Getting the Message OutMarketing and Promoting Your Online

Resources

Presenters: Dana Potter, Capacity Building

Jeff Laitinen, Technology & Innovation

• Database perception

• Effective promotional methods

• Importance of knowing product

Marketing Databases Effectively

• Getting Prepared

• Establishing Target Markets

• Budget?

• Creating Your Marketing Strategy

• Establishing Your Message

• Vehicles for Delivering Your Message

Developing Your Plan

WebsitesTips on how to make your library website an effective instrument for promoting and accessing these new resource.

• “E-Resources” vs. “Databases”• Clear link on Homepage• Showcase one of the resources on your homepage• Add graphics and a brief description• Avoid using “library jargon”• Test out your website and the resource sites with patrons

WebsitesSome examples of library websites:

• Stratford : www.stratford.library.on.ca/databases.htm• Perth Union : www.perthunionlibrary.ca/databases.html• Cochrane : www.olsn.ca/cochrane

OLS-North can work with you to create a website for your library.

Free Promotional Materials

Compass

http://www.teenhealthandwellness.com

http://www.careercruising.com/Main/Index.aspx?LoginID=a2017b1c-6c3a-4ecb-9e78-be92f4de3fba-

http://library.eureka.cc/WebPages/Search/Result.aspx

http://support.epnet.com/promotion/promo.php

http://www.gale.cengage.com/power/marketing/

http://www.overdrive.com/products/dlr/partnerservices-promotionalmaterials.asp

http://downloadcentre.library.on.ca

Compasshttp://www.sols.org/ministryprojects/$15MillionInvestment/compass/in

dex.htm

http://www.knowledgeontario.ca/KOSolutions/ResourceOntario/Services/ResourceONServicesPromotionalmaterial.aspx#Promo

OLS-NorthMarketing Services

• Layout and Design

• Marketing Strategies & Plans

• Websites

Questions?

ReferencesWilliams, Lesley, “Making “E” Visible”, June 15, 2006www.libraryjournal.com/article/CA6341888.html

Wilson, Paula A., “Promoting the Library’s Online Collections:10 Surefire Ways to Increase Usage Statistics”, June 9 , 2004www.sirsidynixinstitute.com/Resources/Attachments/Extra/wislon_20040609.pdf

ProQuest, “Marketing Your Library’s Online Resources”, http://www.proquest.com/assets/downloads/corporate/HowTo.pdf

Contact InformationDana Potter, Capacity Building Advisor

dpotter@olsn.ca1 800 461 6348 ext. 229

Jeff Laitinen, Technology Advisorjlaitinen@olsn.ca

1 800 461 6348 ext. 201