market samurai tool - relevant keyword research
DESCRIPTION
Market Samurai Tool. Keyword research tool.TRANSCRIPT
Market Samurai ToolSearch for Relevant Keywords
Understanding the keyword research process
The Four Golden Rules of keyword research How to use Market Samurai to generate a
list of relevant keywords
Keyword Research
Understanding The Keyword Research Process
Understanding the keyword research process
Keyword Research
1. Create project
2. Select Keyword Research module
Click Generate Keywords button
Enter CAPTCHA
Review keyword list
Remove irrelevant keywords
Negative keywords
Use negative keywords to eliminate all phrases containing a particular word that you’re not interested in
E.g. I’m not interested in dog collars◦ Click on the word ‘collar’ (You’ll notice that the
program underlines the word to show that it’s selected)
◦ Click on the cross icon
Negative Keywords
Negative Keywords
Show Removed
The second way to improve the relevance of your keyword list is to identify positive keyword phrases.
This will eliminate all phrases except those containing a particular word.
Positive keywords
Positive keywords
Positive keywords
Manually adding keywords
Phrase length filter
Change the phrase length filter from 1 to 3
Filtered out 32 keywords
All my phrases now contain at least 3 keywords.
Phrase length filter
Click the Analyze Keywords button
Access the Analysis panel
If you want to return to the generate keywords screen
Phrase to Broad Match Ratio
PBR is a way to eliminate misleading and dangerous keyword phrases that Google can sometimes return
Click Phrase to Broad Checkbox
The lower the PBR, the more likely it is that a phrase contains words in the wrong order.
Click Phrase to Broad Checkbox
‘dog train’ has a PBR of 6% w/c means that it is not really a phrase that people are typing into the search engines.
Setting a PBR filter of 15% is a great way to eliminate any misleading keyword phrases
Set PBR to 15%
Organic Traffic data
Total Searches
shows the average number of people who search for a particular keyword each day
Sort data by clicking on column heading
SEO Traffic
SEO Traffic which gives you an indication of the maximum daily visitors that the #1 ranked website in Google could potentially receive from each keyword
Trends information
provides a visual representation of the monthly traffic trends for each keyword.
Setting a SEO Traffic filter
Used to identify keywords that have significant levels of traffic and are worth targeting
SEOT = 80
Filter out any keywords that do not have the potential to deliver at least 80 visitors per day, to the number 1 ranked website in Google
PBR = 15%
Set a Phrase to Broad match filter of 15% to filter out any misleading terms from Google.
Sort by SEOT