manipal university jaipur school of media & …...national development, and the ability to act...

MANIPAL UNIVERSITY JAIPUR

School of Media & Communication

DEPARTMENT OF JOURNALISM & MASS COMMUNICATION

PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES

BA(J&MC) Session: January, 2018 – May, 2018

PROGRAM OUTCOMES

[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that

frame our thinking and actions, checking out the degree to which these assumptions are

accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and

personal) from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and

through electronic media in English and in one Indian language, and make meaning of the

world by connecting people, ideas, books, media and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach

conclusions in group settings.

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity

centred national development, and the ability to act with an informed awareness of issues

and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the

moral dimensions of your decisions, and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental

contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in

independent and life-long learning in the broadest context socio-technological changes

PROGRAM SPECIFIC OUTCOMES

[PSO.]1. Understand the nature and basic concepts of communication, journalism,

advertising, corporate communication, electronic media, new media and communication

research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political

environment in India and its relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print

media and web designing which includes field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of

advertising, corporate communication, electronic media, print and new media.

PROGRAM ARTICULATION MATRIX

SEMESTER COURSE

CODE PO 1 PO 2 PO 3 PO 4

PO 5 PO 6 PO 7 7

PSO 1

PSO 2

PSO 3

PSO 4

2016-2017 Batch

II

JC1211 2 2 - 1 - - 1 1 2 2 1

JC1212 2 2 1 1 1 2 3 2 3 - 2

JC1213 2 2 2 1 - - 3 3 - 2 -

JC1214 3 3 - - - - - - - 3 3

JC 1215 2 2 1 - 3 - 1 3 2 3 2

EN1213 - 3 2 - - - 3 2 1 2 -

HI 1230 - 2 - - - - - 3 - - -

2016-2017 Batch

IV

JC1411 2 2 1 - 2 - - 2 2 1 -

JC1412 - 3 - - - - 3 1 - 3 -

JC1413 - 2 2 - - 1 2 1 - 3 -

JC1414 2 3 - - 1 2 - 2 2 2 3

JC1415 - 2 2 - - - 3 1 - 3 -

JC1416 - 2 - 2 - 2 - - - 3 2

FR1402 - 3 2 - - - 3 2 1 2 -

AVERAGE 1.07 2.35 0.76 0.3 0.41 0.41 1.29 1.35 0.76 1.70 0.76

A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to

the students who wish to pursue a professional career in News Editing. This course is

intended to take the students through the various processes of editing, online editing and

editing of various forms of Media contents (edits and middle, special article, column & letter

to editor) in a newspaper

B. Course Outcomes: At the end of the course, students will be able to:

JC [1211.1]. Recall the working of Editorial department.

JC [1211.2]. Application of editing symbols in news reports.

JC [1211.3]. Describe the role and functions of Editor

JC [1211.4]. Explore the on-line editing techniques.

JC [1211.5]. Demonstrate the art of Headline writing.

C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES

[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame

our thinking and actions, checking out the degree to which these assumptions are accurate and

valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from

different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through

electronic media in English and in one Indian language, and make meaning of the world by

connecting people, ideas, books, media and technology.



[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred

national development, and the ability to act with an informed awareness of issues and participate

in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral

dimensions of your decisions, and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts

and sustainable development.

MANIPAL UNIVERSITY JAIPUR School of Media & Communication

Department of Journalism & Mass Communication

Course Hand-out

Art of Editing | JC 1211 | 4 Credits | 2 0 4 4

Session: Jan 2018 – May 2018 | Faculty: Dr. Saad Ullah Khan | Class: II Semester B.A. (J&MC)

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent

and life-long learning in the broadest context socio-technological changes

Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,


research.







D. Assessment Plan:

Criteria Description Maximum Marks

Internal Assessment

(Summative)

Sessional Exam I (Practical) 20

Sessional Exam II (Practical) 20

CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a

student to be qualified for taking up the End Semester

examination. The allowance of 25% includes all types of leaves

including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher

about the absence. A makeup assignment on the topic taught on

the day of absence will be given which has to be submitted within

a week from the date of absence. No extensions will be given on

this. The attendance for that particular day of absence will be

marked blank, so that the student is not accounted for absence.

These assignments are limited to a maximum of 5 throughout the

entire semester.

Homework/ Home

Assignment/ Activity

Assignment

(Formative)

There are situations where a student may have to work in home,

especially before a flipped classroom. Although these works are

not graded with marks. However, a student is expected to

participate and perform these assignments with full zeal since the

activity/ flipped classroom participation by a student will be

assessed and marks will be awarded.

E. SYLLABUS

Editing - Definition, nature, need, principles of editing, Editorial department, Proof reading

and editing symbols, Role, Function and qualification of various types of editor. Newsroom

and Headline - Structure and function of newsroom, Headline and its types, Principle and writing

technique of Headline, Re-writing, rewriting the copy of mofussil correspondents. On-Line editing

and Specialized Writing - Text Editing, Photo editing, caption writing, Features, Interview, News

analysis, backgrounders. Language Proficiency - Meaning and Principle of translation, Translation

Hindi to English and English to Hindi, Journalistic Writing.

F. TEXT BOOK

Kamath M.V., Professional Journalism, Vikas Publishing House, 1986

G. REFERENCE BOOKS

1.Aggarwal Vir Bala, Essentials of Practical Journalism, Concept Publishing Company, 2006.

2. Beyond Those Headlines, New Delhi: The Media Foundation, 1996.

3. Fun F. Smith and Lorain M. O Connell, Editing Today, II ed., New Delhi: Surjeet Publication,

2004.

4. George T.S.J., Editing: A hand Book for journalism, Indian Institute of Mass Communication,

New Delhi, 1999.

H. Lecture Plan

I. Course Articulation Matrix: (Mapping of COs with POs)

Lec.

No. Topics Session Outcome

Mode of

Delivery

Correspon

ding CO

Mode of

Assessing the

Outcome

1

Definition, nature,

need, principles of

editing

To define and imbibe

basic fundamentals Lecture 1211.1

Mid Term I

End Term

2 -

10

Editorial department,

editorial board. Explain the structure of

News Paper Editorial

department

Lecture 1211.2 Mid Term I

End Term

11 -

15

Proof reading and

editing symbols To understand and

learn the basic

vignettes of editing by

using editing tools

Lab 1211.3

Mid Term I

End Term

16 -

20

Copy selection and

copy testing To explain the process

of copy selection Lecture 1211.3

Mid Term I

End Term

21 -

23

Role, Function of

editor Recognize the role and

function of editor Lecture 1211.3

Mid Term I

End Term

24 -

30

Qualification of

various types of editor Understanding the

various types of editor Lecture 1211.4

Mid Term II

End Term

31 -

37

Structure and function

of newsroom To understand the

structure and

functioning of

newsroom

Lecture 1211.2

Mid Term II

End Term

38 -

41

Headline and its types To learn the importance

of headlines and its

various types

Lab 1211.3

Mid Term II

End Term

42 -

44

Principle and writing

technique of Headline

To learn the writing

techniques with regard

to headlines

Lab 1211.3 End Term

45 -

48

Re-writing, rewriting

the copy of mofussil

correspondents Learn writing Lab 1211.5 End Term

49 -

54

Text Editing Learn editing and using

editing symbols Lab 1211.3 End Term

CO

STATEMENT

CORRELATION WITH PROGRAM OUTCOMES

CORRELATION WITH PROGRAM SPECIFIC

OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [111

1.1]

Describe the concept of news 1 1

JC [111

1.2]

Classify the Soft News and Hard News 1 1

JC [111

1.3]

Write down the Hard News using 5 W’s

& H 1 2 2

JC [111

1.4]

Analyse the process of news gathering

from different sources 2 2 1 1

JC [111

1.5]

Demonstrate the different types of

News Beats 1

1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

A. Introduction: This course is offered by Department of Journalism & Mass Communication to

the students to provide a broad view of the evolution of Mass Media. In addition to this, the

course aims at familiarizing the students with the basic features of various medium of

communication along with the basic information of regulatory bodies in the field of media. The

course will help the students to analyse the different constraints in the growth of media.


[1212.1]. Describe the growth and development of various forms of media

[1212.2]. Evaluate the basic features of different medium of communication

[1212.3]. Interpret the role of media in development

[1212.4]. Analyse the contemporary media issues and scenario

[1212.5]. Interpret the basic functions and challenges of regulatory bodies

















Department of Journalism and Mass Communication

Course Hand-out

History of Media | JC 1212 | 4 Credits | 3 1 0 4

Session: Jan 18 – May 18 | Faculty: Dr Subhash Kumar | Class: BA(J&MC) - II Sem





Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism,


research.







D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20

Sessional Exam II 20

CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Pre- Print Era & Print Media: Characteristics of oral cultures and communication. Brief history

of printing; Growth and development of press in India. Newspaper-types of newspaper-contents.

Magazines- characteristics and types. Book as a medium of communication. Radio: Radio as a medium

of mass communication- Early years of sound recording industry, telegraphy and wireless. AIR, FM

radio, community radio. Contemporary trends in broadcasting. Television: History and

development of television in India, Education TV channel in India. Emergence of foreign satellite

channels and cable network. Current issues of autonomy, deregulation and DTH. Internet & Media

Organizations: The internet and future of mass media, Historical background, Issues of

convergence and new media, Introduction of Press Commission, Press Council, DAVP, INS, ABC, PIB,

RNI, Prasar Bharti, Central Board for Certification.

F. TEXT BOOK

Keval J Kumar, Mass communication in India. Mumbai, Jaico publishing

G. REFERENCE BOOKS

1. Joshi Uma, Mass Communication and Media, Anmol Prakashan.

2. Melvin L, Theories of Mass Communication, Rokeach Longman publication.

3. Black Jay & Bryant, Jennings. Introduction to Mass Communication. USA; WC Brown

Publishers.

H. Lecture Plan:

Lec No Topics Session

Outcome

Mode of

Delivery

Correspond

ing CO

Mode of

Assessing the

Outcome

1 Introduction and

Course Hand-out

briefing

To acquaint and

clear teachers

expectations

and understand

student

expectations

Lecture NA NA

2 Characteristics of

oral cultures and

communication.

Lecture 1212.1 Mid Term I / End

Term

3,4 Brief history of

printing.

Lecture /

Flipped Class

1212.1 Mid Term I / End

Term

5,6,7,8 Growth and

development of

press in India


Term

9,10 Newspaper-types of

newspaper-

contents-

characteristics.

Activity (Group

discussion)

1212.1 Home Assignment

End Term

11 Magazines-

characteristics and

types

Lecture 1212.1 Mid Term II / End

Term

12,13,14 Book as a medium

of communication-

types of books-

Lecture /

Activity (Group

discussion)

1212.2

Mid Term II / End

Term

15,16,17,1

8

Radio as a medium

of mass

communication

Lecture 1212.2 Class Quiz

Mid Term II

End Term

19,20,21 Early years of sound

recording industry

Lecture 1212.2 Mid Term II

End term

22,23 AIR, FM radio,

community radio in

India,

Flipped Class 1212.2 Home Assignment

End Term

24,25,26 History and

development of

television in India,

Education TV

channel in India

Activity (Case

Study)

1212.2 End Term

27,28,29,3

0

Rise of television,

history and

development of

television in India,


End Term

31,32,

33,34,35

Emergence of

foreign satellite

channels and cable

network

Lecture / Group

Discussion

1212.3 Class Quiz

End Term

36,37,38,3

9,40,

Current issues of

autonomy,

deregulation and

DTH

Flipped Class 1212.3 Mid Term II

End Term

41,42,43,

44, 45

The internet

Historical

background and

future of mass media

Activity (Think

Pair Share)

1212.4

End Term

46, 47, 48,

49

Issues of

convergence and

new media

Flipped Class 1212.4 End Term

50,51 Introduction of

Press Commission,

Press Council

Flipped Class 1212.4

End Term

52,53,54,5

5,56 DAVP, INS, ABC,

PIB, RNI, Prasar

Bharti, Central

Board for

Certification

Activity (Think

Pair Share)

1212.5

End Term


C

O

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

P

O

1

P

O

2

P

O

3

P

O

4

P

O

5

P

O

6

P

O

7

PS

O 1

PSO

2

PSO

3

PSO

4

JC

[121

2.1]

Describe the growth and development

of various forms of media

2 1 2 2 2

JC

[121

2.2]

Evaluate the basic features of different

medium of communication

2 1 2 3 1 1

JC

[121

2.3]

Interpret the role of media in

development

1 2 2

JC

[121

2.4]

Analyse the contemporary media issues

and scenario

2 2 2 3 1 3

JC

[121

2.5]

Interpret the basic functions and

challenges of regulatory bodies

2 2 1 1 1 3 1 1

J. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

A. Introduction: The Department of Journalism & Mass Communication offers Documentary

Film to the UG students, aiming to provide the wider perspectives of documentary film and

gradual development of approaches. The course contents exemplify experimental and

tradition-breaking films of their times intending to familiarize the students with the ways of

seeing the motion and visual arts with special attention to identify salient features of the kinds

and trends of documentary film.


[1213.1]. Describe the emergence of documentary film.

[1213.2]. Demonstrate the basics of reading and presentation skills for types of documentary films.

[1213.3]. Examine all the censorship processes, and reasons for rejection of scenes under cinematograph acts, rules & regulations.

[1213.4]. Analyse Documentary films in India.

[1213.5]. Develop the basic art of writing script for making a documentary film


















Course Hand-out

Documentary Film | JC 1213 | 4 Credits | 3 1 0 4

Session: Jan 2018 – May- 2018 | Faculty: Mr. Tanveer Ahemad | Class: II Semester B.A. (J&MC)







research.







D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Origins of Documentary Film: Early ethnographic documentaries and experimentations,

Reality vs. realism, Documentary film as propaganda, Cinema Verite and Direct cinema; Types

of Documentary film: The poetic mode, The expository mode , The observational mode, The

participatory mode, The reflexive mode, The performative mode; Ethical and representation

issues: Modes and authorial positions, Ethics and politics of representation, Changing modes

of production and distribution, Influence of digital technologies; Documentary films in India:

Documentary films and the state emergence of independent documentary, Censorship and

documentary in India

F. TEXT BOOK

Nichols Bill., Introduction to Documentary, 2007. Indiana University Press, Bloomington.

G. REFERENCE BOOKS

1. McLane, Betsy A., A New History of Documentary Film, 2012. Continuum International

Publishing Group, London.

2. Bernard, Sheila Curran., Documentary Storytelling: Making Stronger and More Dramatic

Nonfiction Films, 2007. Elsevier Inc.

3. Garga, B.D. From Raj to Swaraj: The Non-fiction Film in India. 2007. Penguin, India.

H. Lecture Plan:


Outcome

Mode of

Delivery

Correspond

ing CO

Mode of

Assessing the

Outcome

1 Introduction to

syllabus with special

reference to

objectives &

outcomes

To acquaint and

clear teachers

expectations

and understand

student

expectations

Lecture NA NA

2,3 Early ethnographic

documentaries and

experimentations

Discuss

emergence of

documentary

films and early

documentaries

Lecture /

Flipped Class

1213.1 I Sessional / End

Term

4 Reality vs. realism: A

Brief Historical

Survey and Influences

on Documentary

Film

Identify the

early influences

on documentary

films

Lecture 1213.1 I Sessional / End

Term

5 Documentary film as

propaganda and

research

Discuss

documentary

research and as

a tool for

propoganda

Lecture 1213.1 Home Assignment

End Term

6-7 Cinema Verite and

Direct cinema:

Differential Study

Interpret

Cinema Verite

and Direct

cinema

Lecture 1213.2 Home Assignment

End Term

8 - 9 Discussion of the

given case studies as

assignment

Interpret

Cinema Verite

and Direct

cinema

Activity (Think

Pair Share)

1213.2 Class Quiz

Mid Term I

End Term

10 Introduction to

Types of

Documentary Film

Identify different

types of

Documentary

films

Lecture 1213.2 Mid Term 1

End term

11 The poetic mode, L

M Nagy’s Play of

Light: Black, White,

Grey

Understand the

poetic mode of

documentary


Class Quiz

Mid Term 1

End Term

12-13 Explanation of

techniques of

screened films in

class

Discuss the

poetic mode of

documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

Mid Term 1

End Term

14-15 The expository

mode, Ken Burns’

The Civil War

Understand the

expository

mode of

documentary

Flipped Class 1213.2 Class Quiz

Mid Term I

End Term


techniques of

screened films in

class

Discuss the

expository

mode of

documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

End Term

18-19 The observational

mode, Leni

Riefenstahl’s Triumph

Of The Will

Understand the

observational

mode of

documentary


Mid Term II

End Term


techniques of

screened films in

class

Discuss

observational

mode of

documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

Mid Term II

End Term

22-24 The participatory

mode, Jean Rouche's

Chronicle of a

Summer, Explanation

Understand the

participatory

mode of

documentary


Mid Term II

End Term

25-26 The reflexive mode,

Vertov’s The Man

with a Movie Camera

Understand the

reflexive mode

of documentary


Mid Term II

End Term


techniques of

screened films in

class

Discuss the

participatory &

reflexive modes

of documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

End Term

28-29 The performative

mode, Robert

Gardner’s Forest of

Bliss

Understand the

performative

mode of

documentary


End Term

30-31 Robert Gardner’s

Forest of Bliss

Understand the

performative

mode of

documentary


End Term

32 Student Discussion

and Presentation

Discuss the

performative

mode of

documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

End Term

33 Introduction to

Ethics and Politics of

Representation:

Who/What is

author?

Define Ethics in

Documentary

films


End Term

34-35 Understanding

Modes and authorial

positions: Bazin &

Barthes

Describe modes

and authorial

positions


End term

36-37 Ethics and politics of

representation:

Question of Culture

and National

Integrity

Analyse issues

in

representation


End term

38-39 Changing modes of

production and

distribution

Identify changing

modes

production and

distribution


Mid Term II

End Term

40-41 Influence of digital

technologies

Analyse

influence of

digital

technologies

Flipped

Classroom

1213.3 Class Quiz

Mid Term II

End Term

42-43 Brief History of

Documentary in

India

Examine fuel

properties,

sketch and

compare

emission trends

in engines

Flipped

Classroom 1213.4 Class Quiz

Mid Term II

End Term

44-45, 46,

47

Documentary films

and the state

emergence of

independent

documentary

Examine fuel

properties,

sketch and

compare

emission trends

in engines

Flipped


End Term

46-47 The Outset,

Organization

Structure of

Censorship in India

Examine fuel

properties,

sketch and

compare

emission trends

in engines

Flipped

Classroom 1213.4

1213.3 Class Quiz

End Term

48-49 What is Censorship?

Censorship and

documentary in India

Describe driving

cycle

procedures for

different

vehicles


End Term

50-51, Censorship and

documentary in

India: Banned

documentary films

and reasons

Describe driving

cycle

procedures for

different

vehicles

Flipped


End Term

52, 53 Writing script for a

documentary film Formulate script for documentary

film

Activity 1213.5 Class Quiz

End Term

54 Steps in making a

documentary film Design documentary

film

Activity 1213.5 Class Quiz

End Term


CO

STATEMENT



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC

[1213

.1]

Describe the emergence of documentary

film. 2 3

JC

[1213

.2]

Demonstrate the basics of reading and

presentation skills for types of

documentary films.

2 1

JC

[1213

.3]

Examine all the censorship processes,

and reasons for rejection of scenes under

cinematograph acts, rules & regulations.

2 2

JC

[1213

.4]

Analyse Documentary films in India.

JC

[1213

.5]

Develop the basic art of writing script for

making a documentary film 3


A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to

introduce students to the concepts and theories of visual culture. In addition to this, the course

intends to describe the process of mediated reality construction and deconstruction. It

aims to move beyond analysis of specific texts in order to historicize and understand

the larger cultural meanings that have been assigned to the visual. The course includes

works by cultural theorists, philosophers, painters, videographers and filmmakers.


[1214.1]. Define semiotics and types of signs.

[1214.2]. Discuss culture and its formation process.

[1214.3]. Interpret the levels of meanings in any given visual media text.

[1214.4]. Examine consumer culture and the role of visual media in consumerism.

[1214.5]. Argue the relationship between gaze and power.

[1214.6]. Investigate the role of still and moving images in visual culture.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our

thinking and actions, checking out the degree to which these assumptions are accurate and valid,

and looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.








Course Hand-out

Visual Culture | JC 1214 | 4 Credits | 3 1 0 4

Session: Jan 2018 – May 2018 | Faculty: Ambika Bhagat | Class: II Semester B.A. (J&MC)

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national

development, and the ability to act with an informed awareness of issues and participate in civic life

through volunteering.



[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and

sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and

life-long learning in the broadest context socio-technological changes

Program Specific Outcomes

[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and

features, editing, photography and designing.

[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web

designing

[PSO 3] Analysing media text: History of media, development communication, media laws, global

issues and environment

[PSO 4] Application of communication and media theories, visual culture, advertising, public

relations and corporate communication

D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about

the absence. A makeup assignment on the topic taught on the day

of absence will be given which has to be submitted within a week

from the date of absence. No extensions will be given on this. The

attendance for that particular day of absence will be marked blank,

so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire

semester.

Homework/ Home Assignment/

Activity Assignment

(Formative)







E. SYLLABUS

Basic Concepts in Semiology: Signs in Semiotics ad Semiology, Signifier and Signified, Icon,

Index, Symbol and Connotation & Denotation. Image, Myth and Power: Definition, Explanation

and Significance of Study, Interpretative Value, Visual Manifestation and Panopticism, Consumer

Culture and the Manufacturing of Desire and Practice of Looking. Ways of Seeing: Seeing and the

Image, the Impact of Photography, the Effect of Publicity Images, Glamour and Publicity and Visual

Pleasure and Narrative Cinema. Media Frames: Meaning, Ideology and Context: Media as

consciousness Industry. Social construction of reality by media, Rhetoric of the image, narrative etc.

Media myths (representation, stereotypes etc.) and Audience as textual determinant, audience as

readers, audience positioning, establishing critical autonomy.

F. TEXT BOOK

1. A.A. Berger, Semilogy in Media Analysis Technique, Sage, 1982

2. Stuart Hall, Encoding: Decoding Culture, Media, Language, Hutchinson, 1986

G. REFERENCE BOOKS

1. Marita Sturken and Lisa Cartwright, Practice of looking- An introduction to Visual Culture,

Open University, 1999

2. Michel Focualt, Panopticism in op cit.

3. Laura Mulvey, Visual Pleasure and Narrative Cinema in Evans op cit.

Lec.

No. Topics Session Outcome Mode of Delivery

Corresponding

CO

Mode of Assessing the

Outcome

1 Introduction and Course Hand-out

briefing

To acquaint and clear teachers

expectations and understand

student expectations

Lecture NA NA

2 - 10 Semiotics

Define Semiotics & sign

State the Dyadic Model of Signs

Identify different types of signs

Lecture 1214.1

Class quiz (not accounted)

Mid Term I

End Term

11 - 15 Codes & Culture Explain the concept of culture and

cultural Hegemony Lecture 1214.2

Mid Term I

End Term

16 - 20 Levels of meaning Identify and interpret the levels of

meaning within media texts

Lecture and Class

activity 1214.3

Mid Term I

End Term

21 - 23 Audience Readings by Stuart Hall

Recognize the types of audience

readings. Demonstrate different

readings of any given media text

Lecture and Group

activity 1214.3

Mid Term I

End Term

24 - 30 Consumerism & consumer culture Identify the features of a consumer

society Lecture 1214.4

Mid Term II

End Term

31 - 37 Gaze

Discuss the concept of gaze.

Differentiate the various forms of

cinematic gaze.

Appraise the relationship between

gaze and power.

Lecture and class

activity 1214.5

Mid Term II

End Term

38 - 41 Panopticism theory

Critique the Panopticism theory and

its relevance to social media-

surveillance society

Lecture 1214.5

Mid Term II

End Term

42 - 44 Image & Seeing by John Berger

Define seeing and image as

described by John Berger in Ways of

seeing

Lecture 1214.6 End Term

45 - 48 Impact of photography on how we

see

Critique the impact of photography

on images Lecture 1214.6 End Term

49 - 52 Publicity Images, Envy & Glamour Examine the nature of publicity

images Lecture 1214.6 End Term

H. Course Articulation Matrix: (Mapping of COs with POs)

J. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

CO

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

P

O

2

P

O

3

P

O

4

P

O

5

PO

6

PO

7

PSO

1

PSO

2

PSO

3

PSO

4

JC

[1214.

1]

Define semiotics and types of signs. 1 1 2 3

JC

[1214.

2]

Discuss culture and its formation process. 3 3 3

JC

[1214.

3]

Interpret the levels of meanings in any given

visual media text.

2 3 3 3

JC

[1214.

4]

Examine consumer culture and the role of

visual media in consumerism.

1 2 3

JC

[1214.

5]

Argue the relationship between gaze and power. 3 2 2 3

JC

[1214.

6]

Investigate the role of still and moving images in

visual culture.

2 2 3 3

K. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the

students who wish to pursue a professional career in new media. This course intends to expose

students to the basic features and functionality of internet. How internet incorporates other

forms of media, the concept of convergence and Social implications. The course involves

only the applications of the new media excluding the technology and programming skills

of any nature.

A. Course Outcomes: At the end of the course, students will be able to:

[1215.1]. Illustrate the development and use of new media.

[1215.2]. Describe the basic features and functionality of internet.

[1215.3]. Examine the concepts like convergence of media, digital divide, virtual reality etc.

[1215.4]. Practice of using social media accounts and application of privacy & security tools.

[1215.5]. To analyse the role of Web media as alternative news media.

[1215.6]. To describe the Cyber laws in India and application of the laws

B. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES





[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and

through electronic media in English and in one Indian language, and make meaning of the world by









Course Hand-out

FUNDAMENTAL OF NEW MEDIA| JC 1215 | 4 Credits | 2 0 4 4

Session: Jan 2016 – May 2016 | Faculty: Vaishali Kapoor | Class: II Semester B.A. (J&MC)









research.




media and web designing which includes field activities reporting, editing and designing

journal.



C. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)



the day of absence will be given which has to be submitted

within a week from the date of absence. No extensions will be

given on this. The attendance for that particular day of absence

will be marked blank, so that the student is not accounted for

absence. These assignments are limited to a maximum of 5

throughout the entire semester.

Homework/ Home


Assignment

(Formative)

There are situations where a student may have to work in

home, especially before a flipped classroom. Although these

works are not graded with marks. However, a student is

expected to participate and perform these assignments with full

zeal since the activity/ flipped classroom participation by a

student will be assessed and marks will be awarded.

D. SYLLABUS

Introduction to New Media: Introduction to Computers, Software. History of Internet, World Wide Web. Introduction to new media, scope, functions and characteristics. Convergence media and

convergence technology. Internet penetration and reach in India Search Engines: Search engines and advanced search, working of a search engine, Search engine optimization, Revenue generation

of a search engine. Online advertising: Different kinds of online advertisements, online

advertising in India, Case study of Google as an online advertiser and search engine. Cyber Issues

& Social Networking Media: Security and privacy issues online, Cyber laws in India & International cyber law, Virtual reality and identity crisis, Social networking, Blogs, types of blogs, pod casting, web casting, and Micro blogging. Internet on mobile phones, GPRS and 3G.

E. TEXT BOOK

TI. Saxena Sunil, Web Journalism 2.0, 2012. Tata McGraw Hill Publishing Company Ltd. New Delhi.

T2. Razdan Ashwin, New Media: Techniques and Trends, 2010. Vitasta Publishing Pvt. Ltd.

F. REFERENCE BOOKS

4. Kaye, Barbaka K.Norman J Medoff, The World Wide Web – A mass communication

perspective, Mc Graw Hill Higher Education, New York, 2001.

5. Clemente, Peter, The state of the net – the new frontier. Mc Graw Hill, London, 1998.

6. Tvede et al, Data Broadcasting – the technology and the business. John Wiley and sons

Ltd., Singapore, 2012.

G. Lecture Plan:

LEC.

NO. TOPIC

Session

outcome

Mode of

delivery

Corresponding

CO

Mode of

Assessing

the

Outcome

1 Introduction to Computers,

software

Recall the

generations of

computers,

software and

hardware.

Lecture 1215.1 Mid term I

End term

2

History of Internet, World

Wide Web

Trace the

history of

internet and

introduction

of WWW.


End term

3-4

Introduction to new media, scope,

functions and characteristics.

Discuss the

functions and

characteristics

of new media

and its

importance.


End term

5-6

Convergence media and

convergence technology,

Internet penetration and reach

in India

Explain the

role of media

convergence

and its impact

on media

scenario.

Presentation 1215.3

Mid term I

End term

Preasentation

7-8

a. Search engines and advanced

search,

b. Working of a search engine

Discuss the

role of search

engines and

Presentation 1215.2 Mid term I

End term

how they

work.

9-10

a. Search engine optimization,

b. Revenue generation of a search

engine.

Discuss

various SEO

tools, its

importance

and revenue

sources of

SE’s.

Presentation 1215.2 Mid term I

End term

11 Different kinds of online

advertisements,

Explain the

genre of

online

advertising

and its types.

Presentation 1215.1

Mid term II

End term

Practical

12 Online advertising in India

the revenue of

online

advertising

market in

India will be

discussed.

Lecture, lab 1215.1

Mid term II

End term

Presentation

13-

14

Case study of Google as an online

advertiser and search engine.

Detailed study of

google as an

advertiser and a

search engine.

Self-study 1215.5 Presentation

End term

15 Security and privacy issues

online,

Privacy and

security

issues in the

online

presence and

the

consequences

lecture 1215.4

End term

Presentation

faced by

society.

16-

17

Cyber laws in India & International

cyber law

Cyber security and

regulation laws in

India will be

introduced. Also the

international law will

be discussed.

Lecture 1215.6 End term

Project

18

Virtual reality and identity

crisis,

Explain the

virtual

presence and

the problems

caused by it.

Discussion 1215.3 End term

Assignment

19-

22

Social networking, Blogs, types of

blogs and Micro blogging

Social networking

tools and types of

blogging and

techniques of blog

writing will be

explained.

Presentation, lab 1215.4

Mid term II

Practical

End term

23-

24

Internet on mobile phones,

GPRS and 3G.

Mobile

internet

technology

and its usage.

Also 3G and

other internet

services will

be discussed.

lecture 1215.2

1215.5

End term

presentation

25 pod casting, web casting

Students will

learn to make

a podcast and

the

differences

Lecture 1215.5 End term

Project

between a

podcast and a

webcast.


CO STATEMENT


CORRELATION WITH PROGRAM SPECIFIC OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [1215.

1]

Illustrate the development and use of new

media. 1 1 3 1

JC [1215.

2]

Describe the basic features and

functionality of internet.

2 2 2

JC [1215.

3]

Examine the concepts like convergence of

media, digital divide, virtual reality etc. 2 1 2 2

JC [1215.

4]

Practice of using social media accounts and

application of privacy & security tools. 2 3

JC [1215.

5]

To analyse the role of Web media as

alternative news media. 2 1 1 2

JC [1215.

6]

To describe the Cyber laws in India and

application of the laws 2 2 3 1 2 1

L. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

A. Introduction: This course is offered by Department of Languages as a core course to the students of BJMC

in IInd Semester. The course offers an in depth knowledge of Language as an important branch of English

language studies. It covers basic concepts such as properties of human languages, word formation, Grammar,

Comprehension and Composition. There is no specific prerequisite on the part of students as the course begins

with the very basics of the field of study.

B. Course Outcomes: At the end of the course, students will be able to :

[EN1112.1] Understand the fundamental principles of effective communication skills and presentation

skills.

[EN1112.2] Develop critical and creative thinking abilities for communicative competence

[EN1112.3] Display enhanced competence in oral and written communication

[EN1112.4] Improve ideas with precision and coherence in writing

EN1112.5] Recognize the importance of communication skills like listening, speaking, reading and writing

with advancement of competitive world.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions,

checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions

(intellectual, organizational, and personal) from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English

and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the

ability to act with an informed awareness of issues and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions,

and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the

broadest context socio-technological changes

D. Program Specific Outcomes

MANIPAL UNIVERSITY JAIPUR

School of Humanities and Social Sciences

DEPARTMENT OF LANGUAGES

Course Hand-out

Reading Language through Literature| EN1213| 2 Credits {2 0 2 3} BJMC II Semester

Session: Jan. – May 17 | Faculty: Dr Yashoda Verma | Class: B.A/B.Sc. I Semester

[PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising, corporate

communication, electronic media, new media and communication research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its

relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing

which includes field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate

communication, electronic media, print and new media.

Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I (Closed Book) 20

Sessional Exam II (Closed Book) 20

In class Quizzes and Assignments ,

Activity feedbacks (Accumulated

and Averaged)

10

End Term Exam

(Summative)

End Term Exam (Closed Book) 50

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a student to

be qualified for taking up the End Semester examination. The allowance of

25% includes all types of leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about the

absence. A makeup assignment on the topic taught on the day of absence will

be given which has to be submitted within a week from the date of absence.

No extensions will be given on this. The attendance for that particular day of

absence will be marked blank, so that the student is not accounted for

absence. These assignments are limited to a maximum of 5 throughout the

entire semester.


Activity Assignment

(Formative)

There are situations where a student may have to work at home, especially

before a flipped classroom. Although these works are not graded with marks.

However, a student is expected to participate and perform these assignments

with full zeal since the activity/ flipped classroom participation by a student

will be assessed and marks will be awarded.

E. SYLLABUS

Phonetics and Vocabulary: Transcription of Phonetic Symbols, Word Stress, Synonyms and Antonyms, Word

Formation; Grammar and Usage: Transformation of Sentences, Clauses, Determiners, Verbs and Verb

Tenses; Comprehension :William Blake’s The Little Black Boy, Lewis Carroll’s A Mad Tea Party, Ruskin

Bond’s Night Train for Deoli, M.K. Gandhi’s The Birth of Khadi, J.L Nehru’s A Tryst with Destiny, A.P.J

Abdul Kalam’s Vision for 2020; Compositional Skills: Letters- Formal and Informal, Review Writing, Memo

Writing, Paragraph Writing.

F. Reference/Text Books:

1. Sawhney, Panja and Verma eds. English At the Workplace. Macmillan 2003.

2. Singh, R.P. Professional Communication. OUP. 2004.

3. Sasikumar, V., Dutta and Rajeevan, A Course in Listening and Speaking –I Foundation Books. 2005.

4. Quirk and Greenbaum: A University Grammar of English, Longman, 1973.

G. Lecture Plan:

Lec. No Topics Session Outcome Mode of

Delivery

Corresponding CO Mode of

Assessing the

Outcome

1 Introduction and Course

Hand-out briefing.

To acquaint and

clear teacher’s

expectations and

understand

students’

expectations

Lecture &

Discussion

NA NA

2- 3 Definition and scope of

Linguistics, Phonetics,

Description of vowels

and consonants of

English language

To familiar

students about the

correct

pronunciation

Lecture &

Discussion

EN1112.1 End Sessional

4-6 Symbols for the sounds

of English and phonemic

transcription,

transcription, word

stress, Phoneme and

syllable

Building

vocabulary

Lecture &

Discussion


7 Synonyms and

Antonyms, Word

Formation

Building

vocabulary

Lecture &

Discussion

EN1112.3 Assignment- 1,

Mid Term -2

End Sessional

8 Word Formation; Sentence framing Lecture &

Discussion

EN1112.3 Mid Term -2

End Sessional

9-10 Clauses, Determiners Sentence framing Lecture &

Discussion


End Sessional

11-12 Verbs and Verb Tenses Grammatical skills Lecture &

Discussion


End Sessional

13-14 Active Passive Grammatical skills Lecture &

Discussion

EN1112.3 Mid Term-1,

End Sessional

15-16 Direct Indirect Grammatical skills Lecture &

Discussion

EN1112.3,

EN1112.4,

EN1112.5

Mid Term- 2,

End Sessional

17 William Blake’s The

Little Black Boy

To familiar

students about the

various Literary

genre

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term-1

End Sessional

18 Lewis Carroll’s A Mad

Tea Party

The genre of story

in literature

Lecture &

Discussion

EN1112.4,

EN1112.5

Assignment- 2

Mid Term-1

End Sessional

19-20 Ruskin Bond’s Night

Train for Deoli,

The genre of story

in literature

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term -2

End Sessional

21 M.K. Gandhi’s The Birth

of Khadi,

Developing moral

values

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term -2

End Sessional

22 J.L Nehru’s A Tryst with

Destiny,

Developing moral

values

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term -2

End Sessional

23 A.P.J Abdul Kalam’s

Vision for 2020

To broaden vision

among students

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term-1

Assignment- 3

End Sessional

24 Letters- Formal and

Informal,

Writing skills for

presentation

Lecture &

Discussion

EN1112.2 Mid Term- 1, End

Sessional

25-26 Review Writing, Writing skills for

presentation

Lecture &

Discussion


27-28 Memo Writing,

Paragraph Writing.

Writing skills for

presentation

Lecture &

Discussion



1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

CO STATEMENT Correlation with Program Outcomes (POs) Correlation with Program Specific Outcomes

(PSOs)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3 PSO4

EN 1213.1

Understand the

fundamental principles of

effective communication skills and presentation skills.

3 2

EN 1213.2

Develop critical and

creative thinking abilities

for communicative

competence.

2 2 1

EN 1213.3

Display enhanced

competence in oral and

written communication.

2 1 1

EN 1213.4

Improve ideas with

precision and coherence in

writing.

2 2 2 1 2

EN 1213.5

Recognize the importance

of communication skills like

listening, speaking, reading

and writing with

advancement of

competitive world.

1 2 3 1 1 1

A. Introduction: This course is offered by Department of Languages as a common course to the students of BA, B Sc.,

and BAJ & MC, in the IInd Semester. The course offers an in depth knowledge of communication skills through Digital

Language Laboratory.


[1230.1] Understand linguistic competence through accuracy in grammar, pronunciation and

vocabulary;

[1230.2] Acquire strategic competence to use both spoken and written language and use in a wide

range of communication strategies;

[1230.3] Analyze, film clips, advertisements, newspaper articles, editorials, magazines, popular

literary texts (poetry and prose) and other day- to-day familiar texts, thus generating interest of the

students, leading to greater motivation and a better learning output;

[1230.4] Recognize native and non- native varieties of English, accents, spellings, usage, cross-cultural

variations;

[1230.5] Recall their own understanding of communication reading Comprehension (skimming,

scanning, and learning difficult words and phrases) and various reading strategies.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions,

checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions

(intellectual, organizational, and personal) from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English

and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the

ability to act with an informed awareness of issues and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions,

and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the

broadest context socio-technological changes

D. Program Specific Outcomes

MANIPAL UNIVERSITY JAIPUR School of Humanities and Social Sciences

DEPARTMENT OF LANGUAGES

Course Hand-out

Language Lab II| EN 1230 | 1 Credit | 1 0 0 1

Session: July 17 – Dec 17 | Faculty: Dr Rabindra Kumar Verma | Class: BJMC II SEM

[PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising, corporate

communication, electronic media, new media and communication research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its

relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing

which includes field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate

communication, electronic media, print and new media.

E. Assessment Plan:


Internal Assessment

(Summative)

Practical Exercises in Language Lab

record

60 (Internals)


Activity feedbacks (Accumulated and

Averaged)

End Term Exam

(Summative)

Practical Exam 40 (External)

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a student to be

qualified for taking up the End Semester examination. The allowance of 25%

includes all types of leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about the absence.

A makeup assignment on the topic taught on the day of absence will be given which

has to be submitted within a week from the date of absence. No extensions will be

given on this. The attendance for that particular day of absence will be marked

blank, so that the student is not accounted for absence. These assignments are

limited to a maximum of 5 throughout the entire semester.


Activity Assignment

(Formative)

There are situations where a student may have to work at home, especially before

a flipped classroom. Although these works are not graded with marks. However, a

student is expected to participate and perform these assignments with full zeal since

the activity/ flipped classroom participation by a student will be assessed and marks

will be awarded.

F. SYLLABUS

Speaking skills: Situational Dialogues/Role Play, Affixes, Oral Presentations- Prepared and Extempore, ‘Just A Minute’

Sessions (JAM), Developing Speaking Skills: Words commonly mis-spelt and mis-pronounced, Developing vocabulary,

Describing objects/ situations / people, Information transfer, Debate, Telephonic skills, Giving directions, Soft Skills: Job

Interviews, Group Discussion, Seminar presentation.

G. TEXT BOOKS/ Reference Books

Jones, Daniel. English Pronouncing Dictionary. Current Edition with CD.

Bansal, R. K. and Harrison, J. B. Spoken English. Orient Longman, 2006.

English Language Communication : A Reader cum Lab Manual Rao, Dr A Ramakrishna, Natanam, Dr G &

Sankaranarayanan Prof SA, Anuradha Publications, Chennai.

Speaking English Effectively by Krishna Mohan & NP Singh (Macmillan).

H. Lab Plan:

LAB NO. TOPICS

1 Introduction to communication skills (LSRW)

2 & 3 Speaking skills: Situational Dialogues/Role Play, Affixes, Oral Presentations- Prepared and Extempore

4-6 ‘Just A Minute’ Sessions (JAM)

7 & 8 Developing Speaking Skills: Words commonly mis-spelt and mis-pronounced

9 & 10 vocabulary, Describing objects/ situations / people, Information transfer, Debate, Telephonic skills, Giving directions,

11 & 12 Soft Skills: Job Interviews, Group Discussion, Seminar presentation

13-14 Soft Skills: Job Interviews, Group Discussion, Seminar presentation



CO STATEMENT Correlation with Program

Outcomes (POs)

Correlation with

Program Specific

Outcomes (PSOs) PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO7 PSO1 PS

O 2

PSO

3

PSO

4

EN

1230.1

Uunderstand linguistic competence

through accuracy in grammar,

pronunciation and vocabulary;

2 3

EN

1230.2

To acquire strategic competence to use

both spoken and written language and use

in a wide range of communication

strategies;

2 1

EN

1230.3

To analyze, film clips, advertisements,

newspaper articles, editorials, magazines,

popular literary texts (poetry and prose)

and other day- to-day familiar texts, thus

generating interest of the students, leading

to greater motivation and a better learning

output;

2 1

EN

1230.4

To recognize native and non- native

varieties of English, accents, spellings, usage,

cross-cultural variations;

1

EN

1230.5

To recall their own understanding of

communication reading Comprehension

(skimming, scanning, and learning difficult

words and phrases) and various reading

strategies.

2 3

A. Introduction: This course aims to introduce students to the basics of creative writing in Hindi for both, print and

new media.

B. Course Outcomes: At the end of the course, students will be able to

[1230.1] Students will be introduce to blog and feature writing.

[1230.2] Students will be introduce to story and play writing.

[1230.3] Students will be introduce to autobiography and poem writing.

[1230.4] Students will introduce to movies and books review.


[PO.1]. Critical Thinking: Explore, explain and critically evaluate how literary texts and the language in which

they are written shape perceptions of students’ understanding of social realities and their own selves.

[PO.2]. Effective Communication: Articulate ideas and perspectives, by developing and enhancing the

communicative skills of listening, speaking, reading, and writing in interpersonal and interactive contexts, in print and in

electronic media, for various audiences and purposes.

[PO.3]. Social Interaction: Develop competence in understanding, appreciating, and respecting social diversity

derived from the representation of points-of-view in literary texts, thereby facilitating conflict resolution, and social

harmony.

[PO.4]. Effective Citizenship: Inculcate values of patriotism and of unity, and transfer these values to real-life

through selfless volunteering and activism, for promoting community welfare.

[PO.5]. Ethics: Recognise the diversity and complexity of ethical dilemmas in the real world, and educate oneself to

base ones actions on responsibility, and respect for human rights.

[PO.6]. Environment and Sustainability: Study and understand Nature and the environment on the basis of

important literary texts and researches, so as to initiate responsible individual and collective action, towards sustaining

our shared environment.

[PO.7]. Self-directed Life-long Learning: Taking initiatives and challenges to choose learning opportunities and

programmes, implementing learning goals, and sustaining intellectual growth and excellence in a constantly changing

global scenario.


[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and features, editing,

photography and designing.

[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web designing

[PSO 3] Analysing media text: History of media, development communication, media laws, global issues and environment

MANIPAL UNIVERSITY JAIPUR School of Humanities and Social Sciences

DEPARTMENT OF JOURNALISM & MASS COMMUNICATION

Course Hand-out

Language Lab (Hindi)| HI 1230 | 1 Credits | 1 0 0 1

Session: January 18 – May 2018 | Faculty: (Prof.) Dr Kusum Sharma |

[PSO 4] Application of communication and media theories, visual culture, advertising, public relations and corporate

communication

D. Assessment Plan:


Internal Assessment

(Summative)




Activity feedbacks (Accumulated and

Averaged)

10

End Term Exam

(Summative)

End Term Exam (Final Practical) 50

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a student to be

qualified for taking up the End Semester examination. The allowance of 25%

includes all types of leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about the absence.

A makeup assignment on the topic taught on the day of absence will be given which

has to be submitted within a week from the date of absence. No extensions will be

given on this. The attendance for that particular day of absence will be marked

blank, so that the student is not accounted for absence. These assignments are

limited to a maximum of 5 throughout the entire semester.


Activity Assignment

(Formative)

There are situations where a student may have to work at home, especially before

a flipped classroom. Although these works are not graded with marks. However, a

student is expected to participate and perform these assignments with full zeal since

the activity/ flipped classroom participation by a student will be assessed and marks

will be awarded.

E. SYLLABUS

Blog writing, story writing and review, play writing and review, feature writing,

autobiography writing, film review, writing on a favourite writer, poem writing and review,

book review, Om Shree Vishnu avatar book review and seminar presentation.

F. TEXT BOOKS/ Reference Books

1 . सुबोध ह िंदी व्याकरण डॉ. इन्द ुप्रकाश पिंचशील प्रकाशन 2005

3. प्रोयोजन मलूक ह िंदी एविं पत्रकारिता , डॉ हदनेश प्रसाद हसिं , वाणी प्रकाशन , हदल्ली

4. फीचर लखेन : स्वरूप और शिल्प लखेक : डॉ. मनोहर प्रभाकर

G. Lecture Plan:

Lec No Topics Session Outcome Mode of

Delivery

Corresponding

CO

Mode of

Assessing the

Outcome

1-2 Blog Writing Introduction to basics of

blog writing

Practical and

practice 1230.1 Mid term 1

End term

3-4 Feature writing Introduction to basics of

feature writing

Practical and

practice

1230.1 Mid term 1

End term

5-6 Story writing Introduction to basics of

story writing

Practical and

practice

1230.2 Mid term 1

End term

7-8 Play writing Introduction to basics of

play writing

Practical and

practice

1230.2 Mid term 1

End term

9-10 Autobiography writing Introduction to

autobiography writing

Practical and

practice

1230.3 Mid term 2

End term

11-12 Poem writing Introduction to basics of

poetry

Practical and

practice

1230.3 Mid term2

End term

13-14 Movie review Practice film review

writing

Practical and

practice

1230.4 Mid term 2

End term

15-17 Book review Practice book review

writing

Practical and

practice

1230.4 Mid term 2

End term

18 Om shree Vishnu Avatar

Book- Reading & Review

Read & review book

Om shree Vishnu Avatar

Practical and

practice

1230.4 End term



CO STATEMENT Correlation with Program

Outcomes (POs)

Correlation with

Program Specific

Outcomes (PSOs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3

[1230.1] Students will be introduce to

blog and feature writing.

2 3

[1230.2] [1230.2] Students will be

introduce to story and play

writing.

2 1

[1230.3] [1230.3] Students will be

introduce to autobiography and

poem writing.

2 1

[1230.4] [1230.4] Students will introduce

to movies and books review.

1

A. Introduction: This course introduces students to the Constitution of India in general and the

Article 19(1) (A) of the Constitution (Freedom of Speech and Expression) in particular. The

course will help students to learn legal and ethical issues as they pertain to the media and to

think critically about the interpretation of the various constitutional provisions, particularly

those relating to the freedom of speech and expression.


[1411.1] Recall the basic characteristics, preamble and other features of India Constitution.

[1411.2] Discuss the concept and scope of media freedom.

[1411.3] Describe media laws in India.

[1411.4] Analyse the practice of media ethics in Indian media context.

[1411.5] Appraise various cases related to Media laws and ethics in India courts.

















Department of Journalism and Mass Communication

Course Hand-out

Media Laws & Ethics | JC 1411 | 4 Credits | 3 1 0 4

Session: Jan 18 – May 18 | Faculty: Tanveer Ahemad | Class: BA(J&MC) - IV Sem







research.







D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Introduction to Constitution of India- Introduction of Indian Constitution, Characteristics,

preamble, Directives of state policy, citizenship, Fundamental rights, fundamental duties.

Concept and Scope of Media Freedom- Concept and scope of media freedom, Constitutional

guarantees on press Freedom; their limitations, reasonable restrictions, Media freedom and

pressures on media-internal economic, Pressure groups, advertisers, political groups, extremist

elements. Media Laws: Press and registration of books Act, 1867, law on defamation,

contempt of courts, official secrets Act (1923), Right to information Act., Cinematography Act

1953, cable television Act., working journalist Act, Prasar Bharti Act.,Press Council and Press

Commission. Media Ethics- Media’s ethical problems including privacy, right to reply,

Sensational and yellow journalism, Ethical issues related with ownership media, Codes

suggested for the press by the press council and press commission. Case Study- PUCL vs.

Union of India (Telephone Tapping case) SC AIR 1997; Murli Deora vs. Union of India SC

AIR 2002; Association for Democratic Reforms vs. U of I SC AIR 2002; . Romesh Thaper vs.

State of Madras SC AIR 1959; Prabhu Dutt vs. U of ISC AIR 1982; P. N. Duda v. P. Shiv

Shanker (1988) 3 SCC 167 : 1988 SCC (Cri) 589

F. TEXT BOOK

1. Thakurta Paranjoy.G., Media Ethics, .Oxford University Press, New Delhi,2009.

REFERENCE BOOKS

1. Basu Durga Das, Constitutional Law of India, Lexis Nexis, Nagpur, 2008.

2. Brenard Rubin, Questioning Media Ethics, (ed.), New York Prager, 1978.

3. Gordon, A. David, and john Michael Kittross, Contro-Versise in Media Ethics, 2nd,

New York : Waston – Guptill, 1981.

4. Fink, C. Conrad, Media Ethics, Boston: Allyn & Bacon, 1995.

G. Lecture Plan:


Outcome

Mode of

Delivery

Correspond

ing CO

Mode of

Assessing the

Outcome

1 Introduction to

syllabus with special

reference to

objectives &

outcomes

To acquaint and

clear teachers

expectations

and understand

student

expectations

Lecture NA NA

2 Introduction of

Indian Constitution


Term

3,4 Characteristics of

Indian Constitution

Lecture /

Flipped Class

1411.1 Mid Term I / End

Term

5,6,7,8 preamble, Directives

of state policy,

citizenship


Term

9,10 Fundamental rights, Activity (Group

discussion)

1411.1 Home Assignment

End Term

11 Fundamental duties Lecture 1411.1 Mid Term II / End

Term

12,13,14 Concept and scope

of media freedom

Lecture /

Activity (Group

discussion)

1411.2

Mid Term II / End

Term

15,16,17,1

8

Constitutional

guarantees on press

Freedom; their

limitations,

reasonable

restrictions


Mid Term II

End Term

19,20,21 Media freedom and

pressures on media-

internal economic


End term

22,23 Pressure groups,

advertisers,


End Term

24,25,26 Political groups,

extremist elements.

Activity (Case

Study)

1411.2 End Term

27,28,29,3

0

Press and

registration of books

Act, 1867, law on

defamation,

contempt of courts,

official secrets Act

(1923)


End Term

31,32 Right to information

Act

Lecture / Group

Discussion

1411.3 Class Quiz

End Term

33,34,35,3

6,37,

38,39,40,4

1,42

Cinematography Act

1953, cable television

Act., working

journalist Act, Prasar

Bharti Act.,Press


End Term

Council and Press

Commission.

43, 44, 45 Media’s ethical

problems

Activity (Think

Pair Share)

1411.4

End Term

46, 47, 48,

49 Privacy, right to

reply, Sensational

and yellow

journalism, Ethical

issues related with

ownership media

Flipped Class 1411.4 End Term

50,51 Codes suggested for

the press by the

press council and

press commission.

Flipped Class 1411.4

End Term

52,53,54,5

5,56 Case Studies Activity (Think

Pair Share)

1411.5 End Term


CO

STATEMENT



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [220

4.1]

Recall principles of management. 1 1 2 1

JC [220

4.2]

Discuss the characteristics of media

companies. 1 1

JC [220

4.3]

Interpret major issues and implications

of media economics. 2 1

JC [220

4.4]

Analyse Marketing Mix and Product

Life Cycle. 2 1 1 1

JC [220

4.5]

Designing competitive strategy. 2 2 2 1


A. Introduction: This course is intended to take the students through the various processes

that a newspaper goes through between reporting and circulation. The course will also

teach them to plan specific pages, their layout and design.


[1412.1]. To describe basic elements and principles of design and its usage in page

design

[1412.2]. To Implement the basic elements and principles of design in newspaper

layout and design

[1412.3]. To differentiate design and composition style

[1412.4]. Identify different printing methods and publishing techniques

[1412.5]. Designing and production of brochure, posters, magazines etc.


















Course Hand-out

Design and Graphics for Print Media | JC 1412 | 5 Credits | 2 0 4 4

Session: Jan 2017 – May 2017 | Faculty: Dr. Oinam Bedajit | Class: IV Semester B.A. (J&MC)






[PSO.]1. Understand the nature and basic concepts of communication, journalism,


research.







D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Basic of Design: The aesthetics of design, Elements and Principles of design, Typeface families,

Principles of good typography; Layout: Newspaper layout and design, The various kinds of

layout, The importance of visual appeal in page-making; Graphics/diagrams and illustrations and

their importance; Type Composition and Printing Method: Type composition, DTP and use

of computer software, Printing methods- letterpress, cylinder, rotary, gravure, screen, offset, Plate

making and types of papers; Planning your design project: Laying out, Designing and

printing of cover page, Designing a publication

F. TEXT BOOK

1. Sarkar, N.N., (2013). Art and Print Production. New Delhi, India: Oxford University

Press

G. REFERENCE BOOKS

1. Lupton, E, Philips, J.C., (2015). Graphic Design : The New Basics. NY, USA:

Princeton Architectural Press

2. Darylr, M.,(2004). News Paper Layout and Design. New Delhi, India: Surjeet

Publication.

3. Evans, H.,(1976). Editing and Design; Book Five: Newspaper Design. London,

UK: Heinemann

1. Lecture Plan:

LEC

NO

TOPICS Session Outcome Mode of Delivery Corresponding

CO

Mode of Assessing

the Outcome

1 The aesthetics of design. Memorize the

definition of design and aesthetic

Lecture 1412.1 Assignment + I Sessional + End Term Examination

2 Achieving symmetry/asymmetry, balance/off-balance,

Understand and Apply the concept in a page

Lecture + Practical application

1412.1 Assignment + I Sessional + End Term Examination

3-10 Elements of design and graphics Understand and Apply

the concept by designing pages based on each element of Design



10-12 Principles of design and graphics Understand and Apply

the concept by designing pages based on each principle of Design



13-14 Typeface families Classify Type families Lecture 1412.2 I Sessional + End

Term Examination

15-16 Principles of good typography Recognise the importance of typography


1412.2 I Sessional + End Term Examination

17-18 Newspaper layout and design Locate and identify

newspaper layout Lecture + Practical application

1412.3 II Sessional + End Term Examination

19 The various kinds of layout Differentiate the kinds of layout

Lecture 1412.3 Assignment + II Sessional + End Term Examination

20-21 The importance of visual appeal in page-making Recognise the

importance of visual appeal



22-26 Graphics/diagrams and illustrations and their

importance Recognise the importance and use of Graphics/diagrams



27-28 Type composition Identify type composition

Lecture 1412.4 II Sessional + End Term Examination

29-32 DTP and use of computer software Development of DTP and the changes in printing



33-34 Printing methods- letterpress, cylinder Classify and understand printing methods


35-36 Printing methods- rotary, gravure, Classify and understand printing methods


37-38 Printing methods- screen, offset Classify and understand printing methods


39-42 Plate making and types of papers Classify and understand types of papers


43-44 Planning your design project Sketch a layout of the project,

Lecture and Discussion

1412.5 Project

45-46 Laying out Organise, defend and execution

Discussion 1412.5 Project

47-48 Designing and printing of cover page Cover page- Selection, design and printing

Discussion and Practical

1412.5 Project

49-54 Designing a publication Create, Assemble and Printing the project

Discussion and Practical application

1412.5 Project


CO

To illustrate the evolution and growth of electronic media



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [141

2.1]

To describe basic elements and

principles of design and its usage in

page design

1 2 1

JC [141

2.2]

To Implement the basic elements and principles of design in newspaper layout and design

2 1 2

JC [141

2.3]

To differentiate design and composition style

2 1 2

JC [1412.4]

Identify different printing methods and

publishing techniques 1 1

JC [141

2.5]

Designing and production of brochure,

posters, magazines etc. 3 3 1 3


A. Introduction: The main objective of course is to prepare students about practical

aspects of video production. The production project will be in group and would help the

students in learning the importance of team work as in the industry. Focusing on all the

four stages of production this paper aims to create a generation of video/film makers

with highly desirable skills and employment potential.


[1413.1]. To describe the concept of pre-production process in video production.

[1413.2]. To implement the basics of video pre-production process.

[1413.3]. To demonstrate the basics of video production process.

[1413.4]. To execute the post-production process.

[1413.5]. Analyze and formulate the final production.
















Course Hand-out

Video Production Project | JC 1413 | 4 Credits | 0 0 8 4

Session: Jan 2018 – May 2018 | Faculty: Dr. Rayaz Hassan | Class: IV Semester B.A. (J&MC)









research.

[PSO.2]. Analyze the contemporary media scenario in association with socio political






D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam (Practical) 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Pre-Production- Concept and story; Step Outlines; Screenplay, Storyboard;

Shooting Script, Overhead. Video Shooting Basics - Video Camera & Gears; Basic

Shots Taking; Audio Recording; Lighting Basics for Shooting. Editing Basics -

Stages of the Editing Process; Basic Shot Types; Footage Analysis; The Basic Edit

Transition. Project Editing - Footage Import & Management; Timeline Editing; Video, Audio Effects & Color Correction; Project Exporting.

F. TEXT BOOK

2. Mark Brindle; The Digital Filmmaking Handbook: The definitive guide to digital

filmmaking; Mercury Learning & Information; ISBN-10: 1623650763; 2014

3. Christopher Llewellyn Reed; Film Editing: Theory and Practice; Mercury Learning &

Information; ISBN-10: 1936420104; 2012

Lec

No

Topics Session Outcome Mode of

Delivery

Corre

spondi

ng CO

Mode of

Assessing the

Outcome

1 Introduction and

Course Hand-out

briefing


expectations and understand

student expectations

Lecture NA NA

2 Video Production

Project –

Introduction

Recall working of concept to

final production

Lecture 1754.1 In Class Quiz (

Not Accounted)

3 Concept and story

To develop the conceptual

understanding about story

ideas and framing it.

Lab work 1754.1 In Class Quiz

End Term

4,5,6, Concept and story

To develop the conceptual

understanding about story

ideas and framing it.

Practice

7 Step outlines Breaking various steps of story in to scenes.

Lab work 1754.1 Home

Assignment

End Term

8,9 Step outlines Breaking various steps of story in to scenes.

Practice

10,11 Screenplay, Storyboard

Providing a detail insight of

the scene. Subsequently,

dividing the scenes in to

different shot and then

preparing sketches of each

shots with dialogue.

Lab 1754.2 In Class Quiz

End Term

12,13.

14 Screenplay, Storyboard

Providing a detail insight of

the scene. Subsequently,

dividing the scenes in to

different shot and then

preparing sketches of each

shots with dialogue.

Practice

15,16 Shooting Script, Overhead

Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.

Lab 1754.2 Class Quiz

Mid Term I

End Term

17,18,

19 Shooting Script, Overhead

Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.

Practice

18,19,

20 Video Camera & Gears

Practicing the various tools

and gears of video camera.

Practice 1754.2 Class Quiz

Mid Term 1

End term

21,22,

23 Basic Shots Taking

Practicing shot taking

Practice 1754.2 Home

Assignment

Class Quiz

Mid Term 1

End Term

24,25 Audio Recording Practicing audio recording during shooting

Field

work

1754.2 Class Quiz

Mid Term 1

End Term

25,27 Lighting Basics for Shooting

Practicing the use of lighting for shooting

Lab &

Practice

1754.2 Class Quiz

Mid Term I

End Term

28,29,

30,31 Lighting Basics for Shooting

Practicing the use of lighting for shooting

Field

work

1754.2 Class Quiz

End Term

32,33 Stages of the Editing Process

Practicing the basics of video editing


Mid Term II

End Term

34,35,

36,37 Edit Basic Shot Types

Practicing the basics of video editing


Mid Term II

End Term

38 Footage Analysis Practice of analyzing the footage


Mid Term II

End Term

39 The Basic Transition

Practicing video transitions Practice 1754.4 Class Quiz

Mid Term II

End Term

40,42,

43 Footage Import & Management

Practicing footage import and its management


End Term

44,45,

46 Timeline Editing Practicing timeline editing Practice 1754.4 Class Quiz

End Term

47,48,

49,50,

51

Video, Audio Effects & Color Correction

Practicing the use of video,

audio effects and color

correction


End Term

52,53.

54 Project Exporting Practicing final export of

project from editing software.


End Term


CO



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

[1413.

1]

To describe the concept of pre-

production process in video production. 1 1 1 1 1 1

[1413.

2] To implement the basics of video

pre-production process.

2 1 1 2 2

1413.3

] [To demonstrate the basics of video

production process.

2 2 1 3

1413.4

] [To execute the post-production

process.

2 1 3

[1413.

5] Analyze and formulate the final

production.

1 2

G. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

A. Introduction: This course is intended to prepare students about practical aspects of Print

production. The production project will be in group and would help the students in learning

the importance of team work as in the industry. Focusing on all the four stages of production

this paper aims to create a generation of publishers with highly desirable skills and employment

potential


[1414.1]. Describe the concept of news values and news sense

[1414.2]. Apply the art of reporting

[1414.3]. Analyse the role of editing

[1414.4]. Evaluate the contemporary trends of print production

[1414.5]. Design and publish the newspaper.


















Course Hand-out

Print Production Project| JC 1414 | 4 Credits | 0 8 0 4

Session: Jan 2018 – May 2018 | Faculty: Subhash Kumar | Class: IV Semester B.A. (J&MC)





Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism,


research.







D. Assessment Plan:


Internal Assessment



CWS (Practical) 10

End Term Exam

End Term Exam (Practical) 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Stage 01 - Pre-Production: Concept-News Values-News Gathering-News Sense

Stage 02 - Reporting Basics: Structure of News-News Beats-Notes taking-Interviewing

Stage 03 - Editing Basics: Structure of the Editorial Department-Editorial Policy & Style

sheet-Use of Editing Symbols-Editorial Page

Stage 04 – Publishing: Page Distribution & Layout-Designing Pages-Sample E-paper-Printed Copy.

F. Lecture Plan:


Outcome

Mode of

Delivery

Correspon

ding CO

Mode of

Assessing the

Outcome

1 Introduction and

Course Hand-out

briefing

To acquaint

and clear

teachers

expectations

and understand

student

expectations

Lecture NA NA

2 Concept Lecture 1414.1 Mid Term I

3,4 News Values Lecture /

Activity

1414.1 Mid Term I

5,6,7,8 News Sense Lecture 1414.1 Mid Term I

9,10 Structure of News Activity 1414.2 Home

Assignment

11 News Beats Lecture 1414.2 Mid Term II

12,13,14 Notes taking Lecture /

Activity (Group

discussion)

1414.2

Mid Term II

15,16,17,1

8

Interviewing Field Activity 1414.2 Class Quiz

Mid Term II

19,20,21 Structure of the

Editorial

Department

Lecture / Field

Activity

1414.2 Mid Term II

22,23 Editorial Policy Flipped Class 1414.3 Home

Assignment

24,25,26 Style sheet Activity (Case

Study)

1414.3 End Term

27,28,29,3

0

Use of Editing

Symbols

Activity 1414.3 Mid Term II

31,32,

33,34,35

Editorial Page Group

Discussion

1414.4 End Term

36,37,38,3

9,40,

Page Distribution Activity (Think

Pair Share)

1414.4 End Term

41,42,43,

44, 45

Layout Activity 1414.4 End Term

46, 47, 48,

49

Designing Pages Activity 1414.5 End Term

50,51 Sample E-paper Activity 1414.5 End Term

52,53,54,5

5,56

Printed Copy Activity

1414.5

End Term

G. Course Articulation Matrix: (Mapping of COs with POs)

C

O

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

P

O

1

P

O

2

P

O

3

P

O

4

P

O

5

P

O

6

P

O

7

PS

O 1

PSO

2

PSO

3

PSO

4

JC

[1414

.1]

Describe the concept of news values and

news sense

2 1 2

JC

[1414

.2]

Apply the art of reporting 2 2

JC

[1414

.3]

Analyse the role of editing 2 2 1

JC

[1414

.4]

Evaluate the contemporary trends of

print production

1

JC

[1414

.5]

Design and publish the newspaper 3 2


A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the

students who wish to pursue a professional career in Radio production. In addition to this, the

course is intended to train the students to handle basic Radio production

responsibilities and also to understand the radio programming. Students are supposed

to learn the art of Radio production by inculcating the basics from preproduction to

post production. Subsequently they will be preparing various radio programmes as a

part of the project/ assignments as Group work or individually.


[1316.1]. Evolution of Radio in Indian scenario and its significance

[1316.2]. Demonstrate the basics of sound recording techniques

[1316.3]. Analyse the scripting and conceptualize radio programmes

[1316.4]. Interpret the various radio genres.

[1316.5]. Execute the Sound Editing Software and do Sound Editing.
















Course Hand-out

Radio Program production | JC 1415 | 4 Credits | 2 0 4 4

Session: Jan 2018 – May 2018 | Faculty: Rahul Babu Kodali | Class: IV Semester B.A. (J&MC)









research.







D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

D(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Evolution-History and evolution of radio,Organizational structure of radio station,

Broadcasting guidelines and code of ethics in radio in India Understanding Sound and

production Components of sound,Basic equipment survey for recording sound,Fundamentals

of radio production techniques Scripting and presenting-Writing for the ear,Discussions on

formats,Voice modulation,Presentation skills . Programming & Studio Basics-Different

genres of radio programming,News and current affairs program ,Educational , entertainment

and sports program,Studio manipulation,Sound Editing

F. TEXT BOOK

Michael H. Adams, and Kimberly K. Massey, Introduction to Radio: Production and

Programming

G. REFERENCE BOOKS

.

1. U.L Baruah, This is All India Radio, Publications Division, Government of India.

2. Annual reports of All India Radio.

3. Richard Aspinall, Radio Programme Production: A Manual for Training.

4. Bob Gilmurray, the Media Student's Guide to Radio Production.

5. K.M. Shrivastava, News Writing for Radio and T.V., Sterling

H. Lecture Plan:

LEC NO TOPICS

1 History and evolution of radio

2 Organizational structure of radio station, Broadcasting guidelines and

code of ethics in radio in India

3,4, 5, 6 Components of sound, Basic equipment survey for recording sound

7, 8,9,10,11 Fundamentals of radio production techniques

12,13 Writing for the ear

14, 15 Discussions on formats

16,17,18 Voice modulation

19 Presentation skills

20,21 Different genres of radio programming

22 News and current affairs program

23 Educational , entertainment and sports program

23,23 Sound Editing

24,25,26 Frames and shutter speed

27, 28, 29 Learn techniques in identifying potential radio news stories; and

conduct research for news reporting. Conduct research for news

reports; plan, carry out, record and edit news interviews for radio 30,31,32,33,34 Writing radio news scripts, edit audio and voice pre-recorded news

stories to a broadcast-quality standard. Learn how to compile radio

news stories, and produce podcasts.

35,36 Types of programme sounds, Microphones: types and uses.

37,38,39,40 Developing the ability to carry out live radio crosses from outside of

the studio. Developing voice for radio to achieve broadcast quality

reports.

41,42,43,44,45 Understanding of the production techniques and audio editing

processes needed to produce three to four-minute news items for radio

broadcast.

46,47,48,49 Understanding and producing Radio documentary

46,47,48,49 Completing a documentary style feature item of at least 10 minutes in

length.

50,51,52, Producing various radio elements like Jingles, Signature tune, Radio Ads etc

53, 54 Field visit

CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC

[1415.1]

Evolution of Radio in Indian scenario and its

significance 1

JC [1415.

2]

Demonstrate the basics of sound recording

techniques 1 1 1

JC [1415.

3]

Analyse the scripting and conceptualize radio

programmes 1 1

JC [1415.

4]

Interpret the various radio genres 2 2 2

JC [1415.

5]

Execute the Sound Editing Software and do

Sound Editing. 2 2 3 1 3

A. Introduction: Traditional media are an effective and important part of communication

system. These are unique in nature, as they resemble the day-to-day life pattern of the rural

masses. These media are a source of popular entertainment and informal education for the

rural audience. Our country has a rich heritage of folk media that can be used for development

work. The course will elaborate the Indian traditional media and its role in disseminating

developmental messages.


[1416.1]. Define traditional media of communication.

[1416.2]. Describe the features of TMC.

[1416.3]. Examine the significance of TMC in disseminating developmental messages. a.

[1416.4]. Identify the differences between TMC, Traditional Mass Media, New Media, Folk

Media and Folklore.

[1416.5]. Compare the various forms of Traditional (Folk) Media in India.

[1416.6]. Appraise the government policies for TMC in India.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our

thinking and actions, checking out the degree to which these assumptions are accurate and valid,

and looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.






Course Hand-out

TRADITIONAL MEDIA OF COMMUNICATION | JC 1416 | 3 Credits | 2 1 0 3

Session: Jan 2018 – May 2018 | Faculty: Ambika Bhagat | Class: IV Semester B.A. (J&MC)



[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national

development, and the ability to act with an informed awareness of issues and participate in civic life

through volunteering.



[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and

sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and

life-long learning in the broadest context socio-technological changes


[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and

features, editing, photography and designing.

[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web

designing

[PSO 3] Analysing media text: History of media, development communication, media laws, global

issues and environment

[PSO 4] Application of communication and media theories, visual culture, advertising, public

relations and corporate communication

D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)






so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire

semester.


Activity Assignment

(Formative)







E. SYLLABUS

Traditional Forms of Communication in India: Folk Theatre and Folk Songs, Narrative

Form, Religious Discourse and Puppetry. Traditional Media - Socio-Cultural and Ritual

Communication: Nature and Scope of Traditional Folk Media, the Problem and Advantage

of Folk Media, Folk Media and Modern Mass Media and Folk Media and Ritual

Communication. Use of Traditional Media for Social Issues: Social Communication

through Folk Media, traditional Media and Development Issues, traditional Media and Non-

Formal Education and traditional Media and Socio-Cultural Awareness. Policies, Practices

and Future of Traditional Media: Government Policies, Role of NGO's, Role of Voluntary

Organizations and Political Environment and Traditional Media

F. TEXT BOOK

3. Malik, Madhu; Traditional forms of communication and the mass media in India, The University of Michigan, 2008

G. REFERENCE BOOKS

1. Chatterji, Roma Speaking with Pictures: Folk Art and the Narrative Tradition in India (Critical Asian Studies); Routledge India, 2012

2. Parmar Shyam; Traditional Folk Media in India; Routledge India, 1994 3. Kumar, Keval J; Mass Communication in India, Jaico Publishing House, Mumbai 2000.

Lec.

No. Topics Session Outcome Mode of Delivery

Corresponding

CO

Mode of Assessing the

Outcome

1 Introduction and Course Hand-

out briefing


expectations and understand student

expectations

Lecture NA NA

2 -4 Introduction to Traditional Media of Communication

Define traditional media of

communication

Lecture 1416.1

MID TERM I

END TERM

5 - 8 Features of TMC Discuss the features of TMC Lecture

1416.2 MID TERM I

END TERM

9 - 12 Advantages and Limitations of TMC

Recognize its advantages and limitations. Lecture and activity

1416.2 MID TERM I

END TERM

13 - 17 TMC for development

Identify the factors that make TMC an

appropriate medium for communicating

developmental messages.

Lecture

1416.3 1416.3

18 - 20 TMC and informal Education

Explain how TMC serves the purpose of an

informal education. Lecture and activity 1416.3

MID TERM II

END TERM

21 - 23

Differentiate between TMC, Traditional Mass Media, New Media & Folk Media

Identify the underlying difference

between the TMC and Mass

Communication and its implication.

Lecture

1416.4

MID TERM I

END TERM

24-25

Limitations of Mass Media as medium for developmental messages in India.

Recognize the limitations of Mass Media

as the medium for disseminating

developmental messages in a developing

nation.

Lecture

1416.4

MID TERM I

END TERM

26 - 27 Folk Media in India Discuss the nature, prevalence and forms

of folk media in India Lecture and activity 1416.5

MID TERM II

END TERM

28 - 31 Folk Theatre Discuss the forms of Folk theatre in India MID TERM II

END TERM

32 - 35 Folk songs & Folk narratives Discuss the forms of Folk songs & folk

narratives in India Lecture and activity 1416.5

MID TERM II

END TERM

36 - 38 Puppetry & Religious Discourse Discuss the forms of Puppetry in India and

religious discourse as Traditional media Lecture and activity 1416.5

MID TERM II

END TERM

39 - 43 Government Policies and TMC

Describe the governmental policies

regarding the use and promotion of TMC

Lecture and case

study 1416.6 END TERM


CO

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

P

O

2

P

O

3

P

O

4

P

O

5

PO

6

PO

7

PSO

1

PSO

2

PSO

3

PSO

4

JC

[1416.

1]

Define traditional media of communication. 1

JC

[1416.

2]

Describe the features of TMC. 2

JC

[1416.

3]

Examine the significance of TMC in

disseminating developmental messages.

2 2 3

JC

[1416.

4]

Identify the differences between TMC,

Traditional Mass Media, New Media, Folk

Media and Folklore.

1

JC

[1416.

5]

Compare the various forms of Traditional (Folk)

Media in India.

1 2

JC

[1416.

6]

Appraise the government policies for TMC in

India.

1


A. Introduction: This course is offered by Department of Journalism as a core course to the

students of BA (J&MC) in IVth Semester. The course offers in-depth knowledge of French. It covers

the reading, writing, listening and speaking skills in French language. Elementary knowledge of French

is prerequisite.

B. Course Outcomes: At the end of the course, students will be able to

[1402.1] Understand and express the different situations in the French language.

[1402.2] Acquire knowledge of French society.

[1402.3] Analyze french conversation related to real life.

[1402.4] Analyze the sentences with opposition and concession in French

language.

[1402.5] Familiarise the students with methodological approaches in the study of

authentic documents.


[PO.1]. Critical Thinking: Take informed actions after identifying the

assumptions that frame our thinking and actions, checking out the degree to

which these assumptions are accurate and valid, and looking at our ideas and

decisions (intellectual, organizational, and personal) from different

perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in

person and through electronic media in English and in one Indian language,

MANIPAL UNIVERSITY JAIPUR School of Journalism and Mass Communication

DEPARTMENT OF JOURNALISM

Course Hand-out

Fundamentals of French- II | FR 1402 | 3 Credits | 2 1 0 3

Session: Jan. 18 – May 18 | Faculty:Dr. Tanuja Yadav | Class: BA (J&MC) IV SEM

and make meaning of the world by connecting people, ideas, books, media

and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and

help reach conclusions in group settings.

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and

equity centred national development, and the ability to act with an informed

awareness of issues and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own,

understand the moral dimensions of your decisions, and accept responsibility

for them.

[PO.6]. Environment and Sustainability: Understand the issues of

environmental contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in

independent and life-long learning in the broadest context socio-

technological changes


[PSO.]1. Understand the nature and basic concepts of communication,

journalism, advertising, corporate communication, electronic media, new

media and communication research.

[PSO.2]. Analyse the contemporary media scenario in association with socio

political environment in India and its relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of

software in print media and web designing which includes field activities

reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in

the fields of advertising, corporate communication, electronic media, print

and new media.

D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I ( Closed Book) 20

Sessional Exam II (Closed Book) 20

Project & Viva 10

End Term Exam

(Summative)

End Term Exam (Closed Book) 50

Total 100

Attendance

(Formative)


student to be qualified for taking up the End Semester examination.

The allowance of 25% includes all types of leaves including medical

leaves.

Make up Assignments

(Formative)






so that the student is not accounted for absence. These assignments

are limited to a maximum of 5 throughout the entire semester.


Activity Assignment

(Formative)

There are situations where a student may have to work at home,

especially before a flipped classroom. Although these works are not

graded with marks. However, a student is expected to participate

and perform these assignments with full zeal since the activity/

flipped classroom participation by a student will be assessed and

marks will be awarded.

E. SYLLABUS

This course includes topics like taking leave, describing your likes and dislikes, asking

information about someone, propose an outing accepting &refusing the proposal, speaking on

telephone, asking the price and protesting against it. From grammar point of view, it includes

topics like prépositions, interrogatifs, question, négation,singulier/pluriel, demonstratifs,faire,

chez, future, possessifs, accord, exclamatifs et l’ Impératif.

TEXT BOOKS/ Reference Books

F. Text Book:

K Madanagobalane. Synchronie 1. Chennai: Samhita Publication, 2011.

G. Reference Books:

T Beryl and A duval. The Collins Robert French Dictionary. Paris: Collins, 2010.

Le Nouveau Sans Frontier Part 2 Indian Ed. Paris: CLE International, 1997.

Lecture Plan:

LEC NO TOPICS

1-4 Revision

5 &7 Verbes groupes

8-10 Proposer une sortie

11-13 Accepter et Refuser la proposition

14-16 Decrire quelque chose

17-19 Adjectif demonstratif

20-22 Inviter et accepter

23-28 Article contracte

29-32 Verbes au Futur

33-35 Expression de la quantite

36-38 Adverbes

39-40 Imperatif



CO CORRELATION WITH PROGRAM OUTCOMES


PO 1

PO 2

PO 3

PO 4

PO5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

FR

1402.1

Understand and express the different

situations in the French language.

3 2

FR

1402.2

Acquire knowledge of French society 2 2 1

FR

1402.3 Analyze french conversation related to

real life

2 1 1

FR

1402.4 Analyze the sentences with opposition

and concession in French language

2 2 2 1 2

FR

1402.5 Familiarise the students with

methodological approaches in the

study of authentic documents

1 2 3 1 1 1

manipal university jaipur school of media & …...national development, and the ability to act...

Documents