marco-polo_media sheet english

DSP INTRODUCTION

MARCO POLO

Copyright (C)2013-2016 Maverick .Inc. All Rights Reserved.

Company Name ｜ Maverick Inc.

Founded ｜ Oct, 2013

Capital ｜ 32 million JPY

CEO ｜Isamu Birumachi

Director ｜Nobuki Mori

Corporate Officer ｜Kenny Nakashima

Number Of Employees ｜53（as of 1st Jan, 2016)

Head Office ｜ Tokyo, Japan

Shinjuku SANE build. 3rd Floor

Nishi-Shinjuku 1-22-2 Shinjuku, Tokyo

TEL / 81(3)5908-8107

FAX / 81(3)5908-8353

Company History

2012Oct Released RTB_DSP service for HR Div. 「N-Tage」

as New Project Div of Neo Career Co, Ltd.

2013Apr. For expansion of Advertisement service, departmentalization

as Ad-Platform Div in Neo Career Co, Ltd.At the same time, released RTB_DSP 「ADA」for Advertisement Div.

Oct, For expansion of service, independent from Neo Career co, Ltd as associated company「Maverick Inc」

Dec Realeased RTB_DSP「Sphere」 as developed in house service.Sales released RTB_DSP「Sphere」for Advertisement Div andRTB_DSP service「Sphere R」for HR Div

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50

100

150

200

250

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2014 Transition of Clients※Counted January as 100


Company Name ｜ PT. REERACOEN INDONESIA

Founded ｜ Oct, 2013

CEO ｜Suryanto Wijaya

COO ｜Kenichi Fujiki

Office ｜Jakarta, Cikarang, Karawang

Business Detail ｜ Recruiting Service

Number Of Employees ｜85（as of 1st Aug, 2016)

Head Office ｜ Prince Center, Floor 4th, JI Jend Sudirman Kax 3-4

Jakarta Pusat 10220, Indonesia

TEL / 62 2157-05290

FAX / 62 2157-3925

Company feature

~The No.1 in Japanese Consultants Staff, No1. in Job applicants total registration, No.2 in total Branch available!~

REERACOEN INDONESIA is the locally-incorporated company of Japanese company called Neo-Career.In Indonesia, we already support around 1000 Japanese companies. Besides Jakarta, we have 2 branches in Cikarang and Karawang.

We could provide high quality service following Japanese standard. Also we promise you that we commit to solve your recruiting matter properly.

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Our sales figure in HQ Japan


AGENDA

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about DSP-What’s DSP

-Position in digital marketing

about MARCO POLO- MARCO POLO’s features

- MARCO POLO’s all functions

- Our operation team

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- What’s DSP

- Position in digital marketing

DSP1

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MEDIA

The DSP is the Ad publishing tool to directly publish to user.It can be provided high quality target properly.

Display Ad Ad network

Summary

Publishing to user directly

Function Targeting

The amount of publishing

Demand Side Platform

Advtiser

AD

The buying way to select price and area to publish for each Ad.

Gathering many ad like network,chose to publish the most effective

media for each

Audience A

The history of Display Ad

Advtiser

RealTime

AD

Audience B

AD

What’s DSP

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MEDIA

AD

MEDIA

AD


DSP provided the targeting ad refer to user experience and actionIt would be solved client marketing issue properly

Attention Interest Search Action Share

Targeting

Display

DSP （Demand Side Platform）

SEMFacebook

SEO

Network

Twitter

Small

Large

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Mail

Network

Position in digital marketing

The relating between user action and internet ad function


- What’s MARCO POLO

- The basic future of MARCO POLO

- All function of MARCO POLO

- Our partner and publisher

- Our operation team

MARCO POLO2

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What’s MARCO POLO

AudienceData

Mass Marketing

Direct Marketing

Search Engine

Owned media

Solution

These are known as “audiences” in the DMP

① DMP Segmentation Targeting

Lookalike Audiences are a way to reach new people

who are likely to be interested in your business

③ Look-Alike Targeting

Remarketing lets you show ads to people who've

visited your website

② Remarketing

Expand your reach and create demand by targeting

exclusive first-party audiences.

④ Expanding Targeting

Data Management Platform AD DeliveryDemand Side Platform

Basic function

Candidate data

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① DMP Segmentation Targeting

Gender/Age Nationality Language Industry Position Working location Other

Male Japan Japanese IT/WEB/Game Sales Thailand Salary

Female China Chinese Maker Marketing Indonesia Holiday

10 years old Taiwan Cantonese Financial HR Singapore Experience

20 years old Singapore Taiwanese Trading Accounting Philippiness Term

30 years old Malaysia Malay Forwarding Purchase/Servicew Malaysia Availability

40 years old Vitenam Vietnamese Service Enginner(IT) Vitenam Other

50 years old Thailand Tagalog Apparel Enginner(electricy) Cambodia

60 years old more Indonesia Thai Publishing/Ad Enginner(machinery) China

Philippiness Indonesian Consulting Enginner(other) Taiwan

Cambodia Khmer Construction Enginner(Chemical) India

India Hindi Recruiting Enginner(Construction) Other

Other Other Call center Financial

Medical Consulting

Education Creative

Government Forwarding

Other Medical

Exective

Othe

Exclusive first-party data from “Recruitment ”


② Remarketing

Remarketing to target user who already came to your web site at once

PC, Tablet, Smartphone（Android）

Came to web site

1

Left without conversation

2

came left

To publish ad user which left your site without conversation

3AD

PC Tablet

SP

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③ Look-Alike Targeting

Our Audience Targeting is rate 2.5 times CTR than any other audience targeting

First targeting user Reconsidering target user

Female、18～22 years oldTokyo、University

The specification of first targeting user

Male、18～22years oldTokyo、Sales

To put new targeting users

First targeting user

Analyzing conversation user

New targeting user

The way of 2 dimension “N” Dimension（around 3000 dimension）

◆The way of expanding

Time

URL

Time

URL

The common logic of expanding

MARCO POLO

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13 Copyright (C)2013-2016 Maverick .Inc. All Rights Reserved.

Analyze user feature To publish similar userSorting user experience

Checking user which came to your site automatically.Grabbing user action and interest, to publish similar user.

✓Diet✓Female✓Tokyo✓30 years old

MEDIA

AD

Copyright (C)2013-2015 Maverick .Inc. All Rights Reserved.14

④ Expanding for user action


MARCO POLO All function

Audience delivery

To publish targeting user which has same specification as original candidate data

Expanding action targeting

To analyze user data andpublish similar potential user

Remarketing

To publish user which already came to your site

at once

Expanding audience data

To publish potential user same

as conversation user in your site

Broad delivery

To publish potential user

which don’t know your site

MARCO POLO basic 5 function

MARCO POLO BASIC 5 function, which could be solved your needs

① The way of basic publishing

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Selecting date and time

To forces date and time when

many user conversation

Publishing to Smart phone

Can be published smart phone and tablet

※Selecting carriers ※Android only

Excepting existing user

Excepting conversion user and to publish

potential user only

Domain selecting

Selecting or excepting domain which publish

Other function

Selecting the term of Cookie

Can be choose the term of Cookie

Between 1 day and 30 day

We can solve your digital marketing issue efficiently

The propel rate of CPC

To publish more efficiently CPC automatically

The propel rate of CTR

To publish more efficiently CTR automatically

CPC CTR

② Other function

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MARCO POLO All function


Thailand Indonesia Singapore

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SSP & Domain(One Part)

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SSP


Budget

Time

Attention Interest Search Action Share

We can support your budget and to be successful efficiently

The relation between the user experience and MARCO POLO

・Segmentation

・Content targeting

・Audience

・Potential

The way of thinking for budget

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・Retargeting

・Recommend banner


Our operation team

Consultant

Our follow up

① One expert consultant for each client

② Building and preparing account plan

③ Making weekly or monthly report

④ Making final report when finish

Project team

Sales

We make a team to be success your digital marketing issue

Client

Operator

Manager

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marco-polo_media sheet english

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