market research assgn final group 4

7/29/2019 Market Research Assgn Final Group 4

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Case Study :THI

Group 4

SIMC 2011 Batch.


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RESEARCH OBJECTIVE

To determine means of providing better services to the

people who avail the facilities at THI.


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(a)What Is The Research Problem?

Ans: THI is providing different services to homeless and low income

individuals and families. It wants to recognise its programmes relating to

housing facilities and services to the poor. It noted that male homeless

population was underserved men occupying THIs Drop-In-Shelter is

increasing rapidly leading to overcrowding in the shelters. As a result, theTHI

desires to use on priority basis its limited resources on Drop-in-shelter.

TheTHI wants to review its current facilities and services for the homeless

and

find our precisely the future services and facilities which it shouldprovide.

This is precisely the research problem before THI.

Answers


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(b) How Should The Research Be Structured?

Ans: The research work relates to the study of various services andfacilities offered by the THI to homeless and the services which should

be provided by the THI in future in the context of limited resources

available with THI. Research work needs to be structured as per the

research problem finalized. This should be followed by other steps such

as deciding the research design, data required for detailed study, datacollection, analysis of data collected, drawing conclusions and finally

report writing. Internal data can be used extensively for research

purpose. Co-operation of staff, volunteers and the homeless staying at

THI can be used fruitfully.


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(c) What Kind Of Research Design Would Be

Appropriate For This Purpose?

Ans: Here, the descriptive research design appears to be

appropriate. The purpose of research is to find out ways and means

to help homeless population overcrowding in the drop-in-shelter

facility and deciding future services and facilities which THI

should provide. The researcher wants to know the problems faced

by the homeless people and adjust the facilities of THI accordingly.

For this descriptive research design will be preferable.


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(d) What information would you collect for this researchproblem?

Ans: For the study of this research problem, information on the

following points will be required:1) Details of use of services and facilities provided by THI during thecourse of last three years (Number of people taking benefit of servicesand facilities ) changes in the services//facilities offered , opinions ofpeople using facilities and the expenditure incurred on each facilityservice.

2) Other agencies providing such services / facilities in the locality andthe extent of their services / facilities offered.3) Statistical details of homeless and very low income individuals/families interested in the services/ facilities offered by THI.4) Details of suggestions of users of facilities of THI through suitablequestionnaires and personal interviews for making suitable

modifications in the facilities/ services provided by THI.5) The extent to which male homeless population is increasing in thearea.6) Financial position of THI and how much additional money can beprovided to Drop-in-shelter facility which providing other servicesrequires as usual.


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METHODOLOGYPhase I:Descriptive design (aim: observe and

describe)

o Ethnographic study of the TG

o Survey research (amongst target group)

o FGD of the service providers

o Secondary research

Phase II: Co relational Study(aim: predict)

o Trends analysis

o Correlation analysis


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PHASE I- Descriptive Research


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Ethnographic Study

Key information areas:

Key requirements of the TG

Existing gaps in the services provided


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Survey ResearchSample Size 5% of the total population of THI

Sampling Method Convenience Sampling

Key information areas: Profile of the TG (demographics)

External factors leading to homeless condition (eg.Unemployment)

Internal factors leading to homeless condition (eg.Dependence upon family)


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Focus Group DiscussionsTG: Service providers

Key information areas:

o Difficulties faced in meeting demandso Opinions on ways to bring improvement in services


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Secondary ResearchKey information areas

Reasons for shutting down of other shelters

Trends in the external factors derived from surveyresearch (sample source: national surveys)

Trends in the internal factors derived from surveyresearch (sample source: national surveys)


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PHASE II

Correlation Study


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Trend Analysis This would include the analysis of existing trends in

factors contributing to homelessness, obtained fromPhase I

Eg: Analysis of trends in rate of increase ofunemployment

AIM: Prediction of trends in future.


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Correlation Analysis This includes finding the Correlation of the trends,

obtained from trend analysis, and factors obtainedfrom phase I.

Ex- Assuming the main factor derived from theresearch is Unemployment, we find out the correlationbetween the rate of increase in unemployment and therate of change in the number of people availing theservices of THI.

AIM: Prediction of number of people likely to availservices of THI in future


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Case Study :THI Group 4

Group Members AlphabeticallyAbheree Burman

ApekshaChoudhury

Anuth Siddharth

Alisha Jena

Deepika Singh

Divya Maheshwari

Esha HendreHima Singh

Ishita Chawra

Maulik Chandarana

Ninad Tatke

Supriya Nahata

market research assgn final group 4

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