mansha zaidi hindustan summer training project

8/13/2019 Mansha Zaidi Hindustan Summer Training Project

1/46

Brand Connect And Visibility of Hindustan Page 1

CERTIFICATE

This is to certify that the report entitled Brand Connect and Visibility ofHindustan is a bonafide project report done by MANSHA ZAIDI under thesupervision and guidance of Ms. Sunita Sinha and Mr. Himanshu Goel. The

information has been collected from genuine and authentic sources. This, as permy best knowledge, is her original work on the subject. The work has beensubmitted in partial fulfillment of BACHELOR OF BUSINESSADMINISTRATION (5

th Semester) of Guru Gobind Singh Indraprastha

University.

_____________________________

Ms. Sunita Sinha

(Mentor)


2/46


ACKNOWLEGDEMENT

With great solemnity and sincerity, I offer my profuse gratitude to the corporateoffice, Hindustan Times, for providing all the resources to complete my project

successfully. I express my sincere gratitude especially to my mentors, Ms. Sunita

Sinha and Mr. Himanshu Goelfor their guidance, encouragement and for their

sustained help in my pursuits throughout this endeavor. Also I would like to thank

my parents for being my constant source of inspiration and confidence. I am

grateful to all those who contributed directly or indirectly in successfully carrying

out this work.


3/46


4/46


Chapter 1

OverviewHindustan Media Ventures Ltd.

HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times wasinaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one ofIndia's largest media companies.

Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times(English newspaper) and Hindustan (Hindi newspaper through a subsidiary Hindustan MediaVentures Limited),Hindustan Times is the choice for nearly 3.7 million readers across India, whoturn to it daily for news, information, analysis and entertainment. Hindustan, the group's Hindidaily, continues to be the second-largest daily in the country with a total readership of 36.6million,(based 0n Indian Readership Survey (IRS) for the first quarter (Q1) of 2011. Both dailiesenjoy a strong brand recognition among readers as well as advertisers.

In addition to Hindustan Times, HT Media also publishes a national business newspaper, Mint.Mint is a one-of-its-kind newspaper in the sense that the company has an exclusive agreementwith the Wall Street Journal to publish Journal-branded news and information in India. Mint istoday the second-largest business newspaper in India with presence in the key markets of Delhi,Mumbai, Chennai, Bengaluru, Chandigarh, Pune, Kolkata and now Ahmedabad too.

HT Media has also made its foray into electronic media. Diversifying its ambit of operations, thecompany in a consulting partnership with Virgin Radio, has launched the FM radio channel -Fever 104. Currently available in Delhi, Mumbai, Bengaluru and Kolkata, Fever 104 hasestablished a strong presence as being one of the most vibrant channels on air. In a short span,the channel's rise has been meteoric considering its position in Mumbai and Bengaluru at No. 1and in Delhi as the No. 2 station on the popularity charts.

Internet businesses of HT Media incorporated under Firefly e-ventures, operate leading webportalsHindustantimes.com andlivemint.com in the general and business news categoriesrespectively. The company's job portalShine.com which has received high appreciation fromconsumers and industry for its innovative design and usability crossed 7 millionregistrations.Desimartini.com -a platform to discover and express oneself on movies. Thecompany also has an education portalwww.HTCampus.com aimed at students passing out ofschool and college to help them take the right decision about their higher education.

Financially, the Company was ahead of the industry in more ways than one. On a consolidatedbasis, its revenues grew by 25% to reach Rs. 1,815 Crore, EBITDA grew by 26% to reach Rs.365 Crore, net profit grew by 33% to reach Rs. 181 Crore. Revenue growth was driven by a 22%increase in advertisement revenue within the print segment, which reached Rs. 1,395 Crore fromRs. 1,141 Crore in the previous fiscal and an impressive 63% increase in revenue from the Radio& Entertainment segment from Rs. 43 Crore in FY 10 to Rs. 70 Crore this year. This robustrevenue growth has been partially offset by a significant increase in cost of raw material,
http://www.hindustantimes.com/http://www.livemint.com/http://www.shine.com/http://www.desimartini.com/http://www.htcampus.com/http://www.htcampus.com/http://www.desimartini.com/http://www.shine.com/http://www.livemint.com/http://www.hindustantimes.com/


5/46


reaching Rs. 628 Crore in FY 11 from Rs. 476 Crore in the previous year, due to highercirculation and newsprint prices.

Driven by vision, Fuelled by values

With a rich legacy of 75 years, Hindi daily, Hindustan, hasinformed and empowered millions of Indians across manygenerations. It has witnessed many game changing events allacross. It has shared and shaped the vision of a progressivesociety and ensured the active participation of Hindi speakingpeople from the Indo-Gangetic belt. In the process of doingso, it has transformed itself many a time - as the agent ofchange at some times and as the adapter of change atothers.One thing that has remained constant is its vision of astrong and progressive India.

HT Media strives to be a visionary organization and not anorganization with a vision. In our endeavour to have a sharedunderstanding, alignment and commitment, we have derivedour companys vision that sets the course and empowers

people to take action.

As a Company that owns such a legendary newspaper brand, besides Nandan and Kadambinimagazines, Hindustan Media Ventures Limited is governed by a set of five modern values. Thevalues of Courage, Responsibility, Empowerment, Continuous Self-renewal, and People-centricare deeply ingrained in every single facet of its day to day operations. The five values govern theCompany and its employees every day, in the endeavor to create value sustainably for the

stakeholders. As the Company set-out to present its first Annual

Report since going public, it chose to call it Lekha Jokha which means transparent statement ofaffairs.


6/46


Values

HT Media A rich heritage to live up to Organizational values are the foundation stones onwhich the organizations image is built. These help the company realize its organizational goals

and in turn transform lives. These values are intended to infuse an infectious energy,

professionalism and a sense of true empowerment to the workplace.

The solid edifice on which HT Media stands tall today was built on high ideals and values. Thecompany has its roots in the independence movement in the first half of the twentieth century, acause to empower the nation. We are adaptive to the changing times, while remaining steadfastto the values rooted in our culture.

Our values drive us towards our goals of expansion, diversification and excellence. These valuesdefine our philosophy of operations, guide our important decisions and determine ourcommitment and achievement.

The values personified by HT Media are:

CourageTo encourage the ability that meets opposition with skill, competence and fortitude.

ResponsibilityBe accountable for results in line with the companys objectives, strategies and values.

EmpowermentSupport our people and give them the freedom to perform and to provide our readers withinformation to influence their environment.

Continuous Self RenewalDetermination to constantly re-examine and re-invent ourselves for further innovationand creativity.

People Centr icPeople are our greatest asset.


7/46


Company Snapshot

Hindustan Media Ventures Ltd (HMVL) is a 98.85% subsidiary of the HT Media Ltd (HT Media), a leading

print media company in India. HMVL was incorporated in 1918 under the name The Behar Journalist Ltd.

The company primarily used to undertake printing and job work for Hindustan, the then Hindi

newspaper of the HT Media. In November 2008, the name of the company was changed to Hindustan

Media Ventures Ltd. In November 2009, HMVL purchased the Hindi business from HT Media, comprising

Hindi daily newspaper Hindustan along with Ravivasriya Hindustan, Nandan and Kadambini

magazines, and the internet portal of the said publications, including all assets, liabilities and employees

pertaining to the Hindi business. The purchase was done on a slump sale basis for a total consideration

of ~Rs 1.4 bn. HMVL publishes four editions and 113 sub-editions of Hindustan. Over the years, HMVLhas spread across Delhi/NCR, Bihar/Jharkhand, UP/Uttarakhand and Chandigarh with printing carried

out at 16 facilities and an installed capacity of 0.78 mn copies per hour. Hindustan is the third largest

Hindi daily newspaper in India with a readership base of 9.9 mn readers (source: IRS Q1 2010).

Hindustan is the market leader in Bihar/Jharkhand and is the second largest Hindi daily in Delhi. It ranks

third amongst the Hindi dailies in UP/Uttarakhand.

Hindustan is Indias second most-read Hindi daily newspaper

HMVLs newspaper Hindustan is the third most-read Hindi daily in India with a readership of 9.9 mn (as

per IRS Q1 2010). Dainik Jagran (13.3 mn readers) is the leading daily in India.

Regions Readership (mn) Market share (%)

Total 9.91 16.9%

Delhi/NCR 1.19 27.8%

Bihar/Jharkhand 5.83 55.7%

UP/Uttarakand 2.78 13.6%

Others 0.12 0.7%


8/46


Shift to higher proportion of domestic newsprint consumption to reduce raw material cost

Over the years, HMVL has been using newsprint which is a mix of imported (30-40% costlierthan domestic newsprint) and domestic newsprint. The 30:70 mix of imported to domesticnewsprint resulted in an overall increase in cost per copy. Hence, HMVLs raw material cost has

been in the range of 50% to 55% of revenues during FY07-09 as against 35% to 50% for otherHindi newspaper companies. However, HMVL now uses more of domestic newsprint, which hasreduced its raw material cost to 40% of 8MFY10 revenues.

Synergies on being part of HT Media

As a part of HT Media group, HMVL derives synergies in various forms from the parentcompany. Use of existing printing infrastructure, strong relationship with advertisers build overmore than 70 years, economies of scale in procuring materials (mainly newsprint and ink), ridingon distribution reach established over the years are few of the many benefits that would accrueto HMVL. HMVL and HT Media have entered into various agreements - sales, printing,representative and support services. As indicated to us by the management, prices for all mutual

services offered are at arms length commercial terms and have been specified in the agreement.The same has also been vetted by the companys auditor and consultant for carve out of theHindi newspaper business.

Management synergies

The two companies have a common Chairperson - Ms Shobhana Bhartia. She is the chairperson

at HMVL as well as in HT Media. Also, some key management personnel at HMVL used to be a

part of HT Media for a long period and, hence, are aware of the groups philosophies and values.

Further, the relationship with HT Media will ensure access to national and international news

which h will help enhance editorial content of the newspaper.

Strong balance sheet

HMVL has a debt of Rs 1,350 mn which was taken to finance the purchase of Hindi newspaper

business from the parent company. HMVL plans to utilise part of the IPO proceeds to repay the

entire amount of debt. We believe that zero debt significantly improves the financial profile of

the company and will support its future expansion plans.

Dainik Jagran and Amar Ujala dominate the UP/Uttarakhand market

HMVL currently holds a smaller share of the overall UP/Uttarakhand advertisement market.HMVL faces stiff competition from Dainik Jagran (DJ) and Amar Ujala (AU) in this region. DJ

and AU combined have a strong foothold with around 80% of the total advertisement market.

Given the mammoth presence of DJ and AU in the region, which has been established over many

decades, HMVL will face a stiff challenge.


9/46


Competition from DB Corp in Bihar/Jharkhand

HMVL is the market leader in Bihar/Jharkhand. DB Corp is a recent entrant in that region and is

expected to follow the market penetration strategy of lower cover price for its newspaper. It has

initiated its pre-launch process and plans to gradually penetrate the region starting with Jharkand

in H2CY10. However, HMVL is geared up to face the competition.

Exposure to ad-for-equity nature of advertisement revenue

Currently, HMVL has no such exposure where it takes equity stake in companies for providing

advertisement inventory in its newspapers. The HT Media group has adopted this strategy to the

extent of 7% of the total advertisement revenue. In the past, during bad capital markets HT

Media had to write down some portion of the investment book. HMVL does not have such

exposure currently, but it would be a key monitor able if it had any.


10/46


Business Profile

HMVL has only one business line viz. print media, largely comprising the Hindi newspaper business.

Magazines form a very small part of the overall business along with event management which is used as a

support function to the print media business. The publication of Hindustan was started in 1936 and has

evolved as one of the renowned Hindi newspaper dailies over the past 74 years. HMVL publishes four

editions and 113 sub-editions of Hindustan. Over the years, HMVL has spread to Delhi/NCR,

Bihar/Jharkhand, UP/Uttarakhand and Chandigarh with printing carried out at 16 facilities and an

installed capacity of 0.78 mn copies per hour. Hindustan is the third largest Hindi daily newspaper in

India with a readership base of 9.9 mn readers (source: IRS, Q1 2010).

HMVLs editorial team comprises ~775 editorial and reporting staff, headed by Mr Shashi Shekhar who

has over 29 years of experience in journalism. HMVL derives its revenues primarily from two sources:

circulation and advertisement. Hindi newspaper dailies generally command a higher cover price.

Advertisement revenues comprise a significant portion of the companies revenue (69% of the Hindi

business). The advertising rates for Hindi and other regional dailies are generally lower than that of theEnglish dailies primarily because of the profile of the target market.

Historically, the company has been involved in doing job-work for the parent company for the Hindi

newspaper business. On December 2009, the company purchased the Hindi newspaper business from the

parent company for a total consideration of Rs 1,430 mn which included purchase of assets and related

working capital. HMVL had raised debt worth Rs 1,350 mn to fund this purchase. Thus, 9MFY10

financials are not comparable with the historical financials. HMVL reported operating revenues of Rs

513.4 mn for 9MFY10

History

HINDUSTAN TIMES was launched on 26th Sept.1924 by Shri Ghanshyan Das Birla. It was a crusade

that ended up as a full fledge member of the family, dedicated to the noble task of enlightening the

people to achieve political independence.

In 1957 ten years after India won its freedom, Dr. K. K. Birla joined the board of the HT. And in 1970 he

becomes the chairmen of HT.


11/46


In any democracy a newspaper plays a key role. In an emerging democracy, that role is crucial. People

consider. People consider newspaper a business but HT has always been a crusade.

In year 1999 HT celebrated its 75 years of glory with the 3rd generation of their BIRLA family with Mrs.

Shobhana Bhartia(vice chair person), the daughter of Mr. K.K. Birla who joined HT in 1980. This is the

only newspaper who is continuously fitting to reflect the dreams, hopes & aspirations of a new generation

of India.


12/46


Financial Performance

Financially, the Company was ahead of the industryin more ways than one. On a consolidated basis, its

revenues grew by 25% to reach Rs. 1,815 Crore,EBITDA grew by 26% to reach Rs. 365 Crore, netprofit grew by 33% to reach Rs. 181 Crore. Revenuegrowth was driven by a 22% increase inadvertisement revenue within the print segment,which reached Rs. 1,395 Crore from Rs. 1,141 Crorein the previous fiscal and an impressive 63% increasein revenue from the Radio & Entertainment segmentfrom Rs. 43 Crore in FY 10 to Rs. 70 Crore this year. This robust revenue growth has beenpartially offset by a significant increase in cost of raw material, reaching Rs. 628 Crore in FY 11from Rs. 476 Crore in the previous year, due to higher circulation and newsprint prices

Historically, the company has been involved in doing job-work for the parent company for theHindi newspaper business. On December 2009, the company purchased the Hindi newspaperbusiness from the parent company for Rs 1,430 mn, which included purchase of assets andrelated working capital. HMVL had raised debt worth Rs 1,350 mn to fund this purchase. Thus,9MFY10 financials are not comparable with its historical financials.

For 9MFY10, the company posted revenue of Rs 514 mn, which included Rs 141 mn as the job-work related revenue for 8MFY10, Rs 256 mn as the advertisement revenue and Rs103 mn asthe circulation revenue for the month of December 2010. For 9MFY10, the EBITDA margin was14.8% and the PAT margin was 6.8%. For FY05-09, due to dependence on the low-margin job-

work business, the EBITDA margin has been in the range of 2.9% to 9.5% and the PAT marginhas been in the range of -0.7% to 5%. As of end-FY10, the company had a debt of Rs1,350 mn.

The Hindi newspaper business had revenue of Rs 2.8 bn for 8MFY10 with EBITDA margin of20.5% and PAT margin of 11.3%. For 8MFY10, the advertisement to circulation revenue ratiowas 70:30 as against 59:41 in FY07. For FY07-09, due to investments in new editions, theEBITDA margin has been low in the range of -3.8% to 3.8% with a net loss for the three-yearperiod. The Hindi business has historically had zero debt on its books.


13/46


Awards and Achievements

The true reflection of our undying commitment to quality is the large number of awards andaccolades we have received from industry and customers alike. We not only stole the show atrecent Asia Media Awards 2010, but also qualified for the coveted membership of IFRA INCQC

awarded jointly by NAA (Newspaper association Of America) and IFRA (Europe).

HMVL on Forbes

Hindustan Media Ventures Limited (HMVL) has been named by Forbes as one of the BestUnder A Billion companies in the Asia-Pacific region. It is one of the 35 Indian companies thathave found a place on Forbes Asia's list of 200. HMVL, publisher ofHindustan, one of India'sleading Hindi language dailies, is the only Indian media company to make the list.

To qualify for the list a company must have annual revenue between $5 million and $1 billion

and be publicly traded for at least a year. HMVL has performed exceedingly well this year. Thecompany's primary publication, Hindustan, strongly consolidated its leadership position in Delhi-NCR, Bihar, Jharkhand, UP and Uttarakhand. HMVL's IPO, floated in April of 2010, was verywell received by investors. Mr. Amit Chopra, CEO of HMVL, said "being included on this list isa testament to our commitment towards our readers and customers. This honor has bolstered ourobjective of maintaining the highest standards of journalistic integrity and fast growing into thepreferred daily across the Hindi-belt."

Forbes Asia picked companies that best managed through the economic volatility that began in2008. On average the companies on the list have a 13% debt-to-equity ratio and 67 companies onthe list carry no debt at all. India is the number two most represented nation on the list. China

and Hong Kong come in first with 65 companies. 2 companies from Pakistan and 4 from SriLanka also find their way on the list.

Hindustan 2nd largest read daily of the country

In the recently declared readership results (IRS Q4 2010), Hindustan has surged ahead to becomethe second largest read newspaper in India.

In the past nine months, Hindustan has added 58 lakh readers to its readership base. A bulk ofthis growth has come from Uttar Pradesh where Hindustan has added 41 lakh readers in this ninemonth period. Hindustan now has a 30% share of readership in Uttar Pradesh, with a total

readership of 1.28 crore in UP. Hindustan continues to maintain its dominant position in Biharand Jharkhand with 83% and 73% share of total readers.

The gains across all markets clearly demonstrate the growing strength of Hindustan daily. Withmany of the newer editions yet to reflect in IRS, the growth momentum is likely to be sustained.


14/46


HMVL acquired "Hindi Business"

Hindustan Media Ventures Ltd (HMVL) acquires 'Hindustan', the Hindi daily, "RavivasariyaHindustan" ; Hindi magazines, 'Nandan' & 'Kadambini', and the internet portals of thesepublications, from HT Media Limited (HTML), its promoter company. As part of this

transaction, all assets, liabilities and employees pertaining to this business of HTML will betransferred to Hindustan Media Ventures Ltd. on a 'slump sale' and 'going concern' basis. Thetransaction shall be effective from December 1, 2009.All relevant Intellectual Property Rightsand Brands shall be used by Hindustan Media Ventures Ltd. Company on a long-term leasebasis.

The Prem Bhatia Awards for Politics and Environment

The Prem Bhatia Awards for Politics and Environment, given in the memory of theprolific journalist known for his political reportage, were presented on August 11th, 2012at the IIC. The Prem Bhatia Award for excellence in environmental reporting went toShalini Singh of Hindustan Times, New Delhi.Singh won it for her coverage of environmental issues that included an in-depth report onmining in Goa and protests over the Posco Steel plant in Odisharesearched as a fellowof Centre for Science and Environment."Shalini Singh has reported on [environmental issues] with a clear eye and an easy-to-read style devoid of the jargon and clichs that so often crowd environmental anddevelopment journalism' read a part of the citation

K C Kulish International Award 2008

Sanskriti Award for Journalism

Ramnath Goenka Excellence in Journalism Awards 2007-08

K C Kulish International Award

Asia Media Awards 2008

The Asia Media Awards recognizes and rewards excellence among individuals and

organizations in the Asian Region. And this was the first big one for the Hindustan

Times, Himanshu Vyas won Gold in the general news category; Satish Bate got silver in

sports and Ritesh Uttamchandani received Judges special recognition award for Best

Newspaper Photography and Rajnish Kakade got the same in the spot news category.


15/46


Product Portfolio of Hindustan Times

HT has been a major force for over seven decades in the print media. Its hallmark is

LEADERSHIP THROUGH QUALITY &INNOVATION. Indias foremost media is home to

the leading newspaper in the country HINDUSTAN TIMES (the flagship English Delhi) &

Hindustan (Hindi newspaper)

The HT Ltd. has a significant online presence with HINDUSTAN TIMES. Com.

The HT ltd. plans to make itself as a vibrant & modem media powerhouse through strategic

partnership, ever- increasing scope of operation and a customer focused approach.

Having a glorious past & outstanding performance in the print media, HT has captured the reignin the field of bigger range of choice & accessibility to the advertiser & readers.

The two major editions in the market

HINDUSTAN TIMES (main edition) H INDUSTAN (Hi ndi edition)


16/46


HINDUSTAN TIMES

The publication of the group has editions from DELHI, LUCKNOW, and PATNA &

KOLKATA thus dominating the Northern, Eastern & Central region of the country. HT is

printed out of 12 center including Bhopal, Chandigarh, Delhi, Jaipur, Nagpur, Kolkata,

Lucknow, Muzaffarpur, Bhagalpur, Patna, Ranchi, & Raipur, reaching closer to the consumer.Its NEW DELHI edition continues to be the single largest English daily edition in the country

with a circulation of over 9.72 lakhs while continuing to regions as the undisputed leader in

Delhi as the largest circulated daily at 7.17 lakhs.

HT provides its readers with greater value by offering a large number of Sub-Brands, with its

main edition HINDUSTAN TIMES absolutely free of cost.

Sub-Brands of HINDUSTAN TIMES are: ----

BRUNCH: A twenty-eight-four supplement on lifestyle, entertainment, food, fashion, travel&

more, every SUNDAY in a unique magazine format.

Mint: Minthas raised Indias standards of business journalismand

(has a) mix of market news, corporate profiles, and lifestyle features.

Fortune Magazine

HT City: A weekly entertainment supplement that gives you the lowdown

on movies & film star , stay clued on to everything happening in & aroundyour city , everyday. More informative, more useful tips & more completein style & content.

HT Education (NEW DELHI): The leading education supplement

released every Wednesday covers both conventional & relatively new

educational opportunities. It also provides other education related

information like deadlines of exams, applications etc.

HT Estates: The first & the largest property supplement in terms ofcirculation & advertisements. HT Estates covers everything in realty bothcommercial & residential.


17/46


18/46


Movie Magic: A weekly supplement containing information related to Movies(Bollywood and Filmstars)

HH Estates: A weekly property supplement providing information regarding bothcommercial & residential.

Fever 104 RadioHT Media has also made its foray into electronic media. Diversifying its ambit ofoperations, the company in a consulting partnership with Virgin Radio, has launched the

FM radio channel - Fever 104. Currently available in Delhi, Mumbai, Bengaluru and

Kolkata, Fever 104 has established a strong presence as being one of the most vibrant

channels on air. In a short span, the channel's rise has been meteoric considering its

position in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the

popularity charts.


19/46


List of top Hindi newspapers

Jagran : One of the most widely circulated Hindi-languagenewspapers in India. The newspaperpublished from Madhya Pradesh, Uttar Pradesh,Jharkhand, Uttarakhand, Punjab, Haryana, Bihar,Himachal Pradesh, Delhi,Kolkata, Jammu & Kashmir. The supplements of dainikJagran are Jhankaar, Yatra, Sangini, Josh, Nai Rahein, E- PAPER, and City Plus.

NavBharat Times : Leading newspaper in Hindi published by Bennett,Coleman & Co. Ltd. The newspaper focusing onIndian and International news headlines, local politics,

business news, sports, weather, travel, jobs, entertainment, and more.

HindustanOne of the top selling Hindi-language daily newspapers inIndia.

Nai DuniaIndore based leading Hindi-language daily. Thenewspaper published from Delhi, Indore, Bhopal,Gwalior, Jabalpur, Raipur and Bilaspur.

Rajasthan Patri ka : Hindi-language daily newspaper published from Jaipur, Jodhpur, Udaipur, Kota.

Dainik Bhaskar : Hindi-language newspaper based in Bhopal, MadhyaPradesh. The newspaper owned by D B Corp Ltd..

Prabhat Khabar : Daily newspaper based in Ranchi, the capital of Jharkhand..

Amar UjalaUP based Hindi-language newspaper also distributed in Chandigarh, Haryana, HimachalPradesh,Jammu & Kashmir,Uttar Pradesh, Uttarakhand, Punjab, and Delhi containsarticles about national and state news, sports,cinema, jokes, career, tourism, religion,shopping, and more.
http://www.jagran.com/http://www.jagran.com/http://www.jagran.com/http://www.w3newspapers.com/india/http://www.w3newspapers.com/india/http://www.w3newspapers.com/india/http://www.w3newspapers.com/india/kolkata/http://www.w3newspapers.com/india/kolkata/http://www.w3newspapers.com/india/kolkata/http://navbharattimes.indiatimes.com/http://navbharattimes.indiatimes.com/http://navbharattimes.indiatimes.com/http://navbharattimes.indiatimes.com/http://navbharattimes.indiatimes.com/http://www.livehindustan.com/http://www.naidunia.com/http://www.rajasthanpatrika.com/http://www.rajasthanpatrika.com/http://www.rajasthanpatrika.com/http://www.rajasthanpatrika.com/http://www.rajasthanpatrika.com/http://www.bhaskar.com/http://www.bhaskar.com/http://www.bhaskar.com/http://www.prabhatkhabar.com/http://www.prabhatkhabar.com/http://www.prabhatkhabar.com/http://www.prabhatkhabar.com/http://www.prabhatkhabar.com/http://www.amarujala.com/http://www.w3newspapers.com/india/jammu-kashmir/http://www.w3newspapers.com/india/jammu-kashmir/http://www.w3newspapers.com/india/jammu-kashmir/http://www.w3newspapers.com/magazines/film/http://www.w3newspapers.com/magazines/film/http://www.w3newspapers.com/magazines/film/http://www.w3newspapers.com/magazines/film/http://www.w3newspapers.com/india/jammu-kashmir/http://www.amarujala.com/http://www.prabhatkhabar.com/http://www.bhaskar.com/http://www.rajasthanpatrika.com/http://www.naidunia.com/http://www.livehindustan.com/http://navbharattimes.indiatimes.com/http://www.w3newspapers.com/india/kolkata/http://www.w3newspapers.com/india/http://www.jagran.com/


20/46


Nava BharatFounded in 1937 Nava Bharat is a popular Hindi newspaper. Nava Bharat was foundedin 1937 and owned by Madhya Pradesh Papers Ltd. The newspaper published fromBhopal, Raipur, Pune, Indore, Nagpur, and Nasik.

PatrikaIts a very popular newspaper in Madhya Pradesh and Chhattisgarh.

Daily H indi M ilapHyderabad based Hindi newspaper contains articles about current affairs, Bollywood,Hollywood, local news, astrology, horoscope.

DeshbandhuFounded in 1959 by journalist late Mayaram Surjan, Deshbandhu published from Raipur,Bilaspur, Bhopal, Indore, Jabalpur, Satna, and New Delhi.

Punj ab KesariDaily newspaper published from Punjab and Haryana inIndia.

Rastr iya SaharaFeaturing latest local news and information from Delhi, Lucknow, Patna, Dehradoon,Kanpur, and Gorakhpur.

HaribhoomiHindi daily newspaper simultaneously published from Haryana, Delhi, Chhattisgarh andMadhya Pradesh. Hari Bhoomi is a member of Indian News Paper Society & AuditBureau of Circulations.

JansattaJansatta was launched in 1983 with a single- minded purpose to reach out to a largesection of the Hindi speaking Indian intelligentsia. In the endeavor to embrace them,Hindi journalism has got a new meaning altogether.

Sandhya PrakashNewspaper published in Bhopal, Madhya Pradesh, India.

Lokmat SamacharHindi newspaper published by Lokmat Group, one of theleading media houses of India, Lokmat Group publishesnewspapers in three languages - 'Lokmat Samachar' inHindi, 'Lokmat Times' in English and 'Lokmat'inMarathi. Lokmat Samachar is circulated inMaharashtra, parts of Madhya Pradesh and some otherneighbouring states.

DeshdootLeading newspaper distributed in north Maharashtra.
http://navabharat.org/http://www.patrika.com/http://www.webmilap.com/http://www.deshbandhu.co.in/http://www.punjabkesari.in/http://www.rashtriyasahara.com/http://www.haribhoomi.com/http://www.jansatta.com/http://dainiksandhyaprakash.com/http://onlinenews1.lokmat.com/http://www.w3newspapers.com/india/marathi/http://www.w3newspapers.com/india/marathi/http://www.w3newspapers.com/india/marathi/http://www.deshdoot.com/http://www.deshdoot.com/http://www.w3newspapers.com/india/marathi/http://onlinenews1.lokmat.com/http://dainiksandhyaprakash.com/http://www.jansatta.com/http://www.haribhoomi.com/http://www.rashtriyasahara.com/http://www.punjabkesari.in/http://www.deshbandhu.co.in/http://www.webmilap.com/http://www.patrika.com/http://navabharat.org/


21/46


Ranchi ExpressPrimarily distributed in the Jharkhand State.

Business Standard Economic Times (H indi)

Covering economics, stock news, markets, industries, show biz news, personal finance,and share bazaar news.

MoltolBusiness news source in Hindi-language.

Pratahkal Lok Tej Prabhasakshi Khas Khabar Seema Sandesh Tehelka H indi Vir Arjun

National Hindi daily newspaper published from New Delhi, India.

Sandhya PravaktaEvening newspaper published in Patna, Bihar.

VidhankesariPublished from Bijnor in Uttar Pradesh.
http://ranchiexpress.com/http://hindi.business-standard.com/http://hindi.economictimes.indiatimes.com/http://www.moltol.in/hindi/http://pratahkal.com/http://loktej.com/http://www.prabhasakshi.com/http://www.khaskhabar.com/http://www.seemasandesh.com/http://www.tehelkahindi.com/http://www.virarjun.com/http://www.sandhyapravakta.com/http://www.vidhankesari.com/http://www.vidhankesari.com/http://www.sandhyapravakta.com/http://www.virarjun.com/http://www.tehelkahindi.com/http://www.seemasandesh.com/http://www.khaskhabar.com/http://www.prabhasakshi.com/http://loktej.com/http://pratahkal.com/http://www.moltol.in/hindi/http://hindi.economictimes.indiatimes.com/http://hindi.business-standard.com/http://ranchiexpress.com/


22/46


Competitors Scenario

Dainik Jagran

In 2010 Dainik Jagran (Hindi: ) is adailyHindibroadsheet newspaper inIndia. According to the

IRS Q2 2012, Dainik Jagran ranks No. 1 among all

Indianpublications with an Average Issue Readership (AIR) of

16.429 million. Dainik Jagran has now been the No.1 Indian

Daily for the 23rd consecutive time. The newspaper is owned

by Jagran Prakashan Limited, a publishing house listed on

theBombay Stock Exchange and theNational Stock Exchange

of India.Jagran Prakashan Limited also acquiredMid Day in 2010 andNaiduniya.Dainik Jagran

was jointly founded byShri Puranchandra Gupta & Shri Gurudev Gupta in Jhansi in 1942. In

1947 Dainik Jagran shifted its headquarters toKanpur,where it launched its second edition on 21

September 1947. TheRewa andBhopal editions were added in 1953 and 1956. In 1975,

publication of Gorakhpur edition started, followed by Varanasi, Allahabad and Lucknow in

1979. In 1984, Meerut edition was launched, followed by Agra in 1986, Bareilly in 1989 and

Delhi in 1990. Between 1997 and 2006, eighteen new editions were added, and through 2007-08,

six new editions were launched.

More than 55.7 million people read Dainik Jagran making it the largest read daily in India.

Currently, Dainik Jagrans 36 editions are flowing all over the country.

Dainik Bhaskar

Dainik Bhaskar is a Hindi-language daily newspaper of India. It

was started in year 1958 from Bhopal, the capital city of

Madhya Pradesh. Currently it is published from many cities of

North and Central India. The Main Cities Include : Bhopal

Indore New Delhi Lucknow Nagpur Gwalior Jaipur Ajmer

Jabalpur Varanasi Ahmedabad Its current editor is Ramesh

Chandra Agrawal. Dainik Bhaskar Group publishes a magazine

called \aha zindgi\ a magazine based on highlighting the

positive features of life. In Gujarat, the news paper is publishedas Divya Bhaskar or Hipya Laasdar. Business Bhaskar is the largest Hindi-language business

daily and has nine editions (Delhi, Bhopal, Indore, Gwalior, Raipur, Panipat, Jalandar, Ludhiana,

Chandigarh and Jaipur). Yatish K Rajawat is its founding editor. By 1995, Dainik Bhaskar had

displacedNaiduniyaas the No. 1 newspaper inMadhya Pradesh (MP). The newspaper decided

to expand outside MP, and identifiedJaipur,the capital city of Rajasthan, as the market with the

highest potential.
http://en.wikipedia.org/wiki/Hindi_languagehttp://en.wikipedia.org/wiki/Hindi_mediahttp://en.wikipedia.org/wiki/Broadsheethttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Publicationshttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/Mid_Dayhttp://en.wikipedia.org/wiki/Naiduniyahttp://en.wikipedia.org/w/index.php?title=Shri_Puranchandra_Gupta_%26_Shri_Gurudev_Gupta&action=edit&redlink=1http://en.wikipedia.org/wiki/Jhansihttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Rewa,_Madhya_Pradeshhttp://en.wikipedia.org/wiki/Bhopalhttp://en.wikipedia.org/wiki/Naiduniyahttp://en.wikipedia.org/wiki/Naiduniyahttp://en.wikipedia.org/wiki/Naiduniyahttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Jaipurhttp://en.wikipedia.org/wiki/Jaipurhttp://en.wikipedia.org/wiki/Madhya_Pradeshhttp://en.wikipedia.org/wiki/Naiduniyahttp://en.wikipedia.org/wiki/Bhopalhttp://en.wikipedia.org/wiki/Rewa,_Madhya_Pradeshhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Jhansihttp://en.wikipedia.org/w/index.php?title=Shri_Puranchandra_Gupta_%26_Shri_Gurudev_Gupta&action=edit&redlink=1http://en.wikipedia.org/wiki/Naiduniyahttp://en.wikipedia.org/wiki/Mid_Dayhttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Publicationshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Broadsheethttp://en.wikipedia.org/wiki/Hindi_mediahttp://en.wikipedia.org/wiki/Hindi_language


23/46


The Hindu

The Hindu is anEnglish-languageIndian daily newspaper.

Headquartered at Chennai (formerly called Madras), The

Hindu was published weekly when it was launched in 1878,

and started publishing daily in 1889. According to theIndianReadership Survey in 2012, it was the third most widely read

English newspaper in India (after theTimes of Indiaand

Hindustan Times), with a readership of 2.2 million people. The

Hinduhas its largest base ofcirculation in southern India,

especially in the states ofTamil Nadu andKerala,and it is also

the most widely read English daily in Tamil Nadu and Kerala.

According to theAudit Bureau of Circulations,The Hinduhad a circulation of1.46 million

copies as of December 2009. The enterprise employed over 1,600 workers and annual turnover

reached almost $200 million in 2010. Subscription and advertisement are major sources of

income. The Hindubecame, in 1995, the first Indian newspaper to offer an online edition. It is

printed at 18 locations -----Chennai, Coimbatore, Bangalore,Hyderabad, Madurai, Noida,

Visakhapatnam, Thiruvananthapuram, Kochi, Vijayawada,Mangaluru, Tiruchirapalli, Kolkata,

Hubli, Mohali, , Kozhikode and Lucknow.

The Times of India

The Times of India (TOI) is an Indian English-language

daily newspaper. According to Audit Bureau of

Circulations, it has the largest circulation among all

English-language newspapers in the world, across allformats (broadsheet, tabloid, compact, Berliner and online).

In 2008, the newspaper reported that (with a circulation of

over 3.14 million) it was certified by the Audit Bureau of

Circulations (India) as the world's largest selling English-

language daily, and World Association of Newspapers and

News Publishers ranking it as the 3rd largest selling

newspaper in any language in the world. According to the Indian Readership Survey (IRS) 2012,

the Times of India is the most widely read English newspaper in India with a readership of 76.43

lakhs (7.643 million). This ranks The Times of India as the top English daily in India by

readership. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the

Sahu Jain family The Times of India Group, owned by Bennett Coleman & Company is one ofIndia's leading diverisified media groups. It began operations in 1863 with launch of the English

language title, Times of India. Today, its activities encompass publishing (newspaper and

magazines), entertainment and retail, broadcasting (television and radio) and online media. It is

privately owned by the Jain family.
http://en.wikipedia.org/wiki/English-languagehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indian_Readership_Surveyhttp://en.wikipedia.org/wiki/Indian_Readership_Surveyhttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Newspaper_circulationhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(India)http://en.wikipedia.org/wiki/List_of_newspapers_in_India_by_circulationhttp://en.wikipedia.org/wiki/List_of_newspapers_in_India_by_circulationhttp://en.wikipedia.org/wiki/List_of_newspapers_in_India_by_circulationhttp://en.wikipedia.org/wiki/List_of_newspapers_in_India_by_circulationhttp://en.wikipedia.org/wiki/List_of_newspapers_in_India_by_circulationhttp://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(India)http://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Newspaper_circulationhttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Indian_Readership_Surveyhttp://en.wikipedia.org/wiki/Indian_Readership_Surveyhttp://en.wikipedia.org/wiki/Indian_Readership_Surveyhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/English-language


24/46


Indian Express

Indian Express Limited is anIndian news media publishing

company. It publishes several widely circulated dailies,

includingThe Indian ExpressandThe Financial Expressin

English, theLoksattain Marathi and theJansattain Hindi.The company's newspapers are published from over a dozen

cities daily, including New Delhi, Mumbai, Bangalore,

Kolkata, Pune, Chandigarh, Lucknow, Jammu, Coimbatore

and Chennai. Its weekly entertainment magazineScreen,

covering Indian film industry, also has a popular following.

The company was founded byRamnath Goenka in 1932 and is now run by his adopted son,

Viveck Goenka who holds the titles ofChairman andManaging Director.

In the second round of the 2008 Indian Readership Survey, the Media Research Users Council

reported that The Indian Expressranks 7th in ranking of Indian English dailies by size ofreadership (with 1.8 million readers) and thatLoksattais the 5th most widely read Marathi daily

(with 3.9 million readers).
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/The_Indian_Expresshttp://en.wikipedia.org/wiki/The_Indian_Expresshttp://en.wikipedia.org/wiki/The_Indian_Expresshttp://en.wikipedia.org/wiki/The_Financial_Express_(India)http://en.wikipedia.org/wiki/The_Financial_Express_(India)http://en.wikipedia.org/wiki/The_Financial_Express_(India)http://en.wikipedia.org/wiki/Loksatta_(newspaper)http://en.wikipedia.org/wiki/Loksatta_(newspaper)http://en.wikipedia.org/wiki/Loksatta_(newspaper)http://en.wikipedia.org/wiki/Jansattahttp://en.wikipedia.org/wiki/Jansattahttp://en.wikipedia.org/wiki/Jansattahttp://en.wikipedia.org/wiki/Screen_(magazine)http://en.wikipedia.org/wiki/Screen_(magazine)http://en.wikipedia.org/wiki/Screen_(magazine)http://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Managing_Directorhttp://en.wikipedia.org/wiki/Managing_Directorhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/Screen_(magazine)http://en.wikipedia.org/wiki/Jansattahttp://en.wikipedia.org/wiki/Loksatta_(newspaper)http://en.wikipedia.org/wiki/The_Financial_Express_(India)http://en.wikipedia.org/wiki/The_Indian_Expresshttp://en.wikipedia.org/wiki/India


25/46


SWOT Analysis of Hindustan

Hindustan Times

Parent Company HT Media Ltd

Category Newspapers

Sector Media & Entertainment

Tagline/ Slogan The Name India trusts for News

USP It is the flagship publication of HT Media Ltd

STP

Segment General News

Target Group English speaking/reading audience in India

Positioning Trustworthy news coverage for the people of India

SWOT Analysis

Strength

1. Wide coverage especially in Northern India

2. Good brand recall and brand loyalty

3. Part of a huge media conglomerate means excellent reach

4. Has a good pool of supplements covering education,

entertainment, Sunday lifestyle magazine

Weakness

1. Limited pan-India presence and penetration as compared to

market leaders

2. Tough competition means market share is not growing


26/46


Opportunity

1. Being part of a large conglomerate means they have resources

to expand in other parts of the country

2. Can use its strong network of supplements to build on its

readership base

3. Maximise involvement of people through online interactionand tie-ups with institutions and companies

Threats

1.Increased competition from other dailies

2. On line news medium means reduced circulation

Competition

Competitors

1. Times of India

2. The Hindu3. Indian Express


27/46


Problems of Newspaper Industry -

Key risks and challenges

Increasing newsprint cost a worry for newspaper industryInternational prices for newsprint had started to increase

from the third quarter of 2010. However, since newspapers had existing inventory of newsprint

procured at lower prices, this did not impact profitability last year. The impact of increased

prices will be seen in 2011. High newsprint prices continue to threaten profitability, particularly

for English language and larger vernacular language newspapers, which consume larger

quantities of imported newsprint. Newsprint forms a major component of the cost of publishing anewspaper (40 to 45% of total cost). Foreign currency fluctuations also affect prices and impact

margins

Domestic newsprint prices also affect regional newspapers, many of whom traditionally source

up to 80% of their newsprint requirements from Indian manufacturers. There has been substantial

upward movement in domestic newsprint prices. They have increased by around 20 to 25% in

recent months. This will affect the publishing bottom-lines. However, since many players have

forward contracts with newsprint suppliers as well as hold inventory positions, there is a two-

quarter lag between the increase in newsprint prices and the impact on profitability. Going

forward, though, higher newsprint costs will hit profitability in 2011 and the first half of 2012.


28/46


Pressure on profitability drives ad-edit ratio upwardsThe increase in newsprint costs, reduction in cover prices and increased circulation by national

and regional players have exerted immense pressure to maintain and show growth in bottom-

lines. The pressure is to increase advertising while maintaining page count. While there can belimited increase in advertising rates, given the intense competition, it has resulted in pressure on

the ad-edit ratio of publications. Dainik Bhaskars ad-edit ratio, around 27% in 2009, has moved

to 31% in 2010 going upto 35% for some editions. However, increase in the ad-edit ratio is

limited. How companies manage this conflict in the future will be a challenge

.

Subscription schemes creating dependence on advertising revenues

Entries into newer geographies reduced cover prices drastically in some cases. When DainikBhaskar entered Ranchi, Hindustan, Dainik Jagran and Prabhat Khabar reduced their cover price

to INR 2 from INR 3 and 4. Moreover, the new entrant enticed consumers by offering

subscription schemes and gifts. Subscription schemes can be as low as INR 199 for HT in

Mumbai for one year, effectively meaning that the cost to subscriber is INR 0.50 for a copy with

the printed price of INR 3. For newspaper owners, it means increasing dependence on

advertising revenues leaving them more exposed to economic downturns.

The challenge for the industry will be to bring back circulation revenues after gaining market

share. Editorial content will play a big role in this endeavour.

Other potential threats to profitability in the near futureA recent ruling by the Wage Board has mandated significant pay increases across levels. If

implemented, this can negatively impact profitability, particularly of the smaller players. Large

national newspapers are less likely to be affected as a significant proportion of their staff is on

contract at higher compensation levels.

While the first half of 2010 has shown continued advertising growth for the print media industry,any uncertainty in the economy in the second half of 2011 can have a negative impact on

profitability.


29/46


Threat from new media unlikely to materialise in the medium termThe rising popularity of new media technologies like the internet and mobile is a threat to

traditional print media. However, due to low penetration of broadband internet in India, browsing

online for news has not become a widespread consumer habit even in leading metros. In smallertowns, low PC penetration and erratic electric supply continue to hinder the growth of new

media. Going forward however, if technologies like 3G and reducing handset prices begin to

drive data and internet traffic to mobile handsets, this scenario can change.

Most print media companies have made online forays with varying success. Online revenues

have accrued to transaction- and commerce-led models (online shopping, etc.) and certain types

of classified advertising (particularly jobs and matrimonials) have started moving online.

However, these online businesses have struggled to earn subscription revenues for content from

Indian audiences.


30/46


Chapter-2

Significance

This project throw light on the status of Hindi newspapers in metro cities and non metrocities of India.

Importance of Advertisements for newspaper industry. Importance of Brand connection. The project focuses on the penetration of Hindi Hindustan newspaper among all the

major

o Media agencieso Retail brandso Education institutionso Real estate


31/46


Objectives

The main objectives of this project are to know about

The profile and status of Hindustan in newspaper and media industry. Visibility of Hindi Hindustan in the market. Various brands and sub-brands of Hindustan Brand connection methods and drives adopted by the company.

Methodology

Primary Research

A part of this study is based on primary methodology wherein various media agencies,real

estate,retail brands and education institutions were contacted and the subscription scheme was

explained and ther consent was taken.This was a promotional drive for Hindi Hindustan among

its clients.

Secondary Research

InternetI have collected data from various websites on internet. Brochures and magazines of Hindustan Media also provided lots of information about

the company, its vision and mission.

Official Website of HMVL. Annual report of HMVL-Lekha jokha


32/46


Chapter 3

A glimpse of Newspaper Industry

A newspaper is a periodical publication containing news regarding current events, informativearticles, diverse features, editorials, and advertising. It usually is printed on relatively

inexpensive, low-grade paper such asnewsprint.By 2007, there were 6,580 daily newspapers in

the world selling 395 million copies a day. Thelate 2000s-early 2010s global recession,

combined with the rapid growth of web-based alternatives, caused a serious decline in

advertising and circulation, as many papers closed or sharply retrenched operations.

The first major newspaper in IndiaThe Bengal Gazettewas started in 1780 under theBritish

Rajby James Augustus Hickey. Other newspapers such as The India Gazette, The Calcutta

Gazette,The Madras Courier(1785), The Bombay Herald(1789) etc. soon followed. These

newspapers carried news of the areas under the British rule. TheBombay Samachar,founded in

1822 and printed inGujarati is the oldest newspaper in Asia still in print. TheTimes of Indiawasfounded in 1838 as The Bombay Times and Journal of Commerce by Bennett, Coleman and

Company, a colonial enterprise now owned by an Indian conglomerate.The Times

GrouppublishesThe Economic Times(launched in 1961),Navbharat Times(Hindi language),

and theMaharashtra Times(Marathi language).

In the 1950s 214 daily newspapers were published in the country. Out of these, 44 were English

language dailies while the rest were published in various regional and national languages. This

number rose to 2,856 dailies in 1990 with 209 English dailies. The total number of newspapers

published in the country reached 35,595 newspapers by 1993 (3,805 dailies).

The main regional newspapers of India include theMalayalam languageMalayala

Manorama(published from:Kerala, daily circulation: 673,000), the Hindi-languageDainikJagran(published from:Uttar Pradesh,daily circulation in 2006: 580,000), and theAnandabazar

Patrika(published from:Kolkata,daily circulation in 2006: 435,000).The Times of India Group,

theIndian Express Group,theHindustan Times Group,the Hindu Group and the Ananda bazar

Patrika Group are the main print media houses of the country. The Ananda bazar Patrika group

runs the oldest surviving Hindi newspaper in India.

The newspaper sales in the country increased by 11.22% in the year 2007. By 2007, 62 of the

world's best selling newspaper dailies were published in China, Japan, and India. India consumed

99 million newspaper copies as of 2007making it the second largest market in the world for

newspapers.

General-interest newspapers typically publish stories on local and national political events andpersonalities, crime, business, entertainment, society and sports. Most traditional papers alsofeature an editorial page containing editorials written by an editor andcolumns that express thepersonal opinions of writers. The newspaper is typically funded by paidsubscriptions andadvertising. A wide variety of material has been published in newspapers, including editorialopinions, criticism, persuasion andop-eds; obituaries; entertainment features suchascrosswords,sudoku andhoroscopes; weather news and forecasts;advice,food and othercolumns; reviews of radio, movies, television, plays and restaurants;classified ads;display ads,
http://en.wikipedia.org/wiki/Newsprinthttp://en.wikipedia.org/wiki/Great_Recessionhttp://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/Bombay_Samacharhttp://en.wikipedia.org/wiki/Bombay_Samacharhttp://en.wikipedia.org/wiki/Bombay_Samacharhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Anandabazar_Patrikahttp://en.wikipedia.org/wiki/Anandabazar_Patrikahttp://en.wikipedia.org/wiki/Anandabazar_Patrikahttp://en.wikipedia.org/wiki/Anandabazar_Patrikahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Indian_Expresshttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/Column_(newspaper)http://en.wikipedia.org/wiki/Subscription_business_modelhttp://en.wikipedia.org/wiki/Op-edhttp://en.wikipedia.org/wiki/Crosswordshttp://en.wikipedia.org/wiki/Sudokuhttp://en.wikipedia.org/wiki/Horoscopeshttp://en.wikipedia.org/wiki/Weather_forecasthttp://en.wikipedia.org/wiki/Advice_columnhttp://en.wikipedia.org/wiki/Food_columnhttp://en.wikipedia.org/wiki/Classified_adshttp://en.wikipedia.org/wiki/Newspaper_display_advertisinghttp://en.wikipedia.org/wiki/Newspaper_display_advertisinghttp://en.wikipedia.org/wiki/Classified_adshttp://en.wikipedia.org/wiki/Food_columnhttp://en.wikipedia.org/wiki/Advice_columnhttp://en.wikipedia.org/wiki/Weather_forecasthttp://en.wikipedia.org/wiki/Horoscopeshttp://en.wikipedia.org/wiki/Sudokuhttp://en.wikipedia.org/wiki/Crosswordshttp://en.wikipedia.org/wiki/Op-edhttp://en.wikipedia.org/wiki/Subscription_business_modelhttp://en.wikipedia.org/wiki/Column_(newspaper)http://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/The_Indian_Expresshttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Anandabazar_Patrikahttp://en.wikipedia.org/wiki/Anandabazar_Patrikahttp://en.wikipedia.org/wiki/Anandabazar_Patrikahttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Maharashtra_Timeshttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Navbharat_Timeshttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Times_Grouphttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Bombay_Samacharhttp://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/Great_Recessionhttp://en.wikipedia.org/wiki/Newsprint


33/46


radio and television listings, inserts from local merchants,editorial cartoons,gagcartoons andcomic strips.

Format

Most modern newspapers are in one of three sizes:

Broadsheets: 600 mm 380 mm (23 15 inches), generally associated with moreintellectual newspapers, although a trend towards "compact" newspapers is changing this.

Tabloids:half the size of broadsheets at 380 mm 300 mm (15 11 inches), and oftenperceived assensationalist in contrast to broadsheets.[citation needed]Examples includeThe Sun,The

National Enquirer,The Star Magazine,New York Post,theChicago Sun-Times,The Globe.

"Micro-daily" is infrequently used to refer to atabloid-sizedfree daily newspaper thatoffers lower ad rates than itsbroadsheet competitors. The content of a micro-daily can

range from intense local news coverage to a combination of local and national stories.

Berliner orMidi:470 mm 315 mm (18 12 inches) used by European papers such as LeMondein France,La Stampain Italy,El Pasin Spain and, since 2005,The Guardianin the

United Kingdom.

Newspapers are usually printed on cheap, off-white paper known asnewsprint.Since the 1980s,

the newspaper industry has largely moved away from lower-qualityletterpress printing to higher-

quality,four-color process,offset printing. In addition, desktop computers, word processing

software,graphics software,digital cameras and digitalprepress and typesetting technologies

have revolutionized the newspaper production process. These technologies have enabled

newspapers to publish color photographs and graphics, as well as innovativelayouts and better

design.

To help their titles stand out on newsstands, some newspapers are printed on coloured newsprint.

For example, theFinancial Timesis printed on a distinctive salmon pink paper, andSheffield's

weekly sports publication derives its name, theGreen Un, from the traditional colour of its

paper.

Classification of newspapers

The different types of news include general news, political news, business news, regional news,

entrainment news, niche-oriented news (health, science & technology), crime reporting, and

sensationalism.

A daily newspaper is issued every day, sometimes with the exception of Sundays and some

national holidays. Saturday and, where they exist, Sunday editions of daily newspapers tend to

be larger, include more specialized sections and advertising inserts, and cost more. Typically, the

majority of these newspapers' staff work Monday to Friday, so the Sunday and Monday editions
http://en.wikipedia.org/wiki/Editorial_cartoonhttp://en.wikipedia.org/wiki/Gag_cartoonhttp://en.wikipedia.org/wiki/Gag_cartoonhttp://en.wikipedia.org/wiki/Comic_striphttp://en.wikipedia.org/wiki/Broadsheethttp://en.wikipedia.org/wiki/Broadsheethttp://en.wikipedia.org/wiki/Intellectualhttp://en.wikipedia.org/wiki/Tabloid_(newspaper_format)http://en.wikipedia.org/wiki/Tabloid_(newspaper_format)http://en.wikipedia.org/wiki/Sensationalismhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/The_Sun_(newspaper)http://en.wikipedia.org/wiki/The_Sun_(newspaper)http://en.wikipedia.org/wiki/The_Sun_(newspaper)http://en.wikipedia.org/wiki/The_National_Enquirerhttp://en.wikipedia.org/wiki/The_National_Enquirerhttp://en.wikipedia.org/wiki/The_National_Enquirerhttp://en.wikipedia.org/wiki/The_National_Enquirerhttp://en.wikipedia.org/wiki/Star_(magazine)http://en.wikipedia.org/wiki/Star_(magazine)http://en.wikipedia.org/wiki/Star_(magazine)http://en.wikipedia.org/wiki/New_York_Posthttp://en.wikipedia.org/wiki/New_York_Posthttp://en.wikipedia.org/wiki/New_York_Posthttp://en.wikipedia.org/wiki/Chicago_Sun-Timeshttp://en.wikipedia.org/wiki/Chicago_Sun-Timeshttp://en.wikipedia.org/wiki/Chicago_Sun-Timeshttp://en.wikipedia.org/wiki/The_Globe_(tabloid)http://en.wikipedia.org/wiki/The_Globe_(tabloid)http://en.wikipedia.org/wiki/Tabloid_(newspaper_format)http://en.wikipedia.org/wiki/Tabloid_(newspaper_format)http://en.wikipedia.org/wiki/Free_daily_newspaperhttp://en.wikipedia.org/wiki/Broadsheethttp://en.wikipedia.org/wiki/Berliner_(format)http://en.wikipedia.org/wiki/Midi_(newspaper)http://en.wikipedia.org/wiki/Midi_(newspaper)http://en.wikipedia.org/wiki/Le_Mondehttp://en.wikipedia.org/wiki/Le_Mondehttp://en.wikipedia.org/wiki/Le_Mondehttp://en.wikipedia.org/wiki/Le_Mondehttp://en.wikipedia.org/wiki/La_Stampahttp://en.wikipedia.org/wiki/La_Stampahttp://en.wikipedia.org/wiki/La_Stampahttp://en.wikipedia.org/wiki/El_Pa%C3%ADshttp://en.wikipedia.org/wiki/El_Pa%C3%ADshttp://en.wikipedia.org/wiki/El_Pa%C3%ADshttp://en.wikipedia.org/wiki/The_Guardianhttp://en.wikipedia.org/wiki/The_Guardianhttp://en.wikipedia.org/wiki/The_Guardianhttp://en.wikipedia.org/wiki/Newsprinthttp://en.wikipedia.org/wiki/Letterpress_printinghttp://en.wikipedia.org/wiki/CMYK_color_modelhttp://en.wikipedia.org/wiki/Offset_printinghttp://en.wikipedia.org/wiki/Word_processorhttp://en.wikipedia.org/wiki/Word_processorhttp://en.wikipedia.org/wiki/Graphics_softwarehttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Prepresshttp://en.wikipedia.org/wiki/Typesettinghttp://en.wikipedia.org/wiki/Page_layouthttp://en.wikipedia.org/wiki/Financial_Timeshttp://en.wikipedia.org/wiki/Financial_Timeshttp://en.wikipedia.org/wiki/Financial_Timeshttp://en.wikipedia.org/wiki/Sheffieldhttp://en.wikipedia.org/wiki/Green_Unhttp://en.wikipedia.org/wiki/Green_Unhttp://en.wikipedia.org/wiki/Green_Unhttp://en.wikipedia.org/wiki/Green_Unhttp://en.wikipedia.org/wiki/Sheffieldhttp://en.wikipedia.org/wiki/Financial_Timeshttp://en.wikipedia.org/wiki/Page_layouthttp://en.wikipedia.org/wiki/Typesettinghttp://en.wikipedia.org/wiki/Prepresshttp://en.wikipedia.org/wiki/Digital_camerahttp://en.wikipedia.org/wiki/Graphics_softwarehttp://en.wikipedia.org/wiki/Word_processorhttp://en.wikipedia.org/wiki/Word_processorhttp://en.wikipedia.org/wiki/Word_processorhttp://en.wikipedia.org/wiki/Offset_printinghttp://en.wikipedia.org/wiki/CMYK_color_modelhttp://en.wikipedia.org/wiki/Letterpress_printinghttp://en.wikipedia.org/wiki/Newsprinthttp://en.wikipedia.org/wiki/The_Guardianhttp://en.wikipedia.org/wiki/El_Pa%C3%ADshttp://en.wikipedia.org/wiki/La_Stampahttp://en.wikipedia.org/wiki/Le_Mondehttp://en.wikipedia.org/wiki/Le_Mondehttp://en.wikipedia.org/wiki/Le_Mondehttp://en.wikipedia.org/wiki/Midi_(newspaper)http://en.wikipedia.org/wiki/Berliner_(format)http://en.wikipedia.org/wiki/Broadsheethttp://en.wikipedia.org/wiki/Free_daily_newspaperhttp://en.wikipedia.org/wiki/Tabloid_(newspaper_format)http://en.wikipedia.org/wiki/The_Globe_(tabloid)http://en.wikipedia.org/wiki/Chicago_Sun-Timeshttp://en.wikipedia.org/wiki/New_York_Posthttp://en.wikipedia.org/wiki/Star_(magazine)http://en.wikipedia.org/wiki/The_National_Enquirerhttp://en.wikipedia.org/wiki/The_National_Enquirerhttp://en.wikipedia.org/wiki/The_National_Enquirerhttp://en.wikipedia.org/wiki/The_Sun_(newspaper)http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Sensationalismhttp://en.wikipedia.org/wiki/Tabloid_(newspaper_format)http://en.wikipedia.org/wiki/Intellectualhttp://en.wikipedia.org/wiki/Broadsheethttp://en.wikipedia.org/wiki/Comic_striphttp://en.wikipedia.org/wiki/Gag_cartoonhttp://en.wikipedia.org/wiki/Gag_cartoonhttp://en.wikipedia.org/wiki/Gag_cartoonhttp://en.wikipedia.org/wiki/Editorial_cartoon


34/46


largely depend on content done in advance or content that is syndicated. Most daily newspapers

are published in the morning. Afternoon or evening papers are aimed more at commuters and

office workers.

Weekly newspapers are common and tend to be smaller than daily papers. In some cases, there

also are newspapers that are published twice or three times a week. In the United States, suchnewspapers are generally still classified as weeklies.

Most nations have at least one newspaper that circulates throughout the whole country: a national

newspaper, as contrasted with a local newspaper serving a city or region. In the United Kingdom,

there are numerous national newspapers, including The Independent, The Times, The Daily

Telegraph, The Guardian, The Observer, The Daily Mail, The Sun, The Daily Expressand The

Daily Mirror. In the United States and Canada, there are few truly national newspapers, with the

notable exceptions The Wall Street Journaland USA Todayin the US and The Globe and

Mailand The National Postin Canada. Large metropolitan newspapers with expandeddistribution networks such as The New York Timesand The Washington Post can fill the role

of de factonational newspapers.

There is the large-format and aptly-named broadsheetand the more compact tabloidformat.

There are also small magazine-style versions, usually stapled like a magazine, though these are

rarely distributed by the large publishers except at supplements to newspapers, frequently in

weekend editions.

Circulation and Readership

The number of copies distributed, either on an average day or on particular days (typically

Sunday), is called the newspaper's circulation and is one of the principal factors used to set

advertising rates. Circulation is not necessarily the same as copies sold, since some copies or

newspapers are distributed without cost. Readership figures may be higher than circulation

figures because many copies are read by more than one person, although this is offset by the

number of copies distributed but not read (especially for those distributed free). In the United

States, theAudit Bureau of Circulation maintains historical and current data on average

circulation of daily and weekly newspapers and other periodicals.

While paid readership of print newspapers has been steadily declining in thedevelopedOECD nations, it has been rising in the chief developing nations (Brazil, India,

Indonesia, China and South Africa), whose paid daily circulation exceeded those of the

developed nations for the first time in 2008. In India,The Times of Indiais the largest-circulation

English newspaper, with 3.14 million copies daily.
http://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(North_America)http://en.wikipedia.org/wiki/OECDhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/OECDhttp://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(North_America)


35/46


36/46


Advertising

A newspaper typically generates 7080% of its revenue from advertising, and the remainder

from sales and subscriptions. The portion of the newspaper that is not advertising is

called editorial content, editorial matter, or simply editorial, although the last term is also used

to refer specifically to those articles in which the newspaper and its guest writers express their

opinions. Thebusiness model of having advertising subsidize the cost of printing and distributing

newspapers (and, it is always hoped, the making of a profit) rather than having subscribers cover

the full cost was first done,

Newspapers in countries with easy access to theweb have been hurt by the decline of many

traditional advertisers. Department stores and supermarkets could be relied upon in the past to

buy pages of newspaper advertisements, but due to industry consolidation are much less likely to

do so now. Additionally, newspapers are seeing traditional advertisers shift to new media

platforms. The classified category is shifting to sites includingCraigs list,employment websites,

and auto sites. National advertisers are shifting to many types of digital content including

websites, rich media platforms, and mobile.

.Advertisement India has a wide network of newspapers, covering all states and cities in India.

You can book your advertisement in any newspapernational or regional or even international,

big or small. Just tell us, who your target audience is, and what market you're catering to, our

expert panelists will make sure you get the best out of your spends. We believe that an

appropriate media plan which caters to a relevant audience can help achieve better results.
http://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Craigslisthttp://en.wikipedia.org/wiki/Craigslisthttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Business_model


37/46


Types of newspaper ads that you can book on Advertisement India:

Classifieds Display Classifieds Matrimonial

Job openings/Recruitment Tenders Obituaries Auto classifieds Real Estate Others

Growth in advertising but with more dilution insectors with an economic revival, Indiasadvertising industry too revived. On the back offavourable macro-economic factors, printadvertising bounced back and grew by 13.5% in

2010. Print volumes grew by 31%1 over2009.While education was the top advertiser lastyear, this year it shifted to third position andservices moved to the top position. The educationsector was the top performer in the first half of2010 but other sectors caught up in the secondhalf. The top five sectors contributed 45% to thetotal pie as compared to 49% in 2009 leading toother sectors contributing more to the growth ofprint advertising. BFSI also increased its share in2010 as compared to 2009.Educational

institutions, social advertisements and properties/real estate were the top three categories in printadvertising during 2010. The top 10 categories constituted 39% share of overall print ad pieduring 2010, indicating that there was a wider distribution of advertising spends acrosscategories.

Since recovering from the economic downturn and successful expansion in new geographicalareas, many players increased their advertisement rates. DAVP advertising continues to accountfor 10 to 15% in terms of volume of the print players. We expect that in 2011, owing to assemblyelections in many states, DAVP advertising should show good growth. English dailies were theprimary beneficiaries of DAVP advertising, garnering around 40% share followed by Hindiwhich got 33% share. In the readership scenario across India, English dailies account for only

nine per cent of the average issue readership (AIR) in the country but command over 40% of theadvertising revenues. Hindi dailies on the other hand, have 35% of the AIR but command around30% of the advertising revenues. The scenario is even more skewed for other language dailies.However, as national advertisers look to target populations in smaller towns and local retail adspending in Tier 2 cities increases, we expect this disparity to reduce. English dailies will,however, continue to command a premium over regional dailies in the foreseeable future.


38/46


Status of Hindi Newspaper in India

Recently,Dainik Bhaskar, the country's second-highest read newspaper, rolled out a survey onlikes and dislikes of potential readers of its to-be-launched edition inRanchi,Jharkhand.Anothermove that shows how keenlyHindi newspapers are looking at non-metro cities fortheirgrowth and profitability.Two leading media houses DB Corp and Hindustan Media Ventures Ltd (HMVL) havedecided to launch editions in cities where marketers are expected to increase their advertisementspends. While Hindustan (from the HMVL stable) will strengthen its position by launching anew edition in Gorakhpur in Uttar Pradesh, Dainik Bhaskar (of DB Corp) plans to launch new

editions in Jharkhand, Bihar and Jammu.We are witnessing an enormous opportunity in the non-metro urban markets, with a largeconsumption base which has enhanced purchasing power. Marketers are focusing on thesemarkets, which are key drivers for future business growth, said Ashok Rajgopal,Partner, Mediaand Entertainment Practice, Ernst & Young (E&Y).Hindi newspapers are betting on the consumption story of Tier-II and Tier-III cities, as they saythere is a big enough advertisement pie to be shared between all players, since a huge market inthe country has been untapped. According to a report, The New Market Shehers: TappingPotential Beyond the Metros, released by E&Y on Tuesday, the share ofnon-metros innewspaper advertising (by volume of activity) in 2009 was higher than that of the metros.However, the actual amount spent on non-metros was lower.

"There is a shift in advertising spends and volume toward non-metro urban markets, whichpotentially is 4050 per cent of the countrys urban advertising expenditure. According toindustry estimates, this share was 3035 per cent in 2007. Since media rates are much lower thanin the metros, the shift in the volume of marketing spends is even more significant than theabsolute rupee shift, says the E&Yreport.

We plan to increase our reach and hence strengthen our leadership in the states of Bihar and

Jharkhand by launching new sub-editions of Hindustan, focusing on providing local news," said
http://www.business-standard.com/search?type=news&q=Dainik+Bhaskarhttp://www.business-standard.com/search?type=news&q=Ranchihttp://www.business-standard.com/search?type=news&q=Jharkhandhttp://www.business-standard.com/search?type=news&q=Hindi+Newspapershttp://www.business-standard.com/search?type=news&q=Growthhttp://www.business-standard.com/search?type=news&q=Db+Corphttp://www.business-standard.com/search?type=news&q=Hmvlhttp://www.business-standard.com/search?type=news&q=Ashok+Rajgopalhttp://www.business-standard.com/search?type=news&q=Non-metroshttp://www.business-standard.com/search?type=news&q=Non-metroshttp://www.business-standard.com/search?type=news&q=Ashok+Rajgopalhttp://www.business-standard.com/search?type=news&q=Hmvlhttp://www.business-standard.com/search?type=news&q=Db+Corphttp://www.business-standard.com/search?type=news&q=Growthhttp://www.business-standard.com/search?type=news&q=Hindi+Newspapershttp://www.business-standard.com/search?type=news&q=Jharkhandhttp://www.business-standard.com/search?type=news&q=Ranchihttp://www.business-standard.com/search?type=news&q=Dainik+Bhaskar


39/46


Amit Chopra, CEO, HMVL. HMVL is planning to raise Rs 300 crore through an initial publicoffering this year. The venture has all the Hindi brands of HT Media under it.

The Hindi-speaking states have shown potential for economic growth in recent years,underlining the focus of print industry in these areas. Readership and circulation is directlycorrelated with literacy levels, that increased from 62.5 per cent in 2002 to over 73 per cent in

2007.

GenNext ideology for Hindi newspaper

Traditional content does not interest youth much in the environment of internet and social media.

We have to give content of their interest. We have started in this direction and on Mondays we

have a special tabloid dedicated for youth looking at their need, their taste. As an initiative to

understand them better, These newspapers have invited students from different colleges to share

their views on vagaries of subjects with our content team. In fact, from time to time they involve

the students in designing our content for the youth supplement Young March.


40/46


Chapter 4

Data Analysis

Comparative study of Various Indian newspapers

The newspaper publishing industry boasts of more than 180 million readers (AIR) in 2010 as

compared to 173 million (AIR) in 2009, registering a growth of five per cent. Hindi dailies alone

have 57 million readers followed by Marathi and Malayalam dailies at 18.3 and 17.2 million

readers, respectively.

Hindi dailies continue to lead

The top three slots have been occupied by Hindi dailies, with The Times of India, being the only

English daily to make it in the top 10 list. Dainik Jagran and Dainik Bhaskar remained the most-

read newspapers in India. While the top five remained the same, there was some change in the

bottom five, with Rajasthan Patrika gaining readership numbers due to its expansion in Madhya

Pradesh and registering a growth of 14% in readership. Hindustan toogained good numbers in

2010, with its expansion in UP going at full pace and was the fastest-growing daily in India

registering a growth of 16%. It is fast catching up with the leaders and it wont be too long

before Hindustan vies for the top position.Table3.9

Preserving advertising revenue as competition grow

Non-newspaper sales people are approaching your advertising clients an average of 22 times a

month, according to research conducted by ITZ Belden.


41/46


That includes Group on, Living Social, mobile sites, somebody inside a garage whos got a cool

idea for your townall kinds of people, said Greg Swanson, president of Portland, Ore.-based

ITZ Publishing, which conducted the research in partnership with Belden Interactive, also based

out of Portland.

Out of the 22 people who asked to give a pitch, our local retailers are taking about seven ofthose calls, Swanson said. Whats going on here is our advertisers are being educated about

twice a week about ways they should advertise, and were either helping them figure out what to

do on the basis of what theyre hearing or were not.

Hindustan Hindi Status

Hindustan Dainik or ''Hindustan'' is published by Hindustan Media

Ventures Limited. Earlier it was part of HT Media Ltd group,which spun off its Hindi business into a separate company named

Hindustan Media Ventures Limited in December 2009. It ranks as

the third largest-read daily in the country. Hindustan has 19

editions across the Hindi belt. They are spread across Delhi, Bihar

(Patna, Muzaffarpur, Gaya and Bhagalpur), Jharkhand (Ranchi,

Jamshedpur and Dhanbad), Uttar Pradesh (Lucknow, Varanasi,

Meerut, Agra, Allahabad, Gorakhpur, Bareilly, Moradabad,

Aligarh, and Kanpur) and Uttarakhand (Dehradun, Haridwar,

Haldwani). Apart from these, the paper is also available in key

towns like Mathura, Saharanpur, Faizabad.

In Delhi plus NCR, Hindustan is an undisputed No. 2 and has a rapidly growing even as the

market is declining. Hindustan readership has grown to 120 L readers in Q4 11. As per Total

Readership, Hindustan is No 2 with 385 L readers.

Hindustan in addition to high-quality reportage also aspires to become an ally to its readers in

their quest for success. The ambition for the brand is to become the partner of progress for the

youth in the Hindi belt.

Currently, the major editions of Hindustan are available online in e-paper format.

In Bihar & Jharkhand

Hindustan dominates inBihar with an undisputed readership of about 5 million (as per the IRS

2011, Q4). It commands a massive 73% share of the Hindi readership market of Bihar.

Hindustan has been the No. 1 newspaper ofJharkhand,ever since readership surveys have been

reported for the state.
http://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Jharkhandhttp://en.wikipedia.org/wiki/File:Hindustan_Dainik_cover_03-28-10.jpghttp://en.wikipedia.org/wiki/Jharkhandhttp://en.wikipedia.org/wiki/Bihar


42/46


In Uttar Pradesh

Hindustan is expanding rapidly in the state ofUttar Pradesh, which is the largest Hindi

newspaper market, and where it is the fastest growing Hindi daily. Apart from a long-standing

presence in Lucknow and Varanasi, Hindustan was launched in Meerut, Agra andKanpur in

2006. In 2008, Hind

mansha zaidi hindustan summer training project

Documents