mark phillip markphillip.com from easy to geeky: a top 10 list
TRANSCRIPT
Mark Phillipmarkphillip.com
From Easy to Geeky:A Top 10 List
Easy Geeky
favicon.icoTiny, little picture
favicon.ico
Options to display one on your site:
• Include:<link href="http://twitter.com/favicon.ico" rel="shortcut icon" type="image/x-icon" />
• Simply name it “favicon.ico”
Google Webmaster ToolsHey Google, does this code make my butt look
big?
Google Webmaster Tools
Verification process options:• Upload blank file to server with Google-
specified name• Add Google-specified <meta> tag
More Info: http://www.google.com/webmasters/
Sitemap FileTable of Contents for search engines
Sitemap File
<url><loc>http://markphillip.com</loc><lastmod>2009-06-11T20:40:03+00:00</lastmod><changefreq>daily</changefreq><priority>0.8</priority>
</url><url><loc>http://markphillip.com/2005/01/misfiring/</loc><lastmod>2000-02-05T19:09:36+00:00</lastmod><changefreq>monthly</changefreq><priority>0.3</priority>
</url>
Sitemap File
More Info:http://www.sitemaps.org/
Note: Best way to inform search engines about your sitemap file is to include it in your robots.txt file.
CanonicalizationFancy ComSci term popularized by Google
Canonicalization
These are completely different URLs: ups.com/contactwww.ups.com/contactups.com/contact/index.html
Rule of thumb:Ignoring anything after a “?”, each page should be reachable by just one URL.
Google AnalyticsWho is visiting?
Firebug & YSlowGeek X-Ray Glasses
Firebug & YSlow
Install Firebug:http://getfirebug.com/
Install YSlow:http://developer.yahoo.com/yslow/
NB:Firebug and YSlow add-ons are made for Firefox. IE, Opera, and Safari support can be replicated using Firebug Lite.
Multiple CSS, JS, IconsCarpooling for files
Multiple CSS, JS, Icons
Stylesheets look like:<link … rel="stylesheet" type="text/css">
JavaScript files look like:<script type="text/javascript">
Images look like:<img src=“/img/logo.gif” height=“120”...>
Note: Search for underlined terms to find items in page source
robots.txtHouse Rules for Search Engines
robots.txt
SHAMEFULDon’t index anything:http://jcp.com/robots.txthttp://www.sears.com/robots.txt
SHADYDon’t let anyone see I that changed my policies:http://vonage.com/robots.txt
SOLIDIndex almost everything(and grab my sitemap while you’re here):http://www.llbean.com/robots.txt
robots.txt
Zoo Animal Puppet Kithttp://www.orientaltrading.com/ui/browse/processRequest.do?requestURI=processProductsCatalog&sku=48/2212&tabId=3&cm_re=FF-_-Feature-_-F1L2http://www.orientaltrading.com/ui/tellAFriend/TellAFriendController.jpf?productCode=48/2212
Camp Journal Craft Kithttp://www.orientaltrading.com/ui/browse/processRequest.do?requestURI=processProductsCatalog&sku=48/3123&tabId=3&cm_re=FF-_-Feature-_-F2L3http://www.orientaltrading.com/ui/tellAFriend/
TellAFriendController.jpf?productCode=48/3123
Semantic URLsYour URLs should tell a story
Semantic URLs
Good:http://sports.yahoo.com/nfl/standings
Bad:http://columbusdispatch.sportsdirectinc.com/
football/nfl-standings.aspx?page=/data/nfl/standings/2008-2009/pre/league/standings.html
External Presence?Blog? Facebook? Twitter?
External Presence?
Problem:http://twitter.com/markphillip/status/1528389248
Solution:http://twitter.com/HRBlock/status/1528525560
Thanks!
Mark Phillipmarkphillip.com