7/31/2019 Marketing and Communication Professionals

1/8

KhpGiKKw# Rpad~

, Gmp~alamn RhRmp

7/31/2019 Marketing and Communication Professionals

2/80

_a~f gcakh~m gfhdom hdn md|apidkmd~hc

gidgmpdw m|mp+rpmwmd~# gidw}kmpw# r}`cag

h}~fipa~amw hdn gipriph~m rpad~ `}qmpw hpm

adgpmhwadocq wmmeado hww}phdgmw pmohpnado

~fm rpi|mdhdgm il ~fm rpin}g~w ~fmq `}q hdn

~fmap w}w~hadh`cm gpmnmd~ahcw$ Gikrhdamw }wado

rhrmp hdn rhgehoado rpin}g~w hpm adgpmhwadocq

emmd ~i nmkidw~ph~m ~fmap gikka~kmd~ ~i

pmwridwa`cm wi}pgado q nm|mcirado gpmna`cm

rhrmp rpig}pmkmd~ ricagamw fagf pmgiodawm

`i~f pmgqgcmn hdn gmp~amn |apoad `pm rhrmpw$

Idm il ~fm wakrcmw~ hqw ~i nmkidw~ph~m ~fh~

~fm rhrmp qi}p gikrhdq }wmw gikmw lpik

pmwridwa`cq+khdhomn lipmw~w aw ~i wrmgalq

RMLG+gmp~amn rhrmp fmd qi} hpm rchgado

h rpad~ ipnmp$

^faw acc fh|m `mmd wi}pgmn lpik lipmw~w

gmp~amn ~i RMLGw Ad~mpdh~aidhc W}w~hadh`aca~q

@mdgfkhpew hdn ~phgemn ~fpi}of ~fm w}rrcq

gfhad ~fpi}of Gfhad il G}w~inq gmp~agh~aid$

^fm }wm il ~fm RMLG cioi id gmp~amn rpin}g~w

~fmd nmkidw~ph~mw qi}p gipriph~m gikka~kmd~

~i pmwridwa`cm lipmw~ khdhomkmd~$

@M WMMD ^I @M OPMMD

RPIN]G^: JHKMW CH^FHK RCG RFI^IOPHRFQ : ADQW^HP?=

RPIN]G^:HWNH

RFI^IOPHRFQ:^ADQW^HP?=

RPIN]G^,R

FI^IOPHRFQ:GCMHP

WI]DN

,

\AWAID

7/31/2019 Marketing and Communication Professionals

3/87

Oci@hc KmK@mpwfaR# Gmp~alamn lipmw~ hpmh hdn Gfhad il G}w~inq Gmp~alaGh~m naw~pa@}~aid

Gmd~phc hdn

Wi}~f Hkmpagh

7$8 kaccaid fmg~hpmw8- ^GH6? GiG

Dip~f

Hkmpagh

8=7$6 kaccaid

fmg~hpmw1 GiG

M}pirm

?0$7 kaccaidfmg~hpmw72- ^GH

?#802 GiG

Hlpagh

= GiG

Hwah

>$< kaccaidfmg~hpmw

0- ^GH=68 GiG

Igmhdh

82$8 kaccaidfmg~hpmw>- ^GH0>7 GiG

^GH + ^i~hcGmp~almn Hpmh

GiG + Gfhad iG}w~inq Gmp~algh~mw

MdnipwmnDh~aidhc Kmk`mp

Did+MdnipwmnDh~aidhc Kmk`mp

^fm Rpiophkkm ip Mdnipwmkmd~ i Lipmw~

Gmp~algh~aid &RMLG! aw hd ad~mpdh~aidhcdid+rpil~# did+oi|mpdkmd~hc ipohdawh~aid

nmnagh~mn ~i rpiki~ado W}w~hadh`cm Lipmw~

Khdhomkmd~ &WLK! ~fpi}of adnmrmdnmd~

~fapn+rhp~q gmp~algh~aid$ A~ ipew ~fpi}ofi}~

~fm ipmw~ w}rrcq gfhad ~i rpiki~m oiin

rphg~agm ad ~fm ipmw~ hdn ~i mdw}pm ~fh~ iin+

`hwmn rpin}g~w hpm wi}pgmn a~f pmwrmg~

ip w~padomd~ mgicioaghc# wigahc hdn m~faghcw~hdnhpnw$

RMLG aw hd }k`pmcch ipohdawh~aid$ A~ ipew

`q mdnipwado dh~aidhc ipmw~ gmp~algh~aid

wqw~mkw nm|mcirmn gicch`iph~a|mcq `q hcc

ad~mpmw~mn w~hemficnmpw hdn ~hacipmn ~i cighc

rpaipa~amw hdn gidna~aidw$ Dh~aidhc ipmw~gmp~algh~aid wgfmkmw }dnmpoi paoipi}w ~fapn

rhp~q hwwmwwkmd~ hohadw~ RMLGw }dax}m

W}w~hadh`aca~q @mdgfkhpew$

^inhq# RMLG fhw pmgiodawmn gmp~algh~aid

wqw~mkw ad kipm ~fhd 72 gi}d~pamw$ ^iom~fmp

~fmwm hggi}d~ ip i|mp 0>2 kaccaid fmg~hpmw

i gmp~almn ipmw~w# kheado RMLG ~fm ipcnwchpomw~ ipmw~ gmp~algh~aid wqw~mk$ A~ aw ~fm

gmp~algh~aid wqw~mk i gfiagm ip hkacq hdn

gikk}da~q+idmn ipmw~w$ RMLG+gmp~almn

kh~mpahcw hpm wrmgalmn ad r}`cag hdn gipriph~m

rpig}pmkmd~ ricagamw hpi}dn ~fm ipcn$

h@i}~ RmlG

7/31/2019 Marketing and Communication Professionals

4/8>

Cmhnado rhrmp kmpgfhd~w hcc hpi}dn ~fm ipcn

hpm di h`cm ~i illmp h anm phdom il RMLG+

gmp~amn rhrmpw ~i ~fmap g}w~ikmpw$ _a~f hd

mdipki}w lipmw~ pmwi}pgm ~i nph id hdn

opmh~mp hhpmdmww il ~fm w~pmdo~fw il ~fm

RMLG wqw~mk# RMLG+gmp~amn rhrmp aw lhw~

`mgikado hd mhwacq h|hach`cm w~ige a~mk a~f

h pmcah`cm hdn w}w~hadh`cm w}rrcq gfhad$

Nm~hacw il ~fm gmp~amn rhrmp phdom ghd `m

rpi|anmn `q f}dnpmnw il rpad~ gikrhdamw fagf

fh|m }dnmpoidm Gfhad il G}w~inq gmp~agh~aid

&~fm rpigmww `q fagf ~fm wi}pgm il h lipmw~

rpin}g~ aw |mpamn!$ H l}cc caw~ il gmp~amn

gikrhdamw aw h|hach`cm id www$rmlg$ipo

_a~f opiado d}k`mpw il rpad~mpw

}dnmpoiado RMLG Gfhad il G}w~inq

gmp~agh~aid# ~fm d}k`mp il gikrhdamw hpi}dn~fm ipcn di gfiiwado ~i }wm ~fm RMLG cioi

id ~fmap r}`cagh~aidw hw h waod il pmwridwa`cm

rhrmp wi}pgado aw opiado phrancq$

H _IPCN IL GFIAGM + WI]PGADO

RMLG+GMP^ALAMN KH^MPAHCW

GFHAD IL G]W^INQ GMP^ALAGH^AID_iin+rpigmwwado

md~mprpawmw# pm~hacmpw#

rpad~mpw# khd}lhg~}pmpw#

~phnmpw# ficmwhcmpw ip

w~igeaw~w om~ ~fmap rpin}g~

ffi gmp~amn

^fm Gfhad il G}w~inq

gmp~agh~m mdw}pmw ~fh~

~fm gmp~amn rpin}g~w

ipaoadh~m lpik w}w~hadh`cq

khdhomn lipmw~w

^fm ch`mc hcciw

g}w~ikmpw hdn

gidw}kmpw ~i anmd~alq

gmp~amn rpin}g~w$

LIPMW^ RHRMPKHEADO NAW^PA@]^AID RPAD^ADO

GIPRIPH^M

RPAD^ @]QMP

7/31/2019 Marketing and Communication Professionals

5/8=

@MDMLA^W IL ]WADO

RMLG+GMP^ALAMN RHRMP

RMLG gmp~agh~aid mdh`cmw qi} ~i `m gidnmd~

h`i}~ ~fm ph kh~mpahcw }wmn ad qi}p gipriph~m

khpem~ado kh~mpahcw$

]wado h RMLG Gfhad il G}w~inq gmp~amn

rpad~mp kmhdw ~fh~ ~fmq acc fh|m h l}ccq

h}na~mn hdn |mpamn w}rrcq gfhad lpik

lipmw~ ~i mdn }wm$

RMLG gmp~agh~aid rpi|anmw qi} hdn qi}p

g}w~ikmpw a~f hww}phdgmw ~fh~ ~fm rhrmp

}wmn lip qi}p rpad~mn gikk}dagh~aidw

ipaoadh~mw lpik cmohc hdn w}w~hadh`cm wi}pgmw$

Pmgqgcmn rhrmp r}pgfhwmn lpik h gikrhdq

a~f RMLG gfhad il g}w~inq gmp~agh~aid khqhcwi ghppq ~fm RMLG cioi$

RMLG rpi|anmw h rphg~aghc nmkidw~ph~aid

il qi}p gikrhdqw gipriph~m md|apidkmd~hc

gikka~kmd~ `q lipkado ~fm li}dnh~aid il

h gpmna`cm rhrmp rpig}pmkmd~ ricagq$

@q wrmgalqado RMLG+gmp~amn rhrmp ~i qi}p

rpad~mp# qi} ghd }wm ~fm

RMLG ~phnmkhpemn cioi

id qi}p r}`cagh~aidw ~i

rpi|anm qi}p g}w~ikmpw

a~f hww}phdgmw il

pmwridwa`cm rhrmp

wi}pgado$

RPIN]G^ , RFI^IOPHRFQ: F]F^HKHEA C^N

7/31/2019 Marketing and Communication Professionals

6/88 00 ?11 >=>2m adliBrmlg$ipo

$rmlg$ipo

Lpid~ gi|mp akhom: aW~igerfi~i

@hge gi|mp akhom: w~ige$vgfdo