Market ResearchMonitoring Customer Service

Market research is used by companies to find out what they can offer customers to meet their needs and expectations.

How do you think the Alton Towers Resort could carry out Market Research?

Market Research Methods- Ticket Sales- Car Park Questionnaire- Touch Screen - Data Collection (from promotional leaflets)- Hotel Data- Focus Groups- PDA Data Collection

You have been asked by the resort to find out about the success of Th13teen. You will need to design a questionnaire to use on the PDA’s to collect data.

You can only ask five questions – design a questionnaire to collect this data.

PDA’s were used to collect data at the exit to Th13teen. The following results were obtained:– 94% pre-arrival awareness, largely through

TV (55%) and altontowers.com (25%) – 57% of riders stated that TH13TEEN was a

driver for visiting – Overall ride score – over 8.

Market ResearchMonitoring Customer Service