marketing debate for mba
TRANSCRIPT
LB5202 Marketing and Innovation
Marketing Debate
TEAM MEMBERSGURUMOORTHY NIRMAL KANANI
SE THU AUNG
Topic: ‘Is service marketing different from product marketing?’
Con:Product and Services marketing are highly related.
What is marketing? Marketing is the flow of goods
and services from the producer to consumer.
It is based on relationship and value.
Flow of goods – Product MarketingFlow of services – Service Marketing
Service Industries
Government sector•Military, Police, Postal services
Private Non-Profit sector•Churches, Museums, Foundations
Business sector•Airlines, Banks, Hotel
Manufacturing sector•Computers, Cell phones, Accessories
Retail sector•Retail shops, Super markets
Classification from Goods to Services
Pure Tangible Good
•Soap, Toothpaste, Salt
Tangible Good with
accompanying services
•Cars, Computers, Mobile
Hybrid •RestaurantsMajor service
with accompanying
minor goods and service
•Airline trips
Pure Service •Babysitting, Psychotherapy
P’s of Marketing
Product Marketing
Product
Price
Place
Promotion
Examples
AIRLINES
LAPTOPS
RESTAURANTS
Therefore
Service marketing is NOT
Absolutely Different from&
Exactly Similar toProduct marketingBUTThey are highly RELATED.
Conclusion
Service and product depend on each others.