marketing basics for small business
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Small Business Marketing Basics
Tracy M. Thomas, Owner Social Media and Email Marketing Strategist
EMAIL : [email protected]
Local Authorized Expert & Solutions Provider
•Social Media Marketing•Email Marketing •Search Engine Marketing •Logo Design - Branding•Website Design
Local Authorized Expert & Solutions Provider
•Define your audience• Send a message specific to that audience• Get a physical and measureable results
Local Authorized Expert & Solutions Provider
What is Marketing?
Create a Marketing Plan
“If you fail to plan, then you plan to fail.”
Take Stock of Your Strengths & Weaknesses
Strengths Positive, internal factors, that can be tangible and intangible factors Weaknesses Negative, internal factors, that can be lack of resources to stay market-relevant OpportunitiesGrowth areas in your marketPotential to expand offerings ThreatWhat kind of social, economic, technological pressures face your business
Set Your GoalsAim High
Set your goals so high you can’t achieve it Make sure the projects lead to bigger results Remember to enjoy the process as you get there
What is your big goal??
Check Your Competitors
Checking out your competitors can help with your event design business by giving you insight
Make sure to stand out and not copy what others are doing
Develop new ideas for your own event planning marketing strategy
Target Your Market
Know – Define the demographic that best fits your products and services Income, Age Range, and/or Gender Ideal client
Reach – Get in front of your target customer by understanding where and how they get information
Motivate – Educate your customer on what product or services you provide Understand your customers pain points
Understand What You Are Really Selling!
Build your knowledge about your products/services before you try and sell to anyone
What is UNIQUE about your business What is your marketing message What do you specialize in… expertise Narrow it down and dominate it
Marketing vs. Branding
What Builds a Brand?
Your image Your visibility Consistency, Building
Relationships & YOU!
Action Items Establish Your Identity
Your Company Name Use a Slogan or Tag Line Brand Logo
Action Items Your Marketing Materials
Business Cards
Brochures
Price Sheets, postcards, flyers
Crafting Your Message
Start with your copy Make sure it’s free of errors, proof, editor, copywriter Headlines, Body Text Design – Comes Last
Readability Consistency colors
Action Items Marketing Channels
Website Advertising, print, magazine, google Ads Social Media – Facebook, Instagram, Pinterest Email Marketing – Build Your List Radio – TV – Media – Local Press Releases – Newsworthy press, local media Events – Networking, making connections
