marc araez - dpone de davi & cia
DESCRIPTION
Proyecto que partió inicialmente de realizar un estudio de mercado para detectar nuevas necesidades de control de salud en el punto de venta (farmacia). El resultado dio lugar a una serie de controles a realizarse en la farmacia para conocer, controlar y mejorar el estado de salud de las personas, sin necesidad inicial de acudir al profesional médico. De las soluciones más inmediatas y maduras del mercado apareció la preocupación por el estado y cuidado de la piel, tanto en hombres como en mujeres. Condujo a una segunda necesidad para el punto de venta: mejorar la rentabilidad de lineales de farmacia. Resultado: conceptualización, diseño y desarrollo integral de nuevo analizador de piel para punto de venta en farmacia.TRANSCRIPT
PROYECTOS MARC ARÁEZ ANALIZADOR DE PIEL
In-‐Pharmacy skin tes1ng
We conducted qualita1ve research in different channels of distribu1on and quan1ta1ve research with final consumer. The result of the exhaus1ve market analysis highlighted the need for a change of direc1on and strategy of the company as well as the redefini1on of the reference market: HEALTH CONTROL. Dermoprime is the first product of the Daviprime product line. The first skin health care analysis equipment that is fully automa1c and can complete a full test within minutes. The test parameters are: moisture, wrinkles, elas1city, evenness, pores and spots. According to the measurement results, the machine sets different treatments: recommended products, care required and dura1on of treatment, all displayed on screen and prints a 1cket.
Designing experience:
New Brand New Category Product
Human factors and UX design SoRware development
DPONE Davi & cia
OEM Product Davi & Cia exclusive camera / sensor
• Requires training. • Designed to be used by a professional. • Use 4+ separate sensors for measurement • On/off switch accessible to user. • Made switch accessible to user.
• Designed to be used by the general public. • One device only. • Control via soRware. • Moisture sensors integrated.
New product development minimised complex interac1on between machine and user.
New Brand New Category Product
Human factors and UX design SoRware development
Davi & cia DPONE
Infarma prototype. 13.03.2009 Dermoprime v1.0. 03.06.2009
• Complex to use without assistance. • Human face variance. • Users sit in awkward posi1ons. • Users spend a long 1me posi1oning face within lines. • Camera requires high tolerance in posi1on. • Users do not understand the 2 steps. • Users understand the flow graphic as tac1le.
• Facial posi1oning not required. • Interface less cluaered. • 1 Step process. • Buaon integrated into flow process. • No assistance required. • Intui1ve.
Key touchpoint analysed at trade fair, and op1mised to improve user experience.
New Brand New Category Product
Human factors and UX design Davi & cia DPONE
Interface layer developed in Adobe Flash SoRware built using MicrosoR .NET framework.
Skin tes1ng Results and treatments History of results Product recommenda1ons
New Brand New Category Product
Human factors and UX design SoRware development
Davi & cia DPONE
New Brand New Category Product
SoRware development
Davi & cia DPONE Human factors and UX design
La compañía 1ene desarrollado una gama de 4 disposi1vos de analizadores de piel. hap://www.davicia.com/analizadores-‐piel