market driven quality: the first step to success

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Glocal Vantage, Inc. Market Driven Quality The First Step to Success Paul A. Schumann, Jr.

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This presentation covers the four areas of quality, the history fo quality concepts, evolution of quality emphasis, quality values, market driven quality and how to implement.

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Page 1: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

Market Driven Quality

The First Step to Success

Paul A. Schumann, Jr.

Page 2: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

The Four Areas of Quality

People Processes Outcomes Consequences

Page 3: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

How Did Quality Get Started? 1924 - Jones: Quality Control,

Statistical Inspection of Outgoing Goods

1950 - Deming: Proactive Focus on Satisfied Customer

1951 - Juran: Fitness for Use 1976 - Ishikawa: Reduced Variance in

Characteristics 1979 - Crosby: Conformance to

Requirements

Page 4: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

How Did Quality Get Started? 1986 - Taguchi: Minimize Loss to

Society 1989 - Shuster: Relentless Individual

Pursuit of Continuous Improvement 1994 - Schumann & Prestwood:

Market Driven Quality, Alignment of Organizational Values With Market

Page 5: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

Quality Emphasis

People

Processes

Outcomes

Consequences

Shuster

Deming

JonesIshikawaCrosbyJuranTaguchi

Page 6: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

Market Driven Quality Emphasis

People

Processes

Outcomes

Consequences

Schumann & Prestwood

Page 7: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

Quality Values

People

Processes

Outcomes

Consequences

AchievementWorkmanshipAppropriate TechnologyServiceProductivityEfficiencyControlPioneering ProgressCommunitySelf Actualization

Page 8: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

Market Driven Quality

Customers’Values

Stakeholders’Values

Organization’sValues

KeyValues

Page 9: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

The Four Quality Questions Why? What? How? Who?

Page 10: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

Quality Development Tools

Communication

Education

Infrastructure

Incentives

ManagementSystem

Page 11: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

Glocal Vantage, Inc.

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Glocal Vantage, Inc.

PO Box 161475 Austin, TX 78716 (512) 632-6586 [email protected] www.glocalvantage.com http://incollaboration.com Twitter: innovant2003

Page 12: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

Paul Schumann

Futurist and innovation consultant Application of web 2.0 to market & strategic

intelligence systems Web 2.0 tools & technologies Application of web 2.0 to democratic processes Broad perspectives on the future Services

– Strategic market research & technology forecasting– Intelligence systems consulting– Seminars, webinars & presentations

Glocal Vantage, Inc.

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Page 13: Market Driven Quality: The First Step to Success

Glocal Vantage, Inc.

This work is licensed under the Creative Commons Attribution

license. You may distribute, remix, tweak, and build upon this work,

even commercially, as long as you credit me for the original creation as Paul Schumann, Glocal Vantage

Inc, www.glocalvantage.com.