mario

mario mario

Key visual guide

Logo

This is the basic colorful logo of Mario. This is the main tool of brand communication and it contains the personality of the brand.

The logo in inverse

The use of the logo on dark background.

The logo in black and white

The use of the logo in black and white.

Size of the logo

mario

mario mario

17 mm

10 m

m

This is the smallest size of the logo. The use of the logo in a smaller size than this is forbidden, because of the visual and the message can’t be recognized.

Colours of the logo

CMYK 50,0,100,0RGB 151,191,13PANTONE 370 C

CMYK 60,10,5,0RGB 102,184,220PANTONE 549 C

CMYK 10,100,50,0RGB 212,0,80PANTONE 1935 C

CMYK 0,70,90,0RGB 235,106,39PANTONE 717 C

These are the colours of the logo. The order of the colours in the logo is constant. The invert of the colours is forbidden.

Font type of the logo

(z) Arista Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

The arista regular is the main font type of the logo. The use of other font type in the logo is forbidden.

Secondary font type

VerdanaAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

The verdana is the secondary font type of the visual. The use of other font type as secondary font is forbidden.

The text environment of the logo

mario

(z) Arista Regular

mario mario

Logo felhasználási szabályai a szlogennelAlapmotívumSzöveg elhelyezési templateHasználható színek, tiltott színekKépekben mit javaslunk, mit használjanak és mit ne (ebben a brief segít, amit a logóra írtam) Alapvetően, mint a márkakönyvben! Az első és legfontosabb eszközük a kiadvány, nem hirdetnek.

CMYK: 50,0,100,0 CMYK: 60,10,5,0 CMYK: 10,100,50,0 CMYK: 0,70,90,0

Szlogen: Protect children on the move

Protect children on the move

Protect achildren on the move

The use of text is forbidden in the the grey area.

The use of the slogan with the logo

1

2

Protect children on the move

Protect children on the move

x

x

x

x

The “x” indicates the minimum distance of the slogan from the logo. The slogan and the mario word in the logo must be in line.The size of the slogan is equal to the size of the mario word.

Motif

Motif

The motif of the logo is very spectacular and characteristic and able to use as a main character in the visual appearance.

Pictures

It is of great importance that only positive feelings are shown in the visual appearance. Positive pictures from the natural, everyday life of children.

Pictures

To show negative feelings, regret and danger are forbidden.

Print appearance

x/2

x/2

x/2

x/2

Protect children on the move

xx

Title of the book

Protect children on the move

Title of the book

Print appearance

x/2

x/2

x/2

x/2

x/2

x/2

Protect children on the move

xx

x/2

Title of the book

Protect children on the move

Title of the book

Print appearance

x/2

x/2

x/2

x/2

Protect children on the move

x

x

x

Title of the book

Protect children on the move

Title of the book

Print appearancex

x

x

JOINT ACTION TO PROTECT CHILDREN FROM EXPLOITATION IN EUROPE

x/2 x/2