market research credentials portfolio
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W H O I S R A I N M A K E R M A R K E T I N G
Rainmaker Marketing has defined itself as the leading experts in property development marketing with our strategies having been behind some of the largest developments in Southern Africa. Backed by a team of in-house experts, Rainmaker Marketing continues to break the barriers in property marketing.
Our in-house solution covers departments such as market research, design, public relations, social media, digital, production and sales administration and provides a full turn-key offering linked to an unsurpassed knowledge of property development marketing.
Through our strong work ethic, refined skills and creativity, Rainmaker marketing continue to be at the forefront of property marketing.
STEFAN BOTHADIRECTOR
ANDREW PATERSONSenior Account Manager
CREATIVE PUBLIC RELATIONS PRODUCTIONDIGITAL MARKETING(Websites, modules & hosting)
SALES ACCOUNTS
ROBERT HUISMANSCreative Manager
HANNAH FRANCISPR & Communication
Manager
DERICK MURGATROYDProduction Manager
JAQUI MARAISDigital Marketing Manager
LESLEY AITKENSales Manager
MARLENE SINGHAccounts Manager
EUGENE GOUWSSenior Designer
TARYN FLEMINGPR Account Executive
SOCIAL MEDIA
ADRIANNE WALLACECommunity Media
MANDY DAVYSales Administration
MATTHEW SOEKOEMjejane on-site Agent
MAGGI DERCKSEN Mjejane on-site Agent
ROBB NEUMANN Seasons on-site Agent
ISABEL BOTHAGraphic Designer
MARKET RESEARCH
KRISTY DAVIDSONResearch co-ordinator
COPY WRITING
MEGAN DEANECopywriter
PETER FRANCISSocial Media Manager
NADIA VAN DER MESCHTCommunity Manager
Property Development& Marketing Consulting
Web Hosting& Design
Lead Administration
Market Research Brand Creation
Website Administration& Analysis
Public Relations & Event Co-ordination
Photography
InteractiveModules
Graphic Design
Electronic Mailers& Newsletters
Media Placement
Videography
Social Media
O U R M A R K E T R E S E A R C H O F F E R I N G
developers Worked with over
50& 75 developments
Has helped unlock over
in R19,490Billion
property developments
W E F O C U S O N
RESEARCH FOR PROPERTY DEVELOPMENTS
COLLECTING INFORMATION
ANALYSING INFORMATION
INTERPRETING INFORMATION
TARGET MARKETSCONSUMERSCOMPETITORSINDUSTRIES
in the last 3 years
T H E N E E D F O R M A R K E T R E S E A R C H
ALIGNS DEVELOPMENTS WITH
MARKET DEMAND
INCREASES RATE OF SALE
DECREASES DEVELOPMENT
COSTS
DECREASES RISK
FAST-TRACKING OF DEVELOPMENT
FUNDINGDIFFERENTIATING
A PRODUCT
CLEAR GUIDANCE FOR THE ENTIRE
PROFESSIONAL TEAM
Agree on desired outcomes for study
upfront
Our TeamMeets Yours
Consolidation of data findings into a report
Site and area visitsof proposed development
& competitors
Interviews with stakeholders &
prospective buyers’ engagement
Provide report copy for developer & for any financial institutions
Complete comparative analysis
& interpretation
Consolidation of complete product recommendations for client
Analysis & interpretation of local & international trends,
& product differentiators
T H E P R O C E S S
MARKET RESEARCH OUTCOMES& OBJECTIVES
Development Product Recommendations
• Unit Prices & Price p/m2
• Sales Phasing & Unit Sizes• Facilities & Finishes• Buyer Market Profile• Rental Prices• Storage, Pet & Aircon Policies• Rate of sale & other
development componentsComparative Development Analysis Identifying & understanding competitors
Transfer Statisticsrelated to the residential/commercial/
retail market in the greater area
Target Market Profilingof existing market
(LSM’s, age, race, income level etc)
Insight into Upcoming DevelopmentsPlans & Timelines
Positive & Negative Factors impacting the immediate market
Sales Prices within the greater area (Historical & current)
Current Demand & Trend Analysis residential /commercial/retail