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MARKETREADY Rx

CASE STUDIES

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ASSURE Rx

PRODUCT OFFERINGPersonalized molecular profile testto assess individual patient response to different Rx classes

MARKETING CHALLENGEPsychiatrists rarely order clinical diagnostic tests

MARKET READY RX SOLUTIONPractice guide with CD for ordering kits plus additional information to educate and introduce company and diagnostic to ordering practitioners

NEUROPSYCHIATRY DIAGNOSTIC

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DIAGNOSTIC BIOSYSTEMS

PRODUCT OFFERINGBranded multiplex IHC tissue profile kit for dermpath and lung cancer differential diagnosis

MARKETING CHALLENGECompany not known for a “systems” clinical focus

MARKET READY RX SOLUTIONRebrand multiplex line withpoint of sales collateral, websiteand advertising

DIFFERENTIAL CANCER DIAGNOSTIC

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CEPHEID DIAGNOSTICS

PRODUCT OFFERINGDNA PCR test to detect Hospital Associated Infections in one hour

MARKETING CHALLENGELeverage anecdotal hospital case studies as sales aids in absence of peer-reviewed articles

MARKET READY RX SOLUTIONDevelop case studies based on lectures and customer documentation

MRSA INFECTION CONTROL PROGRAM

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BIOIMAGENE

PRODUCT OFFERINGDigital Pathology imaging platform for tissue diagnostics

MARKETING CHALLENGEYoung team with no marketing experience

MARKET READY RX SOLUTIONStrategic and tactical support for creating and executing successful internally-developed marketing plan and national sales meeting launch

DIGITAL PATHOLOGY LAUNCH

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CELERUS DIAGNOSTIC

PRODUCT OFFERING15-minute IHC tissue test platform

MARKETING CHALLENGEStartup with no brand or market presence

MARKET READY RX SOLUTIONDevelop complete brand identity including website, trade show booth and point of sale collateral

TISSUE TEST PLATFORM

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HIGH IMPACT MARKETING FOR BETTER DIAGNOSTICS

We specialize in actionable strategic marketing and commercial launch programs to help our clients become market ready.

We are passionate about the commercial success of our clients and enhancing the quality of patient care.

Learn more at MarketReadyRx.com

MARKET READY Rx BRINGS

PRODUCTS TO MARKETLIFE-CHANGING