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1 Market Engineering Research Sub-Saharan African Biofuels Market Chemicals, Materials and Food (CMF) Research Service Code: M441 - 39 Completion date: June 2009

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Page 1: Market Engineering Research Sub-Saharan African Biofuels ...€¦ · Sub-Saharan African Biofuels Market Chemicals, Materials and Food (CMF) Research Service Code: M441 -39 ... feedstock

1

Market Engineering Research

Sub-Saharan African Biofuels Market

Chemicals, Materials and Food (CMF)

Research Service Code: M441 - 39

Completion date: June 2009

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Content

� Background to Study Slide 03

� Research Aims and Objectives Slide 04

� Scope of Research Slide 05

� Respondent Scope Slide 06

� Methodology Followed Slide 07

� Research Deliverables Slide 08

� Benefits of Research Slide 12

� Frost & Sullivan Company Information and Contacts Slide 13

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Background to Study

This research service provides an overview of the Sub-Saharan African Biofuels market, focusing on

six countries namely, Kenya, South Africa, Ghana, Nigeria, Mozambique and Zambia. The market size

for Sub-Saharan Africa and each country is determined for both biodiesel and ethanol. This report

expands on previous Frost & Sullivan reports on biofuels, using data on existing and planned

feedstock and biofuels production projects to quantify and forecast the market size. The base year is

2009 and forecasts are projected to 2017.

The current regulatory and country specific factors impacting on the biofuels industry and market are

outlined as well as the main challenges facing the industry and individual market participants. A

discussion of the drivers for and restraints against growth in this market gives further insights

allowing the identification of high areas of opportunity. Strategic recommendations are provided for

existing market participants and new entrants as well as an analysis of current best practices.

The biofuels market in Sub-Saharan Africa is in its emerging stage and high growth is expected in

the short term with sustained medium growth in the long term. While ethanol will initially hold the

larger share of the market, in the medium to long term it is expected that biodiesel will show higher

growth.

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Provide an overview of the Sub-Saharan African biofuels

market and discuss the challenges facing the industry as

well as the drivers and restraints impacting the market

1

Discuss the feedstock used within the context of biofuels

production in each country

2

Determine the market size and forecasts for the total

biofuels market as well for the product segments-

ethanol and biodiesel - for each country3

Identify market growth opportunities in the region and

provide strategic recommendations for industry

participants

4

Project Aim:The aim of this research service is provide a consolidated analysis of the market for biodiesel, ethanol and their respective feedstock in selected Sub-Saharan African countries as well as a high-level overview of the total Sub-Saharan African market for biofuels.

Research Aims and Objectives

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Scope of Research

Research Scope

This research service covers the Sub-Saharan African region with specific focus on the following

countries: South Africa, Mozambique, Zambia, Ghana, Nigeria and Kenya.

First to third generation biofuels technologies are discussed in this study in the context of their

prevalence in the Sub-Saharan African market is provided:

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Frost & Sullivan conducted in-depth interviews with suppliers and end users across Sub-Saharan Africa

using a structured questionnaire. This questionnaire contained both opened ended and ranking scale

questions aimed at gaining enough information to meet the said aims and objectives.

Organisation Type Target Designations Type of Information

Multinational and Local

manufacturersInvestors, project managers, sales and marketing managers, directors

Market demand volumes, supply chain strategies, key competitive issues, revenues, challenges, drivers & restraints, products, etc.

Government Departments

and Industry Associations

Managers, directors and active members

Regulatory information, industry data, supplier information and forecasted volumes for the products

Research and Respondent Scope

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Methodology Followed

This Research Service provides a strategic overview of the biofuels market in Sub-Saharan Africa and follows the principle of Frost & Sullivan's Market Engineering research methodology. This measurement-based methodology focuses on market measurement, analysis, forecasting, strategy development and monitoring.

Data retrieved from the secondary and primary research regarding the biofuels market was compiled, tested and engineered to provide a market structure and market forecasts

This Research Service provides a strategic overview of the biofuels market in Sub-Saharan Africa and follows the principle of Frost & Sullivan's Market Engineering research methodology. This measurement-based methodology focuses on market measurement, analysis, forecasting, strategy development and monitoring.

Data retrieved from the secondary and primary research regarding the biofuels market was compiled, tested and engineered to provide a market structure and market forecasts

This study is based on thorough secondary and primary research principles. Extensive interviews were conducted with key stakeholders. Industry associations also provided key market information allowing for a thorough, top-down analysis of the total biofuels market.

This study is based on thorough secondary and primary research principles. Extensive interviews were conducted with key stakeholders. Industry associations also provided key market information allowing for a thorough, top-down analysis of the total biofuels market.

Frost & Sullivan’s

Market Engineering Research Methodology

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Total Biofuels Market

� Country and market overview

� Market engineering measurements

� Total revenue forecasts

� Market drivers, challenges and restraints

and impact

Research Deliverables 1/3

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Research Deliverables 2/3

Market Segment Analysis

� Market overview

� Distribution structure

� Product category segmentation

� Growth and opportunity analysis

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Market Segment Analysis

� Revenue forecasts

� Key industry participants

� Opportunity Analysis

Research Deliverables 3/3

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Research Deliverables (Cont’d…)

Key Industry Challenges:

�Access to finance for high initial capital expenditure

�Slower uptake of emerging biofuels technologies

�Access to export markets

Key Market Restraints:

�Lack of implementation of biofuels policies

�Uncertainties regarding sustainability criteria

implementation and enforcement

�Global economic downturn

Key Market Drivers:

�Growing consumption of biofuels from developed

countries

�Reduction of fuel imports and energy independence

goals

�Suitable climatic conditions and land availability

�Reduction of fuel imports and energy independence

goals

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Provides a competitive analysis & strategic recommendations for

different market participants

Provides insights into the industry layout

Research Benefits

Provides insight on the business environment and regulatory

framework impacting on biofuels market

Key market drivers, restraints and challenges

for biofuels market

2

3

4

5

7

6

8

1

Benefits of Research

Comprehensive revenue forecasts for individual

market segments

Analysis of the biofuels marketstructure in Sub-Saharan AfricaAnalysis of key market

participants and projects in each country

Identifies growth opportunities

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Frost & Sullivan Contacts

Phil Howarth

Operations Director

Frost & Sullivan Africa

+27 21 680 3269

[email protected]

Vassilissa Kozoulina

Account Manager

Frost & Sullivan Africa

+27 21 680 3279

+27 71 684 0013

[email protected]

Kate Howarth

Sales Director

Frost & Sullivan Africa

+27 21 680 3261

[email protected]

Mani James

Programme Manager

Chemicals, Materials and Food

+27 21 680 3208

[email protected]