The Keeping Abreast Fashion Show

Case study using Twitter

Chris Greenfield

• Emigrated to Norfolk in 1996• Co own Bright Yellow Marketing• Hootsuite Certified Professional in 2011• Brand Ambassador for Hootsuite in 2014• Volunteer with Norwich Astronomical Society

Keeping Abreast

Breast Cancer Reconstruction Support Grouphttp://www.keepingabreast.org.uk/

Keeping Abreast Fashion Show

• A yearly fashion show (23/24 April)• Models are breast cancer patients and volunteers

Keeping Abreast

Challenges• 4/5 weeks until the show• Small audience on Twitter

Positives• Great connections with local

businesses• Superb Content

Keeping Abreast

The Plan• Thank the Sponsors and Supporters• Tell the stories of the participants• Capture and publicise the spirit of the show• Sell tickets to the event• In 140 characters or less

Keeping Abreast

Keeping Abreast

Keeping Abreast

Keeping Abreast

Keeping Abreast

Results• A few spaces unsold day 1• Sold out day 2

Keeping Abreast

Takeaways• Use a tool to monitor Twitter• Use a tool to post your tweets at optimum times• Use images / videos

Keeping Abreast

Finally“People buy for their reasons, not yours, so make your messages about them!”

Kim Walsh-Phillips