maria piacente uoft panel - lord cultural resources · 2014. 11. 25. · art gallery of ontario....
TRANSCRIPT
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Interpretive PlanningContemporary Practices
Maria Piacente Vice PresidentMaria Piacente, Vice President
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What is Interpretive Planning?
Interpretive Planning is…
What is Interpretive Planning?
Interpretive Planning is…
“a communication process that forges intellectual and emotional connections between the interests of the visitor and the meanings inherent in the resource.”
Since exhibitions are essentially “affective” learning environments…Since exhibitions are essentially affective learning environments…• What meanings do we need to communicate?• To whom do we wish to communicate ?• What are the appropriate means of communicating ideas to people?• What are the appropriate means of communicating ideas to people?
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Why do we care?Why do we care?1. Relevant, Meaningful and Relatable
2 V C d (A d )2. Visitor Centred (Audience)
3. Decision Making and Monitoring
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Interpretive Planning ProcessInterpretive Planning Process
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Interpretive StrategyInterpretive Strategy
Organizing Frameworks• Linear versus Non-Linear
C i i Obj i Communication Objectives• Mission relevant• Overall message• Objectives/Outcomes per theme (intellectual, emotional)
Statistics Canada
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Interpretive StrategyInterpretive Strategy
LiLinear
Non-Linear
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Interpretive StrategyInterpretive Strategy
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Interpretive StrategyInterpretive Strategy
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Interpretive PlanInterpretive Plan
Means of Expression
Didactic MultimediaHands-On/Minds-OnIntegrated
Environment
Statistics Canada
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Ingredients of a Great Interpretive PlanIngredients of a Great Interpretive Plan
Responsive Responsive Creative Deep Layered Responsible Multiple VoicesMultiple Voices Consultation
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Interpretive PlanningWhat Does Being a Visitor Advocate Really Mean?
Judy Koke, Chief Public Programming and LearningArt Gallery of Ontario
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Interpretive Planning – Scope and ScaleInterpretive Planning Scope and Scale
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Interpretive PlanningInterpretive Planning
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Interpretive PlanningInterpretive Planning
AudienceContent
Audience
Method
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ProcessProcess
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Identifying OutcomesIdentifying Outcomes
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Front End EvalutionFront End Evalution
Learn IntegrateLearn• Not interested in objects (or material) for
intrinsic value
Integrate
• Eliminate chronologic display
• Fascinated by relationship to jade = window into soul
• Organize around universals
window into soul
• Overwhelming number of objects
• ‘Wow’ experience with fewer objects
• Junk/fake jade next to master work
• Personal connections
j
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History & Hope:History & Hope: Celebrating the Civil Rights Movement
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"In 1952, I was home on leave from the Air Force andIn 1952, I was home on leave from the Air Force and went to Kresge's in my uniform for lunch. I took a seat at the front of the lunch counter and the young ladyat the front of the lunch counter, and the young lady working there had to get permission from her boss to
“serve me.“
– Chester Owens, Historian of Kansas City, KS
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Audience VoiceAudience Voice
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Interpreting
The Forbidden City: Inside the Court of China’s Emperors@ the Royal Ontario Museum
Courtney MurfinInterpretive Planner, ROM
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WHAT IS THE INFORMATION?WHO IS IT FOR?WHAT STORY CAN WE TELL?HOW WILL WE TELL IT?
Creative Brief
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• Review artifact list with curators• Research
– Articles or books for reliable information– Videos and popular sources (like Wikipedia) to understand
what information the public is already getting
WHAT IS THE INFORMATION?
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• Understand the ROM’s audience(s)– Traditional visitors– Experience seekers– Families
• Determine who will be most interested in this information
• Make sure to include something for the other groups too
WHO IS IT FOR?
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• The Last Emperor and the End of the EmpireTwilight of the Last Dynasty
• Women and Children • Fashions Led by the Court Ladies • Imperial Dress Code• Objects for Daily Use• Seasonal Activities and Entertainment• Imperial Household Department (running the
palace)
Life in the Palace
• Auspicious Symbols • Imperial Presence to the World • Emperors on Horseback (military and hunting)• Ritual Ceremonies and Court Music • Cosmology and Costume• Becoming (a Great) Emperor• Governmental Affairs
Power and Privilege
PEOPLE
• The Palace for 24 Emperors of the Ming and Qing Dynasties
• Between Gates and Walls (layout)• 600 years of the Palace (history)• Heavenly Palace on Earth
What is the Forbidden City?PLACE
Sub-themes (more specific content that will beaddressed within each theme)
Main ThemesThematicThreads
• Protecting the Imperial Collection The Palace Museum
• Technology and ArtImperial Fascination with Western Culture
• Intellectual Cultivation• Collecting Treasures• Imperial Workshop
Study and Collection
THINGS
WHAT STORY CAN WE TELL?Theme Structure
© ROM
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Place Emperors ThingsPeople Stories Power
Imperialism China
WHAT STORY CAN WE TELL?What it’s about
© ROM
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Cultural Richness Pride ForbiddenDrama Voyeurism Exclusivity
Mystery Grandeur Privilege
WHAT STORY CAN WE TELL?Sensations
© ROM
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HOW WILL WE TELL IT?Exhibition Structure
© ROM© ROM© ROM
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HOW WILL WE TELL IT?
INSI
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Exhibition Structure
© ROM
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HOW WILL WE TELL IT?
© ROM
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HOW WILL WE TELL IT?
Text Structure
• Exhibit Introduction• Section Introductions• Theme Overviews• Sub-theme Overviews
• Object labels – categorized by theme
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HOW WILL WE TELL IT?Text Structure
© ROM
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HOW WILL WE TELL IT?Section Introduction
© ROM
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HOW WILL WE TELL IT?Theme Overview
© ROM
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HOW WILL WE TELL IT?Object Labels
© ROM
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HOW WILL WE TELL IT?
Interpretive Structure
THINGS object labelsPLACES place profilesPEOPLE character stories
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HOW WILL WE TELL IT?Place ProfilePlace Profile
© ROM
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HOW WILL WE TELL IT?Character Stories
© ROM© ROM
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HOW WILL WE TELL IT?
© ROM