BL
Study and analysis of major business dailies
Lecture and discussion
2201.1 Mid Term II
/ End Term
8 Characteristics of business media – print (Magazines)
Understanding business magazines
Lecture 2201.2
Mid Term II
/ End Term
9, 10 and 11
The Economist, BusinessWeek and other selected magazines
Study and analysis of major business periodicals
Lecture and discussion
2201.2 Class Quiz
Mid Term II
End Term
12 Characteristics of business media – TV – Channels
Understanding business news channels
Lecture 2201.2 Mid Term II
End term
13, 14 and 15
CNBC/ NDTV Profit and other business news channels
Study and analysis of major business news channels
Lecture and discussion
2201.2 Home
Assignment
End Term
16 and 17
Understanding business and financial environment
Analysis of business and financial aspects in India
Lecture 2201.3 End Term
18 and 19
Different approaches to economy
Understanding Indian economy
Lecture 2201.3 Mid Term II
End Term
20 The Market Understanding Indian market
Lecture 2201.3 Class Quiz
End Term
21 Technology and business
Gaining an insight into the relationship between technological growth
2201.3 Mid Term II
End Term
22 Reporting global business issues
Introduction to global business issues
Lecture 2201.3
End Term
23 Business information sources
Identifying business information sources for reporting business in media
Lecture 2201.4 End Term
24, 25 and 26
Business information sources - The Chambers of Commerce- their role and structure Corporate annual reports; RBI reports; CMIE; NCAER; World Bank reports; Human Development Report.
Study and analysis of different business news sources for reporting in print and electronic media
Lecture and discussion
2201.4
End Term
27 and 28
The Budget – an introduction
Understanding the meaning, nature and scope of budget
Lecture 2201.4 End Term
30 and 31
Union budget Analysis of union budget for reporting
Lecture and discussion
2201.4 Mid Term II
/ End Term
32 and 33
State budget Analysis of union budget for reporting
Lecture and discussion
2201.4
Mid Term II
/ End Term
34 and 35
The Market: the stock market, money market, commodity market;
Understanding the market
Lecture 2201.4 Class Quiz
Mid Term II
End Term
36 Fundamentals of futures
Understanding futures
Lecture 2201.4 Mid Term II
End term
37 Money market instruments
Understanding money market and various instruments
Lecture 2201.4 Home
Assignment
End Term
38 and 39
The industry and development
Understanding the industry and its development
Lecture 2201.5 End Term
40, 41 and 42
Summing up of different sectors.
Analysis and reporting of different sectors in Indian economy
Lecture and discussion
2201.5 Mid Term II
End Term
Practical sessions
Practice of writing business reports for Print, Electronic and On-line media
Gaining experience in writing business reports by understanding Indian business media
24 Practice sessions
Practical
work in the
form of
class
assignment
NOTE: A TOTAL OF 10 ASSIGNMENTS FOR 50 MARKS WILL BE GIVEN AS PRACTICAL
EXERCISE. THE ASSIGNMENT WILL ATTEMPT TO COVER THE ENTIRE SYLLABUS
B. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH
PROGRAM OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC OUTCOMES
PO
1
P
O
2
P
O
3
P
O
4
P
O
5
P
O
6
PO
7
PS
O 1
PSO 2 PSO
3
PSO
4
JC [2201.1]
Recognize various forms of economies, their
features and implications.
1 1 2 1
JC [2201.2]
Recall basic economic concepts and
principles.
1 1
JC
[2201.3]
Describe the economic structure and
systems of India.
2 1
JC [2201.4]
Demonstrate financial and economic news reporting.
2 1 1 1
JC [2201.5]
Interpret financial and economic news
articles and hence develop employability.
2 1 2 1
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction: The main objective of course is to teach the students the evolution and growth of
electronic media, principles of writing for radio and television, the programme production process in
Broadcast Media.
Course Outcomes: At the end of the course, students will be able to:
[2202.1]. To illustrate the evolution and growth of electronic media.
[2202.2]. Analyze the characteristics of Radio and Television
[2202.3]. Identify the types of radio programs and production techniques
[2202.4]. To understand the importance of scripts in radio and TV programs
[2202.5]. Identify the basic properties of TV production
[2202.6]. To describe principles and techniques of editing
[2202.7]. Production of radio/TV news, features, magazines program etc. and hence
develop employability
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Broadcast Media | JC 2202 | 5 Credits | 2 1 4 5
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Evolution and growth of electronic media- Radio and Television; Characteristics
of various electronic media; print Vs electronic media; Public Vs commercial
broadcasting; Principles of writing for radio and television- Broadcasting writing
techniques and styles; Scripts; formats for radio talks, reports and features,
documentaries, drama etc.; Preparing story boards; Gathering, constructing, writing
and editing of radio and TV news. Basic principles of Radio programme
production techniques- Digital broadcasting; Types of microphones; Field &
studio recording; Production of radio news, features, magazines programme etc.;
Editing & mixing. Principles of video production- Basic TV production
techniques; Preliminary, final and Shooting scripts; The basics of screen grammar;
Five c's of cinematography; Basic principles and techniques of editing; Direction.
TEXT BOOK
Bob Gilmurray, Media Student's Guide to Radio Production, Mightier Pen Publishing, 2013.
Gerald Millerson. Effective TV Production. 3rd ed. Oxford: Focal Press; 2016
REFERENCE BOOKS
Michael H. Adams, and Kimberly K. Massey, Introduction to Radio: Production and Programming, McGraw-Hill Humanities/Social Sciences/Languages; 1994.
K.M. Shrivastava, News Writing for Radio and T.V., Sterling Publication New Delhi, 2012.
Jarvis, Peter. The Essential TV Director’s Handbook. Oxford: Focal Press; 1998.
1. Lecture Plan:
LEC
NO
TOPICS Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the
Outcome
1-4 Evolution and growth of
Radio
Recognise the
contribution of
Individuals and the
change it resulted
Lecture 2202.1 Mid Term I / End Term
5-8 Evolution and growth of
electronic TV
Recognise the
contribution of
Individuals and the
change it resulted
Lecture 2202.1 Mid Term I / End Term
9-11 Characteristics of Radio Identify the main
characteristic of radio
and its uses
Lecture / Flipped Class 2202.2 Mid Term I / End Term
12-13 Characteristics of TV Identify the main
characteristic of radio
and its uses
Lecture 2202.2
Mid Term I / End Term
14-16 Print vs Radio Differentiate and compare both the media
Activity (Group
discussion) 2202.2
Mid Term I / End Term
18-20 Print-radio-TV Differentiate and compare the media
Lecture / Activity (Think
Pair Share) 2202.2
Mid Term I / End Term
21-23 Public Vs commercial
broadcasting
Differentiate and compare the broadcasting
Lecture 2202.2
Mid Term I / End Term
24-28 Principles of writing for
radio and television
Remember and
understand the principle
Lecture 2202.3
Mid Term I / End Term
29 Broadcasting writing
techniques
Remember and
understand different
writing techniques
Lecture 2202.3
Mid Term I / End Term
30 Broadcasting writing
styles Identify, describe and
discuss writing styles
Flipped Class 2202.3
Mid Term I / End Term
31 Scripts; formats for radio
talks Identify, describe and
discuss scripts
Lecture + application 2202.4
Mid Term I / End Term
32 Script formats for reports
and features Identify, describe and
discuss reports and
features
Flipped Class 2202.4
Mid Term I / End Term
33-34 Script formats for
Documentaries, drama Identify, describe and
discuss documentaries
and drama
Lecture + application 2202.4
Mid Term I / End Term
35-36 Preparing story boards Describe a scene and
sketch
Flipped Class 2202.5
Mid Term I / End Term
37-38 Gathering, constructing,
writing for radio
Apply the concepts by
writing scripts for radio
Activity (Think Pair Share) 2202.5
Mid Term I / End Term
39-42 Gathering, constructing,
writing for tv
Apply the concepts by
writing scripts for TV
Lecture + application 2202.5
Mid Term I / End Term
43-44 Editing of radio news Identify the tools and
technique
Lecture + application 2202.6
Mid Term I / End Term
45-46 Editing of tv news Identify the tools and
technique
Activity (Think Pair Share) 2202.6
Mid Term I / End Term
47-50 Basic principles of Radio
programme production
techniques
Identify the tools and
technique
Activity (Think Pair Share) 2202.3
Mid Term I / End Term
51-52 Digital broadcasting Describe ways of digital
broadcasting
Flipped Class 2202.3 Mid Term I / End Term
53-54 Types of microphones Identify the types of
microphones
Lecture+Activity (Think
Pair Share)
2202.3 Mid Term I / End Term
55 Field & studio recording Differentiate the
recording technique
Lecture 2202.3 Mid Term I / End Term
56-57 Production of radio news Apply the tools and
technique
Lecture + application 2202.7
Mid Term I / End Term
58-59 Features, magazines
programme Apply the tools and
technique
Activity (Think Pair Share) 2202.7 Mid Term I / End Term
60-62 Basic TV production
techniques Apply the tools and
technique
Activity (Think Pair Share) 2202.7 Mid Term I / End Term
63-67 Preliminary, final and
Shooting scripts Understand the
importance of scripting
Lecture n Discussion 2202.7 Mid Term I / End Term
67 The basics of screen
grammar Identify, discuss and
apply screen grammar
Activity (Think Pair Share) 2202.7 Mid Term I / End Term
68 Basic principles and
techniques of editing
Apply the tools and
technique
Lecture + application 2202.7 Mid Term I / End Term
69-70 Direction
Identify, discuss and
apply diection
Lecture + application 2202.7 Mid Term I / End Term
1. Course Articulation Matrix: (Mapping of COs with POs)
CO
To illustrate the evolution and growth of electronic media
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC [220
2.1]
To illustrate the evolution and growth of electronic media
1 1 1 1 1 1 1 1
JC [2202.2]
Analyze the characteristics of Radio and Television
2 2 1 2 1 1 2 3 2 2
JC [2202.3]
Identify the types of radio programs and production techniques
1 2 2 1 1 3 1
JC [2202.4]
To understand the importance of scripts in radio and TV programs
2 1 3
JC [220
2.5]
Identify the basic properties of TV production
1 1 2
JC [220
2.6]
To describe principles and techniques of editing
1 3
JC [220
2.7]
Production of radio/TV news, features,
magazines program etc and hence
develop employability
3 2 2 3 1
H. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction: This course is offered by Dept. of Journalism & Mass Communication to the students
who wish to pursue a professional career in Journalism & Mass Communication. In addition to this,
the course is intended to train the students to conduct research, understand terms and tools needed
in using and applying research methods. This is a compulsory course that emphasises quantitative
methods in research.
Course Outcomes: At the end of the course, students will be able to:
[2203.1]. Equip students to understand media research
[2203.2]. Demonstrate the ability to conduct research independently.
[2203.3]. Analyse terms and tools used to conduct research
[2203.4]. Interpret models of research to conduct research projects independently
[2203.5]. Execute quantitative and qualitative methods.
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Media Research Methods | | JC 2203 | 5 Credits | 3 2 0 5
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Theory) 20
Sessional Exam II (Theory) 20
Internal evaluation (Theory) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Unit One: Science and scientific approach. Role of theory. Definition of research, nature
and scope. Statement of problem. Research proposal. Hypothesis statement and testing.
Constructs, variables and definitions. Research classification, basic and applied research.
Unit Two: Theory of probability. Sampling procedure and types of samples. Validity and
reliability. Levels of measurement. Statistics, purpose, approach and methods. Research
process and principles. Unit Three: Methods and tools of research-quantitative and
qualitative types. Tools for data collection-questionnaire, interview guide, Q-method and
observation techniques. Research design, meaning and purpose- types of research designs.
Unit Four: Types of research- Experimental, Ex-post-facto, Survey research. Content
analysis, principles and techniques. Observation research techniques. Historical research.
Data analysis- descriptive and inferential analysis of data. Parametric and non-parametric
data analysis. Unit Five: Use of statistics in research analysis. Statistical tools for media
research – Frequency Distributions, Graphic representations and Percentages. Central
tendency, Standard Deviation. Application of statistical tests- Chi-square, Correlation,
ANNOVA, Mann-Whitney test, t-test, Factor Analysis. Application of computer for data
analysis. Principles and techniques of research report writing.
TEXT BOOK
James H Watt, Sjef A Vanden BerAllyn & Bacon: Research Methods For Communication
Science; 2002.
REFERENCE BOOKS
Arthur Asa Berger: Media Research Techniques - Sage Publications; 1998.
Klaus Krippen Dorff: Content Analysis: An Introduction To Its Methodology - Sage
Publications; 1997.
Susanna Hornig Priest: Doing Media Research: An Introduction - Sage Publications.
Lecture Plan:
LEC NO TOPICS
1 Introduction and Course Hand-out briefing
2 Definition of research, nature and scope.Research Methods – Introduction
3,4, 5, 6 Science and scientific approach. Role of theory. Statement of problem.
Hypothesis statement and testing.
7, 8,9,10,11 Constructs, variables and definitions. Research classification, basic and
applied research. 12,13 Theory of probability. Sampling procedure and types of samples. 14, 15 Validity and reliability. Levels of measurement. Statistics, purpose,
approach and methods. 16 Research process and principles.
17 Research design, meaning and purpose- types of research designs.
18, 19 Methods and tools of research-quantitative and qualitative types.
20,21 Tools for data collection-questionnaire, interview guide, Q-method and
observation techniques. 22 Types of research- Experimental, Ex-post-facto, Survey research.
23,23 Content analysis, principles and techniques.
24,25,26 Observation research techniques. Historical research.
27-37 Data analysis- descriptive and inferential analysis of data. Parametric
and non-parametric data analysis. 38-41 Use of statistics in research analysis. Graphic representations and
Percentages. 41-47 Statistical tools for media research – Frequency Distributions, Central
tendency. 48-51 Standard Deviation, application of statistical tests.
52 Chi-square
53-58 Correlation, ANNOVA, Mann-Whitney test 59-61 T-test, Factor Analysis.
62-65 Application of computer for data analysis. Principles and techniques of
research report writing
66-68 Discussion on Project for internal evaluation
69-70 Project Workshop
A. Course Articulation Matrix: (Mapping of COs with POs)
C
O
STATEMENT
CORRELATION WITH
PROGRAM OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES
P
O
1
P
O
2
P
O
3
P
O
4
P
O
5
P
O
6
P
O
7
PS
O 1
PSO
2
PSO
3
PSO
4
JC
[2203.1]
Equip students to understand media
research
3 1 1
JC [220
3.2]
Demonstrate the ability to conduct
research independently.
1 2 3 1
JC
[2203.3]
Analyse terms and tools used to
conduct research
1 2 3
JC [220
3.4]
Interpret models of research to conduct
research projects independently
2 1
JC
[2203.5]
Execute quantitative and qualitative
methods.
2 2 1 3
B. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction: This course will help you learn how media leaders and their challengers use
people, money, research, services, time and technology to market their messages. Student will
learn about basic principles and functions of management and how media companies function
today, and how they can prepare themselves for the future
Course Outcomes: At the end of the course, students will be able to:
[2204.1]. Recall principles of management.
[2204.2]. Discuss the characteristics of media companies.
[2204.3]. Interpret major issues and implications of media economics.
[2204.4]. Analyse Marketing Mix and Product Life Cycle.
[2204.5]. Designing competitive strategy and hence develop entrepreneurship
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
MEDIA MANAGEMENT | JC 2204 | 5 Credits | 3 2 0 5
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Unit One: Overview: Unique characteristics of media companies - development of media
industries - revenue patterns media audiences - major development patterns - Outline of
Principles of Management Unit Two: Media Economics : Concept and role of the market-
Consumer choice and market responses-Producer Choice and market response--Monopoly and
competition in market- Media Performance and capital Unit Three:Marketing Perspective of
Media: Marketing Mix and Product Life Cycle-Market Analysis and Product Planning-
Consumer Research in Product Development-Product Planning for Advertiser Unit Four:
Market-Promotion and Sale of Media Products- Promotion Strategies - Tools - Plans in Action-
Promotion and Sales to Advertisers- Distribution, Production & Pricing of Media Products
Unit Five: Competitive Strategy: Four types of Strategic Warfare - Competitive Advantage
TEXT BOOK
Davar, Rustom: The Principles of Management - Bombay: Crown; 1985.
REFERENCE BOOKS
Kothari, Gulab: Newspaper Management in India, Netherlands - Intercultural Open University;
1995
Picard, Robert: Media Economics, New Delhi – Sage; 2000.
Ries, Al: Marketing Warfare: New Delhi - Mc GrawHill; 1997.
B. Lecture Plan:
Lec No Topics Session
Outcome
Mode of
Delivery
Correspondi
ng CO
Mode of
Assessing the
Outcome
1 Introduction to
syllabus with special
reference to
objectives &
outcomes
To acquaint and
clear teachers
expectations and
understand
student
expectations
Lecture NA NA
2-3 Outline of
Principles of
Management
Lecture 2204.1 Mid Term I / End
Term
4-12 Development of
media industries
Lecture / Flipped
Class
2204.2 Mid Term I / End
Term
13-18 Revenue patterns
media audiences -
major development
patterns
Lecture 2204.2 Mid Term I / End
Term
19-21 Concept of market Activity (Group
discussion)
2204.3 Home Assignment
End Term
22-26 Role of the market Lecture /
Activity (Think
Pair Share)
2204.3 Mid Term II / End
Term
27-34 Consumer choice
and market
responses
Lecture 2204.3
Mid Term II / End
Term
35-38 Producer Choice
and market
response--
Monopoly and
competition in
market- Media
Performance and
capital
Lecture 2204.3 Class Quiz
Mid Term II
End Term
39-44 Marketing Mix and
Product Life Cycle
Lecture 2204.4 Mid Term II
End term
45-49 Market Analysis
and Product
Planning
Flipped Class 2204.4 Home Assignment
End Term
50-53 Consumer Research
in Product
Development-
Product Planning
for Advertiser
Activity (Case
Study)
2204.4 End Term
54-56 Market-Promotion
and Sale of Media
Products
Flipped Class 2204.4 Mid Term II
End Term
57-60 Promotion
Strategies - Tools -
Plans in Action
Activity (Think
Pair Share)
2204.4 Class Quiz
End Term
61-62 Promotion and
Sales to Advertisers
Flipped Class 2204.4 Mid Term II
End Term
63 Distribution,
Production &
Pricing of Media
Products
Activity (Think
Pair Share)
2204.4
End Term
64-66 Notion of
Competition
Flipped Class 2204.5 End Term
67-68 Designing strategies
for winning
Flipped Class 2204.5
End Term
69-70 Four types of
Strategic Warfare -
Competitive
Advantage
Activity (Think
Pair Share)
2204.5 End Term
A. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC [2204
.1]
Recall principles of management. 1 1 2 1
JC [2204.2]
Discuss the characteristics of media
companies. 1 1
JC [2204.3]
Interpret major issues and implications
of media economics. 2 1
JC [2204.4]
Analyse Marketing Mix and Product Life
Cycle. 2 1 1 1
JC [2204.5]
Designing competitive strategy and
hence develop entrepreneurship 2 1 2 1
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction: The course educates the student to understand the basic principles of the advertising
and its concept. The course will also introduce the Public Relation field and the students will know
the process along with practice in PR industry.
Course Outcomes: At the end of the course, students will be able to:
[2205.1]. Identify the role, structure and work process of ad agencies.
[2205.2]. To analyse the skills needed to make advertising an effective medium of
persuasion
[2205.3]. Examine the role of Advertising Statutory Bodies in India and code of
ethics for advertising
[2205.4]. To evaluate and interpret the theories employed in field of PR
[2205.5]. Investigate the entire PR process and employability of its practical
elements
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Pr Principles of Advertising & Public Relations | JC 2205 | 5 Credits | 3 2 0 5
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
A. Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Unit One- Understanding Advertising: Concepts, Nature, Definition, Evolution and History, Role,
Objectives, Functions, and Significance, Basic Theories and Applications, Types and Classification of
Advertising, Factors Determining Advertising, Opportunity of a Product/Service/Idea, Types of Appeals
and Advertising Messages. Unit Two- Agency Structure: Roles and Responsibilities Across
Levels: Evolution of Ad Agencies- Various Stages and Current Status, Various Functional Departments
and Scope of their Works (Account Planning, Account Servicing. Creative- Copy & Art, Media,
Production, Billing, HR etc.), Ad Agency: Functions, Types, Structure, Departments, Remuneration,
Pitching, Client Agency Relationship, Revenue and Commission Systems. Unit Three- Advertising and
Society:Ethical Issues in Advertising, Social Criticism of Advertising, Laws in Advertising, Advertising
Statutory Bodies in India, Role of AAA and ASCI, and the Study of Various Codes of Conduct. Unit Four
- Understanding PR: PR –Concepts, Definitions and Theory , Brief History of Public Relations -The
Evolution of PR- The Pioneers and their Works (Ivy Lee and Edward Burney), Theoretical Underpinnings
in PR – JM Grunig’s Model of Symmetrical PR, Organizational Theories, Conflict Theory, Structural-
Functional Theory , Understanding Various Concepts, viz., PR, Press Agency, Publicity, Propaganda and
Advertising, Defining Publics/Stakeholders. Unit Five- PR Process and Practice: PR Process, Tools of
PR, the public relations environment, political PR, PR vs Spin, Persuasion and Public relation, what
media expects from PR, PR and writing, media tracking, PR angles and response, research in PR, PR
measurement, PR awards, Campaign planning in PR.
TEXT BOOK
Chunnawala, S.A. and K.C. Sethia. Foundation of Advertising: Theory and Practice. Himalaya
Publications, Bombay, 2004.
REFERENCE BOOKS
Sengupta, Subroto, Brand Positioning. Tata McGraw-Hill Publishing Co., New Delhi, 1999.
Rege, G.M., Advertising Art and Ideas. Kareer Institute, Mumbay, 2007.
Caples, John., Tested Advertising Methods. Harper and Bros, New York, 2001.
Harrison, Tony , A Handbook of Advertising Techniques. Kogan Page, London, 2002.
H. Lecture Plan:
Session No
Topic to be covered Session outcome
Mode of delivery
Corresponding
CO Mode of
Assessing the
Outcome
Module No.1 : Understanding Advertising
1-3 Concepts, Nature and Definition of Advertising
Advertising concept, definition and scope to be introduced.
Lecture 2205.1 Mid term I End term
4-8 Evolution and History of Advertising Historical account of advertising explained
Presentation 2205.1 Mid term I End term
9-12 Role, Objectives, Functions, and Significance, Basic Theories and Applications of Advertising
Role and objectives of advertising and theories of advertising explained. Also the application of theories in the industry.
Lecture 2205.1 Mid term I End term
13-15 Types and Classification of Advertising, Factors Determining Advertising, Opportunity of a Product/Service/Idea
Types of ads and concept of product, service and ideas to be discussed
Lecture 2205.3 Mid term I End term
16-18 Types of Appeals and Advertising Messages
Types of advertising appeals and messages explained.
Presentation 2205.4 Mid term I End term
Module No. 2 : Agency Structure
19-26 Evolution of Ad Agencies- Various Stages and Current Status, Various Functional Departments and Scope of their Works
Describe the working and various departments of ad agencies.
Lecture 2205.2 Mid term I End term
(Account Planning, Account Servicing. Creative- Copy & Art, Media, Production, Billing, HR etc.),
27-34 Ad Agency: Functions, Types, Structure, Departments, Remuneration, Pitching
To elaborate the types, organisation and pitching process of the ad agencies
Presentation 2205.3
2205.2 Mid term II End term
35-38 Client Agency Relationship, Revenue and Commission Systems.
Discuss the commission system and client agency relationship.
Lecture 2205.2 Mid term II End term
Module No. 3: Advertising and Society
39-44 Ethical Issues in Advertising, Social Criticism of Advertising, Laws in Advertising
Discuss and interpret the socio- cultural impact of advt. and analyse the legal framework of advt.
Lecture GD
2205.4 Mid term II End term Assignment
45-49 Advertising Statutory Bodies in India, Role of AAA and ASCI
Discuss the role of AAA and ASCI’s role in India and complain procedure against misleading ads
Lecture 2205.5 Mid term II End term
50-53 Study of Various Codes of Conduct Describe the code of conduct for advertising professional.
Self-study 2205.5 Mid term II End term
Module No. 4: Understanding PR
54-56 PR –Concepts, Definitions and Theory , Brief History of Public Relations -The Evolution of PR- The Pioneers and their Works (Ivy Lee and Edward Burney)
Interpret the PR process and history of PR in India.
Lecture 2205.1 2205.7
End term
57-62 Theoretical Underpinnings in PR – JM Grunig’s Model of Symmetrical PR, Organizational Theories, Conflict Theory, Structural-Functional Theory , Understanding Various Concepts, viz., PR, Press Agency
Analyse the theoretical framework related to PR.
Lecture 2205.1
2205.7 End term
63 Publicity, Propaganda and Advertising, Defining Publics/Stakeholders.
Analyse the difference between publicity, propaganda and advertising. Types of publics.
GD 2205.1 End term
Module No. 5: PR Process and Practice
64-66
PR Process, Tools of PR, the public relations environment, political PR
Elaborate the tools and process of PR and the environment of PR
Presentation 2205.6
2205.7
End term
Presentation
67-68
PR vs Spin, Persuasion and Public relation, what media expects from PR, PR and writing, media tracking
Examine the role of PR. Discuss the writing techniques of PR
Presentation 2205.6 End term
IA
69-70
PR angles and response, research in PR, PR measurement, PR awards, Campaign planning in PR
Investigate the PR campaign planning and measurements of PR.
Lecture
Self-study
2205.7 End term
IA
I. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC
OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC [2205.1]
Describe the theoretical and practical perspectives of
advertising and public
relations.
1 1 2 2 3
JC [2205.2]
Identify the role, structure and work
process of ad agencies 3 2 3 2
JC [2205.3]
To analyse the impact of advertising on common man
2 2 2
JC [2205.4]
Examine the role of Advertising
Statutory Bodies in India and code of
ethics for advertising
1 2 2 3
JC [2205.5]
To evaluate and interpret the theories
employed in field of PR. 2 2 3
JC [2205
.6]
Investigate the entire PR process and employability of its practical elements
3 2 2 2
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction: The Department of Journalism & Mass Communication offers Media Content Writing to PG students, aiming to provide them
skills and qualities required for a successful media content writer. The course intends to develop a sense of different contents for different Media
outlets viz. magazines, journals, advertisements etc. and also prepare students to generate content in English and Hindi languages for the said media
forms.
Course Outcomes: At the end of the course, students will be able to:
[2301.1]. Describe the various types of writing styles.
[2301.2]. Demonstrate how to move from idea to completed article.
[2301.3]. Examine the difference between writing for the news media and other forms of writing.
[2301.4]. Analyse the present trends of media writing.
[2301.5]. Develop the skills and qualities required for a successful media writer.
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Media Content Writing (Hindi)| JC2301| 2 Credits | 3 2 0 5
Session: July 2018 – December- 2018 | Faculty: Mr. Tanveer Ahemed/ Dr. Lakhan Raghuvanshi | Class: 3rd Semester M.A. (J&MC)
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the
degree to which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal)
from different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian
language, and make meaning of the world by connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with
an informed awareness of issues and participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept
responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context
socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising, corporate communication, electronic
media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its relationship with
other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing which includes
field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate communication,
electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
SYLLABUS
Meaning of creative writing, writing with creativity, art of writing with flair, Difference between news writing and creative writing, narrative
and interpretation writing. Meaning of Feature and its types, Ingredients of feature writing and art of writing different kinds of features.
Reviewing books, Film review, reviewing performing arts, TV and radio review. Business writing, Science writing, development writing,
Content writing for Online Media. Script writing for news, talk, discussion, Final aspects of electronic media language development writing,
Features, talks, writing for the ear,
Text Book:
Raman Usha, Writing for the Media, Oxford University Press, 2010, New Delhi
References/Text Books:
Beyond Those, Headlines, New Delhi: The Media Foundation, 1996.
Fun F. Smith and Lorain M. O Connell, Editing Today, II ed., New Delhi: Surjeet Publication, 2004.
Louis Alexander, Beyond the facts: A guide to the art of feature writing, II ed., New Delhi: Surjeet Publication, 2004.
Mencher, Melvin, News Reporting and Writing, Mac-Graw Hill, Boston, 2006.
Agarwal Vir Bala, Essentials of Practical Journalism, Concept Publishing Company, 2006.
A. Lecture Plan:
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1-2
3-4
Introduction to Basics of
Writing (English/ Hindi)
Define the basic skills
required for creative
writing
Lecture 2301.1 I Sessional / End Term
5,6 The Art of Creative Writing
(English/ Hindi)
Describe the various
ways of writing
Lecture 2301.1 I Sessional / End Term
7,8 Relationship between reading
and writing (English/ Hindi)
Discuss the different
ways to generate story
Lecture 2301.1 I Sessional / End Term
9-10
11-12
World classics/ English and
Hindi
Identify the influences
of literature on writing.
Discussion/ Activity 2301.1 Home Assignment
End Term
13,14 The process of writing
(English/ Hindi)
Identify the various
steps of writing.
Lecture 2301.2 Home Assignment
End Term
15,16 IDEA (English/ Hindi) Understand idea
development and the
creative process
Activity (Think Pair
Share)
2301.2 Class Quiz
Mid Term I
End Term
17,18 Research for writing (English/
Hindi)
Understand the
importance of research
Lecture 2301.2
19,20 News writing and creative
writing(English/ Hindi)
Interpret the difference
between writing for the
news media and other
forms of writing.
Lecture 2301.2 Mid Term 1
End term
21,22 Narrative and interpretation
writing (English/ Hindi)
Understand style of
narrative writing
Lecture 2301.2 Home Assignment
Class Quiz
Mid Term 1
End Term
23-24
25-26
Feature Genres (English/
Hindi)
Understand the
different types of
features
Lecture 2301.3 Class Quiz
Mid Term 1
End Term
27,28 Ingredients of feature
writing(English/ Hindi)
Understand the skills
required for writing
feature
Lecture 2301.3 Class Quiz
Mid Term I
End Term
29,30 Art of writing different kinds
of features(English/ Hindi)
Analyse the range of
approaches to feature
writing
Lecture 2301.3 Class Quiz
End Term
31,32 Reviewing books (English/
Hindi)
Understand basics of
reviewing fiction and
non-fiction books
Lecture 2301.3 Mid Term II
End Term
33,34 Film review (English/ Hindi)
Understand film
grammar and art of
reviewing films
Lecture 2301.3 Mid Term II
End Term
35-36 Critical study of film reviews
by renowned film journalist
(English)
To investigate different
point of view
Discussion 2301.3 Mid Term II
End Term
37-38 Critical study of film reviews
by renowned film journalist
(Hindi)
To investigate different
point of view
Discussion 2301.3 Mid Term II
End Term
39, 40 Reviewing performing arts
(English/ Hindi)
Discuss the basics of
other art forms
Lecture 2301.4 Mid Term II
End Term
40-41
42-43
TV and radio review(English/
Hindi)
Understand the
difference between see
copy and hear copy
Lecture 2301.4 Class Quiz
Mid Term II
End Term
44,45 Business writing (English/
Hindi)
Understand basic terms
of business writing
Lecture 2301.4 Mid Term II
End Term
46 Critical study of business
stories by renowned business
journalist (English)
To investigate different
point of view
Discussion 2301.4 Mid Term II
End Term
47 Critical study of business
stories by renowned business
journalist (Hindi)
To investigate different
point of view
Discussion 2301.4 Mid Term II
End Term
48,49 Science writing
(English/ Hindi)
Understand basics of
scientific writing
Lecture 2301.4 Mid Term II
End Term
50,51 Development writing
(English/ Hindi)
Discuss the concept
and process of
development writing
Lecture 2301.4 Mid Term II
End Term
52-53
54-55
Critical study of various
development report issued by
government of India and other
research organization (English/
Hindi)
Analyse the difference
between the data and
reality of development
projects.
Discussion 2301.4 Mid Term II
End Term
56-57
58-59
Content writing for Online
Media
Discuss the news in
short format and other
emerging trends of
writing for digital media
Lecture 2301.5 End Term
60,61 Final aspects of electronic
media language development
writing
Understand the
importance of language
in electronic media
Discussion 2301.5 End Term
62-63
64-65
Script writing for news, talk,
discussion
Design script for
interviews and talk
shows
Flipped class 2301.5 End Term
66-68 Common errors of writing
(English)
To develop the skills
required writing for
media
Flipped class 2301.5 End Term
69-70 Common errors of writing
(Hindi)
To develop the skills
required writing for
media
Flipped class 2301.5 End Term
Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[2301.1] Describe the various types of writing styles. 3 2
JC
[2301.2] Demonstrate how to move from idea to completed
article
JC [2301.3]
Examine the difference between writing for the news
media and other forms of writing
JC
[2301.4] Analyse the present trends of media writing.
JC
[2301.5] Develop the skills and qualities required for a
successful media writer
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction: The course will provide students some outlines of the art and science of film analysis. Though some learning of notable
periods in film history, certain movements and school of aesthetics, politics and philosophy are mandatory however, the emphasis would
be to understand contemporary global trends - to be aware of the kinds of films students and young people are making today. Students
in this course will be able to (a) develop sensitivity towards cinema; (b) be fully aware and appreciative of the technique, aesthetics,
ideology and history of cinema, (c) write with greater lucidity and clarity with an idea of the realms of imagination and creativity.
Course Outcomes: At the end of the course, students will be able to:
[1213.1]. Understand aesthetics and its relation to film and basics of film appreciation.
[1213.2]. Discuss the evolution of cinema and its language
[1213.3]. Analyse the genre of film
[1213.4]. Evaluate the film movement and film theories
[1213.5]. Criticism of films and film directors
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Film Appreciation & Criticism | JC2302| 4 Credits | 3 2 0 5
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the
degree to which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal)
from different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian
language, and make meaning of the world by connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with
an informed awareness of issues and participate in civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept
responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context
socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising, corporate communication, electronic
media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its relationship with
other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing which includes
field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate communication,
electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a student to be
qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher about the absence.
A makeup assignment on the topic taught on the day of absence will be given which
has to be submitted within a week from the date of absence. No extensions will be
given on this. The attendance for that particular day of absence will be marked
blank, so that the student is not accounted for absence. These assignments are
limited to a maximum of 5 throughout the entire semester.
Homework/ Home Assignment/
Activity Assignment
(Formative)
There are situations where a student may have to work in home, especially before
a flipped classroom. Although these works are not graded with marks. However, a
student is expected to participate and perform these assignments with full zeal since
the activity/ flipped classroom participation by a student will be assessed and marks
will be awarded.
SYLLABUS
Aesthetics and Appreciation: Definition and Meaning of Aesthetics and Appreciation, Perception of Beauty, Basics of Film
Criticism, The Value of Film Viewing; Language of Cinema: Cinematic Terms, Mise-en-scene, Cinematography and Editing -
Time and Space, Narrative, Shot, Theme, Story and Screenplay;
Film as Art: Form and Frames, Other Arts and Cinema - Theatre, Painting, Other Traditional Arts, Film Genre, Fiction Films,
Short Films, etc. New wave cinema, Genre and Auteur theories, Modernism and Post-modernism, Classic Hollywood
Cinema and Art Cinema; Art, technology, theory and film criticism, Different approaches and writers, From the early days
to the present day: major film-makers and films from different countries, current trends
TEXT BOOK
Nelmes, Jill. Introduction to Film Studies, 2012. Routledge, Milton Park, Abingdon.
REFERENCE BOOKS
Hayward Susan, Key Concepts in Cinema Studies, 2004. Routledge, New York,
Braudy Leo, Film Theory and Criticism, 2009. Oxford Publications;
Bordwell, D. Film Art: An Introduction. 2017. McGraw-Hill, New York.
A. Lecture Plan:
Lec No Topics Session Outcome Mode of Delivery Corresponding
CO
Mode of Assessing the
Outcome
1 Introduction to syllabus with
special reference to objectives
& outcomes
To acquaint and clear
teachers expectations
and understand student
expectations
Lecture NA NA
2,3 Definition and Meaning of
Aesthetics
Define Aesthetics Lecture / Flipped Class 1213.1 I Sessional / End Term
4 Definition and Meaning of
film appreciation
Define Appreciation Lecture 1213.1 I Sessional / End Term
5-7 Perception of Beauty Discuss the perception
of beauty
Lecture 1213.1 Home Assignment
End Term
8-10 The Value of Film Viewing Explain the Value of
Film Viewing
Lecture 1213.1 Home Assignment
End Term
11-12 Language of Cinema Interpret the language
of Cinema
Activity (Think Pair
Share)
1213.1 Class Quiz
Mid Term I
End Term
13-14 Cinematic Terms Identify Cinematic
terms
Lecture 1213.1 Mid Term 1
End term
15-17 Mise-en-scene Understand mise-en-
cene
Flipped Class 1213.1 Home Assignment
Class Quiz
Mid Term 1
End Term
18-20 Cinematography and
Editing
Discuss the
cinematography and
editing techniques
Activity (Think Pair
Share)
1213.2 Class Quiz
Mid Term 1
End Term
21-22 Time and Space Understand the
importance of time and
space
Flipped Class 1213.2 Class Quiz
Mid Term I
End Term
23-24 Narrative Discuss the role of
narrative
Activity (Think Pair
Share)
1213.2 Class Quiz
End Term
25-26 Shot Understand the
relations of shots
Flipped Class 1213.2 Class Quiz
Mid Term II
End Term
27-28 Theme Discuss the theme of
films
Activity (Think Pair
Share)
1213.2 Class Quiz
Mid Term II
End Term
29-30 Story Understand the
importance of story
Flipped Class 1213.2 Class Quiz
Mid Term II
End Term
31-32 Screenplay Understand the
mechanism of making a
screenplay
Flipped Class 1213.2 Class Quiz
Mid Term II
End Term
33-34 Film as Art Discuss the evolution
of film as art
Activity (Think Pair
Share)
1213.2 Class Quiz
End Term
35-36 Form and Frames Understand the forms
and frames in film
Flipped Class 1213.3 Mid Term II
End Term
37 Other Arts and Cinema Understand how other
arts shaped films
Flipped Class 1213.3 Mid Term II
End Term 38-39 Cinema and Theatre Discuss the relationship
of cinema and art
Activity (Think Pair
Share)
1213.3 Class Quiz
End Term 40 Cinema and Painting Discuss the relationship
of cinema and painting
Lecture 1213.3 Mid Term II
End Term 41-43 Genre Describe and identify
genres of film Lecture 1213.3 Mid Term II
End term 44-45 Fiction Films Understand cinema as
a dream factory Lecture 1213.3 Mid Term II
End term 46-47 Short Films Identify the movement
of shorts
Lecture 1213.3 Class Quiz
Mid Term II
End Term 48-49 New wave cinema Understand new wave
cinema
Flipped Classroom 1213.4 Class Quiz
Mid Term II
End Term 50-51 Genre and Auteur theories Examine genre with
auteur theories Flipped Classroom 1213.4 Class Quiz
Mid Term II
End Term
52-53 Modernism Examine films from
modernism perspective Flipped Classroom 1213.4 Class Quiz
End Term 54-55 Post-modernism Examine films from
post-modernism
perspective
Flipped Classroom 1213.4 Class Quiz
End Term
56-58 Classic Hollywood Cinema Describe The evolution
of Hollywood
Lecture 1213.4 Class Quiz
End Term 59 Art Cinema Describe the art
cinema movement Flipped Classroom 1213.4 Class Quiz
End Term 60 Art and technology Explain how
technology influence cinema
Lecture 1213.4 Class Quiz
End Term
61-62 Film Theory Analyse film theory Lecture 1213.5 Class Quiz
End Term 63-64 Film Criticism Write-ups on Criticism
of films after screening Lecture and Flipped
Classroom
1213.5 End Term
65 Different approaches and
writers
Write-ups on writers
of films after screening Lecture 1213.5 End Term
66-68 Film-makers PPT presentation on film makers
Presentation 1213.5 End Term
69 Films from different countries PPT presentation on world cinema
Presentation 1213.5 End Term
70 Current trends PPT presentation on current trends
Presentation 1213.5 End Term
B. Course Articulation Matrix: (Mapping of COs with POs)
CO
STATEMENT
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[1213.1] Understand aesthetics and its relation to film and
basics of film appreciation.
1
JC [1213.2]
Discuss the evolution of cinema and its language 1
JC
[1213.3] Analyse the genre of film 1
JC
[1213.4] Evaluate the film movement and film theories 2
JC
[1213.5] Criticism of films and film directors 2 1 1
2- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
Introduction This subject provides a detailed understanding of the media’s role in international
arena, with socio political and economic implications between the first and the third world.
Basically a theoretical understanding of the relations and policies that affect the third world
and subsequently the media are discussed here.
Course Outcomes: At the end of the course, students will be able to:
[2305.1]. Define the concept of international communication and flow of information.
[2305.2]. Identify key stakeholders in International media and understanding Media
Imperialism.
[2305.3]. Use of international media in cultural-diplomacy, inter-community relations and
understanding the patters of media ownership.
[2305.4]. Judging the impact of international communication on various social, political,
cultural and diplomatic settings.
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Global Communication | JC 2305 | 5 Credits | 3 2 0 5
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimD ensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.1] State structure and importance of international communication.
[PSO.2]. Discuss media control and circumstances that led to media based cultural erosion
[PSO.3]. Implementation of various media approaches related to ownership, functioning,
agendas etc. and their practical applications in various media contexts
[PSO.4]. Investigate the role of international communication in national and community
based developments.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Theory) 20
Sessional Exam II (Theory) 20
CWS (Assignment) 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Unit One: International communications as a field of study- idealist humanist approach,
political proselytization- information as economic power, as political power. Unit Two:
Media in the global context. Information and power. Political economy. Classifying global
systems-Global news agencies- News flow. Directionality of news flow. Quality Vs quantity.
Unit Three: Media in the economic context- Free flow to free trade. Communication policies
– NAFTA, GATT, UNSECO and ITU. Unit Four: Media Ownership- regulation of ownership
and control. Possibilities of pluralities in ownership. Content and programming in world media.
Distinguishing the local, regional and global levels of programming and content. Unit Five:
Media in sociological context- relevance of cultural diplomacy. Dynamics of inter community
relations. Principles of international cooperation. New media transgressing borders.
International terrorist organizations, media use and media coverage.
References/Suggested Readings:
Mowlana, Hamid. Global Information and World Communication. New Frontiers in
International Communication. Sage, New Delhi; 1997.
Joseph, MK. Modern media and Communication. Vol.2.Anmol Publications Pvt. Ltd. New
Delhi; 1997.
Sreberny A, Dwayne W, McKenna J, Oliver B, Media in global Context, Bloomsbury
Academic; 2009.
Kamalipour, Yahya. International Communication, Purdue University, Calumet; 2009.
Lec. No. Topics Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the
Outcome
1 Introduction and Course Hand-out
briefing
To acquaint and clear teachers expectations
and understand student expectations Lecture NA NA
2 - 8
International communications as a
field of study/ idealist humanist
approach, political proselytization
Discuss the meaning of the corresponding
terms
Understanding their importance, relevance and
application
Lecture 2305.1 Mid Term I
End Term
9-15
Information as economic power, as
political power.
Political economy
Understanding the concepts
Lecture
Group Discussion
2305.1
2305.2
Mid Term I
End Term
16 - 21 Classifying global systems-Global
news agencies- News flow.
To identify and understand the flow of news
Classification and functioning of global news
agencies
Lecture 2305.2 Mid Term I
End Term
22-25 Directionality of news flow.
Quality Vs quantity. Study the conceptual framework of news flow
Lecture
2305.2
Mid Term I
End Term
26-35
Media Control
Cultural Imperialism
Communication policies – NAFTA,
GATT, UNSECO and ITU.
Understanding the concepts ,institutions and
implications of various policies Lecture
2305.2
2305.3
Mid Term I
End Term
36-41
Media in the economic context- Free
flow to free trade
Media Ownership
Explain the importance of free trade and media
ownership
Lecture
Group Discussion
2305.3
Mid Term I
End Term
42-50
Regulation of ownership and control.
Possibilities of pluralities in
ownership.
Content and programming in world
media
Understanding the regulations of ownership
and control
Understanding media content and its impact
Lecture
Group Discussion
2305.3
2305.4
Mid Term II
End Term
51-54
Distinguishing the local, regional and
global levels of programming and
content.
Analysing the different levels of programming
and content Lecture
2305.4
2305.3
Mid Term II
End Term
55-62
Relevance of cultural diplomacy.
Dynamics of inter community
relations. Study the concept and implementation Lecture 2305.3 Mid Term II
63-65 Role of Media and Principles of international cooperation.
Analysing the role of media as a bridge at
international level Lecture
2305.4
Mid Term II
End Term
66-68
New media transgressing borders.
Media and sponsored violence Elucidating the concept Lecture
2305.4
Mid Term II
End Term
69-70
Global media use and media
coverage.
Elucidating the concept Lecture 2305.4
Mid Term II
End Term
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH PROGRAM
SPECIFIC OUTCOMES
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PSO 1 PSO 2 PSO 3 PSO 4
JC
[2305.1]
Define the concept of international communication
and flow of information. 3 3
JC
[2305.2]
Identify key stakeholders in International media and
understanding Media Imperialism. 1 2
JC
[2305.3]
Use of international media in cultural-diplomacy,
inter-community relations and understanding the
patters of media ownership.
2 1 2
JC
[2305.4]
Judging the impact of international communication
on various social, political, cultural and diplomatic
settings.
2 1 3
Introduction: The main objective of course is to develop creative skills as well as discipline and
professional attitudes through the production of various program formats including sports,
news and public affairs, music shows, entertainment specials and award competitions.
The Course enables the learner to communicate professionally in all aspects of television
operations and production. Acquire the technical skills needed to handle numerous
operational and production positions in the television field Learn to perform creative
functions within the television industry including directing, producing and writing. Understand
television employment opportunities, the business side of television production as well as how
to secure a career in broadcasting.
Course Outcomes: At the end of the course, students will be able to:
[2306.1]. Understand the basics of Television News Production
[2306.2]. Develop a news story for broadcast.
[2306.3]. Make use of audio visual technology to produce a Television Production
[2306.4]. Examine the Television Broadcast technologies.
[2306.5]. Create a TV Production and hence develop employability
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our
thinking and actions, checking out the degree to which these assumptions are accurate and valid, and
looking at our ideas and decisions (intellectual, organizational, and personal) from different
perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by connecting
people, ideas, books, media and technology.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Television News and Studio Production | JC 2306 | 5 Credits | 2 1 4 5
Session: August 2018 – December 2018 | Faculty: Dr Chandana Kumar Vemana | Class: III Semester M.A. (J&MC)
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate in
civic life through volunteering.
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and
sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and
life-long learning in the broadest context socio-technological changes
Program Specific Outcomes
[PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising,
corporate communication, electronic media, new media and communication research.
[PSO.2]. Analyse the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I 20
Sessional Exam II 20
CWS 10
End Term Exam
(Summative)
End Term Exam 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Ideas. Themes, concepts – conceptualization, development and visualization genres in
television, different approaches, narrative and non-narrative structures, television news and
practical exercises. Studio production, sound and speaking voice, considerations for miking
sound, producing studio sound, miking for multi-camera television, field production, staged
production, music production. The language of editing - shooting and editing, Online editing,
Post production Editing, Digital Video effects, show packaging and feedback. Broadcasting
technology- Earth station, teleport, Up-linking, down-linking, transmission- cable, terrestrial
and satellite transmission etc. Digital Broadcasting Applications- Interactive Television, Video
on demand, teleconferencing etc.
TEXT BOOK
Zettle Herbert, Television Production Handbook, Wodsworth Publishing Co., California,
1984.
Gerald Millerson, Television Production, Focal Press, UK, 1998.
Keller Teresa, Television News – A Handbook for reporting, writing, shooting, editing &
producing, AITBS Publishers, India, 2017
REFERENCE BOOKS
Andy Stamp, The television Programme, Sheffield Media Association, Sheffield, 1987.
David Self, Television Drama: An Introduction, Macmillan, Busingstroke, 1984
Kathy Chaters, The Television Researcher’s Guide, BBC Television Training, London, 1992.
Session Plan:
Lecture number
Topics Session Outcome Mode of Delivery
Corres-ponding
CO
Mode of Assessing the
Outcome
1 Introduction to Course &
Course Outcomes
Understand the
Vital course
objectives
Lecture NA NA
2-3 All About News and
News Characteristics
Understanding of
the facts about
News
Lecture JC
[2306.1]
4-5 News Media & Reporters Classify the News
Media and People Discussion
JC
[2306.1]
6 History of Television in
India
Describe the Indian
Television
Discussion
/Flipped
Class
JC
[2306.1]
7 How Television Works
Demonstrate the
Television
Broadcasting
System
Flipped
Classroom
JC
[2306.1]
8-9 The Television
Newsroom –Key Players
Interpret the
Newsroom Team Lecture
JC
[2306.1]
10-11 News Sources – People &
Public Records
Outline various
News Sources
Flipped
Classroom
JC
[2306.1]
11-12 Legal Considerations Explain the Legal
Consequences Discussion
JC
[2306.1]
13-14
Television News
production – Elements,
Process
Examine the TV
News Production Lecture
JC
[2306.2]
15-16
Broadcasting Technology Discover the
functions of
Broadcasting
Technology
Discussion
/Flipped
Class
JC
[2306.2]
17-18 News gathering and
Reporting
Analyse the News
Sources and
reporting styles
Lecture
JC
[2306.2]
19-21 Television News Scripting Construct writing
for Visuals in
Sequences
Discussion
/Flipped
Class
JC
[2306.2]
22-25 Techniques of
Interviewing
Experimenting with
the techniques of
Interviewing
Flipped
Classroom
JC
[2306.2]
26-27 Framing Skills Developing Visual
Grammar Lecture
JC
[2306.3]
28 Shooting Video in the
Field
Construct Visuals
for News
Flipped
Classroom
JC
[2306.3]
29-30 Shooting Interviews Construct
Meaningful Visual
Conversations
Discussion
JC
[2306.3]
31 Lighting Scenarios Make use of
various lighting
setups
Lecture
JC
[2306.3]
32 Capturing Audio Make use of Audio
Capturing
Technology
Blended
Learning
JC
[2306.3]
33-34 Getting The Shots Design Scenes Blended
Learning
JC
[2306.3]
35-36 Editing the Pictures and
Sound
Construct
Significant
Sequences
Blended
Learning
JC
[2306.4]
37-38 Presenting Television
News
Produce a TV
program
Blended
Learning
JC
[2306.4]
39-40 Live Reporting in Sound
and Vision
Create a live
Program
Lecture/
Discussion
JC
[2306.4]
41-42 Producer’s
Responsibilities and
Resources
Asses the
Producers Role
Lecture JC
[2306.4]
43 Constraints and Ethical
Responsibilities
Evaluate the
Production
Constraints
Flipped
Class
JC
[2306.4]
44 Careers in Broadcasting Identify the Career
Paths
Blended
Learning
JC
[2306.4]
45 Course Revision Analyse the
Significance of
Course Outcomes
Blended
Learning
NA
46-49 Shooting Video in Field Develop Visual
Narrative
Blended
Learning
JC
[2306.5]
50-53 Shooting Interviews Build a Short
Interview
Activity
Based
Learning
JC
[2306.5]
54-57 Live Presentation and
Voice
Create a Live
Broadcasting
Presentation
Activity
Based
Learning
JC
[2306.5]
58-61 Studio Production - 1 Design a News
Production
Project
Based
Learning
JC
[2306.5]
61-65 Studio Production - 2 Design a Debate
Programme
Project
Based
Learning
JC
[2306.5]
66-69 Studio Production - 3 Design a Game
Show
Project
Based
Learning
JC
[2306.5]
70-74 Live Broadcasting
Production
Create Live News
Production
Activity
Based
Learning
JC
[2306.5]
Course Articulation Matrix: (Mapping of COs with POs)
1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
CO
STATEMENT
CORRELATION WITH PROGRAM
OUTCOMES
CORRELATION WITH
PROGRAM SPECIFIC
OUTCOMES PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1
PSO 2
PSO 3
PSO 4
JC
[2306.1] Understand the basics of Television
News Production
1 1
JC
[2306.2] Develop a news story for broadcast. 1 1
JC
[2306.3] Make use of audio visual technology to
produce a Television Production
1 1
JC [2306.4]
Examine the Television Broadcast
technologies.
1 1
JC [2306.5]
Create a TV Production and hence
develop employabilty
1 1
Introduction: The main objective of course is to prepare students about practical aspects of video
production. The course intends to equip students with the basic understanding of
scinematography vocabulary and nuances of video production. The course will guide students
through different stages from basics to post-production. Focusing on all the four stages of
production this paper aims to create a generation of video/film makers with highly desirable skills and
employment potential.
Course Outcomes: At the end of the course, students will be able to:
[2313.1]. To Demonstrate the understanding of the planning of video project
[2313.2]. To Make use of the Video and DSLR Cameras to apply the acquired knowledge.
[2313.3]. To Critically evaluate the significance of visual elements in a production
[2313.4]. To Examine the Lights and Sound recording in video production designing.
[2313.5]. Create a Fiction Film and a Documentary Film production and hence develop
employability
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame
our thinking and actions, checking out the degree to which these assumptions are accurate and
valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from
different perspectives.
[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through
electronic media in English and in one Indian language, and make meaning of the world by
connecting people, ideas, books, media and technology.
[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach
conclusions in group settings.
[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred
national development, and the ability to act with an informed awareness of issues and participate
in civic life through volunteering.
MANIPAL UNIVERSITY JAIPUR School of Media & Communication
Department of Journalism & Mass Communication
Course Hand-out
Basics of Audio and Video Production Project | JC 2313 | 5 Credits | 2 1 4 5
[PO.5]. Ethics: Recognize different value systems including your own, understand the moral
dimensions of your decisions, and accept responsibility for them.
[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts
and sustainable development.
[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent
and life-long learning in the broadest context socio-technological changes
Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,
advertising, corporate communication, electronic media, new media and communication
research.
[PSO.2]. Analyze the contemporary media scenario in association with socio political
environment in India and its relationship with other nations.
[PSO.3]. Perform activities in production of audio-visual programs, use of software in print
media and web designing which includes field activities reporting, editing and designing journal.
[PSO.4]. Understand the applications of communication theories, research in the fields of
advertising, corporate communication, electronic media, print and new media.
Assessment Plan:
Criteria Description Maximum Marks
Internal Assessment
(Summative)
Sessional Exam I (Practical) 20
Sessional Exam II (Practical) 20
CWS (Practical) 10
End Term Exam
(Summative)
End Term Exam (Theory) 50
Total 100
Attendance
(Formative)
A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
Make up Assignments
(Formative)
Students who misses a class will have to report to the teacher
about the absence. A makeup assignment on the topic taught on
the day of absence will be given which has to be submitted within
a week from the date of absence. No extensions will be given on
this. The attendance for that particular day of absence will be
marked blank, so that the student is not accounted for absence.
These assignments are limited to a maximum of 5 throughout the
entire semester.
Homework/ Home
Assignment/ Activity
Assignment
(Formative)
There are situations where a student may have to work in home,
especially before a flipped classroom. Although these works are
not graded with marks. However, a student is expected to
participate and perform these assignments with full zeal since the
activity/ flipped classroom participation by a student will be
assessed and marks will be awarded.
SYLLABUS
Planning your video project- Concept development; Scenario; Storyboard; Shooting
script. Basics of video cameras: Different types of cameras; Lenses, types and
characteristics; Camera mounting equipment; Difference of video from film-in brief;
Analog versus Digital video format. Visual grammar: Aesthetics of Picture
composition; Depth of field; Elements of shot- camera angle, camera movements;
Principles of visual grammar. Basics of Lights and Audio recording: Principles of
lighting Uses; Lighting Instruments; Properties of audio; Types of programme sounds;
Microphones: types and uses.
Text Book:
1. Belavadi V., Video production, Oxford University Press, New Delhi; 2008.
Reference Books:
1. Lanier, T. and Nichols, C. Filmmaking for Teens: Pulling Off Your Shorts. 2010.
Michael Wiese Productions
2. Owens, J. and Millerson, G. Video Production Handbook, Focal Press, 2011.
3. Zettl H., Handbook of Television production, Cengage, 2008.
Lec
No
Topics Session Outcome Mode of
Delivery
Corre
spondi
ng CO
Mode of
Assessing the
Outcome
1 Introduction to
syllabus with
special reference
to objectives &
outcomes
To acquaint and clear teachers
expectations and understand
student expectations
Lecture NA NA
2 How to develop
the Concept for
Video projrct
Recall working of concept to
final production
Lecture 2313.1 In Class Quiz (
Not Accounted)
3 How to develop the Story
To develop the conceptual
understanding about story
ideas and framing it.
Lab work 2313.1 In Class Quiz
End Term
4,5,6, How to develop the Story
To develop the conceptual
understanding about story
ideas and framing it.
Practice 2313.1
7 How to break
down the story in
scences
Breaking various steps of story in to scenes.
Lab work 2313.2 Home
Assignment
End Term
8,9 How to write the
screenplay Breaking various steps of story in to scenes.
Practice 2313.2
10,11 How to creat storyboarding
Providing a detail insight of
the scene. Subsequently,
dividing the scenes in to
different shot and then
preparing sketches of each
shots with dialogue.
Lab 2313.2 In Class Quiz
End Term
12,13.
14 How to creat storyboarding
Providing a detail insight of
the scene. Subsequently,
dividing the scenes in to
different shot and then
preparing sketches of each
shots with dialogue.
Practice 2313.2
15,16 Shooting Script, Overhead
Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.
Lab 2313.2 Class Quiz
Mid Term I
End Term
17, Shooting Script, Overhead
Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.
Practice 2313.2
18 Types of video Cameras
Practicing the various tools
and gears of video camera.
Practice 2313.2 Class Quiz
Mid Term 1
End term
19 How the camera works
Practicing the various tools
and gears of video camera
Practice 2313.2
20 Different types of Lenses and its characteristics
Practicing the various Lenses
of video camera
Practice 2313.2
21 Video & Film Providing the detail about
Video and Film.
Practice 2313.2
22 Analog and
Digital video
formats
Providing the detail about Analog and Digital video
formats
Practice 2313.3
23 Aesthetics for
Picture
composition
Learning the art of
composing the frame
Lab 2313.3
24 Rule of Thirds for
Composition Learning the art of
composing the frame
Lab 2313.3
25 Depth of Field
with Aperture Practicing the frame
compositions
Practice 2313.3
26 Depth of Field
with Focal Length Practicing the frame
compositions
Practice 2313.3
27 Rule of 360
degree Practice 2313.3
28 Philosophy of the Shots
Practicing shot taking
Practice 2313.3 Home
Assignment
Class Quiz
Mid Term 1
End Term
29 Camera Angle Practicing camera angle Practice 2313.3
30 Camera
Movements Practicing camera movement Practice 2313.3
31 Principles of Visual Grammar
Practicing visual grammer Practice 2313.4
32 Lighting Basics for Shooting
Practicing the use of lighting for shooting
Lab 2313.4
33 Lighting Basics for Shooting
Practicing the use of lighting for shooting
Lab 2313.4
34 Microphons and
its types Learning about Microphone Lab 2313.5
35 Analogue and
Digital Sound Learning about analogue and digital sound
Lab &
Practice
2313.5 Class Quiz
Mid Term I
End Term
36, 37 Audio Recording Practicing audio recording during shooting
Field
work
2313.5 Class Quiz
Mid Term 1
End Term
38 Stages of the Editing Process
Practicing the basics of video editing
Lab 2313.5 Class Quiz
Mid Term II
End Term
39, 40,
41 Edit Basic Shot Types
Practicing the basics of video editing
Practice 2313.5 Class Quiz
Mid Term II
End Term
42 Footage Analysis Practice of analyzing the footage
Lab 2313.5 Class Quiz
Mid Term II
End Term
43 The Basic Transition
Practicing video transitions Practice 2313.5 Class Quiz
Mid Term II
End Term
44,45,
46 Footage Import & Management
Practicing footage import and its management
Practice 2313.5 Class Quiz
End Term
47,
48 Timeline Editing Practicing timeline editing Practice 2313.5 Class Quiz
End Term
49,50,
51, 52 Video, Audio Effects & Color Correction
Practicing the use of video,
audio effects and color
correction
Practice 2313.5 Class Quiz
End Term
53.54,
55 Project Exporting Practicing final export of
project from editing software.
Practice 2313.5 Class Quiz
End Term
Course Articulation Matrix: (Mapping of COs with POs)
CO
CORRELATION WITH PROGRAM OUTCOMES
CORRELATION WITH PROGRAM SPECIFIC OUTCOMES
PO 1
PO 2
PO 3
PO 4
PO 5
PO 6
PO 7
PSO 1 PSO 2 PSO 3 PSO 4
[1413.1] To describe the concept of pre-production process in
video production. 1 1 1 1
[1413.2] To implement the basics of video pre-production
process.
2 3
1413.3] To demonstrate the basics of video production
process.
2 1 1
1413.4] To execute the post-production process. 2 1 3 [1413.5] Analyze and formulate the final production and
hence develop employability
1 2
2- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation