marist college sca - integrated communication intern presentation
DESCRIPTION
Presented to the faculty senate of the Marist College School of Communication and The Arts on social media initiatives launched by me.TRANSCRIPT
School of Communicati
on and the
Arts:Social
Media UsePresented By:Integrated Communication Intern
Alyssa Bronander
Characteristic of a Strong
Social Media StrategyRelevant
Real
Responsive
RelationshipCourtesy of Fluid Studio Presentations
•http://www.youtube.com/watch?v=8JaBAgu6xTA&feature=fvst
Socialnomics
400 million users on Facebook with over
50% logging in at least once a day
Average user spends more than 55 minutes per day on Facebook
Why Social Media?
At the end of 2009 twitter had approx.
75 million active users
6-8 million new users per month
Why Social Media?
1. Manage and monitor social media sites
2. Actively search for newsworthy events
My Responsibilities
1. Created Accounts
2. Recruited “fans” and “followers”
3. Connected with students and faculty
What I Have Done
Promotion of…– Events
–Club/faculty/student accomplishments–Other news that your department
How I Can Help You
• Monitored DailyContentUsers
Responses• No Problems to Date
The Risk
1. Gathering and sharing info
2. Showcasing student and faculty work
3. Providing a platform to broadcast events
4. Emergency notification
How Universities are Using Social Media
5. Connecting people
6. Producing, not just promoting
7. Creating a dialogue and communicating with students
Courtesy of Fluid Studio Presentations
Gathering and Sharing Information
Showcasing Student and Faculty Work
Providing a Platform to Broadcast Events
Producing, Not Just Promoting
Producing, Not Just Promoting
Producing, Not Just Promoting
FASHIONOLOGY OPENING
Connecting People
0
15
30
45
60
75
90
105
120
20 28
58
Total Twitter Followers 58 Followers
Sept
Oct
Nov
Connecting People
8
31
51
67 7377
Lifetime Total Likes82 Fans
Lifetime Total Likes of your Page (Total Count)
Creating a Dialogue and Communicating with
Students
Creating a Dialogue and Communicating with
Students
4 7
13 6
4 12
0
5
10
15
20
25
30
RETWEETS MENTIONS
Twitter Activity21 Retweets25 Mention
NovOctSept
The Future…