marketing applctn presentation-pantaloons
TRANSCRIPT
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INTRODUCTIONGroup Members (in order of appearance) HARJYOT SACHDEVA - (2010122)
VIRAL SHAH - (2010148) ANJALI SETHI - (2010140)
BOWSMIKAVADLAKONDA - (2010237)
NUTANNAUTIYAL - (2010220)
KUNAL GHOSH - (2010194)
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Mr. Kishore Biyani
Mr. Kishore Biyani was born in the year
1961
Educational Qualifications
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Has a business which
has spread over 25
cities in India, the most
known are Pantaloon,Big bazaar and Home
town
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History about Pantaloons
Pantaloons was opened in the year 1987
as Manz wear Private ltd
First Product launched by Pantaloons
The Year 1994
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Unique Features Of Pantaloons
Strategy of Pantaloons
Versatile retailing
R
ightJ
ointV
entures
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YES
80%
NO
20%
Do you visit PANTALOONS?
Sample Size : 80
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SALES
PROMOTION
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Sales Promotion at PANTALOONS
Price off offer
Discounts
End of season sale
Festive offer
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Discount coupon Gift voucher
Pantaloon loyalty programme
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0
20
40
60
80
YES NO
Do you think PANTALOONS is
well located for its
PROMOTION? Sample Size : 80
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ADVERTISING
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Impact ofAdvertising
Introduces a new product
Creates demand for a product
Building brand image
Reduces cost of goods
Persuade prospects
Employment
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Is advertising of pantaloons
effective?
70%
YES
30%
NO
Sample Size : 80
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Advertising and Elements of
Marketing Mix Advertising and Product
Advertising and Price
Advertising and Place
Advertising and Promotion
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What is the customers preference?
0
1020
30
40
50
60
70
80
90
Pricing Branded
clothes are
offered
Service
they offer
Multiple
brands at
one place
Good
quality of
clothes
2nd PREFERENCE
1st PREFERENCE
Sample Size : 80
X axsis : preferences
Y axsis : percentage
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PUBLIC
RELATIONS
AND
PUBLICITY
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Public relations: Pantaloons
PUBLIC
RELATIONSSPONSORSHIPCRM
ASSOCIATION
PARTNERSHIP
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Partnership
Pantaloons greencard
partners with Jet airways
Dual Benefits:
Earn JPMiles
Green Card Discounts
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Tier Mapping and Benefits of the Partnership
JetPrivilege Tier Green Card Tier
awarded
Minimum
purchase criteriafor existing
JetPrivilege
members^
JPMiles for every
Rs. 100 spent
Enjoy GC
discounts/ benefits
Platinum 7 StarR
s. 40,000waived off 5 10%
Gold 5 Star Rs. 20,000
waived off
4 7.50%
Silver 3 StarR
s. 8,000 waivedoff 3 5%
BluePlus / Blue 1 Star Rs. 50 (instead
ofRs. 100
for regular
customers)
2 Gift Voucher
worth
Rs. 200 on
enrolment
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Sponsorships
Pantaloons - the
Title Sponsor of
Femina Miss India
Pantaloons Fresh
Fashion
Femina FreshTalent
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Pantaloons brands
association with
ROCC (Radio One
College
Championship)
Launch of a
unique concept
Pantaloons Youth
Connect
Freebies on
shopping
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Brand Ambassadors
Celebrity Endorsements
Youth Centric
Bipasha Basu,L
araDutta, Bobby Deol and
Zayed Khan as Brand
Ambassadors
College Fests
Promotion through
Malhaar, Umang
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Tie-ups with Movies
Pantaloons RetailIndia Ltd is pursuingfilm merchandisingas a marketing
strategy for its retailwear outlets
The idea is to sellstyle to peoplethrough filmmerchandising
Mr Biyani
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Tie-up with Rajshri
Productions for Main
Prem Ki Diwani Hoon
Others include
Tashan, Dostana etc.
Recent association was
with movies Jail and 3
I
diots
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Customer Relationship Management
Different strategies to attract customers
and to retain them :
Events
Fests
Loyalty Programs: Green card
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Events
Toys for Joys
Discount coupons worth Rs 50 on
donation of old or new toys atPantaloons
Organised Drawing competition and
games for kids
Publicity through Big FM,
distribution of leaflets
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Mothers Day contest
Mothers day celebrated with kids and
their mothers
Contests :Treasure Hunt and DumbCharades
Winners gets free spa Treatment
Voucher
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Fests
Denim Reunion
In store theme
activites Click your Pick
Confession Box
Denim Quiz
Formal Fest
Store Add - ons
Get a new hair-doby an expert for
free on purchase
of formals.
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PERSON
AL
SELLING
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The Personal Selling Process
PRE-APPROACH
PROSPECTING
APPROACH
DEMONSTRATION
OVERCOMING OBJECTIONS
CLOSING THE SALE
FOLLOW-UP
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Personal Selling at Pantaloons
Customer satisfaction
Service retailer
Young and Energetic Sales force
Incentives
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In-store personal selling
Giving a warm welcome by theshowroom personnel
Presence of courteous staff to attend on
the customers
Assisting the customers in the selection
of merchandise best suited for
the customer
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Reinforce and act as a stimulus at the
point of purchase
They are also involved in creating
awareness about various offers
Sales force takes customers through pre
purchase trial service
Obtaining customer contact
details
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Allied service provided by sales force
Payment Facilities
Gift Packing
Alterations
Helping customers through selection frommerchandise assortment
Customer Service Desk
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SUGGESTIONS
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MOBILE PANTALOONS SHOWROOM
Mobile Vanhelps to reach
larger target
audience Hoarding
publicity can be
reduced
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ETHNICWEARS
More ethnic wears to attract
more customers
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DESIGNERCONTEST
Winner gets a
space in
PANTALOONS
A contract with
PANTALOONS
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ASSOCIATING WITH GREATDESIGNERS
Associating with the dress designerswill help the sales figure
Will affect peoples thinking
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SITTING ARRANGEMENTS
Sitting
arrangements
makes longshopping hours
comfortable
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UPCOMING OFFERS
Pre-planned
calendar will help
people to plan their
schedule in advance
and also will keep
them reminding the
offers period
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THANKYOU