mariana martinezfinal
TRANSCRIPT
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Selected Business Article:!!“The design firms pioneering space suit fashion”!
http://www.bbc.co.uk/news/business-23947790!
Mariana Martinez Professor Klinkowstein!
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u Russian man owns space suit company
u Humble beginnings challenge success
u Innovative design brings fame
Mariana Martinez Professor Klinkowstein Mariana Martinez Professor Klinkowstein!
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Mr. Southern shows off suit to NASA
Mariana Martinez Professor Klinkowstein!
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Personal Ethnographic Research
• Marke4ng students analyzed products
• Each student wrote down par4cular details of product
• They no4ced what aspects made each product different
Mariana Martinez Professor Klinkowstein!
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Mariana Martinez Professor Klinkowstein!
• Jennifer analyzed restaurant cup
• No4ced how font adds to character of restaurant
• Neutral colors suggest laid back environment
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Mariana Martinez Professor Klinkowstein!
• Arielle connected the graphic with the product
• Product 4es history with quality
• Picture makes product stand out
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Mariana Martinez Professor Klinkowstein!
• Viena analyzes possible logos for business
• No4ces different colors affect company image
• U4lized Photoshop to experiment with image
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• Entrepreneurs started a video company
• Men4oned that compe44on is biggest challenge
• Looked for ways to stand out
Mariana Martinez Professor Klinkowstein!
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Part B
Mariana Martinez Professor Klinkowstein!
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Mariana Martinez Professor Klinkowstein!
Lines!
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Mariana Martinez Professor Klinkowstein!
Arcs
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Mariana Martinez Professor Klinkowstein!
Grid
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Mariana Martinez Professor Klinkowstein!
Irregular Shapes
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Mariana Martinez Professor Klinkowstein!
Monochromes
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Mariana Martinez Professor Klinkowstein!
Black and White
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Mariana Martinez Professor Klinkowstein!
Bright Colors
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Mariana Martinez Professor Klinkowstein!
Dark Colors