MARKETINGMYTHS

Advertising is Always

ExpensiveMARKETING

MYTHS

I don’t have the TIME

MARKETING

MYTHS

There’s NO SUCH THING

as FREE advertising

MARKETING

MYTHS

Marketing Plans are TOO

COMPLICATED

MARKETINGMYTHS

Its Marketing,Not Miracles

DISCLAIMER

Marketing 101

Marketing is everything you do to place your product or service in the hands of potential customers

The 4 P’s of Marketing

• What you sell

• How you sell it

Product

Also Includes: Packaging, product delivery methods, etc.

Product

Price

• Figure out the ‘sweet spot’ between profit and perception

• NEVER compete only on price

Also Includes: Adoption Costs – What does the customer ‘give up’ to go with your business?

Price

Place

Also Includes: The presentation & customer service

• Where you make transactions

• Online, store, restaurant, house…

Place• Keep it clean

• Be friendly

• Make it efficient

• EXCEED expectations

• Puts you at the forefront of peoples minds

• Either stimulates a purpose or ensures people know where to find you when they want to make a purchase

• Confirms that a customer’s decision to do business with you was a good idea

Promotion

Also Includes: Being easy to find; having online ‘real estate,’

Promotion

SALE!

(BRANDING)

Any Questions?