mark o'boyle of failte ireland presenting at the business of fun 2011
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Mark O'Boyle of FailteTRANSCRIPT
TITLE SLIDE
Tourism & Festivals
A Statistical Overview
Mark O’Boyle
Research OfficerFáilte Ireland
Trends in tourismOverseasDomestic
Expectations for future
Role of festivals within tourism
Overview
Overseas Visitors
6,266
5,865
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 p)
Overseas Tourism Performance (000s) 2000-2010(p)
CSO/NITB/Fáilte Ireland
7,739
3,428
2,706
1,436
1,985
1,055 853
261 322
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (p)
Britain Mainland Europe North America Other Areas
Overseas Tourism Performance (000s) 2000-2010(p)
CSO/NITB/Fáilte Ireland
2,562
1,9321,785
1,513
752640
210 240
2007 2008 2009 2010 2011Britain Mainland Europe N.America Other Areas
Overseas Performance January-August (000s) 2007-2011
CSO/NITB/Fáilte Ireland
Domestic Trips (mns) 2000-2010 (p)
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (p)
5.56.3 6.5 6.7 7.0 7.2 7.3
7.9 8.3 8.38.0
CSO/Fáilte Ireland
Business Sentiment Index 2007-2011
Base: Accommodation Providers (weighted to available bedspace) Source: Fáilte Ireland Tourism Barometers
2007 2008 2009 2010 2011
45%
14% 15%28%
39%
24%
18% 11%
25%
31%
31%
68% 74%
47%30%
Up Same Down
(Base: All Tourism Businesses)
2012 and Beyond
Source: Fáilte Ireland
2009 2010 2011 2012 2013 2014 2015Out of State Visitors* 7,219 6,400 6,800 7,100 7,300 7,600 7,900
Foreign Exchange Revenue 3,879 3,500 3,800 4,000 4,200 4,500 4,700
Domestic Trips 8,340 8,300 8,200 8,100 8,200 8,300 8,400
Domestic Revenue 1,389 1,300 1,300 1,300 1,400 1,500 1,500
Total Visitors 15,559 14,700 15,000 15,200 15,500 15,900 16,300
Total Tourism Earnings 5,268 4,800 5,100 5,300 5,600 6,000 6,200
Our broad estimates for future growth (from February)….
…obviously subject to change (especially after the last two weeks!)
Role of Festivals Overseas Visitors
Festivals Tourism 2010
Britain; 75000;
30%
M Europe; 101000; 40%
N Amer-ica;
64000; 25%
O Areas; 12000; 5%
252,000 overseas holidaymakers
Germany, 28,000 , 11%France, 18,000, 7%
Italy, 13,000, 5%
CSO/NITB/Fáilte Ireland
Type of Festival %
Music 53
Arts 28Heritage 17
Sport 3
Food 3
Garden 1
Agricultural 1
Educational <0.5
Other 5
Types of Festivals Attended(%)
Source: Survey of Overseas Travellers 2010
(Base: All Festival-Goers)
• Bemused reaction to image,• Festivals/events can be
considered:– A problem (no hotels/more
expensive).– Busy streets/restaurants.
• Like to “stumble across” a festival• Younger age groups more likely to
engage in ‘busier’ festivals and recognise potential bonus;
• Empty Nesters prefer more sedate version (heritage/literary festival).
• Appears more likely to influence where to go (or avoid) in Ireland, than choice of Ireland itself.
British Opinions on Festivals
We showed British consumers a picture of an Irish festival/event
Behaviour & Attitudes/Fáilte Ireland
Festivals provide a very real tourism boost
Influenced to visit
Very/fairly satisfied*
Likely to revisit festival
Would recommend
71%
87%
80%
93%
% Overseas/non-local visitors
Source: Fáilte Ireland combined survey of selected festivals 2010 *Includes local attendees.
Role of Festivals
Domestic Market
Proportion of Festival-Goers
Local Area; 51%Elsewhere in Ireland;
29%
Overseas; 20%
(Base: All Festival Attendees)
Based on research conducted at 20 festivals in 2010..
Fitzpatrick’s Associates/Fáilte Ireland
Yes40%
No60%
Festival attendance(Base: All Adults Aged 18+ - 1,002)
4 in 10 claim to attend festivals in Ireland.
Festivals Definition Provided to Respondents
By Festival I mean a series of events free or otherwise that are open to the public and that take place over a set period of time as part of one overall event. Some examples include St Patricks Festival, the Kilkenny Arts Festival, Oxygen and the Dublin theatre festival.
Red C/Fáilte Ireland 2009
THANK YOU FOR YOUR ATTENTION
Research & Statistical Queries:Mark O'Boyle, Policy & Futures, Fáilte Ireland, 88-95 Amiens St., Dublin 1 Tel: 01 884 7207 e-mail: [email protected]
Festivals Queries:Rory McCarthy, Festivals & Events, Fáilte Ireland, 88-95 Amiens St., Dublin 1 Tel: 01 884 7166 e-mail: [email protected]