mark a greenfield
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Join the Conversation Social Media in Higher Education. mark a greenfield. markgr.com/occc t twitter.com/markgr delicious.com/markgr linkedin.com/in/markgr. Defining Social Media. spaces on the internet where people came to exchange content. Dialogue, not Monologue. Marketing 2.0. - PowerPoint PPT PresentationTRANSCRIPT
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mark a greenfield
Join the ConversationSocial Media in Higher Education
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markgr.com/occc t
twitter.com/markgrdelicious.com/markgr
linkedin.com/in/markgr
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Defining Social Media
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spaces on the internet where people came to exchange content
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Dialogue, not Monologue
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Marketing 2.0
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Million dollar TV ads are no longer the king influencer of purchase intent
People referring products and services via social media tools are the new king
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Trust is in the Network
According to Forrester Research (2007), when it comes to trust, consumer generated media consistently outranks professional sources.
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“The arrival of the Net Generation means
that many of marketing’s fundamental tenets
must change”
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Why Social Media Matters
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All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.
What social media resources do they use?
Facebook 74%YouTube 59%MySpace 33%None 9%Twitter 8%
2010 E-Expectations Survey
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All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.
Should colleges create a presence on social networks or communities to promote their programs?
Yes 74%
No 23%
Don’t know 3%
2010 E-Expectations Survey
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All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.
Should colleges create their own private social networks?
Yes 76%
No 22%
Don’t know 2%
2010 E-Expectations Survey
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All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.
80% are looking for both official and unofficial content
2010 E-Expectations Survey
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New Study Finds Correlation Between Social Media and Financial Success
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332,715
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7,929,455
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#hesmroi
hesmroi.pbworks.com
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Strategies
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Four Keys to Social Media Success
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Four Keys to Social Media Success
1. Authenticity
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Four Keys to Social Media Success
1. Authenticity
2. Transparency
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don’t just work on your brand
work on your reputation
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Four Keys to Social Media Success
1. Authenticity
2. Transparency
3. Cede control
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Four Keys to Social Media Success
1. Authenticity
2. Transparency
3. Cede control
4. Integrity
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know what problem you are trying to solve
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focus on the relationshipsnot the technology
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• People
• Objectives
• Strategy
• Technology
P.O.S.T.
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policies and guidelines
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Dooced
"getting fired for something you've written on your website"
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My advice to you is BE YE NOT SO STUPID
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Common sense is not so common
- Voltaire
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if you delete a Facebook wall post
have you violated someone’s 1st amendment rights?
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3 Types of Policies/Guidelines
1. Social Media Policies (legal)
2. Social Media Guidelines (best practices)
3. Community Policies
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crisis planning
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beware of the creepy treehouse
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All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.
67% say it is ok for an admissions counselor they’ve been working with to connect with them through social media
2010 E-Expectations Survey
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#hesmlaw
http://www.markgr.com/social-media-summit-i
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Looking Forward
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The Mobile Web
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Mobil as the 7th mass media channel is as different from the Internet as TV is from radio
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Concluding Thoughts
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it’s not about your web siteit’s about your web presence
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To be is to communicate - Mikhail Bakhtin
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think contribute, not control
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Thank You
mark a greenfield
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