manufacturing extension and “pulling” technology into the marketplace
DESCRIPTION
NIST’s Manufacturing Extension Partnership centers are working with universities, federal labs, and other partners to accelerate the use of technology among manufacturing clients. One of MEP’s key tools is Technology-Driven Market Intelligence (TDMI), which guides the collection and analysis of market information about a specific technology and its potential opportunities for commercial success, either as a product or a process. This approach has benefits for companies and for state officials: it enables companies to understand market opportunities when adopting technology which can then lead to increased sales and company growth; States can better understand the existing market for a technology that — when adopted by existing or new clusters of companies in that State — can lead to economic growth. This panel will describe the process, the roles of partners, and showcase ways MEP that companies and states are benefitting from the process. Dave Cranmer, NIST Extension Partnership (moderator) Tom Culver, Senior Innovation Advisor, Research Triangle Institute (RTI) Dion Jackson, Associate for USC Center for Economic Development in the Price School of Public Policy, USC Gene Russell, President & CEO, Corporation for Manufacturing Excellence (Manex)TRANSCRIPT
#UEDASummit #UEDASummit
Technology-Driven Market Intelligence Overview
What is TDMI?
• Technology-Driven Market Intelligence (TDMI) is focused market intelligence that considers specifically the benefits and market impacts related to a specific technology-based asset (e.g., idea, product, process).
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TDMI is focused on technology
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TD MI
Synthesis /analysis of information for actionable product recommendations
Integrates consideration of technical factors, the benefits these enable, and the associated market value
What kinds of questions does TDMI answer?
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• How big is the potential market for a given application? What are the trends and drivers?
• What are the market entry opportunities (e.g., partners that can help me get there) and threats (e.g., competitors, regulations) for a given application?
W
hat a
re th
eop
port
uniti
es &
thre
ats?
Wha
t are
the
stre
ngth
s &
wea
knes
ses?
• What are the potential applications for my product or product idea?
• Is my product or product idea viable for a given application, and if not, how might it become viable/ competitive? What are the strengths and weaknesses compared to other offerings?
What is the TDMI process?
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Capture findings
Meet
Qualify
Determine whether client
is right and ready for TDMI
Scope project and level of effort with
client
Engage client
Plan
Understand what the client
asset is and what the client needs to know
Develop search strategy
Meet client
Research
Capture findings
Interview primary sources
Search secondary
sources
Synthesizeinformation
Analyze
Draw conclusions and
prioritizeopportunities
Develop SWOT analysis
Report
Profile best opportunities
and recommend
actions
Deliver findings to client
Documentfindings
This Afternoon
• Now that you know what TDMI is…
• California Network for Manufacturing Innovation (CNMI)– University of Southern California– Corporation for Manufacturing Excellence (Manex)
• Companies’ perspectives– Success stories (SBIR and non-SBIR)
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CNMI
Educators
IndustryTechnology Developers
CNMI connects technology developers, manufacturers, and educators
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LLNLUSCJPLUC-IrvineUC-BerkeleyEtc.
El Camino College/CATCsRapidTechMaker’s FactoryStanford FabLabEtc.
OEMs (Northrop Grumman)
Service Providers (GROWit)
Equipment Manufacturers (Bespoke
Innovations)Materials Suppliers
(Microfabrica)3D Model SW &
Equipment (Autodesk)
NIST MEPsiGatesEtc.
CNMI’s first step - focus on additive manufacturing in the state
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– CNMI kicked-off its formation with an event to attract future members: “Learning Lab”
– The first event focused on additive manufacturing technologies and showcased LLNL additive manufacturing technologies and capabilities
– Future events will showcase other California advanced manufacturing technologies from USC, other research institutions
TDMI Project Goal
• Identify CA market players - early adopters or potential licensees/adopters of LLNL additive manufacturing technologies
• Identify key stakeholders for a consortium for advanced manufacturing in California, and to participate in the additive manufacturing Learning Lab
• Identify and prioritize key issues for the learning lab and/or the broader CNMI
• Characterize the technology needs of users and potential adopters, by sector
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Findings summary
• Most AM activity in the US is east of the Mississippi• Not all organizations in AM value chain are connected• Most companies contacted were interested in
participating in the learning lab• A subset of companies, those actively engaged in AM,
are interested in participating in a collaborative and solving industry problems
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Findings summary (continued)
• A good outcome for the collaborative is a series of initiatives, each focused on various aspects of the major needs:– Innovation: need to focus and avoid duplication with other
efforts; many needs in materials and process development – Workforce: no talent pool, companies have to train their own
workers in AM– Supply chain: few US-based materials companies and AM
equipment manufacturers
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CA Has It All
• Companies in all parts of the AM value chain
• CA organizations are participating in national AM efforts
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Innovation: CA has research assets working in AM – Engineered materials for AM on the micro scale, creating material properties specific to application
needs– Created specially designed processing systems that can deposit nanomaterials, ceramics, and
metal inks– Working on process modeling for parts certification
– Needs materials and methods of using multiple materials in the construction of parts/products using AM, specifically the manufacturing of electronic and opto-electronic assemblies
– Sees value in a collaborative– Not interested in presenting at Learning Lab
– Working on faster, lower cost solutions to AM– Concerned about sharing their intellectual property– May be interested in participating in collaborative
– “Berkeley Manufacturing Institute is a Multi-Disciplinary, Multi-Department team of researchers dedicated to Manufacturing Complete Mechanical and Electrical Products”
– Working in AM for over 20 years, now prints electronics and sensors– Member of AMP
– Member of DARPA iFAB– Working in AM space for a long time and has historical data on company needs
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Education/workforce: K-16 to working adults– “Through technology education, manufacturing training, and services that contribute to
continuous workforce development, CACTs are experts in technology deployment and business development.”
– Active participant of CNMI
– “RapidTech is the National Science Foundation (NSF) Center for the development and advancement of Additive Manufacturing (AM) and related technologies”
– Provides national training workshop on AM targeted at educators– Participates in ASTM F42 standard for AM– Hosted NNMI workshop in CA
– Created FabLab@school for high schools as a way to generate interest in science and innovation, 2 high schools in Palo Alto among them
– Uses 3D printers as part of the curriculum– Have done 1-2 hour demos for companies, but their focus is high school– Calling this “workforce development” scares some people away; this organization focuses
on the innovation aspect of AM
– Santa Cruz-based organization that designs, prototypes, and manufactures a wide variety of items, from simple 3D objects to complex mechanical/electronic products
– KidsCamps, high school classes, and class at UC Santa Cruz; gave TED talk on 3D printing– Provides design and AM services to startups– Issue: vendors don’t have client base, clients need education– Excited to participate in Learning Lab
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Other advanced manufacturing activities
• Smart Manufacturing Leadership Coalition, UCLA
• An industry, academic and government Engineering Virtual Organization with start-up funding through the NSF
• Jim Davis [email protected]
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https://smartmanufacturingcoalition.org/
“A magnificent job of characterizing the new biochemical processing market … we got input on the new application from 10 of the leading experts in the industry.”
– Marc Rothstein, President, Prime Synthesis
Market insights take company into the blockbuster drug marketN
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SBIR Firm Discovers Path To CommercializationN
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“GENEDGE Alliance was invaluable in prioritizing our customers and focus.”
– Karron Myrick, Director of Finance & Business Development
“The IP freedom-to-operate search saved us a lot of time, and combined with the market insight, gave us the confidence to move forward with this important new product .
– Jon Peterson, Principal Scientist, Salimetrics
IP insights clear way to breakout product for university spin-offN
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© Copyright RTI International 2013
MEP TDMI services are helping many SMEs grow
TECHN
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“Precision fab company expands opportunities in lockbox market” “Company finds partner to make
solar product a working reality”
“New applications move material company into hi-tech market”
“Furniture company expands into building interiors market”
“Opportunities targeted for new infant protection technology”
USC Center for Economic Development
Dion Jackson, MBA, MRED, MPl USC
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University of Southern California Center for Economic Development
• Who We Are
• Genesis of Our Role in CNMI• California Network for Manufacturing Innovation
• CNMI & Economic Development
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Who We Are• Beginnings in 1996:
• EDA University Center• Outreach arm of Sol Price School of Public Policy providing clinical
experience for Masters students
• Strategic Planning for Economic Development
• Co-Hosted 1999 EDA Regional Conference
• Nat’l Center for Eco-Industrial Development USC
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Genesis of our Role in CNMI
Challenge: Growing Companies Locally from University Technology Transfer
• I6 Challenge • iHub network assessment for GO-Biz• Advanced Manufacturing: Jobs and Innovation Accelerator• Meeting on technology transfer
• CMTC, Manex, LLNL, LBNL, USC, El Camino College• Technology-Driven Market Intelligence
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2010 2011 2012 2013 2014
i6 iHub JIAC i6 CNMI AM NNMI AMO
CNMI & Economic Development
Investing in Manufacturing Communities Partnership: Investing in California’s Manufacturing and Innovation
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2010 2011 2012 2013 2014
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