Marketing Effectively

on FacebookJonathan Xu | Paresh Rajpurohit

Amneet Tatla| Elizabeth Sarley

Build a sense of community

Have a human touch

Create fresh content

Have fun

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Use the power of social proof5

Key PrinciplesWhen marketing on Facebook

Measure results6

Posts

Business info

Analyze results

Marketing on Facebook

in 5 Steps

Ads & campaigns

Reviews &comments

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2

3

4 5

Posts

Business

info

Analyze results

Website. Address. History. Hours. Phone. Email.

Help your customers get to know you

Ads & campaigns

Reviews & comments

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2

3

4 5

Posts

Business

info

5. Analyze results

High-quality + bright colors + striking image. Use slideshows.

3. Ads & promotions

Reviews& comments

Photos

Sentences Concise + informal + proper grammar. 1/8th area. Use links.

Timing Scheduled postings. Timely content.

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1

4

Posts

Business

info

Reviews & comments

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1

4

Know the goalsof your campaign

Set a budgetfor your campaign

Target the right audience location, demographics, interests

Have a strong Call to Actionclickable buttons drive purchases

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C

D

Analyze results

Ads & campaigns

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5

Posts

Business

info

Reviews & comments

2

1

4

Know the goalsof your campaign

Set a budgetfor your campaign

Target the right audience location, demographics, interests

Have a strong Call to Actionclickable buttons drive purchases

B

C

D

Analyze results

Ads & campaigns

3

5

2. Posts

5. Analyze results

3. Ads & campaigns

Star ratingsencourage positive reviews

Engage customersby inviting them to Like your page

Comments Moderate and manage them

Address customer concernsby paying attention to their reviews

B

C

D

Business info

Reviews & comments

4

1

See your results for each advertisement

Examine analytics reports broken down by customer

demographics, device, clicks

Posts

Business info

Analyze results

Ads & campaigns

Reviews & comments

Analyze your

advertising effectiveness

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A great example

Thank you!