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DESCRIPTION
MOBILE MARKETING - BEYOND THE SMARTPHONE Onderwerp: Innovatie, Retail, Mobile Sprekers: Robert Leefmans While creating the Mobile Marketing Platform we also keep on thinking beyond the current state of Mobile. With your smartphone in your pocket, personalized messages can appear on screens around you. Now it’s up to the marketeer to make it a relevant and contextual experience and not to be creepy. Robert will show in his talk what kind of software tools and hardware devices are available right now to get the right message to your customer.TRANSCRIPT
even wat achtergrond
Notificare• spin-off of interactive agency Mangrove
• founded in 2012, located in Amsterdam
• Robert Leefmans - CEO Joris Verbogt - CTOJoel Oliveira - CPO
The Notificare Mobile Marketing Platform lets you reach out, interact and gain insights from your
users on mobile, web and any connected device.
Current state of mobile
2miljard
smartphone gebruikers in 2015
60%smartphones
in Nederland
86%van de tijd gaat naar
apps
download de appvan hun favoriete merk
71%
68%zegt ja tegen
Push Notifications
app =
communicatie kanaal
waarom gebruiken we het niet?
en dat terwijl we nog nooit zo dichtbij zijn geweest…
The Notificare Mobile Marketing Platform
Rich Content
• Images & Video
• HTML & Webpages
• Maps & Directions
Actionable content
• Push Actions
• One tab response
• Access devices' native functionality
• In or outside apps
• Divide in segments
• Target at locations
• Setup campaigns
• In different time zones
Personal Messages
Triggers
Geo-fence
iBeacon
iBeacon
think beyond
the smartphone
Title
Title
Title
Robert, omdat je dit weekend weer 6 flessen leeg hebt gedronken:
It’s a powerful tool to be used with caution.
Creepy or contextual, that’s up to you.
