Toyota Corolla Market Segmentation

Prepared byShahab Ali

Name & logo

Toyota motor corporation.Also abbreviated as TMC

Founder & Located

Toyota Motor Corporation was founded by Kiichiro toyoda in 1937.

Toyota Motor Corporation is headquartered in Toyota city, Aichi, Japan.

Background

Toyota’s First President was Rizaburo Toyoda.

First Product was type A engine named the Toyota AA.

Toyota ranked 13th largest company in the world by revenue in feb,2016.

Toyota was the largest automobile manufactured in 2012 by production.

As of July 2014, Toyota was the largest listed company in Japan by market capitalization (worth more than twice as much as #2-ranked Soft Bank) and by revenue. Prius family is the world's top selling hybrid nameplate with almost 5.7 million units sold worldwide as of 30 April 2016. Cumulative global sales of Toyota and Lexus hybrid passenger car models passed the 9 million milestone in April 2016.

President, CEO, ChairmanPRESIDENT

•Rizaburo Toyoda (1937–1941)•Kiichiro Toyoda (1941–1950)•Taizo Ishida (1950–1961)•Fukio Nakagawa (1961–1967)•Eiji Toyoda (1967–1981)•Shoichiro Toyoda (1982–1992)

Chairman•Shoichiro Toyoda (1992–1999)•Hiroshi Okuda (1999–2006)•Fujio Cho (2006–2013)•Takeshi Uchiyamada (2013–present).

CEO•Tatsuro Toyoda (1992–1995)•Hiroshi Okuda (1995–1999)•Fujio Cho (1999–2005)•Katsuaki Watanabe (2005–2009)•Akio Toyoda (2009–present).

Showrooms in Pakistan

Toyota have 30 dealers all over Pakistan.Toyota has multiple of showroom in Major

cities.• Islamabad• Karachi• Lahore• Multan• Quetta

• Peshawar• Hyderabad• Sialkot• Rawalpindi• Mardan• Faisalabad

• Mirpur• Azad Kashmir• Abbotabad• Sargodha• D.I.G khan• Rahim yar khan

Marketing strategy

• Costumer first philosophy• Value Delivery Network.• Market positioned pricing strategy.• More for the same value proposition.• Great USP.In April 2001, Toyota adopted the “Toyota

Way 2001”.

Toyota summarizes its values and conduct guidelines with these five principles:ChallengeKaizen (improvement)Genchi genbutsu (go and see)RespectTeamwork

According to external observers, the Toyota Way has four components:1.Long-term thinking as a basis for management decisions2.A process for problem-solving3.Adding value to the organization by developing its people4.Recognizing that continuously solving root problems drives organizational learningThe Toyota Way incorporates the Toyota Production System.

Worldwide presence• Toyota has factories in most parts of

the world, manufacturing or assembling vehicles for local markets.

• Japan, Australia, India, Sri Lanka, Canada, the United Kingdom, the United States, Pakistan, China, Russia and in many other countries.

Toyota corolla in Pakistan

Corolla was introduced in 1966.Best selling car worldwide by 1974.Best selling nameplate in the world in

1997.Toyota reached milestone of 40+ million

corolla sold over eleven generation.Corolla have multiple series and redesigns

models.

Toyota corolla market segmentation

• Corolla segments the Pakistan market demographically according to income & covers:

• Upper Class• Upper Middle Class• Lower Middle Class• Lower Class

Toyota corolla market segmentation

Corolla targeted its segment by its models also which target different income group. Like,•Corolla Xli (1300 cc)•Corolla Gli (1800 cc) •Corolla Altis•Corolla Saloon

Corolla luxuries contains• Automatic/Manual transmission.• SRS airbag.• Whiplash injury protection system.• Anti-lock Braking system (ABS) with Brake

assist.• Diesel models are also available.• Electronic Brake Distribution (EBD).

Competitors

Corolla compete world leading brands•Toyota Corolla vs. Dodge Dart•Toyota Corolla vs. Ford Focus•Toyota Corolla vs. Honda Civic•Toyota Corolla vs. Mazda Mazda3•Toyota Corolla vs. Subaru Impreza•Toyota Corolla vs. Volkswagen Jetta