marketing by momar

8/7/2019 Marketing by MOmar

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ATTENTION

People Don’t Buy for logical Reasons

but buy for Emotional Reasons

EMOTION IS KEY TO MARKETINGPrepared and Presented by:

Freelancer Trainer

Introduction to Marketing



Marketingfor Markters

is Lifestyle

Mhmd Omar Brakat …..Freelancer



MRKTG = Satisfying Needs




WantMhmd Omar Brakat …..Freelancer



So its Disturbance

Marketing is Satisfying Needs?

Or, Marketing is Satisfying Wants?

Or, Marketing is Satisfying Demand?




So Marketing is

Satisfying Needs ….. Easy

Satisfying Wants ….. Medium

Satisfying Demand ….. Difficult

BECAUSE OF DECREASETHE MARKET SHARE

Marketing is delivery of customer satisfaction at profitMhmd Omar Brakat …..Freelancer



Marketing can create needs




How to CREAT a NEED




Marketing Types




Ma3goon asnaaan

=

Signal 2

Market ……. Products




Market …….ideas




B marketable

In your life

To catch Job

To catch 3areeees :D

Market …….your self




Difference between Sales and Marketing




Sales vs Marketing




First Step to START




Mhmd Omar Brakat Freelancer



Macro

EnvironmentAnalysis

Social Economical

PoliticalTechnological

PEST Analysis


Mhmd Omar Brakat Freelancer



SWOT

Analysis




Marketing Plan

Strategic Mktg

“STP”

Segmentation Targeting Positioning

Tactical Mktg “7Ps”

Product Price Place People Promotion ProcessPhysical

Environment




STP (Segmentation, Targeting &Positioning)

Market segmentation

1. Identify bases for

segmenting the

market.2. Develop segment

profiles

Target marketing

3. Develop measure of

segment

attractiveness

4. Select target

segments.

Market positioning

5. Develop

positioning

(differentiation) for

target segments.

6. Develop a

marketing mix for

each segment.




1. Identify Basesfor Segmenting the Market

2. Develop Profilesof Resulting Segments

3. Develop Measuresof Segment Attractiveness

4. Select Target Segment(s)

5. Develop Positioningfor Each Target Segment

6. Develop MarketingMix for Each Target Segment Market

Positioning

MarketTargeting

Market Segmentation

STP (Segmentation, Targeting &Positioning)



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Marketing Mix 7 Ps




Product Life Cycle




• 60% from the customers will change for price and Offers

• 20% for trying

• 13% Compelled• 7 % for the shape

Product Branding




Promotion tools

•Advertising

•Sales promotion

•Personal selling

•PR

•Publicity




Customer Loyalty & Retention

فودافون أ



Thanks

M0mar

[email protected]

019 80 80 285

marketing by momar

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