manley - fca group...chrysler nsc 1 26 chrysler gd2 105 ch l jv 1 chrysler non‐nafta data (2008)...
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International
Mike Manley
International
Mike Manley
Chrysler Group LLC 2010 14 Business PlanChrysler Group LLC 2010‐14 Business Plan
November 4, 2009
Sales development
238
Launch Dodge in Europe & Asia
184 184 176167 165
180
207 215
41%
42% 38%44%
49% 45%47%
41%42%
42% 53%49%
46% 48%46%
44%
34%
25%
28%
30%
6 0% 6 5% 6 4% 6 4% 6 1% 6 4% 7 7% 8 9% 10 7%% Chrysler LLC
16%9% 7% 5% 7% 7%
15%
Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 2
6.0% 6.5% 6.4% 6.4% 6.1% 6.4% 7.7% 8.9% 10.7%Global Sales
Chrysler global distribution network
Canada
United States
Ireland
UK
Neth.G
Lithuania
Latvia
Estonia
Belarus
NorwayFinland
Sweden
Russia
Greenland
Iceland
Denmark
Mexico
United States
Portugal Spain
France
Belgium
Germany
Italy
Austria
CroatiaBosnia
SerbiaMacedonia
Greece
Romania
Slovakia
Poland
Ukraine
AlbaniaBulgaria
HungaryMoldova Kazakhstan
Georgia
TurkeyArmenia Azerbaijan
Uzbekistan
Turkmenistan Tajikistan
Kyrgyzstan
Mongolia
ChinaAfghanistan
BhutanNepal
Bangladesh
Pakistan
Syria
IranJordan
CyprusLebanon
Israel
Saudi Arabia UAE
Egypt
NorthKorea
SouthKorea
Japan
LibyaAlgeria
Morocco
Western Sahara
Switz.Slovenia
Czech. Rep.
Kuwait
Taiwan2008 Asia I d t l
Iraq
Tunisia
Nicaragua
Honduras
El Salvador
PanamaCosta Rica
Belize
Guatemala
Cuba
Jamaica Haiti
Dom. Rep.
Puerto Rico
Bangladesh
BurmaIndia Vietnam
Sri Lanka
Laos
Thailand
Cambodia
Malaysia
Singapore
Oman
Yemen
UAE
SudanChad Eritrea
Ethiopia
Somalia
Djibouti
KenyaDem. Rep. Congo
Gabon
Rep.Congo
Cameroon
NigeriaCentral Africa Rep.
Uganda
NigerMali
Sahara
Mauritania
Senegal
Guinea
Sierra Leone
Burkina Faso
Cote D’Ivoire
GhanaTogo
Benin
LiberiaColombia
Guyana FrenchGuiana
Ecuador
VenezuelaPhilippines
Taiwan
2008 LAM2008 EMEAIndustry volume
Industry volume15.9M
IndonesiaNew Guinea
Australia
Tanzania
Malawi
Mozambique
MadagascarZimbabwe
Zambia
South Africa
Botswana
Lesotho
Swaziland
Namibia
Angola
Brazil
Paraguay
Argentina
Chile
Bolivia
Peru
2008 LAM Industry volume4.1M
y22.2M
Uruguay
Ownership Color Key CountChrysler NSC1 26Chrysler GD2 105Ch l JV 1
Chrysler non‐NAFTA data (2008)
S l l 215k
November 4, 2009 3Chrysler Group LLC 2010‐14 Business Plan
Source: Global Insight. passenger car volumes1 NSC = National Sales Company2 GD = Global Distributor
Chrysler JV 1Chrysler Regional Sales Office 4 Total # of employees[1] 1,187
Sales volume 215k
Dealer network ~1,580
2008 international industry summary
Volume (000)
Engine Market mix Chrysler mix<1.0L1.0 – 1.9L2 0 2 9L
6%54%19%
-3%
29%
Powertrain
60%+ of global segment opportunity is not
addressed by current portfolio
2.0 – 2.9L3.0+
19%21%
29%68%
60% of powertrain demand not covered by current portfolio
Segment % ofex‐NAFTA industry 13% 23% 25% 10% 4% 3% 4% 3% 0% 1% 5% 3% 2% 4%
Compass Liberty Commander
89k units
2008 Chrysler volumes: 215k
300C Grand Voyager
Grand Cherokee
Sebring
Patriot Wrangler
61k unitsPT Cruiser
Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 4
65k units JourneyCaliber
Avenger
Nitro Ram TruckCharger
Durango
Future volume development
PRODUCT
~500*
BRAND
DISTRIBUTION207238
215
144
Additional opportunities
NON‐NAFTAMANUFACTURING
CKD / SKD / CBU**
% of
Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 5
% of Global Sales
7.7% 8.9% 10.7% 10.6% ~18.0%
** CKD = Complete Knock‐Down; SKD = Semi Knock‐Down; CBU = Complete Build‐Up
* Includes vehicles produced by Chrysler for sale under Fiat Group brands
2014 product and brand development
Volume (000)
New portfolio will cover >70% of International
segments
Segment % ofex‐NAFTA industry 13% 23% 25% 10% 4% 3% 4% 3% 0% 1% 5% 3% 2% 4%
Global
2014E Chrysler Group volumes: ~500k
Gr. CherokeeWrangler
Global Portfolio(Chrysler and/or Lancia)
Specialty / Regional(Dodge & Ram) Journey
300C Grand Voyager
Ram Truck
Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 6
y
Journey
Distribution: leverage Fiat Group strength in Europe and Latin America; jointly develop in Asia
Current state
Chrysler
Future state
Integrated into
Sales + Marketing
Daimler back office
Globaldistributors
owned
Jointly developSales
+ Marketing
Fiat Group structure
Globaldistributors
Europe + Latin America Asia RoW
• Financial Services provided by Daimler Financial
• All back office support services provided by Daimler under service level agreement
• Sales & Marketing operations predominantly
• Financial Services provided by: FGA Capital – EuropeFIDIS – Latina AmericaFiat Group partners – RoW
• Si ifi t i f d l t k b 25%
Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 7
• Sales & Marketing operations predominantly located within Daimler Operations
• Significant expansion of dealer networks by ~25%• Leverage distribution infrastructure & resources• Integrate parts distribution & logistics
Summary
• International volumes will grow to ~500k by 2014
• Creation of global full product portfolio to complement Jeep products. Specialty vehicles di ib d i l b idistributed on a regional basis
• 100% of product portfolio refreshed by 2012, 50%+ derived from Fiat Group platforms by 2014
• Clear focus on development of two core brands in each market
• Dodge and Ram product will be distributed on a regional basis
• Integration of the distribution channel with Fiat Group in Europe and Latin America. Continue development of other markets
• Transition of financial services to Fiat Group and FGAC already underway
• Significant expansion of dealer network to support volume growth
November 4, 2009 8Chrysler Group LLC 2010‐14 Business Plan
• Further opportunities for regional production, facilitated by Fiat Group