Marketing Basics for Marketing Basics for School-Based Health School-Based Health

CentersCenters

Why is Marketing Important

Helps Communication

Informs People of SBHC’s Services

Develops Connections

Widens Target Demographic

Before You Can Market, You Need to Decide:

What “business” are you in?

What services do you offer and why are you offering them?

Who is your competition?

Good Times to Market Your SBHC In the School

Registration (in mailings before school starts)

Teacher In-ServicesSchool Board MeetingsAwards BanquetsSports GamesParents MeetingsOrientationsClassroom Presentations

In The Community

Sporting Events City Council Meetings Tribal Meetings Health Fairs Fiestas Individual Provider Meetings Cultural Events

Marketing ToolsBrochuresFact sheets FlyersPress ReleasesPSA’sPostcardsPresentations At Public Events

Marketing Audiences

Parents Students School Staff Community LeadersLocal Health Care ProvidersOthers?

Planning Tool for Marketing at Event

Event Date

Goals Primary audiences to be reached

Main Messages To communicate

Materials Needed

Example:School Open House (10/15)

Get parents to sign onto SBHC advocacy campaign

Parents

SBHC BenefitsParental Involvement

Parent Fact SheetParent Consent Form

MARKETING YOUR SBHC

•Know your message•Know your target audience•Make a plan•Put the plan into action

Tell the Story…No one else is going to do that for you.