marketing analysis of apple iphone

PresentationOn

Marketing Analysis of Apple Iphone

Prepared By

Kamal Regmi KDBC MBA, 2015

26 September 2015

Overviews Introduction to the Product (Product

Overview)Marketing OrientationCompetitorsSTPD AnalysisMarketing Mix Components-4PsConclusionBibliography/References

226 September 2015

Product Overview

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• Parent Company : Apple• Category : Mobile phone• Sector : Telecommunication• Slogan/Tagline : The worlds

thinnest smart phone

• USP : iOS, AppStore

Marketing OrientationApple Iphone is marketing Oriented as it : Actively seeks ways to understand what their

customers want and create products specifically designed for those customers.

Is highly sophisticated, innovative products that have received such good responses over the past few years.

Spends time figuring out what the customer wants, create a way to get feedback through market research.

26 September 2015

www.apple.com/iphone

Competitors

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• Direct Competitors:HTC One, Samsung S3, S4, Sony Xperia Z, Nokia Lumia Series

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Competitors

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Indirect Competitors: Laptops Television Radio Tablets Walkie Talkie, Landline Phones Previous Version of Iphone itself etc


STPD Analysis

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Segment (Market): Brand Loyals, Brand Switchers, New

Category Entrants, Other Brand Loyals, Style Oriented

Target market: Middle to upper income Professionals Urban young from middle and upper class High school, college and graduate students


STPD AnalysisPositioning strategy: ultra-friendly and intuitive user interface. Brand Loyalty, Quality and Style iPhone is years ahead with an ever-growing

collection of applications for every purposeDifferentiation strategy: IPhone aims to enhance usability by adding

more capability to a cell phone and wrapping it up with an intuitive touch screen interface.

Can be Easily Customized to user specifications

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Marketing Mix Components -4Ps

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Product varieties and packaging: Processing speed Apple to apple comparison The IOS operating system

Pricing policy: Skimming price No discounts


Marketing Mix Components -4PsPromotion Methods:

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2015

Marketing Mix Components -4Ps

Placement of the products:

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Present across the globe with a fantastic service backup

I-stores are found in premium

places and malls


Conclusion

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Bibliography/References

• www.apple.com• http://www.marketing91.com/• http://www.slideshare.net/• http://www.gsmarena.com/• http://www.businessdictionary.com/• https://www.boundless.com• http://www.phonearena.com/• http://www.fao.org/• http://www.theadvertisingclub.net/• http://www.mbaskool.com/

1326 September 2015 www.apple.com/iphone

http://www.apple.com/

THANK YOU FOR YOUR THANK YOU FOR YOUR ATTENTION!!!ATTENTION!!!

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26 September 2015 www.apple.com/iphone